Spotlight on The Sports Technology Awards

The Sports Technology Awards, taking place on 12th of May at The Londoner in Leicester Square, celebrates global tech-led innovation in sports. Industry experts review entries from over 50 sports and over 30 countries and 5 continents. There are a variety of categories including Best Analytics in Sport, Best Technology for Injury Prevention and Rehabilitation and Equpiment and Wearable of the Year.

With this in mind, we’ve narrowed down the 200+ shortlist and picked five innovative nominees to shine a spotlight on.

Veo Technologies

Veo was born in 2015, when co-founder Keld Reinicke was late for his son’s football game and missed his goal. Disappointed, it led him to question why with technology evolving as it was, it was just pro-clubs and elite level matches that were recorded.

Veo is a portable and affordable solution allowing all games to be recorded and live streamed without the need for a cameraman. It is trusted by clubs from Sunday League to Champions League and used in 80+ countries worldwide. This month they reached a milestone of 1 million games recorded.

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Motion Metrics

CEO and founder Jamie Grant launched Carv in 2017. He was a passionate skier, but found the learning process frustrating. After completing a Physics’ Masters at Oxford University and a PhD in Financial Economics at Imperial College London, he combined this knowledge along with conversations he had with professional skiers, to create a solution.

Carv is the world’s first digital ski coach that fits into any ski boot, using motion and 72 pressure sensors to deliver real-time audio coaching and analysis. It provides a personalised training programme, meaning you’ll be hitting the slopes with confidence.


STATSports was founded by Alan and Sean O’Connor in 2008. Their APEX Athlete Series, a Fifa-approved GPS tracker, was launched in 2018 and allows players to track and analyse their game. It collects data on both performance and physical wellbeing.

Not only can you get AI video insights based on performance, but you also get personal messaging from Harry Kane, Raheem Sterling and Phil Foden when you hit a new personal best – making you feel like one of the pros.

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Elite Skill Arena

In 2014, the initial idea for Elite Skills Arena (ESA) was developed by ex-Bournemouth chairman Eddie Mitchell.

Their flagship product is the ICON, a 32-foot diameter circle with panels featuring LED lighting, which encourages players to pass the ball and hit as many flashing sections as possible within a set time limit. It is used by elite clubs worldwide to improve skills, boost player engagement, and aid rehabilitation.

Danu Sports

Founded by Oisín Lennon in 2017, Danu Sports provides an analysis system to prevent injury and enhance performance. Having worked with sports professionals and medical experts, they’ve developed smart socks with ultrathin and highly accurate sensors on the soles of the feet. This combined with a measuring unit on the side of the leg, means data can be fed to the app, allowing athletes and coaches to receive scientific and detailed intel in real time.

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