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The best fit-tech that will guarantee you stick to your New Year’s resolutions next year

The best fit-tech that will guarantee you stick to your New Year’s resolutions next year

Bored of making optimistic New Year’s resolutions, only to give a couple of days or weeks later? You’re not alone. According to U.S. News, approximately 80% of resolutions fail by the second week of February. Thankfully for you, we have done some digging, and gathered together the best fit-tech out there, that will guide you on your way to reaching your goals next year.


Simple Habit

Eager to start the new year off right by embarking on a new path towards mindfulness? With meditation guides in the form of some of the world’s best teachers, mindfulness experts at Google and even former monks, Simple Habit guarantees meditation education of the highest calibre. With the handy ‘On-the-Go’ feature, the app is particularly suited to people who think they’re too busy to keep up with their ambitious New Year’s resolutions. This feature allows you to quickly calm your nerves or anxiety on the spot, with short five-minute meditation sessions.



The idea behind C25K is simple and brilliantly effective. The aim is to get people who have never run before, off the couch and getting fit. With an easy program aimed specifically at beginners, by the end of the eight weeks, participants will be able to achieve their goal of running 5k. The workouts are 30-40 minutes long and incorporate a mixture of walking and running, making it feasible and bearable even for the most run-phobic of us all. All these features are accompanied by a handy audio coach, getting you through those tough moments.

Find a Player

Moving home in the new year? Short of a player for your next big fixture? Look no further than this ingenious app ‘Find a Player’, a multi-platform app designed to take the pain out of organising and finding players for sports games and events. Coined the ‘Tinder for sports’, this app is a unique way to build your social network, as well as connecting all for the love of sports. The company won ‘Best Start Up App Company’ at the 2018 Sports Technology Start Up Awards, and if you are determined to up your sport participation next year, this is the perfect technological companion.


If you, like the majority of the population during the dreary month of January, are keen to lose the holiday weight, 8Fit is a great companion to help you along the way. With exercise programs and meal plans, you are guided along the way, with no aspect left forgotten. Daily challenges and motivation tips, plans tailored specifically to your needs, and short snappy 5-15-minute sessions, this app will be your best friend this new year.


Have you achieved the results you wanted this festive season? Do you need help promoting your business or application? Speak to a member of our team today to find out how we can help you achieve your long-term goals.

The gadgets you won’t want to miss out on this Christmas

Are you feeling extra smug with yourself for sorting out all of your Christmas presents early? Oh wait is there someone you forgot? In a cold sweat, you frantically begin thinking what you could buy for your friend/colleague/ brother [insert here] that will not only arrive in time for Christmas but will look like you’ve put some genuine thought into their gift.

Don’t worry we’ve got you covered as we take a look at the best gadgets on the market this Christmas – you can thank us later!

Lumos smart helmet

The next generation of road safety. The clever people at Lumos have implemented gesture-recognition algorithms into their gadget. For example, if you have an Apple watch, it’ll detect which direction your hand has moved in. A signal will then instruct the arrow on the back of the helmet letting all other vehicles and riders behind you which direction you are travelling in. Your own personal indicator. Pretty cool idea, right? Don’t worry though if you don’t have an Apple smartwatch, the helmet comes with a detachable device that can clip onto your handlebar, meaning you simply click a button for you to indicate. With 10 LEDs in the front and 38 in the back, you can guarantee a much safer ride. Over six thousand people originally backed Lumos when it was featured on crowdfunding site Kickstarter back in 2015 and we can certainly see why.

Tile pro

The small Bluetooth gadget that gets you out of a jam. If the person you’re buying a last-minute present for has a habit of losing their worldly possessions, then this is the perfect gift for them. Simply clip or stick the tile to the desired item and then track your lost belongings on the accompanying app. The tile brand has been on the market for several years now, first coming to our attention back in 2013 when they managed to raise over $2.5m on an American crowdfunding site. Perhaps tile’s smartest move was creating the Activate Community Find, which gives you access to the world’s largest search party so everyone using the app within range of your lost item, can update you of its most recent location even if you aren’t in that location.

iRobot Roomba

Technology is supposed to make our lives easier, this gadget does exactly that.. The iRobot Roomba is ready to lend a helping hand for all your cleaning needs. Connect the app from anywhere and let the cleaning commence! The iRobot will move around your house with ease, and guile cleaning everything in its path, meaning you come home to a clean house. Once the iRobot has finished cleaning for the scheduled period it’ll automatically zoom itself back to the plug to charge. With nine different Roomba’ and several Braava Floor Mopping gadgets available, iRobot brand is one of the fastest growing assisted cleaning brands currently on the market.

Anker PowerCore

How often do you find you’re out and your phone battery jumps from 80% down to 8% in a matter of minutes? The Anker PowerCore has enough battery to fully charge your iPhone over six times. So, whether you’re travelling around the world or just on a night out, Anker is ready to keep you and your friends’ devices fully charged.

Would you like to learn more about releasing a gadget into the UK market in the new year? Why not speak to a member of our team to find out what we could do for you, and help you achieve your long-term goals.

Lendit Fintech Europe 2018

Every year Lendit Fintech Europe conferences raise the bar when it comes to innovation in technology and 2018 was no different. We saw companies exhibiting revolutionary payment services, digital banks and AI technology that will help to shape the next ten years. Here’s our look back at some of the best on show.


Meet the groundbreaking fintech business putting an end to employees’ financial stresses and woes once and for all. WageStream is here to enable employees to transfer money they have earned during the month instantly into their account at any time. Through the slick WageStream app, workforces can now see how much they have earned, down to the last hour. This might sound like a HR nightmare to stay on top of, but WageStream’s smart technology takes care of everything by sitting safely and securely between your company’s finance operations and your employees’ bank accounts, all without a setup fee. So, whether it’s paying off that two-week beach holiday or budgeting for your Christmas shopping, WageStream is here to help.


Currently one of the hottest fintech companies circulating Europe. Ukraine’s first digital bank provides a wealth of options including payment services and small loans to budding entrepreneurs and small businesses, all via an aesthetically pleasing app. Since its launch, last November, Monobank’s rise in Ukraine has been astronomical with the bank reporting an average of 3,000 daily customer sign-ups. It’s easy to see why so many Ukrainians have signed up to the service, with interest rates a lot lower thanks to it being a mobile app. Did you know that it’s against Ukrainian law to send credit cards in the post? Monobank did, that’s why it employs around 100 staff to personally courier a new credit card to your door.

Federman Capital

Tomer Federman, Founder and CEO of Federman Capital, was so absorbed by and convinced that blockchain technology is going to change the world, that it led him to quit his role driving Strategy and Global Growth at Facebook. Federman Capital is an investment firm that focuses on cryptocurrencies and assets to create a portfolio for its clients which help to generate excellent returns for investors.


The digital bank that is trying to help those who don’t bank, Pockit believes everyone has the right to modern financial services. Simply open a prepaid card account by answering a few online questions and making a one-off 99p donation, and your card should be with you in under 48 hours. The app has been made with simplicity and functionality in mind, streamlining the necessary processes. Pockit also boasts great cashback opportunities from a whole host of retailers, so there’s no limit to how often you’ll save.


During the last decade, Nexo has been able to proudly boast being the world’s first instant crypto-backed loans business, providing instant loans to millions of people across Europe. Users in need of a loan simply lock up their cryptocurrency and immediately receive fiat money to be spent either from a Nexo credit card or from their own personal bank account.

Lekta Al

Lekta uses AI to analyse conversations between businesses and their customers while helping them improve future dialogue with their customers. The technology has been successfully implemented into some of the largest enterprises in Europe, with the company believing that technology should adapt to the user, not the other way around. Lekta is ready to work over both voice and text channels including Facebook Messenger and in call centres.

Did you attend Lendit Fintech Europe 2018 this year and agree with our choices? We’d love to hear from you, contact us today.

Cyber Monday Fit-Tech products to look out for

We all know that regular exercise is good for our health and our minds too. But sometimes slogging it out on an exercise bike or treadmill is about as appealing as watching paint dry. When we can’t measure our progress, that can make us feel even more uninspired to keep up the hard work.

That’s where these handy gadgets can come in and provide a little boost of motivation to make sure you get the most out of your workouts. So, without further ado here are our top fitness wearables, gadgets and equipment you should be on the lookout for this Cyber Monday.

Voltaic Solar

You never have to worry about running out of phone battery, your laptop dying or your kindle switching off. Introducing Voltaic Solar. The Voltaic Solar might look like any other stylish backpack but that’s where the comparisons stop. The revolutionary Voltaic Solar backpack incorporates solar technology into its slick design, allowing you to charge your gadgets on the go. Make sure you check out their latest blogs for insight into getting the most from the Voltaic Solar range. Their extreme heat series and emergency solar panel guide are just some of the revolutionary work their providing. Say goodbye to your ‘battery is low’ panic!

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Let’s be honest, no one likes the thought of having to gulp down a lumpy protein shake after a tough session in the gym. The Promixx shaker could be the answer to all your problems. Using a bespoke vortex mixing technology the shaker effortlessly mixes your nutritional supplements all with a touch of a button, creating you the smoothest supplement mixes. Promixx aren’t just interested in selling shakers either, with a bank of articles and insights on their website dedicated to gym workouts, healthy eating and general wellbeing, Promixx are here to help you get the very most from your gym sessions and improve your health.

Bowflex Weights

The clever people at Bowflex weights have developed an all in one dumbbell which has the capacity of adjusting to 30 different free weight selections all from the one compact design. Simply turn the dial and select the weight amount you want to use; the unique locking mechanism will load the desired amount, and leave behind the weight you don’t need. Their accompanying app will help to monitor your form and track your progress all whilst providing you with pre-loaded workouts to follow to keep you motivated and driving forward.

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Bragi Dash Wireless earphones

Introducing the most sophisticated wireless earphones currently on the market. These noise-cancelling earphones are not only sweatproof but also waterproof and have the ability to track your activities. So, whether its step counting, reaching a top speed or distance, these earphones have you covered. The most impressive feature of the Bragi Dash Wireless earphones is the integrated iTranslate software which allows users to translate over 100 languages, meaning that you’ll never have to rely on your charades ability when asking for directions on holiday again.

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Tangram Smart Rope

Skip yourself to a healthier life with the Tangram Smart rope. Meet the LED embedded jump rope that displays your fitness workout data in mid-air whilst you work out. Every time you jump, the smart rope records it. Meaning your supplied with accurate data on calories burnt and jumps you’ve recorded. In its short time since release, the smart rope has won several awards for its sleek design including the internationally acclaimed Red Dot Design Award.

Pulseroll Vibrating Foam Roller Plus

Foam rolling might be seen as more of a pre and post workout activity, but we felt that as the Pulseroll foam roller will increase blood flow, help to recover from injury faster and reduce next day soreness all from a rechargeable three-hour battery. It isn’t just full-time athletes who are endorsing the vibrating foam roller either with celebrities from this year’s Strictly Come Dancing giving it rave reviews too.

Are you looking to raise your brand’s profile in the market? Our team of specialists is here to help. Contact us today to find out how we can help you gain cut-through for you and your business.

The Business Show 2018: The fintech companies you won’t want to miss

Next week London welcomes back The Business Show, where 25,000 businesses will come together to share expert advice on how to develop and expand for the future. This year our focus turns to the fintech industry.  We take a look at the organisations leading the way at the fastest growing European business show.


Are you fed up of having to wait for other businesses to pay you? Acruna makes it faster, easier and cheaper than ever before to access money you’re owed. Late payments and lengthy payment terms leave business owners strained and restricted. Acruna allows you to access funds by simply sending an email about your cash flow issues.


inFund allows small business owners the opportunity to access funds through a simple, smart and flexible credit solution. The process to gain investment can be lengthy and complicated, inFund pledges to change this building a better world for smaller business owners. it’s time to say goodbye to inflexible loans and hello to a live credit facility with cash on tap and the freedom to control the flow.


If you’re a business owner and you need help with a mortgage, commercial loan, start-up loan or overdraft and trade finance advice ParaPara could be the solution for you. Claiming to be the one-stop-shop for small business owners Para Para provide financial support to businesses and business owners across a multitude of industries.


Arranging your insurance for your business can be a laborious task, but do not fear Tapoly might just have the solution for you. On-demand insurance for self-employed freelancers, sole traders, contractors, small businesses, and anyone else who is part of the sharing economy or gig economy can access insurance quotes through Tapoly who promise to have you sorted within two minutes. Offering flexible options such as single day cover, Tapoly’s insurance allows you to spend more time to focus on what you love.

Starling Bank

Banking – but not as you know it. The mobile-only banking app Starling has turned the not so great bits of traditional banking into a revolutionary intuitive app. With smart spending insights, real-time payment notifications and a built-in 24/7 support function. Starling Bank allows you to start building your financial life today with a bank that is leading the way.  


When TransferWise originally started out in 2010, it was because the founders Taavet and Kristo realised how much they were being ripped off by exchange rates and hidden fees. TransferWise is now a billion-dollar business which has received investment along the way from the likes of Richard Branson and PayPal founders, Max Levchin and Peter Thiel. Their mission is to provide instant, convenient and transparent money, allowing people and businesses in their increasingly global lives to pay and get paid in any currency around the world. With just one single upfront fee and the exchange rate you see on Google, this really is the future of currencies.

If your business is trying to drive real impact in the Fintech industry or you feel your solution needs to be heard by a wider audience. Speak to a member of our award-winning team today to find out how we can work with you to deliver a bespoke communications strategy.

The race is on and FitTech is already strides ahead of the competition

In today’s society, sport has arguably become more important to national pride and goodwill than anything else.

The feeling of euphoria across England while the football team excelled during this summer’s World Cup in Russia was reminiscent of London in 2012 during the Olympic Games. An atmosphere not matched by any political vote, business success or new reality show heartthrob…

With as much influence as our sporting prowess processes, it is unsurprising that the pressures on the athletes are increasing, striving for that extra half a per cent, which often is the difference between wholescale success and failure.

This increased focus in the past decade has coincided with the dramatic surge in technology innovation and investment. Over 1,000 apps are launched every day across the world, with even more gadgets and the next “must have” items flying off the shelves.

We at The PHA Group see first-hand the sheer amount of incredible tech developments and their new applications being produced by businesses across the globe. From PropTech to MedTech, a new dawn is upon us, FitTech.

It’s natural that the worlds of sport & fitness and technology have crossed paths to create the landscape we see today where innovation dramatically influences the way we watch, play, train and enjoy sport, with developments such as goal-line technology creating both front and back-page news.

From wearable tracking devices (leading brands include Garmin and Fitbit), personal-trainer-in-your-pocket apps (LDN Muscle & Madbarz are two of our favourites) to revolutionary injury prevention and curing accessories (Normatec & HyperIce’s Vyper 2 are both well worth checking out for those aches and pains), these gadgets and many others can dramatically affect the way we live our sport and fitness lives.

Each creation has the ability to give someone that little extra they need to achieve a new goal – whether it’s starting to exercise once a week, completing your eighth Ironman Triathlon or winning that first Olympic Gold; the insight and expertise provided by combining the great minds of fitness pioneers with technology developers can, has and will continue to transform the fitness landscape for the better.

With so many new tools and devices across each discipline, it is important that your brand receives the right media awareness and visibility it deserves. We are experts in putting your product or service in front of the right audience through a consistent and quality media campaign to help achieve your aims of helping athletes achieve theirs.

The health-tech gadgets you won’t want to miss out on

We’re always looking for ways to improve our health. Whether it is performance enhancing training apps, smart watches or the latest gadget to monitor our health. This multi-million-pound industry is on the rise.

With so many gadgets available it can be hard to know what’s worth the money. We’ve scanned through the health tech gadgets currently on the market and featured our favourites.


PainPod offers an effective pain relief, recovery and performance benefit. Using cutting edge technology, the clever people at PainPod have managed to combine electrotherapy and microcurrents with the latest neurological understandings to help speed up recovery and reduce the pain caused by sport. If you do go ahead and purchase an item from the PainPod range, you’ll be in the company of illustrious sports teams such as the British and American Olympic teams and several Premier League clubs.


Pip helps you to lead a healthier and happier life by enabling you to personally manage your stress. By placing your fingertip in the gadget, Pip monitors your pores to measure the changing levels of stress. Pip will transfer these variations to the companion app which uses audio and visual feedback to externalise your body’s changing stress levels, giving you an opportunity to manage it.


Muhdo has created an affordable genetic profiling programme. Simply send your swab to them in the post and Muhdo does the rest. The Muhdo team will then run tests and create a fitness and nutritional plan bespoke to your genetic makeup. They tell you what nutrients your body needs, (what it doesn’t need) and what type of exercise will be best for you. There machine learning dashboard will then continue to provide personalised inspiration and advice throughout your health transformation.


How often have you found yourself scrambling around in the back of the cupboard trying to find a thermometer when your youngest is tucked up in bed with a temperature? Thermo offers a fast, effortless way to measure temperature and automatically syncs up with their dedicated app. Thermo measures directly from the temporal artery which is considered the perfect place to detect changes as the blood that circulates there comes from the core of the body. With 16 infrared sensors, Thermo really does take the most accurate measurements around.

We work with a multitude of entrepreneurial businesses. Speak to a member of our team today to find out how we can work with you on a bespoke PR and social media campaign.

Top 5 energy blockchain start-ups to watch

Between Q2 2017 and Q1 2018, energy-focused blockchain start-ups raised $322 million globally, from both venture capitalists and ICOs according to GRM Research’s reports. There are now over 122 blockchain start-ups operating in the space. While this does point to a bubble of sorts, it also strongly suggests that energy companies are taking blockchain, distributed ledger technology, seriously.

Undeniably, the energy sector faces myriad issues ranging from security to climate change and ever-rising fuel costs often passed on to the consumer. The true potential of blockchain technology in the sector lies in transitioning the current ecosystem to a more robust, cost-effective, secure and low-carbon grid.

Here are five energy-focused blockchain start-ups that we think are leading the charge in this space.


UK start-up Electron started its journey as a blockchain-based solution to help UK consumers switch energy suppliers back in 2016. It has since broadened its proposition to support wider energy trading and grid-balancing solutions. In October this year, Electron was awarded a second BEIS grant to further the development of its flexibility platform, in South Korea, along with its local partner GridWiz.


One of the most hyped launches in the energy blockchain world in 2017, Grid+ raised $29 million during its pre-sale token to develop its blockchain-based solution to cut the middleman out of electricity sales. Since then, Grid+ has developed its offering further, releasing a hardware wallet, Lattice1 for the consumer market.

5 pet startups you need to know about

Have you bought a pet in 2018? The chances are that if you haven’t you know someone who has. Families opening their homes up to fluffy little puppies and purring kittens has taken this year by storm, not only are families increasing the number of pets in their household but are also committed to spending more. Due to an increase in the UK, this has seen a rise in bespoke food and service startups.

From finding the perfect dog sitter, to making sure your feline’s friends health is being looked after, we’ve taken a look at the five pet startups that you can’t miss out on.


Founded in 2016, the London start-up is devoted to pet healthcare, using revolutionary technology, Felcana monitors your pet’s health and wellbeing through an app. Felcana continuously gathers clinical-grade data about your pet regarding its drinking and eating habits, it’s body temperature and also how it sleeps. Once the information has been gathered Felcana will then send insights and reports to you about your pet which can be easily shared with your vet.

Butternut Box

The UK’s home for fresh dog food delivery. Butternut Box use fresh natural ingredients developed by nutritionists and praised by vets. For pet owners knowing how much to feed your pet can sometimes be quite challenging especially if they are always active. Butternut Box has cleverly designed portion sizes bespoke to your dogs required calorie intake, meaning your favourite pooch will stay healthy and lean.


You and your pet no longer need to fear that dreaded trip to the vets. PawSquad is all about offering a service where the vet comes to you. Vets can visit your pet in the comfort of your own home and fit into your schedule. PawSquad also offer a 24/7 video and phone consultation service so you have access to immediate vet advice when you need it.


As anyone who owns a pet knows, animals immerse themselves with the family and become part of it very quickly, so when you do have to leave them at home alone you want to make sure you leave them in the best hands possible. Using the app simply plug in the dates that you need a pet babysitter and let DogBuddy do the rest.


A platform that matches dog buyers with trusted dog breeders. The startup launched back in 2017 with the aim of easing the process of looking for and purchasing a dog. Simply create a dog seeker profile, fill out your preferences in terms of what breed you are looking for and leave the rest to Tailwise who will then set-up interviews with fully verified breeders.

Our award-winning team are enthusiastic about startups who are ready to make their mark on any industry. If you’re interested in raising your profile in the media, get in touch now to find out more.

Pet gadgets for this Christmas

From day trips to the pet spa or visiting a cat café, the average cost of owning a pet in the UK is on the rise. Whilst treating your favourite pooch to a present isn’t something new, the opportunity to buy a gadget for your pet is.

So, whether your missing your favourite furry companion during the work day or want to make sure your pet is hitting their recommended daily steps, here’s our guide on the best pet tech gadgets around.

Furbo Dog Camera

If you’re a pet owner who gets anxious about leaving their beloved pets at home during the working day, this gadget is the one for you. The secret dog camera inside the gadget allows you to check in day or night via the app. The Furbo Dog Camera even has you covered if you have to work late thanks to its food dispensing option meaning that after a few clicks on the app you can be distributing treats to your pets. Additionally, because the gadget has 2-way audio technology built in, it can monitor if your dog is continuously barking and will send a notification to your phone to let you know.

PetSafe Microchip Cat Flap

Do you regularly have that one neighbour’s cat who pops in to say hello? The microchip cat flap is the perfect solution for unwelcoming visitors. The gadget tracks your cat via its very own microchip and only lets registered pets through the cat flap. The added bonus to this gadget is it’s in mode’ which means it will only let registered cats into the house during the night, meaning your cat will remain safe inside until the morning.


Are you the owner of a pet that has far too much energy and causes havoc around the house? The iFetch could be the answer to all your problems. The iFetch ball launcher will keep your pets entertained for hours without you getting arm ache. With the tennis balls pre-loaded into the machine, all you need to do is programme the iFetch machine to the distance you want the tennis balls to be fired out over 10, 20 or 30 feet and then all you need to do is just sit back and relax.


A gadget ideal for all dog lovers. PoochPlay is a dog activity tracker with a difference. PoochPlay allows you to track your favourite doggy’s activity and rest period and helps you create a tailored nutrition plan to ensure that their lives are great. Simply clip the gadget onto the collar and begin tracking.

Frolicat Petsafe

This interactive laser gadget will not only keep your pet active when you’ve had a long hard day at the office but will also provide a great source of mental stimulation too. Simply set your preferred speed on the device and sit back and watch your pet hunt down the projected red dot. The gadget also comes with a setting which allows you to set the time interval to give your pet a well-deserved rest.

If you would like to find out more about how to get your gadget placed in the press, contact us today.