Written by Ben Cossor • Published 15th March 2019 • 2 minute read
Every year at MIPIM there is a start-up claiming to be the next best thing for the property industry, and when you are looking to break into this industry, it can be daunting trying to cut through the noise and be heard. From residential property management platforms through to apps empowering the renter, the spectrum of offerings out there is growing daily.
For many starting out in the proptech space, it can be difficult knowing which tactics to use, and this is a speciality we have developed over the years, starting out with the launch of Purplebricks all the way through to today.
One of our key case studies in this space is Movebubble, the London property rental app putting renters needs first, who we have worked closely with since they launched 3 years ago. The property space is full of rental platforms, but none put the renter first, and we worked with the Movebubble team to devise a PR strategy which would raise awareness of the platform’s key offerings and empower generation rent.
To kick off our work with the rental app, and to promote their launch, we secured an exclusive with TechCrunch- the leading tech publication which was read by their key target audiences – around their recent investment. This one-piece in TechCrunch alone generated significant buzz and interest, and following its success, we were able to seed the story to other publications.
A great way of raising awareness of a brand and standing out is through a creative campaign. A key element Movebubble wanted to highlight about their platform was their ease of use for renters, who they knew were already batting a mirage of obstacles. We worked with them to provide a virtual estate agent service for renters which allowed them to view the flat from the comfort of their home. The service consisted of an assistant visiting several flats and showing every inch of the property across an hour. If a viewer liked the property, they could put an offer in straight away. This offering went down fantastically with the press, with an exclusive trial covered by the London Evening Standard, followed by mentions in Time Out and the Sunday Times, to name a few.
When launching a new company, it is important to build trust and credibility around it in the media, and the best way of achieving this is through interviews with the company founder and case studies (where available). Utilising Movebubble’s CEO Aidan Rushby experience as an estate agent, we were able to position him as a voice of the renter and an expert in the proptech space through a number of high-profile interviews.
Are you interested in hearing about how we might be able to help you promote your business or platform? Speak to a member of our award-winning technology team today.