We are delighted to announce that we have been appointed by the Royal National Lifeboat Institution (RNLI) to support the charity’s annual flagship fundraising campaign, Mayday, for a second year running.
The RNLI’s annual Mayday campaign raises vital awareness and funds for the charity so that it can continue to keep people safe at the coast, in the UK and Ireland.
Mayday 2022 will focus on fundraising ahead of the busy summer period, as well as giving the RNLI an opportunity to spread the message of its essential lifesaving work, carried out by volunteers who drop what they’re doing when a call for help comes in.
Launching on Sunday 1 May and running for the duration of the month, funds raised from the Mayday Mile events will help ensure the RNLI’s volunteer lifeboat crews and lifeguards can continue to answer mayday calls and rescue others. This year the RNLI are putting out their own mayday call, by asking the public to kick off their summer and be a lifesaver by signing up to the Mayday Mile.
Whether supporters choose to run it, cycle it, dance it or simply walk it, the funds raised by participating in the Mayday Mile will help to ensure RNLI lifesavers have everything they need to help families keep safe this summer.
Last year, our Mayday Mile campaign for the RNLI saw a giant anamorphic 100m Shannon Class lifeboat drawn on Scarborough beach, accompanied by hard-hitting press office and celebrity & influencer engagement, which attracted coverage across the national, regional and consumer media.
This year, our campaign will involve an emotive launch event, underpinned by a series of press office and influencer engagement activities, to position Mayday as the RNLI’s main national annual fundraising event, while driving campaign engagement and signups for the Mayday Mile.
Account Director and Third Sector specialist, Georgia Entrican said; “We’re delighted to be working with the RNLI on their Mayday campaign for a second consecutive year. We have put together a really exciting proposal for this year’s activity and can’t wait to see the impact it makes.
“We’re in complete awe of the RNLI and the amazing work that they do, so feel very passionately about delivering impressive results for them, helping them to continue the vital work they carry out across the English and Irish coastlines.
As an agency, we join the RNLI’s mayday call and urge the public to sign up to the Mayday Mile, so that they can continue to save lives at sea and be there when we need them most.”
