Fueling for 2020 with these protein bar brands

As we move closer to the midway point of January and towards Blue Monday,  claimed as the most depressing day of the year, those Christmas lie-ins and festive celebrations may have begun to feel like a  distant memory.

The New Year resolutions are becoming harder to maintain and falling back into your old habits is something that you keep considering. Whether it’s quitting smoking or joining the Veganuary revolution, every resolution provides its own challenges.

If your resolution was to exercise more or follow a gym programme, then you’ll probably be starting to suffer from muscle ache and the thought of the next gym session is enough to make you want to hide under the covers.

So what can you do to make sure you stick to your programme and push through those pesky DOMS (delayed onset muscle soreness)? Well, luckily for you there’s a wide variety of protein brands currently on the market that could provide you with a boost.

We’ve taken a look at our favourite six.


Launched back in 2016, Barebells offer protein-enriched snacks that are a real treat for everyone who wants to feed their cravings. Firm believers that artificial flavouring doesn’t need to be added to protein products to make it tasty, Barebells instead focus on improving the nutrients which are already within the products.

Ultimately it means fewer carbs and more protein, meaning even if you are a health-conscious food-lover, you can still enjoy and indulge every now and then.

There’s plenty to choose from too, from mint dark chocolate protein bars to fudge flavour milkshakes and even a hazelnut cream. Be sure to check out Barebells this January!


The RXBAR branding is bold and brash with a ‘no surprises here’ mantra. Which is exactly the impression the brand want to give off, as they indicate on their website, they have nothing to hide.  The packaging is clearly labelled and states exactly what ingredients were used to make the product. There’s no gluten, soy or dairy.

RXBAR has placed product integrity and transparency above anything else, and in the multibillion-pound fitness industry, where confusing nutritional labels are in abundance, this is something that consumers really appreciate.

With five different flavours to try, what are you waiting for?


Inspired after founder Ishak picked up a health bar on his way home, which not only was bland and dry but had him reaching for the bin.

In just a matter of years, Vive bars have become one of the moistest and most indulgent bars on the market.

All of Vive’s protein products are appropriate for vegans, gluten-free and contain none of the artificial flavourings.

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Bites or Bars?

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Primal Pantry

Following the trend of keeping things simple with their ingredients is award-winning Primal Pantry.

Launching in 2014, initial samples went down a storm, so much so that a whopping 21,000 snack bars sold on pre-order via the website.

Primal Pantry is on a mission to create the most trusted food brand in the world, whilst encouraging others to make better choices.

Currently, Primal Pantry is stocked in the likes of Tesco, Co-Op, Sainsbury’s and lots of independent health food stores.

OTE Sports

The Leeds based business’ motto is Goodness in = Greatness out. All products have been tested and developed by sports nutritionists and athletes.

Similar to the other protein brands on this list, OTE stock a plethora of protein bars that are specific to the sport you’re participating in.

Products offer the full 360 range, meaning that their products support all aspects of training, so whether it’s before, during or after, they’ve got you covered.

OTE currently support and fuel the Brownlee brothers, the British triathlon team and  Lily Partridge.

Real Handful

Are you after a deliciously nutritious snack that isn’t part of a fad diet, fake endorsement or created with boring packaging?

Well, say hello to Real Handful. The Stockport based nutritional brand is currently crowdfunding on popular site crowdcube and with 19 days still left to invest and their £300,000 target already reached, clearly Real Handful is a real prospect to challenge the protein market in 2020.

But Real Handful aren’t just content with creating top of the range products though, they’re also determined to have an impact in the community too. Currently, the brand is supporting two charities in the Manchester area by donating proceeds from each pack they sell.

So pick yourself up a bag of Real Handful’s trail mix or a protein bar today.

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Not not the view en route to our local @asda 😇

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Interested in hearing how we can help promote your product? With years of experience working with fitness brands and launching new products and services to market we’re perfectly placed to help you out. Speak to a member of our award-winning team today to find out more.

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