Tell us a bit about yourself and your background?
I grew up in Norfolk and studied PR at Bournemouth university, before moving to London to start my PR career. I have experience working across every sector from automotive to haircare, and insurance to beer brands. Working with a tech startup to launch wearable air pollution sensors was what ignited my passion for wearable health tech, and from then I’ve wanted to work with and help grow brands that are contributing to the evolution of healthcare through innovation.
What trends are you expecting to dominate the tech world in 2020?
With the pressures that our healthcare system is facing, I think tech will drive personalised healthcare forward in 2020 it will become more commonplace to be able to monitor our health ourselves, like the quality of our sleep, our blood pressure, air quality exposure etc. at the touch of a button. The use of AI and VR in the health and fitness sector has been bubbling away but now brands are competing hard in the fight for the spotlight at a time when we really need it.
What is the most rewarding aspect of your role at PHA?
I’m enjoying working with start-ups and educating them about PR and how it can help grow their businesses. I’m also really enjoying working with the great tech team at PHA. As someone who’s still relatively new it’s so interesting to hear other people’s backgrounds and what they’ve learned, as well as add value from my previous experience.
You’ve joined The PHA Group as a Senior Account Executive, what was it that made PHA stand out to you?
The thing that really stood out to me when I joined The PHA Group was its entrepreneurial spirit, and how everyone is encouraged – no matter what level you are – to be tenacious and curious. Its reflected in the whole team and is an exciting way to work.
Finally, what has been your best piece of advice you’ve received?
In PR, people often quote the phrase “PR is a marathon, not a sprint”, and I’ve seen it to be true. Just as you do when training for a marathon, in PR you need to create a plan, define what success looks like and build up to that. All parts of PR take time – building media contacts, understanding different businesses and advising which PR tactics to use, establishing brand positioning and seeing big results. It can be frustrating at times, but when you put the time in, be consistent, know your limits and prepare for the sprint finish, the longer race is the best way to win.