Sustainability, the topic everyone is talking about and every business is trying to crack. From politicians to everyday people and famous figures, just about everyone is now aware that something needs to change if we want to keep our planet clean and cool. The fashion industry is now under the spotlight as it turns out to be THE industry that has one of the biggest impacts on climate change.
Innovating and finding new materials for clothes is now a priority. We take a look at sportswear brands starting to change the industry with their recycled material and funky designs.
View this post on InstagramBreathe, stretch and move in recycled materials that stay fresh.
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OrganicBasics take sustainability very seriously. It’s at the core of everything they’re doing. Which for the brand means investing in quality fabrics and workmanship. The company only work with trusted factories, free of child labour and paid living wage. On their site, you can even visit each factory, making sure they are trusted partners. The site also gives a great overview on each material they are using for more transparency.
OB proposes a range of basic leggings, tees and underwear all made from GRS certified recycled nylon – which takes 80% less water to make. They are using organic cotton, which means no use of harmful pesticides and insecticides, it helps prevent soil contamination and other harmful chemical effects. Each product has an impact index so you can see just how much CO2 you’re preventing by buying each item. This is a great website, full of clever designs.
Orontay
Orontay is a natural sportswear brand that creates quality clothing from Tencel, a material made of eucalyptus trees that are grown in well managed tree farms. The wood is pulverised to make one of the softest fabrics known. Tencel has many benefits including being really good for your skin, a better breathability and has natural anti odour properties.
But Orontay is not just using sustainable material, they are also making sure that their packaging is ocean friendly. In fact, you will receive your garments in high quality, fully decomposable paper bags that can be recycled or used as compost or food waste bin liners.
Adrenna was born from the desire to pursue a more intelligent and environmentally conscious way of producing and enjoying activewear, without having to sacrifice style, function or quality. This means that the brand is tackling mass production, by producing exactly what customers want and only in the quantities needed. Adrenna sources all its materials locally, so they are cutting down the amount of unwanted carbon emissions.
Using the finest technical eco-fabrics from Italy, Adrenna invites you to get directly involved with the creation process, by giving you the chance to customise features of your activewear. Their range includes leggings, sports bras in lots of different colours – far from boring!
Peak+Flow are designing sustainable clothes that are made to last and are cross-functional. The aim of the brand is to reduce how much you need in your wardrobe. The brand is also working on making every stage of the product lifecycle better for the planet.
Peak+Flow has a wide range of products available from sports bras, leggings to swimsuit for women and shorts and t-shirts for men.
Let’s not forget that Peak+Flow are also a certified B corporation as well as part of the 1% for the planet.
View this post on InstagramUpgrade your practice 🧘♀️ #MandukaYoga
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Yoga usually goes along with sustainability. Manduka is a good example of it, they are creating yoga mats, sport gear for men and women using the newest technology to always respect the land. As a company, they have committed to 100% transparency to show their decision, as well as what they need to improve. The mats for example are made from biodegradable natural tree rubber, manufactured with zero waste and with no harmful plasticizers. They are also free of toxic chemicals, dyes and phthalates, which usually disrupt your hormone balance.
Their clothing collection is inspired by nature and is using premium fabrics sourced primarily from environmentally responsible materials.
Do you have a sustainable product or service that you’d like to gain more exposure and business? Speak to our team today to find out how we could help you achieve your goals.
