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Charities and their fundraisers are at the forefront of work to rehabilitate offenders, reduce reoffending and lower the crime rate in areas all over the UK.

In Britain, prisons are under intense pressure—levels of violence are on the up, staff numbers are too low, and complaints about overcrowding are widespread. Charities are struggling to access those in need and access the communities who require extra support the most.

Criminal justice charities must be better resourced to fulfil their role supporting people in the justice system. We want to understand how, and who the not-for-profit organisations are who are making a real difference to the way we live in the UK.


A national social justice charity with more than 50 years’ experience changing lives, building and supporting stronger communities and ultimately reducing crime. Working with disadvantaged adults and young people Nacro educate, house, advise and speak out for them when others can’t or won’t.
In 2017 – 2018 Nacro helped over 32,000 people across the UK providing vital services to ensure communities were well supported. Focusing on the future Nacro overcome barriers presented by individual criminal records and aim to help people move on from previous mistakes by building a good foundation for the future.

In addition, Nacro run training courses for young people who want to gain practical skills to get a job or who are not getting on at school in some cases. An adult aiming to improve their chances of finding work or an employer looking for training to support disadvantaged individuals can also get support.

Crime Stoppers

From community projects supporting regional challenges to launching global campaigns to highlight an issue, Crime Stoppers is an independent charity giving people the power to speak up and stop crime, 100% anonymously.

Crime Stoppers have helped to arrest 145,000 suspected individuals, recovered more than £140 million worth of goods and removed more than £347 million worth of drugs from our streets in the UK. At Crime Stoppers they believe everyone has the right to a safe and crime free environment, but many are scared they will be targeted if they provide information to the authorities. Their anonymous online support, and call lines 24/7, 365 days of the week provide a lifeline to many who feel isolated by crime in their community.

If you haven’t already checked out their ‘Community Conversations’ podcast head over to their site for the latest episodes and find out what support is available in a community near you.

Future Men

At Future Men their vision is to create a better future for every boy, every man and everyone. They work to inspire boys and men to become dynamic future individuals, giving them the confidence to discover what it means to be a man.

Founded in 1988 Future Men is a multi-award-winning charity supporting men and boys helping to tackle stereotypes around masculinity and engaging in the wider conversation of what it is to be a man. Providing practice-led services, Future Men offer group, youth hubs and one-to-one sessions and outreach work offering vital support and advocacy to change lives.

If you’re an expectant dad be sure to check out their #Futuredad support groups hosted around London!

Steel Warriors

Steel Warriors is a charity dedicated to reducing the number of young people carrying knives in the UK. Each week over a tonne of knives are seized from London’s streets. Steel Warriors melt down these knives taken from the streets and recycle them to make outdoor calisthenics gyms. The first gym was opened in 2019 in Tower Hamlets and is already making a real difference to the community and providing a safe space for young adults.

Check out their video to find out more!

Chance UK

Chance UK is an effective and proven early intervention programme that changes the challenging behaviour of primary school-aged children through intensive mentoring and family support. Chance UK have a mission to support young children to avoid anti-social behaviour or criminal behaviour developing later in life.

Developing skills, confidence and providing life aspirations through nine- or twelve-month mentoring programmes help to empower children and change behaviours before they become more complex.
Chance UK also offer the opportunity to be a mentor on one of their programmes providing emotional support for children in a community near you.

If you’d like to find out how we could support your third sector organisation, please get in touch with the team today or visit our service page to find out more.

Not-for-profit organisations preventing youth crime

320,000 people, including 135,000 children, are estimated to be homeless in the UK, according to research by Shelter. Staggeringly, this suggests that one in 200 people are homeless and 84,740 households are housed in temporary accommodation which is an increase of more than 75% since 2010.

On top of these troublesome figures, it is estimated that around a quarter of young homeless people are LGBT, making them about five times as likely as their peers to become homeless.

Homelessness can be caused by many factors such as a lack of affordable housing, poverty and unemployment. Leaving prison without a support network on the outside, escaping a violent relationship or youths being thrown out of the family home after an argument can often lead to individuals becoming alone and isolated.

So, what can we do to help find long-term solutions to this mounting crisis? There are many wonderful charities you can support to help end homelessness. Here are some great campaigns we can all make time to get involved in:


Crisis is the national charity for homeless people working directly with thousands of individuals every year. The charity offers one to one support, advice and courses for homeless people in 12 areas across England, Scotland and Wales.

The charity’s campaign ‘Everybody In’, launched back in 2018 on World Homeless Day, saw the Crisis team up with a mammoth host of celebrities including Tom Hardy, Emma Thompson, Ellie Goulding, Jodie Whittaker and Richard Gere to call for an end to homelessness in Great Britain.

The celebrities have created a video where they read lines from the poem ‘If Everybody Is In’ by Stefan, Crisis’ Poet in Residence, calling for an end to homelessness for good. The emotional and touching video uses recognisable and esteemed figures to highlight the severity of the issue across Britain.

Don’t take our word for it – watch the video with 20 celebrities reading the poem alongside Stefan and two Crisis members.

The Big Issue

The Big Issue magazine launched in 1991 in response to the growing number of rough sleepers on the streets of London by offering people the opportunity to earn an income through selling a magazine to the public. 25 years later The Big Issue is a multi-million-pound social investment business supporting enterprise to drive social change.

Last spring, the charity teamed up with Monzo to launch a ‘resellable magazine’, opening the potential for vendors to earn more. Launched under the name of ‘Pay it Forward’, each magazine will feature a QR code that allows readers to pass the magazine on to a friend, who can then scan the front cover to pay for the magazine again.

For the campaign, celebrities including Gary Lineker, Roger Daltrey and Vincent Kompany were recruited to encourage people to buy The Big issue, read it, then pass it on. The launch came just months after The Big Issue revealed it was testing contactless payments for its vendors in line with UK consumers’ increasing trend for cashless transactions.

The project helps vendors earn more money and counters the challenges raised by an increasingly cashless society. View their heart-warming video on the positive effects The Big Issue makes on many lives and the promotion of the campaign.


akt, previously known as the Albert Kennedy Trust help LGBT+ young people who are homeless or living in a hostile environment after coming out to their parents, care givers and peers.

akt has launched multiple high-impact campaigns where they have used celebrities to nail home the realities of homelessness for the LGBT+ community.

Most notably akt created a TV advert with Sir Ian McKellen, Andrew Hayden Smith, Sam Fox, Paul O’Grady, Sue Perkins and Kieron Richardson, all acting as people who beg and sleep in doorways. Between them, they covered the several generations of viewers and hit home demonstrated the extreme trauma and suffering many homeless people are subjected to.

St Mungos

For nearly 50 years, St Mungo’s has been at the forefront of efforts to tackle homelessness. Each night 17 outreach teams help over 2,850 people sleeping rough, moving them away from the streets, and providing a bed and support.

At the end of last year, the housing charity launched its first user-generated digital content campaign to raise awareness of its work. Participants were asked to post a selfie after waking up and use the hashtag #wakeuptohomelessness to encourage their followers to think about those who have slept on the street.

The campaign attracted several celebrity fans, including actor Laurence Fox and presenter Phil Spencer alongside actresses Tamla Kari and Amanda Abbington, and singer Fleur East.

Fronted by celebrity ambassador Victoria Emslie, the Wake Up To Homelessness campaign has exceeded a Twitter reach of 3.5 million, over 30,000 Instagram interactions and 1,300 new website users in under a month.

The Salvation Army

The Salvation Army is a Protestant Christian church and international charitable organisation with a worldwide membership of over 1.7 million, consisting of soldiers, officers and adherents. Across the UK the charity provides over 3,000 places every night in 82 lifehouses and helps 1,208 people through their Employment Plus service.

Coinciding with Anti-Slavery Day on the 18th October The Salvation Army launched their campaign #WeAreNotForSale. With the aim to raise awareness and funds for victims of modern slavery in the UK, the campaign encouraged people to purchase and wear a #WeAreNotForSale temporary tattoo. The tattoo design is in the form of a bar code, illustrating how people are being bought and sold as products for profit.

Depaul UK

Depaul UK empower young people experiencing homelessness and focuses on helping in crisis and beyond. The charity supports by offering youths a safe place to stay in a crisis, helping individuals to take the step from homelessness into stable housing, and providing specialist long-term support to help get lives back on track.

In a clever outdoor advertising campaign Depaul shows there is ‘another side’ to homelessness with their unique poster positioning. The poster provides two messages that encapsulate two walls across a right angle. When one side is viewed stereotypes and negative perceptions of the homeless arise, but when both walls are visible viewers read a more complex picture.

The campaign aimed to increase the number of Nightstop volunteers by challenging perceptions around homelessness and volunteering.

Interested in finding out how public relations can benefit your charity or awareness campaign? Get in touch with a member of our award-winning team today to find out more.

What can we do to find long-term solutions to the homelessness crisis?

With over two million young people living in poverty, youth crime and violence on the rise and mental health effecting one in ten children and young people – there’s a lot that can be done to help our younger generation.

Research from The Prince’s Trust shows one in three young people believe they will have a worse standard of living than their parents, and one in five believe their lives will amount to nothing, no matter how hard they try. When asked what they believe contributes to violent crime, 45 per cent claim there are not enough alternative activities for the young.

However, there are many people doing wonderful things to enhance the standard of young people’s lives. With around 4,600 youth charities in the UK making an enormous impact on their local communities and young people’s lives, we’ve picked a few that we think deserve the spotlight.

Hope and Homes for Children

Hope and Homes for Children work with children, families and communities across seven countries in Central and Eastern Europe and Africa to help children grow up in safe and productive environments.

One of our favourite campaigns run by the charity is ‘End the Silence’. Over 30 of Britain’s biggest artists each starred in a film sharing the music that holds the most special memory from their childhood, raising awareness and money for children growing up without family, love or music in the silence of orphanages.

Artists included Paul McCartney, Ed Sheeran, Elton John, Ellie Goulding and Mark Ronson. The campaign inspired thousands of the public to join in sharing their own musical memories at and on social media and raised over £5m.

Action for Children

Action for Children protect and support children and young people, providing practical and emotional care and support and ensuring their voices are heard. In 2019 the charity helped more than 387,000 children and families working on the ground, in communities and through more than 476 local services across the UK.

Last summer, the charity launched an online campaign ‘Choose Childhood’ as part of their 150th anniversary, calling on the government to develop a national action plan for children and offering a commitment that every child will receive a safe and happy childhood.

The charity’s campaign includes a powerful one-minute YouTube video of children attempting to escape their destructive homes whilst social media saw many celebrities and key figures taking a photo of their pledge to help children, including Labour MP Emma Lewell-Buck and Jo Frost known from the programme, Supernanny.

Young Women’s Trust

Young Women’s Trust aims to create change through influencing and campaigning whilst supporting young women across the UK.

At the end of last year, the charity launched their campaign #FaceAnything with skin-care brand, Olay in a bid to increase women’s power and influence and build a movement of women ready to face anything that life throws at them.

The team have introduced nine female ambassadors all from different backgrounds and facing different struggles including Jazmin Sawyers, professional athlete, Lady Leshurr, musician, and Felicity Hayward, model and activist. Each ambassador is sharing her own story and the labels they’ve suffered to help women to #FaceAnything

Youth Access

Youth Access is an advice and counselling network that works with their members to promote the Youth Information, Advice and Counselling Services (YIACS) which offers young people support on a range of issues in a young person-centered environment.

Youth Access is dedicated to creating a platform that offers every young person access to free, high quality advice and counselling.

Projects include Make Our Rights Reality which is a national project teaching young people about their rights and giving them a voice to challenge injustice and The IQ Project, promoting YIACS as a key part of every local mental health and wellbeing offer.

UK Youth

UK Youth was founded back in 1911, and with over a century’s worth of experience, are now a leading national charity committed to ensuring all young people are empowered to build bright futures, regardless of their background or circumstances.

The charity has recently partnered with Always and will be distributing 2 million sanitary products to members of the UK Youth Movement to tackle period poverty across the UK. The campaign hopes to give girls access to free period product out of term time, and allow them to take part in activities that build their confidence and help shape their future.

Youth Employment UK

Youth Employment UK is dedicated to tackling youth unemployment by bringing together young people, employers and policy in an innovative way that creates real impact.

The charity delivers a Skills and Careers Hub providing 14-24-year olds with free resources, advice and guidance. Designed with input from young people, the Skills and Careers Hub offers practical tools to support young people through education, transition into employment and beyond in a process of lifelong learning.

Interested in finding out how public relations can benefit your charity or awareness campaign? Get in touch with a member of our award-winning team today to find out more.

Youth charities driving impact for young lives

It’s that time of year again when the gym is overflowing, pubs fear for their livelihood and people decide to go meat and diary free. Many of us decide to abstain for a worthy cause, but do we really consider the fantastic charities behind these popular campaigns?

We look at the charities promoting these prevalent campaigns in January and continuing throughout the course of the year.


Veganuary is a charity inspiring people to try to adopt the vegan lifestyle for January and hopefully convince consumers to adapt their lifestyle throughout the rest of the year. Their mission is to inspire and support people to give veganism a go, with their official ambassadors including Chris Packham, Anthony Mullally, Dan Geisler and Jasmine Harman.

With over 250,000 people from 190 countries registered for the month-long vegan pledge in 2019 and winners of the Best Support Network, as voted for by the Vegan Food & Living Magazine community, Veganuary is influencing change at a quick rate.


RED January

Hannah Beecham, CEO and Founder of RED January, decided to launch the initiative after witnessing the transformative effect that regular exercise had on her Mum as she recovered from a period of severe depression.

With a community of 90,000 individuals dedicated to RED January, the event has managed to raise over £1.7m for their charity partner, Mind. Inspiring people to get active, the campaign has reported that 87% of people felt significantly better physically and mentally after completing RED January 2019.

RED January









Cancer Research UK: Dryathon

One of the bigger ones, Cancer Research UK encourages the nation to take on the ultimate test of willpower by going booze-free for one month and raise vital funds to help beat cancer.
Since its launch in 2013, Dryathon has raised over £22m. Throughout the campaign they also raise awareness around the types of cancer that drinking can cause and support participants to cut down alcohol intake, regardless of their drinking habits.

The campaign offers an online calculator to work out how much money can be saved when taking part in the campaign and suggests other options to fundraising such as donating the amount you would have spent on alcohol throughout the month instead.










Macmillan Cancer Support: Go Sober for October

January isn’t the only month urging people to cut the drink. Go Sober for October encourages individuals to go alcohol free for the 31 days of October and raise funds for Macmillan Cancer Support.

Macmillan’s 2019 campaign entices supporters to join 66,166 Soberheros and add to the magnificent £3,452,579 raised so far this year. Their social campaign also provides details on where the money raised will go and educates you on the health benefits with tips on how to get through the month with ease. They even provide you with a Golden Ticket, for those that may have a birthday, wedding or special occasion they would like to drink at – this will cost you a healthy £15.


The Movember Foundation promotes men’s health and raises awareness for prostate cancer, testicular cancer, mental health and suicide prevention. By 2030 they aim to reduce the number of men dying prematurely by 25%.

Their most well-known campaign is Movember, where men (and women) have a month to grow and adorn all types of facial hair. However, the charity hosts many other campaigns including Move for Movember, encouraging everyone to run or walk 60 kilometres over the month of October.

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In the words of James Blunt “goodbye my lover, goodbye my friend, you have been the one, you have been the one for me.” . You brought a moustache into the world this Movember and saying goodbye to your hairy friend is never easy. Whatever you decide to grace your face with next, it's not too late to make a final push for donations. . . #Movember #MensHealth #Moustache

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With over 180,000 charities in England and Wales, and countless incredible campaigns launching daily, find out how public relations can benefit your campaign or awareness day campaign. Get in touch with a member of our award-winning team today to find out more.

Top 5 successful charity fundraising events

In recent weeks the Head Teachers across the UK commissioned a report focusing on the challenges of a digital era. The Digital Awareness UK report was based on interviews with 50,000 school pupils in the UK. It showed that 27% of head teachers in England now had to deal with problems related to online bullying every week. This was significantly higher to the comparison to an international average of 3%.  But it isn’t just online bullying that is on the rise in the UK. Teachers are frequently dealing with issues and situations and it raises the questions if we need to do more as a society to support children through such difficult times.

We take a look at the incredible work anti-bullying charities are doing to support our younger generations.



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We will be delivering an anti-bullying workshop with @mffonline_ for dads to help support their children! On Saturday 26th October @mffonline_ will be hosting an open discussion to explore the understanding and experience of bullying. We @kidscape_charity will be sharing advice for handling a bullying situation. Get involved – to find out more – Sign up via Eventbrite by clicking on the link in @mffonline_ Bio – it’s FREE! #antibullying #bullying #workshop #dads #fathers #workingtogether

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Kidscape’s vision is to create a world where children can grow up free from bullying and harm, with adults who keep them safe and help them reach their full potential. Their mission is to provide children, families, carers and professionals with the tools, resources and advice they need to help prevent bullying and protect young lives.

Kidscape deliver superb ZAP community programmes for all ages to provide children ages 6 – 16 with a range of tools to increase assertiveness, build confidence and help manage bullying situations. Running in both a community setting or their range of school programmes, their workshops have proved to help significantly reduce experiences of bullying and help children understand the outcomes of their actions.

Kidscape doesn’t stop there; they provide workshops for big life changes through their RISE workshops to help build self-esteem and prepare young children with the transition of moving up to secondary school.

With a wide range of advice and resources for families, carers and children Kidscape is an excellent platform to support children with anti-bullying needs.



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Double tap if you’re in 💛 #HelloYellow #3MoreSleeps . . . . . . . . . . . . #YoureNotAlone #WorldMentalHealthDay #Hello #Yellow #YoungMinds #MentalHealth #MentalHealthAwareness #MentalHealthMatters #MentalHealthSupport #SelfCare #Awareness

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Youngminds are leading the fight for a future where all Youngminds are supported and empowered, whatever the challenges might be. Their impact report showed that three children in every classroom in the UK have a mental health problem, and Youngminds are on a mission to tackle that.

Youngminds deliver training courses across a host of topics including social media, anxiety, self-harm adolescent mental plus many more. They also provide tools and toolkits for schools, community centres and families to help tackle the route causes for many of these problems.

Children can get help from one of their support staff who will support them through their problems and give the well needed guidance they need at a difficult time.

The Diana Award


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The Diana Award anti-bullying programme who recently featured on the popular BBC One documentary with Little Mix star Jesy Nelson help to support and raise awareness of bullying in UK schools. According to their Back2School resources 10 million children in the UK will return to school in September and over half of them will be affected by bullying. So, part of their mission is to educate school children about the impact, consequences of build their awareness to help prevent bullying in schools.

One area The Diana Award specialise in is the impact of cyber-bullying. With a host of cyber tips in their support centre, The Diana Award provides advise and support for children and young adults on what to do if they experience cyberbullying and how to spot it online. We aren’t just talking social media either, advice and tips are also given for online gaming and other chat platforms.

Check out their how to stay safe online tips today to help raise awareness for this growing problem.

StandUp Foundation

The StandUp Foundation was set up by Founder Ben Cohen, MBE. Ben is an England Rugby Legend. He is a World Cup champion and a second all-time scorer for his country. In 2011 Ben set up the StandUp Foundation with a clear vision in mind. The mission is to raise awareness of the long-term, damaging effects of bullying and to help fund organisations who are tackling bullying in schools, at work, in our communities, sports and online.

With compelling case studies from brave individuals who have shared their experiences with bullying in their lives the StandUp Foundation educates and provides clear insight into the lasting effects bullying can have on people.

The foundation provides grants to other third sector organisations to help eradicate bullying in our society. Grants are reviewed at the end of March and October.

Bullies Out

Established in May 2006, Bullies Out is one of the UK’s most ambitious anti-bullying charities. Through their innovative and interactive workshops and training programmes Bullies Out use their own experiences and energy, passion to focus on awareness, prevention and building empathy and positive relationships.

Their vision is to empower and inspire children and young people to overcome bullying and achieve their full potential.

Their e-mentoring support and Make a Difference communities help children and young adults nationwide to get the support and guidance they need.

If you want to learn more about our third sector public relations services, please speak to a member of our team today. With a specialist department we can scale our resources to fit your needs.

The top anti-bullying charities working to protect children and young adults

We’re delighted to have been announced as a finalist for our first Corporate Social Responsibility Award at the CIPR Excellence Awards 2019. We have everything crossed for tonight’s star-studded event but before we straighten our ties and put our glad rags on, we wanted to share our award-winning entry with you. Gain insight into the impact and engagement our PR and social media teams delivered for a large industry body.

The brief

The Industry Group for Responsible Gambling wanted a targeted social responsibility campaign to promote responsible gambling amongst customers and the wider public.

Responsible Gambling Week (RGW) took place across the UK & Ireland, November 1 – 7th, 2018. Our aims and objectives for the campaign were:

  • To raise awareness of the campaign amongst gambling operators and encourage participation
  • Raise awareness amongst customers of how to gamble responsibly
  • Raise awareness of the tools available to help customers gamble responsibly
  • Raise awareness amongst gamblers and in the wider community of where to find help and support for those who need it

Our research and planning

The prevalence of gambling, especially amongst young adults, has become a contentious political issue. Gambling operators have a statutory obligation to ensure their customers gamble responsibly, but they also have a duty as good corporate citizens to go beyond their statutory commitments.

But how do you reach your customers with these responsible gambling messages?

We reviewed research on the subject, including publications by Playing Safe, an independent academic panel working with the casino industry, which suggested an informal, conversational tone has greater cut-through than heavy-handed public health-style messaging. Younger gamblers perceive this as ‘too nanny state’.

We were asked for input into the campaign messaging and it was agreed there would be five central messages:

  • Set your limits for time and money
  • Only spend what you can afford
  • Gambling is not the answer to any problem
  • Gambling shouldn’t interfere with your personal relationships
  • Gambling when angry is not a good idea

In addition, there were 20 ‘conversation starters’, designed for use on social channels and to trigger discussion. Examples included: ‘Just a heads up…. it’s easy to lose track of time when you’re gambling’; ‘Play smart…know your limits’ and ‘What time is it? Keep an eye on the clock’.

We had three primary audiences we set out to target:

  • Gambling operators and staff
  • Regular gamblers
  • Occasional gamblers and non-gamblers

Our brief from the client was to avoid engaging with national media as they would make it a debate about problem gambling rather than responsible gambling. We, therefore, targeted three main media audiences:

  • Trade media
  • Regional media
  • Alternative publishing platforms

Our strategy was to find a way of creating a national conversation without engaging with conventional national media. The issue of football clubs being sponsored by gambling companies was becoming increasingly sensitive, we used this to approach clubs directly to persuade them it was in their interests to support the campaign.

We knew if clubs shared our assets through their social channels and at their stadium, we would reach a mass audience, including one of our primary audiences: young, male gamblers. We could also use football clubs’ involvement to spark interest with the regional media.

Strategic tactics

With no budget for commissioning original research or other campaign collateral, PHA conceived and implemented the campaign strategy. Campaign assets were focused on the five key messages about what it means to gamble responsibly, which were created by the Client.

We launched the campaign in the trade press in July to secure buy-in from operators. We maintained momentum through a series of news updates, interviews and thought leadership pieces with John Hagan, chairman of the IGRG. We posted from our Twitter and Facebook channels, creating engaging visual content. We persuaded many Trade titles and online platforms to carry free RGW advertising.

We secured a partnership with the EFL and sponsor Sky Bet, and with individual Premier League clubs.

During Responsible Gambling Week:

  • Free adverts appeared in every EFL match programme and on big screens and LEDs
  • Key responsible gambling messages and videos were promoted on clubs’ social channels and two teams, Swansea City and West Ham, changed their match kits to carry the RGW logo
  • We secured a partnership with the Racecourse Association, involving all leading courses. At a televised Ascot meeting, a race was renamed as the RGW Stakes and the winner’s enclosure was RGW-branded.


Our strategy was to make the #RGWeek18 hashtag as widely visible as possible to promote conversation and publicise the responsible gambling messages. We were set a KPI of 10 million impressions – we generated almost 19.5 million.

A small percentage, around 400,000 impressions, were generated by an Instagram influencer campaign commissioned from another agency, involving former cricketer Graeme Swann and hockey player Sam Quek.

With gambling operators facing a political storm, we felt it was important to include political engagement in the campaign. Our approach was to hold a focused drop-in event for MPs with a strong interest in gambling – supporters and opponents of the industry. The event cost nothing and the client felt it led to more concentrated and useful engagement than in 2018.

Our results

#RGWeek18 generated 19,319,184 total impressions for the campaign period – in comparison to seven million impressions during Responsible Gambling Week 2017.

An external agency, Chrysalis, independently evaluated RGW and found that awareness of the campaign amongst the general population had increased by 2% from 2017 to 2018. The proportion of gamblers who had seen responsible gambling messages in newspapers increased from 9% in 2017 to 17% in 2018.

160 pieces of Media coverage were generated as a result:

  • B2B Trade and Industry: 64.
  • Regional print and online: 62.
  • Regional broadcast: 4.
  • Football Club websites: 26.
  • Racecourse websites: 4.

If you’d like to find out how we can deliver an award-winning campaign for your brand or business please get in touch with us today.

Responsible Gambling Week – Corporate Social Responsibility

Today is International Stop Food Waste Day, which is all about educating and igniting change in consumers and businesses, in order to tackle the global food waste epidemic that we’re currently facing. According to WRAP, the government’s waste reduction body, 1.9 million tonnes of food is wasted by the food industry every year in the UK, a massive 1.1 million of which is avoidable. Furthermore, 250,000 tonnes of the food that goes to waste each year is still edible.

The need to stop food waste is clearly dire, and thanks to a WRAP’s Food Waste Reduction Roadmap, large food businesses including many major retailers are pledging to halve the UK’s food waste bill by 2030. Additionally, more and more brands are popping up that aim to address the issue in innovative ways. Here we list our five favourite companies that are doing just that.


On a mission to make sure good food doesn’t go to waste, FareShare take tens of thousands of tonnes of surplus food from the food industry and redistribute it across 1,500 towns and cities across the UK. In 2013 ASDA teamed up with FareShare to introduce an operational process to divert surplus products at depot level to people in need, and last year alone the charity redistributed enough food for 36.7 million meals.

Too Good To Go

When a group of tech-savvy entrepreneurs around Europe were confronted with the shocking reality of how much food gets wasted every day, they decided to join forces and created Too Good To Go in June 2016. It’s an app that allows everyone to do their bit to reduce food waste – vendors and restaurants who have perfectly good leftover food at the end of the day can sell it to other users, who pay by the app and collect it. So far, the business has created an impressive community of 576,000 ‘Waste Warriors’, who together have saved over 523,000 meals from being sent to landfill.

Rubies in the Rubble

Innovative condiments brand Rubies in the Rubble make all their products from ingredients that would otherwise go to waste, not because they are unfit for consumption, but simply because they are the wrong shape, size or colour. Founder Jenny Costa found it unacceptable that so many people are starving in developing countries, while in wealthy countries we throw away delicious, in-date food just because it doesn’t meet retailers’ aesthetic requirements. Out of this came an idea: create chutneys, jams, and preserves from all the excess produce. The business is now an award-winning brand, stocked in supermarkets and delis across the UK.

Food Cycle

Food Cycle is a community-focused charity that supports people who are hungry and lonely by serving tasty lunches and dinners every single day in towns and cities across the country. It targets vulnerable communities by reducing food waste, reducing food poverty and training volunteers. Everything the volunteers collect is surplus food that would otherwise have gone to waste. So far, they have saved 270 tonnes of surplus food, which they have used to serve over 250,000 meals to people in need.


Social enterprise FoodCloud is a retailer app that currently helps over 7,500 charitable groups get surplus food in the UK and Ireland. Supermarkets and food stores with leftovers scan descriptions of their excess food into the app, letting local charities who are registered on the app know it’s available for collection. The company has so far helped to ensure 45 million meals have gone to people and not to waste, which equates to over 20,000 tonnes of food and over 65,000 tonnes of CO² in carbon savings.

If you’re a charity or organisation who wants to spread the word about the work you do, take a look at our third sector PR services. With extensive experience in creating stand-out campaigns that drive awareness and boost donations, we know how to take your cause to the next level. Get in touch today.

Stop Food Waste Day 2019: Businesses fighting for the cause

Over 800 million people lack access to clean water, and 2.3 billion people do not have access to a decent toilet. It goes to show that there are still huge strides to be taken in the fight against the global water crisis.

Many businesses are doing their bit to provide clean drinking water to developing countries, and since today is World Water Day, we’ve taken a look at our three favourite challenger brands who are making significant progress towards the vision of a world with access to safe and clean water for everyone.


Every purchase of One Water, Juiced Water, Flavoured Water or One Gin, funds life-changing water projects for some of the world’s poorest communities. With projects ranging from water and sanitation programmes to community training and school feeding programmes, One are truly making a difference to this incredibly important cause.

Launched on World Water Day 2017, the alcohol branch of the business, One Gin, was born out of the desire to create exceptional spirits that make a real impact on the world. It went on to become an IWSC Gold award winning brand, and today they donate 10% of their profits to the One Foundation.

So far, the company have raised £19.3m for global clean water and sanitation projects, giving clean, safe water to 3.5 million people in the world’s poorest communities. And they show no signs of slowing down, with a mission to raise £20m by 2020.

Life Water

Life Water sells locally sourced water in the UK’s first zero-plastic cans, which are 100% recyclable, made from recycled aluminium and are BPA free. Every Life Water drink purchased funds clean water projects across the globe, through their partner charity drop4drop. Projects range from building hand pumps in Malawi to implementing an extensive restoration scheme in Mozambique, where they are fixing broken bore-wells and empowering communities to manage and maintain their projects locally and effectively.

Founded in 2005, Life Water’s mission is to make a difference wherever they can, by raising the bar of what consumers should expect from their everyday products.

Jerry Bottle

Social enterprise Jerry Bottle trades reusable water bottles for their sister organisation Waterfall Charity. Campaigning for a reusable and sustainable economy, they give 100% of their profits to fund water projects in India and Tanzania. The business model is based on encouraging people to swap out single use plastic bottles and instead purchase their stylish stainless-steel alternatives. What’s more, at the bottom of every bottle is the coordinates of the water project you have funded by buying that product. A pretty great perk if we do say so ourselves!

The money raised from water bottles funds clean water projects, including building hand pumps in West Bengal to provide clean water for hospitals on Pemba Island in Zanzibar.


It’s so important for brands like these to shout about the great work they’re doing, particularly when it ties into awareness days for third sector organisations. At The PHA Group we work with a host of charities and third sector companies. Our award-winning team has extensive experience in fundraising campaigns, crisis management, influencer engagement and more. Speak to our team today to find out how we could help you achieve your goals long term.

Take a look at some of our credentials here.

World Water Day

Animal charities are notorious for memorable and often incredibly emotive adverts and campaigns. The key to finding the perfect balance between informative, guilt-inducing and shocking, or imaginative and relatable content is to incorporate multiple communications strategies. Whether it is working with celebrity ambassadors, pop-up events, case study promotions or positioning key stakeholders within the charity in the press, a clear communications plan is important.

Clearly, this is no mean feat, yet there are some animal welfare charities that have got this tricky concoction completely spot on. So, here is the coveted list of the leading animal charities that we think have knocked their campaigns out of the park.


  1. Dog’s Trust


Dog’s Trust put an amusing spin on its longstanding ‘A dog is for life, not just for Christmas’ campaign, as usual, aiming to highlight the main issue that they routinely face around the festive period: the increased number of people ridding of their unwanted canine Christmas gift. In the light-hearted advert, the charity depicts people treating Christmas presents like dogs- taking a PlayStation for a stroll, playing fetch with a hairdryer and kissing a perfume goodnight. Ending with a woman attempting to wrap a dog up as a present, with Mel Giedroyc’s comforting commentary, we are gently reminded that dogs really aren’t just Christmas presents.


What do we like about it?

This is a refreshing withdrawal from the thought-provoking adverts that we are bombarded with over the festive period. Dog’s Trust have found a happy medium between humorous content, whilst also conveying a clear message. The advert is witty, without being too ambiguous. Gathering over 5,243 views on YouTube in less than two weeks, the positive reaction speaks for itself.


  1. Blue Cross – The world’s first ever estate agents for cats


In April, Blue Cross created the first pop-up estate agents with a twist, the prospective tenants were cats. This initiative was brought to life by Blue Cross in a bid to encourage the adoption of homeless and unwanted cats in its care, as well as making people aware of the importance of mentally stimulating your pets. They also rather ingeniously included ‘architects’ of the cardboard homes in the form of journalists, bloggers, designers, university students and even school children.


What do we like about it?

By making Journalists, students and children the architects of these homes, Blue Cross could guarantee coverage and a wide spread of conversation. They also included an all-important personal, emotive touch, by featuring actual Blue Cross pets who were waiting to be adopted in all their imagery. In total, the campaign amassed 10,716 views on YouTube, a great response for the charity.


  1. PDSA- Pet Fit Club


In this hugely successful campaign, PDSA set their sights on combatting the recently illuminated issue of overweight pets. Whilst on the surface, the concept of a ‘podgy pooch’ may seem amusing (especially when presented with the visuals), there is a serious health issue that must be addressed. Enter, Pet Fit Club, the UK’s biggest and most successful pet slimming campaign competition. Every year, PDSA choose 13 overweight pets from across the UK and facilitate them in reaching their ideal weights, with owners receiving expert advice from PDSA vets and tailored diet programmes to get their pets healthy and every step being tracked on social media.


What do we like about it?

The campaign has a nice mix of humour, relatability and importance. They include visuals on the website that help us to see the funny side of the situation, for example images of the ‘10 fattest pets’, yet at the same time, they address it as a very serious issue, offering advice and giving the public the opportunity to track success stories on social media. Everyone loves a weight loss success story, so what could be better than one starring our favourite four legged friends, that you can also follow on Twitter? The campaign generated national coverage in Daily Mail, Metro, The Express, Sky News, ITV News to name a few.


  1. Battersea Dogs & Cats Home’s first major brand campaign


Battersea Dogs & Cats Home opted for a playful approach in their campaign to raise awareness of the ever-present issue of rehoming rescue animals. With the stars of the advert series being actual residents of the home (Peanut the dog and Misty the cat), the ‘dog and cat cam’ documents the day to day life at Battersea, from health check-ups to their activities centre training. As part of the overall media strategy, the ad was accompanied by mini episodes online with various feline and canine guest journalists documenting the charities work.


What do we like about it?

With almost 171,000 views on YouTube, and counting, this awareness campaign has obviously been a success. Perfectly highlighting the brilliant levels of care at Battersea, as well as creating every animal lover’s dream of experiencing the day in the life of their favourite animal. Light hearted, memorable, indisputably cute and accompanied by Sue Perkins’s dulcet tones narrating the whole thing, what’s not to like?


  1. The Jane Goodall Institute- Cycle my cell


The Jane Goodall Institute’s #CycleMyCell Student Challenge is a mobile phone recycling initiative, set up between Winnipeg Area High Schools. The aim with the challenge is simple; target debatably the most environmentally conscious generation and educate them about sustainable consumer choices, in the form of a competition, with the end goal of protecting the Congo basin where Great Apes reside.


What do we like about it?

Creating an informative advert campaign, teamed with a catchy alliterative hashtag and targeting the most social media active and environmentally minded age group is a simple, effective campaign strategy that is a sure-fire way to create a great social buzz and ensure that the campaign has longevity.


Do you agree with our choices? To find out how public relations can benefit your business then please get in touch with a member of our award-winning team.


Top 5 animal charity campaigns

You know it’s acceptable to start feeling Christmassy as soon as that first Christmas advert appears on your TV screen. Charity Christmas campaigns are always bound to tug at our heart strings, and promote exactly what Christmas is all about, giving, spending it with others and being thankful for the year.

We take a look at some of the best charity Christmas campaigns from across the years, which have both shocked and moved us.

  • Greenpeace – Alternative Coca-Cola Christmas Advert (2017)

Reworking the famous Coca-Cola #HolidaysAreComing ad aiming to highlight the unfortunate side effect of bottled fizzy drinks and plastic waste, Greenpeace’s campaign was a huge shock to many viewers. Coca-Cola renowned Christmas campaign hits our TV screens every December – but last year, Greenpeace UK set out to hijack the campaign, forcing it to share the spotlight with their ocean plastics campaign.

In the UK alone, 16 million plastic bottles a day aren’t recycled, and many of these end up in our oceans. Greenpeace UK’s spoof on Coca-Cola’s well-known Christmas ad launched just hours before, to see if they could reach a bigger audience by taking over the hashtag.

The campaign was a success with 66% of the conservation about Coca-Cola on the day mentioning Greenpeace UK. PR Week named the advert as one of the season’s top hits, with over 3.5 million views on Facebook worldwide.

  • Sainsbury’s/Great Ormond Street Hospital Children’s Charity – The Greatest Gift (2016)

In 2016, Sainsbury’s partnered with GOSH to highlight the importance of sharing Christmas with family and friends. The advert told the story of a hard working and devoted father, Dave, who comes up with an ingenious plan to make sure he can be with his family for Christmas. The story is told through the catchy song The Greatest Gift, sung by comedian James Corden. All profits from the sale of the specially created Gingerbread ‘Dave’ (£1), and The Greatest Gift film animation kit (£5) going to GOSH – the campaign raised £550,000 which was used to fund the dedicated parent and carer accommodation close to the hospital.

  • Alzheimer’s Research – Santa Forgot (2016)

This thought-provoking advert imagines a world where Santa is living with the effects of dementia and no longer visits children on Christmas Eve. It is narrated by the well-known Stephen Fry and aims for people to believe in the power of research to change the future.

Support following the campaign funded a record 84 pioneering research projects, allowing more researchers to join the hunt for new ways to help people living with dementia. Since Santa Forgot hit screens, a further 7,000 people have chosen to volunteer for research studies through Join Dementia Research.

  • WWF – Just Like Us (2017)

The one-minute film told through the reflection in an elephant’s eye using CGI revealed the loss an elephant feels when it sees its herd attacked and killed by poachers for their tusks. The advert acted as an appeal for urgent donations at Christmas to help fund its work worldwide, including bringing down the illegal wildlife trade.

Since the launch of the #JustLikeUs Elephant Christmas Appeal, thousands of people became both members and adopters of the WWF. In 2017, 100,500 members and 231,800 adopters helped raise more than £60 million to fund WWF work.

  • Age UK – Just Another Day (2017)

For 1.4 million older people, Christmas isn’t a special day and just passes them by. This campaign aimed to help Age UK help make sure no one is left alone this Christmas. The incredibly moving short film follows an older man’s unchanging daily routine without human contact across the seasons, of which Christmas is just another day.

The advert saw an 86% increase in call in time volunteers, a +131% increase in the number of regular donations revenue and a 30.3% increase in one-off donations.

  • RSPCA – Woody the Christmas Pup (2017)

Over the Christmas period, the RSPCA braces itself for 2,000 calls a day. This campaign tells the story of Woody the Christmas Pup who is thrown out with the rubbish before being rescued and taken in for care by the RSPCA. The advert features an acoustic cover of the song Stars performed by Lucy Ellie. Proceeds from the single were donated to the RSPCA to help with their work in rescuing, rehabilitating and rehoming thousands of animals every year.

The advert was a big success, gaining more than 250,000 views on Facebook, 70,000 on Twitter and 4,000 on YouTube.

Do you agree with our choices? To find out how public relations can benefit your business then please get in touch with a member of our award-winning team.

Our favourite charity Christmas campaigns