Compassion towards animals is not the only reason to become vegetarian or vegan anymore. Environmental and sustainability motivations are now at the forefront of many consumers’ minds.
According to The Vegan Society, the total value of the UK plant-based market was £443 million in 2018 with over half (56%) of Brits adopting vegan buying behaviours, and 1 in 5 considering going vegan. Apparently, nearly four in ten consumers said their top priority is food and drink to be produced in a way that doesn’t harm the environment.
Avoiding food waste, cutting down on meat and ensuring packaging and decorations are as sustainable as possible will certainly be a consideration for many families this Christmas.
We’re looking at the most sustainable food brands for consumers to tuck into this Christmas.
The Riverford box scheme began when founder and farmer Guy Watson started delivering vegetables locally to 30 friends in Devon. Riverford now delivers around 47,000 boxes a week to homes around the UK from four Riverford farms and five sister farms.
Most recently, the company has launched a thought-provoking new advertising campaign highlighting the negative impacts our food choices can have with parallel messaging on ‘Choose Riverford’ and ‘Don’t Choose Riverford’.
Awarded the Best Indie Retailer in the Food Magazine awards 2018 and with Olympic champion Greg Rutherford as their new brand ambassador, Riverford’s popularity is going from strength to strength.
This Christmas Riverford are offering puddings and pies to free-range British turkeys and more. They even have vegan mince pies and nut roasts to please the whole family.
VBites is the world’s leading manufacturer of vegan plant-based food and winner of over 80 international awards including Best Vegan Meat 2017 by Vegan Festival UK and Most Innovative Brand by Veggie Awards 2017.
Making over 130 products at their 100% plant-based facilities across the UK, VBites puts the planet, human health and the welfare of animals at the heart everything they do.
With a large range of products available for Christmas this year including pâtés, the VBite Cheezly range (diary-free cheese) and a meat-free celebration roast, it’s easy for consumers to go meat-free this festive season.
Plant-n-Grow: Grow your own Christmas dinner
Plant-n-Grow promote the reduction of food waste and food miles by encouraging people to adopt their ‘plot-to-plate’ solutions. The start-up provides a range of unique urban growing kits and planters for herbs, vegetables, edible flowers and micro-greens.
This year they’ve created Grow Your Own Christmas Dinner with a vegetable growing kit, cooking accompaniments and a Christmas recipe book to produce a spectacular Christmas Dinner.
Abel & Cole
Abel & Cole have been supplying 100% wild or organic produce for over 30 years. Working with independent farmers, makers and bakers, the company delivers ethical, seasonal and sustainable food right to the customer’s door.
Their on-going initiative, The Low Plastic Shop, is a collection of products either plastic or packaging free with the aim to encourage customers to make small sustainable switches.
This Christmas, Abel & Cole have partnered with Organic Blooms to create an eco-friendly Christmas Table Decoration Kit. Alongside their usual Christmas meal kits, they also offer a pantry full of vegan, gluten-free and dairy-free delights.
If you’re launching a new product or want to grow your brand’s share of voice, our consumer PR team can help take your business to the next level.
With extensive experience in FMCG and food and drink industries we know how to get your brand recognised and in front of the right audience. Get in touch here.
