Startups 100: Top five brands to watch in 2019

If you’re looking for a list of movers and shakers in business, look no further than the Startups 100 list. It’s the go-to guide for businesses that are really making waves.

We’ve picked our top five brands to keep an eye on over the next 12 months.


App-based challenger banks have attracted the biggest buzz in the tech world for a few years now, but there’s a new player in the game: Soldo, a smart bank for businesses.

Offering prepaid cards for employees, Soldo allows the finance team to easily move funds between cards, set up rules for spending and even turn the card off. My favourite feature? The ability to generate expense reports. Founder Carlo Gualandri and his team really have thought of everything.

The Cheeky Panda:

The Cheeky Panda has developed a range of sustainable and health conscious tissues, toilet paper, wipes and kitchen roll made from bamboo. The brand also offers a plastic-free line and its tissues were the first in the UK to be vegan registered.

With consumers becoming far more thoughtful about their purchasing power, The Cheeky Panda’s products are number one bestseller on Amazon and the brand has gained support from the likes of Richard Branson, Joanna Lumley and Judi Dench.

Set up by successful entrepreneurs Julie Chen and Chris Forbes who are dedicated to preserving our natural environment, it’s no surprise that The Cheeky Panda has achieved a valuation of £25 million in just three years!

Ideal Flatmate:

Is there anything more arduous than finding flatmates and moving to a new house? Ideal Flatmate brings the technology underpinning dating apps like Tinder and applies it to finding your perfect roommate.

Rather than criticising millennials’ penchant for smashed avocado, founders Tom Gatzen and Robert Imonikhe recognised the (seemingly revolutionary) notion that you might want to share common interests – and cleaning habits – with your roomies. And it’s working – the app receives 300,000 flatmates and 10,000 property uploads every month.


If renting a room in a messy shared house for all of eternity is the epitome of being millennial, then investing is surely the least millennial activity? But Freetrade is here to change that.

A challenger stockbroker, Freetrade opens investing to everyone. It eliminates exorbitant stockbrokers’ fees, instead provides its customers with zero fees for basic trades.

Taking cues from next-generation online banks, Freetrade keeps overheads low by keeping systems smart and a lack of physical outlets. It’s also FCA regulated for extra peace of mind.

Founder and CEO Adam Dodds has driven the company’s massive growth, amassing nearly 300,000 users (80% of which are millennials) and raising £7m, including £1m in just 77 seconds.


Healthtech is the next frontier for artificial intelligence, and VET-AI is ensuring our pets benefit from these advances too – and says it’s the first company in the world to do so.

Founded by tech expert Paul Hallett and vet Robert Dawson, VET-AI has launched an app called Joii, which offers a triage system powered by AI. It’s so smart it can “think like a vet” by factoring in variables like the pet’s history and the risk of misdiagnosis. Pet owners will then receive tailored recommendations, whether that’s basic advice or a video call with a vet.

Despite the app launching in May, the company has already secured £1 million investment and has relationships with 18 global animal health companies, making it one to watch!

Whether you’re targeting millennials or retirees, eco warriors or puppy parents, our award-winning team is enthusiastic about working with forward-thinking brands ready to make their mark on an industry. If you’re ready to build brand awareness in the media, get in touch with us today.

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