Ones to watch – start-ups and scale-ups at IFA 2019

Back again, the mighty IFA will descend upon Berlin next week as Europe’s largest consumer tech conference showcasing the latest and greatest from the electronics world.

With the focus often on the big players, we decided to take a closer look at the start-up and scale-up scene at this year’s event, many of whom can often be found at the IFA NEXT showcase in Hall 26.

So, without further ado, here’s our recommended ones to watch:


Pigzbe is a pocket money app that helps kids age 6+ become the money maestros of tomorrow. Kids learn as they earn by turning chores into pocket money. Ideal for teaching them the value of money in a fun and rewarding way!


Discover a healthier, happier you by taking control of your sleep and relaxation with the world’s first sleep aiding headphones. Kokoon’s sensor enabled headphones and intelligent audio library help provide that perfect sanctuary, wherever you are.


Offering ‘Smarter Experiences for Smart Devices’ Audiogum creates premium software solutions for audio manufacturers and streaming services. They aim to give consumers the best possible experience by enabling them to listen to the audio content they love, quickly and elegantly.

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The design cogs are whirring at Audiogum #puns #FriendMix #sketch #cog

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XYZprinting has a long legacy in the printing industry, but is stepping it up even further at this year’s IFA with the launch of the world’s first combined 2D inkjet and full colour 3D printer, which also has a laser engraver. Visitors to the show will be able to see demos of the printer – called the da Vinci Color 5D – at Hall 12, Stand 108.

The da Vinci Color 5D can be used by a wide range of people, but will be particularly useful to small businesses and designers, thanks to its high-quality printing and ease of use. The 2D printing and laser engraver features make it the most complete and user-friendly desktop 3D printing unit developed, so entrepreneurs and creators will truly have the ability to bring their creations to life.


HiMirror are a familiar face at IFA as they continue to show off world-leading innovations in the beauty technology space. This year, they’re excited to announce a brand new product to continue improving the skincare experience for consumers. The HiMirror Slide is a revolutionary, on-the-go smart beauty mirror which enhances the skincare, beauty and make-up experience for users. Its features include the skin analysis engine, virtual beauty box, AR makeup studio as well as including Spotify, Amazon Alexa and Instagram. Visitors will be able to see the new product at Hall 12, Stand 108 along with other exciting HiMirror creations including the Smart Body Scale and HiSkin.


It might seem bold to feature a tech product that hasn’t officially launched yet, but we think that LO-K-8 has the potential to be a real game changer.

Whether it’s the first time a child gets the bus on their own to school, or goes out unsupervised to town with friends, all parents worry about their child’s safety. LO-K-8 is the world’s first lockable child’s GPS watch.

Of course, there have been GPS watches launched in the past, LO-K-8 differs due to its unique locking mechanism and 24-hour security monitoring service.

The app service allows parents to define the area in which a child is safe to roam whilst you can also receive notifications when your child arrives at and leaves school.

LO-K-8 is due to officially launch at the IFA conference later this week, we’ll be keeping a close eye on how the product launch goes.


A leading name in the dash cam industry, Nextbase continues to receive outstanding reviews on 3rd party site, Trustpilot where they have received over 2,000 reviews maintaining a 9.1 out of 10 rating.

The latest model, Series 2 offers some great features such as intelligent parking mode, which records any bump or physical movement on the vehicle when left unattended.

Away from dash cam technology, Nextbase also offer a range of other solutions such as the iPad active car mount, when used in the back of the car, slide the iPad into the mount and charge whilst moving.

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Four models in the new Nextbase Series 2 range have been awarded ‘Best Buys’ by consumer champions @whichuk 🏆

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It can sometimes feel that we are governed by our smart devices and the amount of charge they have left. Arroe have made it their mission to put a stop to this.

LAER is Arroe’s first creation towards a better charging solution. LAER is a Bluetooth enabled laptop sleeve, which charges your phone, laptop and tablet simultaneously wherever you are. No longer will you need to think about what chargers or adapters you need to pack for work or a trip abroad. LAER is a charging solution which has been created to keep momentum going throughout the day.

Frontier Smart Technologies

Frontier is the world leader in solutions for digital radio, providing chips and modules to all major brands in the consumer sector. A pioneer in digital radio, smart audio and smart home technologies, its customers include Sony, Panasonic, Harman, Pioneer, Bose, Marshall and Pure.

New Dawn Innovations (Trading as VQ)

VQ is the home to unique, design orientated audio, mobile accessories and small domestic appliances. In addition to its own extensive choice of colours & materials, the company works in collaboration with the likes of Cath Kidston, Emma Bridgewater, Joules, Laura Ashley & the RSPB.

Are you a start-up or scale-up looking to raise your profile using PR? If so, check out our e-book ‘How What Why, PR tips for Start-ups and businesses’ or get in touch.

Get in touch with the team