Despite the ongoing challenge of securing coverage in the midst of the pandemic and a second national lockdown, November has been a hugely successful month for client campaigns.
‘Hit of the Month’ is PHA’s way of celebrating success, whether at an external venue with a well-stocked fridge and snack table, or more recently, via company-wide Zoom calls. Hosted once a month by our Chairman Phil Hall and joint Group MD’s Shelley & Stuart, HOTM highlights the fantastic work happening across our PR and Social Media teams, welcome new starters, celebrates promotions, and announce business news and updates.
Congratulations to this month’s winners who stood out among a competitive shortlist; here is a snapshot of the brilliant work they delivered in November.
Winners: Evie Fane de Salis, Cameron Frazer, and Natasha Wren
Summary: Leading music technology company, Audoo, appointed our Tech team to secure high-quality press opportunities following £5m investment from Abba’s Björn, among others. This resulted in 20 pieces of coverage in two days, including an exclusive in The Times, and a CEO interview on the BBC website, as well as pieces in The Telegraph, Forbes, and Business Insider. Great work!
Winners: Katerina Schenk
Client: Save Live Music
Summary: Irish singer-songwriter and legend, Van Morrison, appointed the Social team to announce and create a buzz around his ‘Save Live Music’ campaign, with the aim of raising awareness for the industry during lockdown. Katerina successfully launched and managed both Facebook and Twitter platforms, resulting in over 3000 new followers gained, over 1.65 million impressions generated, and over 55,000 user engagements recorded. Fantastic!