March is a fantastic month for women. With International Women’s Day on Sunday 8th and the whole month celebrating Women’s History, we wanted to place a spotlight on all the inspiring, talented and accomplished women that we have in our senior leadership team at The PHA Group.
For our fourth female spotlight we spoke to Hayley Bromfield, Head of Marketing. Find out more about her journey below.
What brought you to the marketing world?
There are three reasons: people, creativity, and technology. When I say people, I mean customer relationships and behavioural psychology. The goal of marketing is to change consumer behaviour and essentially to drive action, whether that’s to build awareness, encourage engagement, or result in someone making a purchase. This process has always fascinated me and the development of technology and various marketing tools has allowed the monitoring of this behaviour to expand tenfold.
What would you say is your biggest achievement?
Building a great team! The people you work with and the culture you instil is so important and a team that can support, build and learn from each other is the secret to success.
For any person you interview, what do you look for?
I always look for people who are naturally curious and want to learn more. Be it a new skill to develop their own career, or finding a new insight or outcome for a campaign. I think tenacity goes along way, you will experience a lot of trial and error in marketing and you need to be able to analyse, learn from your actions and keep on going to get the best results.
If you could go back and give your 20-year-old self any advice, what would it be?
Don’t be afraid to get things wrong. Learn from your mistakes and don’t sweat the small stuff.