On-demand healthcare solutions helping to tackle the obesity crisis

800 million people around the world are living with obesity. Obesity is a growing problem in the UK, around two-thirds (63%) of adults are above a healthy weight, and of these, half are obese. Even more worryingly, a third of children leaving primary school are already overweight.

Clearly tackling obesity is one of the biggest long-term health challenges the UK faces.

The health conditions linked with being obese don’t make for pretty reading, reduced life expectancy and an increased risk factor for a range of chronic diseases such as type 2 diabetes which in turn is leading to an increase in rates of depression.

A recent report has identified that there is a strong link between those who have type 2 diabetes and depression. 43% of people diagnosed with type 2 diabetes in the UK in 2017, also had depression, which was up from 29%, just a decade earlier.

Thankfully the emergence of on-demand healthcare solutions means consumers can now monitor and maintain their health and weight from the comfort of their own homes.


Diabetes UK has predicted that if nothing changes, by 2030, 5.5 million people in the UK will have the disease. Of this number, 90% of people will have type 2.

Habitual is a diabetes innovator that helps people reverse their type 2 diabetes diagnosis via digital therapeutics that are combined with nutritional intervention.

Their ground-breaking reversal programme lasts for six months and includes nutritional supplements sent to you, use of the Habit change app, group support via community WhatsApp groups and above all else a personalised care programme put in place to help you achieve your goals.

Founded in 2019 by Dr Ian Braithwaite and Napala Pratini, the Habitual programme is based on the latest scientific breakthroughs and decades of diabetes research.


One of the leading digital healthcare solutions on the market aimed specifically for Men. Numan provides medicine for men and knowledge for everyone. The business that earlier this year, raised £15m to help meet growing demand, provides an array of treatments for men, ranging from solutions for erectile dysfunction to complete kits for hair loss.

The business has recently brought out the ‘Fear Nothing Blood Test’ where users are encouraged to face their health concerns before they become a problem. This particular blood test screens biomarkers such as vitamin deficiency, high cholesterol and high blood sugar levels.

To encourage men who in the past might have put off getting tested, Numan has made the test free if the sample which is reviewed by a UK clinician doesn’t find anything.


Nourished has developed patented 3D printing technology to create the world’s first truly personalised nutrition product.

Consumers can complete a short questionnaire at get-nourished.com, where a science-backed algorithm makes a recommendation of 7 vitamins, superfoods and nutrients best suited to the user’s lifestyle and goals.  

This selection is then 3D printed using a vegan gummy encapsulation formula and made on demand to ensure optimum efficacy. The bespoke blend of high-impact active ingredients is packaged in 100% plastic-free packaging and dispatched directly to the customer’s door with less waste, hassle and cost than purchasing all of the vitamins separately. 


The world’s first hand-held, portable device that measures and tracks your metabolism.

Lumen measures your metabolism through your breathing and provides you daily personlised nutrition advice such as meal suggestions and recipes based on your metabolic data which can be accessed via the app.

By focusing on and enhancing your metabolism efficiency leads to benefits such as natural weight loss, less snacking, boosted energy moods, consistent blood sugar levels and general improvement in overall health.

Second Nature

Founded by two NHS health advisors Mike and Chris who decided to pool their collective expertise and develop a programme that focused on building healthy new lifestyles. And rather than making it feel like a chore, they wanted it to become Second Nature.

Through harnessing the power of technology, Second Nature is an app that coaches and motivates those living with diabetes to live a healthier lifestyle.

Users will be assigned and given access to qualified nutritionists and peer-support groups so that challenges can be faced together. There’s also an opportunity to upskill and learn more about the science of nutrition and the psychology of building habits, helping to make changes that last for the long term.

The business is the first online habit change programme to be commissioned by the NHS, whilst clinicians across the country are using Second Nature’s pioneering habit-changing techniques and technology to improve health outcomes.

If you would like to find out more information on how a PR or social media strategy could elevate your healthcare business in the media, get in touch today.

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