The summer of 2020 was one of the most active in UK history, with apps such as Strava, Couch to 5K and Freeletics all reporting significant usage rises as people took to running to improve their overall wellbeing. While downloads of these apps soared, so did purchases of the array of running products on the market helping consumers achieve their goals.
There are a vast array of running products on offer that cater for an equally broad range of audiences, supporting fitness fanatics looking to set new PBs, helping casual runners aid recovery and giving first-time joggers the support they need to take the first step on their fitness journey.
With many consumers looking to continue the positive habits they picked up throughout lockdown, we shine a spotlight on five of the brands leading the race in this hugely competitive market.
Speed is king when it comes to running and On have that in spades having established themselves as one of Europe’s fastest growing brands since they launched in 2010. Founded in Switzerland by a team with a unique blend of experience between running and engineering, On started out with a mission to develop an innovative technology that gave runners not only a cushioned landing on their strides but also a powerful take-off.
This dream quickly became a reality through the launch of their patented CloudTec technology, an innovation that has underpinned the brand’s impressive growth and is present across their bestselling range of footwear. Having now broadened their product offering to also include apparel, On have a wide range of innovative products suitable for every runner.
The aptly named Runderwear is a British business specialising in the development and production of chafe-free underwear and apparel. Founded in 2013 by two University friends, the business was launched when Co-Founder Jamie Smalley was training for the New York Marathon. Noticing the huge array of technical outerwear products on the market but the absence of any specialist underwear, Runderwear was launched to plug this gap in the market.
Offering a range of products for both men and women the business has continued to grow and has received a number of accolades including the ‘Best Underwear & Socks Brand’ for three years in a row at the Running Awards, voted for by the running community.
One of the world’s leading all-terrain brands, since its launch in the fells of the Lake District inov-8 has developed a global footprint providing a range of innovative footwear, apparel and equipment products. Catering for an audience of off-road runners, fitness athletes and adventurous hikers, everything the brand does is centred around driving innovation and providing their end-users with market-leading products that transform the way they interact with the environment.
Having built a longstanding reputation as the industry specialists in grip, the brand have recently partnered with the University of Manchester and are the only firm on the market to be using graphene in sports shoes, a technology that is mooted to have transformational potential for the industry.
While committed runners are the brand’s core audience group, with many consumers opting for UK hiking holidays this summer while lockdown measures remain there is a significant opportunity for the brand to get in front of an entirely new set of consumers.
One of the most innovative brands in the running industry, since launching at CES in 2020 NURVV have been making waves transforming the wearable technology space. NURVV’s system uses an array of sensors that are fitted within lightweight insoles to accurately capture data from athletes’ feet as they run. The insoles are then used to provide feedback on factors such as cadence, balance and step length before providing a complete picture of the wearer’s technique.
Having achieved over $9m in investment in February 2020 the business is beginning to capture real ground in the industry and establish itself as one of the leading wearables firms on the market.
HOKA ONE ONE:
Originally designed as a shoe to help stabilise runners travelling downhill, HOKA ONE ONE have been pioneering groundbreaking innovations since they were founded in 2009. This innovation is present across the business’ range of bestselling products, providing not only industry-leading cushioning to help runners avoid injury but also an ultra-light construction to help drive maximum speed.
The business has recently launched an all-new Clifton 8, refreshing one of its bestselling franchises and ensuring the smoothest performance yet for wearers across the world
If your running brand is looking to boost brand awareness and stand out from the competition, get in touch today to discuss how we could help.