Increasingly, businesses around the world are responding to a global imperative and consumer demand to go green and reduce the impact our businesses have on our planet. More than 80% of people respect companies and brands that adopt eco-friendly practices according to an international survey. So more businesses are beginning to take notice and change the ways they operate.
Consumers want to make responsible ‘green’ shopping choices but don’t always have the means to do so. By making it easier for consumers to be more sustainable companies can profit. Sports apparel brand Adidas, for instance, united with Parley for Oceans to produce 7,000 limited edition sneakers made completely from plastic rubbish from the sea. The shoes sold out instantly and now Adidas are set to make over a billion dollars from another production run of five million pairs in 2020.
In today’s increasingly competitive marketplace, every company needs to incorporate green thinking into its business model, and it can be more straight-forward than it seems. To keep brand loyalty and entice new business, businesses and brands are having to show how they are attempting to be more sustainable. We look at the businesses that are adopting sustainable strategies into their businesses.
Boxed Water produce all their packaging from paper – a truly renewable resource, 100% recyclable, and more efficient to produce and ship than plastic bottles. The part sustainable water company part philanthropic project pride themselves on supplying the purest water in the most sustainable way. Their founder Benjamin Gott had a simple idea for a new type of packaged water. He then made it his mission to fulfil the need for packaged water in a more environmentally friendly way that allows the business to also give back.
The sleek and savvy design has quite the following on social media, with their products being shipped across the US and soon to be global.
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With a mission to make their packaging recyclable and reusable Nestle has to date saved 118,710 tonnes of packaging since 2015. They are driving waste management projects to reduce marine littering in ten relevant markets.
Nestle plan to reduce the use of plastic and replace it with paper and launch a project to have more bottles made from recycled plastic. They have signed up to four new plastic pledges. They are; collect 90% of all PET bottle by 2025, collaborate with a recycling industry to use at least 25% recycled PET in water bottles, innovate and invest further in eco-design and engage with consumers, who play a key role in preventing littering.
Every drop counts. That’s why Levi has become very serious about saving water. To date Levi has introduced 20 different water-saving finish techniques, and they’re sharing their methods with others to inspire the industry to adopt progressive methods. To date Levi has saved more than 1.8 billion litres and recycled more than 129 million litres of water. As of today, more than 40% of all Levi’s products are made with water techniques. By 2020 Levi’s goal is to ensure 80% of all products are to be made using water innovation activity. So when you’re trying on your next pair of jeans make sure you’ve checked the label for its sustainability.
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From home solar systems, veggie hot dogs and kitchen fronts made of recycled plastic bottles. IKEA wants to inspire change and has made a commitment to improve the global impact of their business. With rugs made from sustainable wool, phasing out single use plastics across all stores, tapping into new ways to use less water and switching to LED lighting, the world-famous furniture giant is leading the way to improve their operation and output.
IKEA hasn’t stopped there. You can follow their sustainability section on their website where they regularly update their customers on the latest projects and products, they’re producing in order to minimise their carbon footprint.
Read how we worked with the world’s first zero-waste beauty brand Ethique to launch to the UK market. To speak to a member of our award-winning PR and social media teams please get in touch today.