View a full range of our ebooks

View full library

Explore

Our Location

The PHA Group
117 Wardour Street,
Hammer House,
London,
W1F 0UN

0207 0251 350
info@thephagroup.com
PHA Digital Studio
Fourth Floor,
47 Dean St,
Soho,
London,
W1D 5BE

0207 0251 350
info@thephagroup.com
PHA Finance Department
117 Wardour Street,
Hammer House,
London,
W1F 0UN

0207 0251 350
info@thephagroup.com

There are myriad advantages to learning a foreign language; not only has language learning been cited as enhancing problem-solving, creative thinking, memory ability and verbal skills, there is also a direct correlation between being multilingual and increased pay.

According to job site Adzuna, learning a new language can enhance your pay by around 10% and for languages that are less commonly learnt in British schools, the salary boost can be even bigger.

With lockdowns across the globe meaning most of us are spending a lot more time at home, now is an opportune time to make use of your free time to enhance your skills. With language learning having proven cognitive benefits and a resulting improvement in academic and professional domains, using a language learning application could help to propel the growth of your career.

If you’re ready to get going, here are five brilliant language-learning solutions to consider:

HelloTalk

HelloTalk is a mobile social network which focusses on language learning and culture sharing for global audiences. The app matches users who want to learn one another’s language so they can practice together in real-time. For example, if you’re a native English speaker and you want to learn Mandarin, you’ll be paired with someone who speaks fluent Mandarin and wants to learn English. It has over 150 languages to choose from and you can chat using text, voice recordings, or video, and you can choose to chat with just one individual or as part of a group. HelloTalk also has a public feed called ‘moments’, which is similar to Twitter but for language learning topics. During the pandemic, the ‘moments’ feed has seen a huge surge of activity, with users posting language-related questions, daily routines, cultural explorations and more.

Lingoda

Lingoda is an online language school which allows you to learn languages digitally at a pace which suits you. It offers various products such as month-to-month, language sprint and language marathon, depending on your ability and the speed at which you want to learn. You can then build your own timetable depending on your availability, with video classes available 24/7 in many languages thanks to an international network of professional teachers and students. Unlike other apps, Lingoda recreates an educational environment with ongoing communication with a teacher. Classes have an average of three students – a small enough number for the kind of meaningful interactions you get in a physical school and lessons cover writing, reading, speaking, listening, learning grammar and pronunciation practice.

uTalk

uTalk is perfect for both beginners and intermediates, with exercises focussing on teaching practical vocabulary and phrases which you’ll actually use in real-life situations. It offers fun yet challenging games and the ability to listen to natives speak and record your pronunciation progress. You can choose from over 140 languages, with more languages being added all the time. uTalk has also developed a classroom learning package called uTalk Classroom, which can be used to get students of all ages engaged in language learning lessons. Perfect for digital lessons during lockdown, students can access from any device and then watch their progress on the dashboard, bringing an element of competition and fun into learning.

Mango

Mango is a digital language learning solution for both individuals and organisations such as higher-education institutions, businesses, libraries and government bodies worldwide. The app teaches languages and culture in more than 70 languages and dialects and even has courses for specific situations such as ordering a beer at Germany’s Oktoberfest, or discussing wine and cheese in France.

Tandem

Boasting five million users globally, Tandem scooped €2 million in seed funding in 2016. Similar to HelloTalk, Tandem is a language exchange community which offers learners a means to practice their language for free via text, audio and video chat. It also has a built-in translation feature which assists you when conversing with your partner, all to build your confidence until you are at a point where you no longer need that backup. If you want to speed your progress up, there’s also an option to work with a professional tutor to take lessons at a time which suits you.

Do you have an app which you would like to raise awareness of in the UK market? Why not speak to one of our award-winning team today about what PR could do for you and your business.

Sharpen your mind with these language-learning solutions

Alongside a cup of tea, our predisposition to queueing and our ever-reliable British common sense, the legal sector is one of the UK’s oldest held pillars and best-known exports. This longevity has produced an industry that is immensely well established here in the UK and well-respected in the global sphere.

The industry has long been dominated by established, trusted players with well-practiced and entrenched ways of working. However, while an open collared shirt might still be somewhat of a unicorn in most legal offices around the UK. The industry now finds itself on the precipice of real change, following a similar trajectory to that which has been pioneered within the financial services and insurance sectors.

A new generation of legal tech disruptors have emerged that are driving innovation and efficiency within the industry. These businesses are disrupting not only the processes that lawyers have been following for so long, but also the way consumers and businesses interact with the law. We look at five legal tech businesses leading the disruption of the law industry.

amicable:
Traditionally one of life’s most challenging and stressful processes, amicable are using technology to make the process of divorce that bit easier. Founded with a mission to help couples separate and divorce on amicable terms. The business offers a service that can help couples navigate the separation process quickly and easily, without spending thousands of pounds on lawyer fees.

Typically, divorcing through amicable is more than ten times cheaper than going to court and a third of the cost of using a lawyer. The digital platform simplifies the whole process, removing the financial and practical obstacles in order to allow couples to focus on their families and shoring up a positive future following their separation.

Farewill:
While ‘death tech’ might be a term that is new to a lot of us, Farewill is another business that is using technology to simplify another of life’s most difficult times. Founded in 2015, the business allows users to create a legally binding will, apply for probate and arrange a cremation, all through one digital platform.

Recipients of a vast array of awards in recent times as well as accolades such as TrustPilot’s best rated ‘death experts’, the past few months have been particularly busy for Dan Garrett and his team who have offered their support to many friends and families who have been unable to carry out traditional send-offs for their loved ones.

While this Covid-19 related boom will hopefully reduce in time, the broader rise in demand for simplified legal services is one of the biggest drivers of the sector’s innovation and Farewill are very much at the forefront of this.

ContractPodAI:
The first international entrant on our list, with offices spanning the UK, North America, and India, ContractPodAI are leaders in the contract management space. Working with large corporations around the world, the business uses AI to help in-house legal teams digitise the entire contract process.

Designed by a team of expert lawyers in partnership with IBM Watson’s market-leading AI, the firm’s technology gives corporate legal departments the tools to rapidly analyse contracts at scale, as well as automating each stage of the contract process, from initial request through to the final signature. Businesses can access this contract data anytime anywhere from a central repository, freeing up in-house legal departments to add value elsewhere.

Lexoo:
Combining the legal and technological expertise of Co-Founders Daniel van Binsbergen and Chris O’Sullivan, Lexoo was founded in 2014 aiming to tear up an outdated model and help businesses and legal teams connect with the right lawyer for them.

Lexoo’s marketplace is unique in that it is geared towards the needs of businesses rather than the partners at established law firms. They use data to help businesses connect with vetted, specialist and cost-effective lawyers from their international network of experts. The lawyers within the network are all vetted by Lexoo’s own legal team and typically have senior experience at some of the world’s most prestigious law firms.

These expert lawyers have usually now started their own smaller practices and are consequently available at a much more competitive rate, making the process not only more cost-effective for clients but much more transparent.

If you are looking for support with gaining insight into the UK media landscape or you are a legal tech innovator looking to raise your profile, please get in touch today to see how our passionate team of experts can help you achieve your goals.

Ripping up the rulebook: Five legal tech brands transforming the law

With Easter weekend fast approaching, the urge to self-isolate with a selection of Easter eggs and a stack of classic films is probably quite tempting. But as the NHS guidelines suggest exercising daily is a good way to keep the pandemic at bay, build your immune system, and it’ll also do wonders for your mental health too.

If you want to exercise for more than an hour at a time, and really take your mind off lock-down perhaps turning your attention to virtual sports would be a good place to start.

Whether it’s taking on a stage of the Tour, playing the back nine at Augusta or even getting your namaste on with a long yoga session, we’ve looked at some of the best virtual sport programs currently on the market.

Rouvy

Are you a road bike enthusiast? If so, then Rouvy could be just the medicine you need to take your mind off things. Developed in the Czech Republic, Rouvy turns indoor cycling into a world you won’t be able to get enough of. With 4,000 video routes, 6,000 workouts and monthly challenges readily available for you to take part in.

So, if you’ve had your morning coffee and have harnessed the spirit of Bradley Wiggins why not take on an uphill route like Passo Giau in Italy. Or alternatively, if you’re feeling a bit delicate after a weekend of Easter isolation partying, why not go for a gentle flat route like Lava Beds in the USA.

 

View this post on Instagram

 

The season is coming and you should get in shape! 💯⠀ ⠀ ❗ 15% DISCOUNT for EVERYONE❗⠀ ⠀ Use discount code: SPRING15 ✒️⠀ ⠀ 🚴 Link in bio 🚴⠀ ⠀ ⏰ Coupon expires March 15.⠀ .⠀ .⠀ #GoRouvy #Rouvy #IndoorReality #VirtualTraining #RouvyLife #WattMania #Cycling #CyclingLife #RoadCycling #AugmentedReality #Spinning #BikeLife #Endurance #CyclingAdventures #CyclingClimbs #CyclingTraining #Training #CyclingDay #IndoorExercise

A post shared by ROUVY (@gorouvy) on

Virtual Runner UK

Are you at a loss without your usual Parkrun on a Saturday morning? Well don’t panic, thanks to the innovative program Virtual Runner UK, you can be back running from your treadmill or on your lunchbreak.

Whatever location you might find yourself in, Virtual Runner UK allows you to enter a race at a pace that you feel comfortable at and choose the distance you want to run from 5k to a full marathon. Simply enter a race online and provide evidence such as a screenshot from your Garmin or Fitbit app that shows you’ve done the distance the race required.

Once the results have been reviewed, your effort will be added to the leader board and Virtual Runner UK will send you a custom-designed medal in the post!

 

View this post on Instagram

 

Exciting news! Virtual Runner is now available in an app for both Apple AND Android users! Download it now and let me know your thoughts 💭 More info including links to download here ⤵️ https://www.virtualrunneruk.com/an-introduction-to-the-virtual-runner-app/ #app #apple #ios #android #googleplay #excitingnews #positive #new #launch #download #thoughts #virtualrunneruk

A post shared by Virtual Runner UK (@virtualrunneruk) on

Yogaia

The first live, interactive yoga studio in the world. What separates Yogaia from other yoga platforms is that the studio is wherever you are. Which is exactly what we need. You’ll have a professional yoga teacher leading the class via a webcam.

Currently, Yogaia offers Pilates, meditation, kettlebell workouts, core and stretching classes, with prices starting at less than £7.50 per month (less than one class in London), what are you waiting for?

 

View this post on Instagram

 

Keep in good spirits and boost your immune system by practising from home. Yogaia offers a wide range of classes that will help reduce anxiety and keep your immune system strong.⁠ ⁠ ⁠ #yogaiaofficial #yogaia #yoga #yogalove #onlineyoga #homepractice

A post shared by Yogaia (@yogaiaofficial) on

Centr

Centr is a personalized, digital health & fitness platform created by Hollywood actor Chris Hemsworth, his wife Elsa Pataky and their hand-picked team of internationally-renowned experts. The platform includes elite trainers, celebrity chefs and wellbeing experts, all leading users towards their health and fitness goals.

With the ability to customise the program to suit any fitness level, personal dietary and lifestyle needs, Centr takes the guesswork out of health and wellbeing. It offers daily workouts, meal plans, meditations and 24/7 community support. Centr’s closed Facebook group also provides members with a supportive environment to chat to other members and experts.

 

View this post on Instagram

 

One workout, worldwide… LIVE! Kickstart your Centr 6 journey with trainer Ashley Joi as she leads you through a LIVE workout on our Instagram: Monday 6 April at 2pm PDT / 10pm BST Tuesday 7 April at 7am AEST Let’s get into the Centr 6 swing of things and have some fun together. See you there! Join now and get 6 weeks free, offer now available until Sunday April 5, PST

A post shared by Centr (@centrfit) on

Golf Bays

Want to turn your front room into a virtual golf course?

Whilst you might miss the smell of fresh air and the chance of a birdie, Golf Bays are providing the next best thing.

Their world-class all-purpose simulators are great for video teaching and come in three different versions depending on the price you’re willing to pay.

 

View this post on Instagram

 

TrackMan 4 simulator setup using @GolfBays premium impact screen 🔥 love this setup 🙌⛳️ #indoorgolf #simulator #trackman #pga #golf #impactscreen #golfsimulator

A post shared by GolfBays (@golfbays) on

Does your business have an interesting story to tell? Get in touch with one of our award-winning PR service teams today to find out how we could help.

Get a real sweat on with these virtual exercise programs

Technology and our consistent use of social media has opened the market and possibilities for exploring people’s individual desires and pleasures. With the commercialisation of sex, until now has been dominated primarily by men, for example, the widespread popularity of pornography.

The emergence of sex tech and a more open forum of people discussing sex, the sex industry is being turned on its head. Sex tech is seeing droves of funding and above all is beginning to address both men and women’s sexual needs and wants alike.

We look at the brands who are empowering the market to experience sex toys and begin taking our sexual health very seriously. Whether you identify as a woman, man, gay, straight, poly or anything in between there is something for you and your lifestyle.

bellabeat

bellabeat is on a mission to empower women and provide them with the data and tools they need to discover themselves. Using big data to fuel the design for all their cleverly supplied products bellabeat use the information they collect to help women understand themselves better, sync their cycle, reach their goals and ultimately increase the quality of their life. And if that isn’t enough all their technology is invisible avoiding irrelevant notifications (less screen more love) and perfectly connected with nature using natural materials.

Their best-selling product the Leaf Chakra is the only wellness tracker made with natural crystals, hypoallergenic stainless steel and wood composite. No charging needed and you can wear it in the shower! But this is more than just smart jewellery the Chakra Love, is enhanced with Rose Quartz a stone known for promoting a positive outlook towards self and others.

MyHixel

MYHIXEL has revolutionised sexual activity for some men who experience ejaculatory reflex issues or who simply wish to improve. Inclusive of acclaimed professionals within the sexology, medical and cutting-edge technology. MYHIXEL is pioneering science and medical backed solutions for male sexual well-being, founded on international research.

The savvy MYHIXEL technology combines gamification and personalised programmes with medically approved MYHIXEL I aid pleasure device. Designed to specifically achieve climax control. Some men have improved their ejaculatory reflex control by 7x significantly improving their sexual experience and satisfaction naturally.

Lelo

Award-winning business Lelo has received accolades for Luxury Brand of the Year, Best luxury Toy Range and Product Design Award for their elegant sex-toy design and innovative technology. Offering customers, a world of limitless pleasure, LELO luxury sex-toys have a full range of best-selling products ready to please their customer base.

Branded the luxury sex toy brand which is the best thing in hi-tech intimacy products such as their SONA 2 Cruise, ORA3 and TIANI 3 are among customers highly rated must-haves.

Smile Makers

Choose the right vibrator for you! Smile Makers elegant sex toys for women offer various experiences so you can find the right one to suit your needs. If you’re not sure which to choose you can try out their helpful online quiz to find the best fit.

Their sexologist specialists publish a variety of helpful online sex ed program answering all of your questions and busting those myths we all hear.

Smile Makers is on a mission to normalise the perception of female sexuality. They do this by bringing sex out into the open, creating sensual products for women and delivering sex education on female pleasure to the masses.

All of this paired with their quirky unique product line you can grab yourself a Fireman, Frenchman, The Tennis Coach or The Millionaire. Something for everyone!

Chiaro (Elvie)

Chiaro the parent company behind the ground-breaking technology brand Elvie. The product that develops smarter technology for women to improve their lives.

The fun an effective way to strengthen your pelvic floor, Elvie is providing faster postnatal recovery, better bladder control and above all a stronger orgasm for women. The award-winning Kegel trainer prides itself on delivery results in less that four weeks, through fun workouts and a savvy innovative application to help you track progress. Recommended by over 1,000 health professionals Elvie is one to watch in 2020.

If you want to speak to one of our experts in the technology, consumer or business sector get in touch today. Our teams work with start-ups to household names so there is always a tailored package to suit you or your business.

Sextech and the city – Our favourite start-ups

Edtech is one of the UK’s fastest-growing industries estimated to be worth somewhere in the region of £170 million to the UK economy. With schools, colleges and nurseries being forced to close with immediate effect and classes and education being moved to online platforms and forums there has never been a higher demand for virtual learning.

With all eyes now on the edtech industry as the saviours of education and the providers of tools, resources and support,  we’ve taken a look at five edtech platforms that are providing a free offering during these turbulent times.

Century Tech

An award-winning teaching and learning platform for primary and secondary schools, colleges and universities.

Drawing on the experience from teachers, neuroscientists and technologists, the London based edtech platform have created Century Tech, which is a model underpinned by evidence-based scientific and pedagogical techniques.

To help all those affected by the COVID-19 outbreak and with schools closed until further notice, Century Tech are offering all their English, Maths and Science resources for both schools and students for free.

 

View this post on Instagram

 

We’re offering all schools and families free access to CENTURY during school closures. Sign up for English, maths and sciences courses powered by an AI learning engine for free at www.century.tech #homeschooling #homelearning #learningathome

A post shared by CENTURY Tech (@centurytechlearning) on

Codio

It’s a known fact that when students aren’t engaged, performance and participation suffers. Luckily Codio is here to help, the all in one learning platform that offers unrivalled control over the delivery of computer science courses.

Codio is a cloud-based platform that allows for the creation, assigning, completion, testing and grading of assignments.

Codio is available for free for colleges and university up until the end of August, so make sure to make the most of it.

Twinkl

With over 525,000 resources and new content added daily, Twinkl provides instant access to a complete range of teaching, planning and assessment materials to support learning from birth.

Their bank of teaching material is extensive, coving ages 0-16, all tailored to fit into the Welsh, Scottish and Republic of Ireland curriculums.

Everything that Twinkl does, supports the global teaching community and they’re committed to transforming people’s lives through education. All resources are teacher-made and can be used by anyone making learning accessible to all.

During the COVID-19 outbreak, Twinkl have created home and school learning packs which are all completely free to use, so whether you’re a teacher, parent or home educator, there’s a step by step guide ready for you to follow to get the most out of the Twinkl resources.

 

View this post on Instagram

 

Life has suddenly been upturned for nearly of all us and it’s okay to not be okay. It’s okay to feel like you have no idea of what to do. We will get though this and we will see the rainbow after the rain ❤️🌈 Twinkl will support you. We’re offering a free month of our resources by using the code CVDTWINKLHELPS and you find can everything you need to keep your child busy and educated over the coming weeks in our Home Learning Hub (links in bio). #homelearning #homeeducation #homeeducate #homeed #teachingresources #teachingideas #parents #parenting #parentingideas #schoolclosures #teachersfollowteachers #teachersofinstagram #teachersofig #twinkl #twinklresources #twinkllearning #twinklparents

A post shared by Twinkl Resources (@twinklresources) on

Night Zookeeper

Inspiring children around the world to write, draw and be creative. Night Zookeeper is an online tool, class blog and library of interactive lessons. So far, the platform has helped over one million children aged between 6 – 12 to develop their writing, reading and creative thinking skills.

As a company, Night Zookeeper have always tried to make the world a better and more magical place for kids. Night Zookeeper want to help as much as possible with maintaining a safe environment for kids so are providing free and half-price educational content for the foreseeable future.

 

View this post on Instagram

 

#stayhome #staysafe #homeschool #homeschoolideas #literacy #creativewriting

A post shared by Night Zookeeper (@nightzookeeper) on

 Mangahigh

One of the world’s first platforms for maths and coding, Mangahigh.com which is part of Blue Duck Education helps students to develop a conceptual understanding of key topics and helps to build confidence in subjects through the power of adaptive quizzes, innovative games and social competitions.

Mangahigh supports teachers in providing a unique learning experience for each student through the power of an AI algorithm, whilst remaining in-line with the curriculum. With over 700 engaging activities ranging from algebra to geometry, they all work to boost student understanding.

Mangahigh is trusted by over 5,000 schools around the globe and thousands of teachers.

Mangahigh are offering full access during school closure.

 

View this post on Instagram

 

We have put together a list of tips and tricks of what to do when your child is learning from home due to #covid19 #schoolclosures. Let’s all work together to keep the kids happy and educated! Find the link in our profile! #remotelearning #homelearning #homeschool #edtech #math #maths

A post shared by Mangahigh.com (@mangahigh) on

If you would like to find out how we could help promote your offering, then please get in touch today.

Edtech and the businesses offering free material

During a global pandemic, we’re all starting to take our health and wellbeing far more seriously. As a result, we are seeing a number of innovative businesses bringing bright new ideas to market.

Check out the companies that are helping the nation through isolation and helping to improve our health and wellbeing.

Second Nature 

Former NHS healthcare strategy consultants, Chris Edson and Mike Gibbs founded Second Nature to help people kick their bad habits and replace them with healthy ones. The online 3-month weight loss programme provides members with a set of smart weighing scales that are linked to an online app, together with peer and professional support to help stop those naughty habits.

Their goal? To eradicate type-2 diabetes in the UK within 5 years. Established in 2018 and raised over $13m, the start-up holds the crown for being the first online habit change programme to be commissioned by the NHS. Lockdown could be the perfect time to rethink your lifestyle, change your mindset and become a healthier person.

 

View this post on Instagram

 

We know it can be frustrating when you can’t get the ingredients you need to make your favourite recipe 🤔Or, you may simply want to use the ingredients you already have at home before buying more 🙌In both cases, it’s important to remember that many ingredients in different meals and recipes can easily be swapped for alternatives🎉 In fact, we wrote a whole blog post about easy food swaps 🌟Be sure to click the link in our bio, or swipe up on our stories to read more 😀⁠ .⁠ .⁠ .⁠ .⁠ .⁠ #secondnature_health #secondnature #pantryswaps #healthylifestyle #healthyalternatives #healthyrecipes #secondnaturerecipes #healthyhabits #covid-19 #workfromhome #pantrystaples #pantrystaplerecipes #mindfulness #lowcarb #lowcarbrecipes #lowcarbuk

A post shared by Second Nature (@secondnature_health) on

Thriva

As a society, we have become far more curious about what is going on inside our bodies. Thriva’s at-home blood tests encourage us to take a more preventative approach to our health. By understanding our bodies better, we can build a better lifestyle around it.

After taking a short health survey to go through lifestyle habits and goals, Thriva will recommend several tests based on your needs. These vary from liver function, iron, vitamin D and diabetes to name a few. They have also recently announced one-off tests to take to understand stress levels, thyroid function and female hormones which will help GPs provide bespoke advice.

Founded in 2015, the company has raised a total of £7.5m after a successful series A raise of £6 million in July of last year.

 

View this post on Instagram

 

Here’s five simple steps experts say can protect you and others from viruses. 💪 – Washing your hands – Try not touch your face – Avoid crowded spaces – Keep surfaces clean – Sneeze or cough into your elbow The latest advice from the experts and the government is that we self isolate as best as we can. If you are out and about try to keep a 2 metre distance from other people. Keep safe 💖

A post shared by Thriva Health (@thrivahealth) on

Bold Health 

Our gut is commonly referred to as our second brain – containing 70% of our immune system and produces 90% of serotonin – it’s incredibly important that we nurture it.

Bold Health is designing digital therapies to help battle chronic conditions. Founded by Dr Jossy Onwude and Elena Mustatea together with an expert team of doctors and scientists, their first product is Zemedy, a digital therapeutic solution for Irritable Bowel Syndrome. The app uses cognitive behavioural therapy to help reduce flare ups of IBS and the negative emotions that come along with it.

This type of therapy is incredibly effective, for those who have completed a Zemedy programme have seen a 73.4% reduction in IBS symptom severity, 62.5% decrease in abdominal pain and a 44.7% is stress levels. A great opportunity to feel in control of your IBS and we’re very excited to see what products Bold Health come out with next.

Flo 

Flo is helping us understand our menstrual cycle better with the support of artificial intelligence.

Each month, you have to input the days of your period as well as the symptoms that accompany it, such as mood, into the app. Flo then uses artificial intelligence and sophisticated algorithms to collate your data with millions of others to predict your fertile days and your next cycle. You will never get caught short again.

Flo also has an impressive health insights bank providing extensive expert advice, answering all those niggling questions you’ve always wanted to know the answer of. It recently introduced its secrets chats function, a forum for women to talk openly and get support from millions of others across the world.

 

View this post on Instagram

 

Food and Sex: What’s the Connection?🤔 ⠀ Food affects our bodies in many different ways, so it’s not surprising that people have tried to find the link between food and sex for thousands of years. But can certain foods really help you have better sex? Let’s talk more about the correlation between them. Save this post to come back to it when you need it💁‍♀️📎 #FloAboutSex #FloAboutNutrition

A post shared by FLO WOMEN’S HEALTH APP (@flotracker) on

Do you have a start-up which you would like to raise awareness of in the UK market? Why not speak to one of our award-winning team today about what PR could do for you and your business.

Health technology to keep you on track

Brits are notoriously bad at learning a second language. Even though English is the most commonly spoken second languages in the world, Brits don’t tend to make the reciprocal effort to learn other languages. Essentially, the popularity of our native tongue has allowed us to get by as a nation of monolinguals for far too long.

But as the Prime Minister addressed the country on Monday 23 March, we are now effectively on lockdown as a nation. What does this mean? Well simply put, it means pubs and restaurants will shut immediately, retail shops will be closed and only essential shopping for groceries will be allowed.

So we’re going to have to adjust to having more spare time on our hands. Aside from home DIY projects and reaching Sir Alex Ferguson levels of management on Football Manager (you know who you are), there’s also the opportunity to learn a new language.

We’ve looked at five language apps that offer different ways of learning.

Duolingo

It is the most downloaded education app in the history of the App Store and in 2019 became the top-grossing education app worldwide. Everyone who uses Duolingo recommends it, it’s as simple as that.

The app applies classic gamification model to learning a new language making it completely addictive which explains why they have more than 300 million registered users worldwide.

It operates under a freemium model, but the standard free content is extensive.

So if you’ve ever fancied trying your hand at learning Swahili or Japanese now is your chance.

Duolingo have also decided to share some daily tips on how to get the most out of the app during this period of isolation!

Drops

With a jazzy colourful layout, Drop is certainly one of the most interactive businesses on this list and a great choice if you find it best to learn visually. Word by word, Drops helps you learn a new vocabulary through fun, fast-paced games with simple mnemonic images.

With 35 languages available to you, you’ll be hard-pressed to find another app that offers you such a great selection to choose from.

There’s also a function to tailor it directly to your needs. If you only need it for travel reasons Drops helps you to learn how to shop and bargain chat with locals, and generally get around a new location.

After winning Google’s ‘Best App’ of 2018 and Fast Company’s ‘World’s most innovative’ companies award in 2019, we’re excited to see what 2020 will bring for them.

 

View this post on Instagram

 

We are aware that quite a few of you are probably abroad right now, trying to figure out how to get home. Or you might be living in a country where you don’t speak their native language perfectly and don’t know the words to explain that you’re sick. We have “Illnesses” and “Aches & Pains” categories that may be able to help you explain. If you’ve used your 5 minutes for the day, but still want to know the words, you can head to our visual dictionary (link in bio) to look up any words that you need. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ Stay safe and continue with your social distancing and/or quarantine measures! We’re all in this together.⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ . ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #wordgames #languagelearning #languages #languageapp #languagedrops #learnenglish #alwaysbelearning #visuallearning #languageteacher #edtech #keeplearning #learnjapanese #learnfrench #learnwithdrops #frenchwords #neverstoplearning #learnspanish #learnkorean #learnthai #learngerman #learnsomething #covid19 #learningresources #homeschool

A post shared by Drops (@language_drops) on

Lirica

Putting music at the forefront of learning a new language is London based company, Lirica. The language business believes that songs are what make languages memorable, as they are naturally engaging and form a window into the cultures that they represent.

Lirica want people to be able to learn whenever and wherever they want; think powerful classroom learning interaction but on the go.

With a bank of songs ranging from reggae icons such as Nicky Jam or Latin American boy band, CNCO.

The app has so far been tested with students of Spanish at Birkbeck, LSE and King’s College.

 

View this post on Instagram

 

We’re offering free subscriptions to teachers & students👩‍🎓Sign up now – link in bio #LiricaForSchools #corona #covid_19 #edtech #learnspanish

A post shared by Lirica: Languages with Music (@liricaapp) on

Busuu

Do you know where the word Busuu originates from? It’s from the Busuu language in Cameroon. After a team from Busuu HQ visited Cameroon a few years ago they were inspired by the language and were determined to save the language which unfortunately is close to becoming extinct.

With 12 different language courses available on both mobile and web, and with over 100 million users around the globe, Busuu is the world’s largest community for learning a new language. Busuu is even one of the languages you can learn on the app.

Users have the option to sign up for free or subscribe to a premium membership.

So, when our isolation period has passed, you can be the envy of your friends by ordering your drink at the pub in another language on your next holiday!

 

View this post on Instagram

 

Stay safe everyone 🌎💙 #languagelearning #lovelanguages

A post shared by Busuu (@busuu) on

Memrise

An award-winning language learning platform with over 40 million users across 189 countries which during their last round of funding raised in excess of $15.5 million.

What separates Memrise from other language apps is that they specialise in combining cognitive science, powerful technology alongside entertaining content.

Something that Memrise do well is creating their offering to not feel like a school lesson and instead a genuinely recreational option that you’d choose to do in your spare time. So, say goodbye to re-reading endless lists of words and phrases, and be ready to get fully immersed in Memrise’s content.

It’s also been voted the best app for iPhone in a plethora of countries including the UK, Russia, Norway and Germany.

 

View this post on Instagram

 

Happy Pi Day 🎉🎉

A post shared by Memrise (@memrise) on

Do you have an app which you would like to raise awareness of in the UK market? Why not speak to one of our award-winning team today about what PR could do for you and your business.

Five language apps to help pass the time

When there is uncertainty and processes see change hackers and individuals choose this opportunity to take advantage of the situation using it as a perfect distraction.

As the outbreak of COVID-19 circulates around the globe, more and more businesses are having to adapt their businesses to a far more digital offering.

Amidst the panic and chaos, hackers are now creating thousands of coronavirus-related websites on a daily basis to catch unsuspecting consumers out.

Italy, one of the countries most affected by the virus since the initial outbreak has seen a spike in attempted cyber-attacks to capture login credentials of employees working remotely. Cynet, a leading cybersecurity technologies company suggests that “companies with higher instances of the virus, and that have quarantined or instructed employees to work from home, are now experiencing a sharp rise in phishing attacks that target remote user credentials”

Cynet’s findings go on to show that in March 2019 just over 20 cases of phishing were reported in Italy, whilst between February 15 – March 15 of this year, over 70 cases have already been recorded.

With this in mind, we’ve taken a look at five cybersecurity firms that will keep you safe from hackers and your data protected.

RazorSecure

Providing continuous threat monitoring and defence strategies for the rail and automotive industries, RazorSecure works specifically with trains, buses, planes and cars. Their software has been designed to operate in the most challenging environments including at 30,000 feet up in the air. Interestingly, RazorSecure’s software can protect systems without a guaranteed internet connection due to the automated response playbook that can respond when an attack is detected.

Senseon

The Senseon platform provides a unique and innovative Al-led approach to dealing with cyber threat detection. Senseon’s USP is that it offers security teams unmatched visibility across organisations, which means even small attacks will get picked up. Through Al learning, Senseon trains itself based off of genuine threats, which in the long run helps to reduce false positive alerts.

AimBrain

The award-winning fraud detection platform has one single aim, to help organisations be sure that their users are who they say they are. From individual developers to the biggest names in financial services, AimBrain builds technology that helps to not only detect but also prevent fraud. If that wasn’t enough, the even better news for consumers is their single-minded approach – they want to make it as simple as possible for everyone to use. AimBrain has found a way to harness the power of biometric authentication so that everyone can benefit from it.

Callsign

If you’ve struggled in the past to determine if a user is who they say they are, either at work or at home, Callsign are here ready to help. Using real-time AI-powered identity and authentication solutions, Callsign helps your users get on with their digital lives in the most seamless way possible, whilst being verified and safe. Some of their clientele include BT, Accenture, Deloitte and KPMG.

Tessian

Welcome to the future of security. Tessian is in the process of building the world’s first human layer security platform which will keep sensitive data and systems private and secure.

Whether it’s misdirected emails or phishing, Tessian can come to the rescue for unsuspecting users. Tessian combines historical email data and stateful machine learning to decide if an email looks like a security threat.

So far Tessian are working with leading enterprises across financial, legal and technology sectors using natural language processing and the Tessian Parallax Engine to automatically investigate all inbound emails in real-time, before warning users if something looks unusual.

 

If you would like to find out how PR can connect you with the right audience for your cybersecurity offering then please get in touch with us today.

Five cybersecurity businesses keeping you safe during a pandemic

Tell us about your experience to date and your backgroundd

I was a journalist for 25 years before moving into PR and worked at a senior level on national newspapers.

I began as a news reporter on the Daily Mail in 1991, having spent a couple of years on regional newspapers, and did a wide variety of editing roles at the Mail, including Executive News Editor, Foreign Editor, Sports Editor (my favourite job in journalism!) and Editor of the Scottish Daily Mail. I was also Editor of Metro, which is owned by the Daily Mail but is a newspaper with a very different journalistic approach.

In 2008, I moved to the Telegraph and was Deputy Editor of the Sunday Telegraph for four years before becoming Business Editor of the Telegraph. In 2014, I joined The PHA Group.

What was it about The PHA Group that enticed you over other agencies?

I knew the chairman, Phil Hall, whom I’d come across during my time at the Mail and the Telegraph so was aware of The PHA Group and always liked the way Phil operated. Being a former editor himself, he understood how to work with journalists, whether he was trying to place a story on behalf of a client or to protect a client’s reputation by softening a story that he knew was going to be published.

When I decided to move into PR myself, I was attracted by the variety of agency’s work; I liked the wide mix of clients, which I knew would make the work interesting. I also loved the positive culture: collaborative and collegiate with no office politics.

What do you find most compelling about the clients you work with?

I am lucky to have worked with a range of clients across very diverse sectors, whether it’s super yacht charter, the art market or sport, and the great thing about agency life is that you are always learning new things. But, whatever the sector, what I always find compelling is a founder or leader who can create and grow a successful business, build and inspire a team, or lead innovation.

I am also impressed by the tenacity and commitment of the best leaders. For example, one of my clients is Crystal Palace and the chairman Steve Parish, who has been at the helm for ten years and saved the Club from the brink of liquidation, is involved in every aspect of the Club; his attention to detail is remarkable and he works 24/7 in an unforgiving role.

If you had to choose two of your favourite projects you’ve worked on during your time at The PHA Group, which ones would they be?

I love Test cricket so working with Surrey County Cricket Club on a campaign to celebrate the 100th Test match at The Oval in 2017 was a real treat. The campaign celebrated the rich sporting history of the Oval – we secured a wonderful feature in The Sunday Times magazine, full of archive photos and personal memories – but also encapsulated the Club’s future ambitions and strong business success story.

Another memorable project was writing a research report for SSAFA, the armed forces charity, about the plight of younger veterans. It is such an important subject because too many men and women who served their country in recent conflicts have struggled to adjust to civilian life, sometimes with disastrous consequences. Our report shone a spotlight on this and one of our recommendations, a mentoring scheme available to all service leaders when they are discharged, was adopted by the MoD, with SSAFA being asked to lead a pilot scheme. It’s satisfying when PR can also achieve real change.

How do you measure your PR impact for clients?

Measurement is becoming increasingly sophisticated and we want to ensure we are market leaders in our approach. The key is to work collaboratively with each client because one size does not fit all. Also, we offer a variety of KPIs for each client. Some want to prioritize measuring the media coverage we secure in an agreed list of media outlets which reach their target audiences. For others, we use Google analytics to analyze the impact of specific pieces of coverage in driving traffic and customer referrals.

In some cases, clients want to extend their network of influence with journalists or relevant public bodies, or to raise their share of voice online. We offer a mix of approaches that correspond to the key objectives we set at the outset of a campaign.

How does working at The PHA Group differ to other agencies?

I can’t directly compare The PHA Group to other agencies because it’s the only agency where I’ve worked! But I can confidently say that I wouldn’t have stayed here for the past five years if it hadn’t been such a terrific place to work.

We have a very entrepreneurial culture; we’re constantly looking to grow the business and find new opportunities and that ethos permeates the whole agency from top to bottom. We have a very positive, can-do culture, which I like; we are down-to-earth and results-driven. There’s a good work-life balance; we work hard and do what it takes to get the job done, but there’s not the same presenteeism culture that I sometimes encountered in journalism.

What is the most rewarding aspect of your job?

When I am working with a client in a high-profile situation, perhaps under close media scrutiny and personal pressure, and I feel I can use my experience to advise them and help them navigate it then that can be very satisfying.

Having been a journalist for so many years, I can often anticipate the way a story will be reported and play out in the media. Being in the eye of a media storm is never easy and it is satisfying when you feel that strategic counsel borne of personal experience has made a difference.

The other rewarding aspect of the job is developing younger members of the team. I have been lucky enough to work with some wonderful colleagues over the last five years and seeing them grow in the job and become highly accomplished professionals has been a great pleasure.

If you would like to find out more about what Tim and his team do at The PHA Group then find out more information here or contact our team for a chat today.

Meet our people; Tim Jotischky

The world of competitive gaming is one of the fastest-growing industries globally. The Electronic Sports League (eSports), is quickly becoming recognised as a profession; the industry has turned casual gamers into worldwide stars. With the potential to win seven-figure cheques and huge brand endorsement deals, the eSports industry has predicted revenues that will exceed $1 billion by 2020.

Games such as Fortnite, League of Legends and Call of Duty are watched by millions of spectators. In fact, the number of global eSports fans are expected to grow to 495 million in 2020. Spectators can watch these games by attending arenas to watch the event live, much like more traditional sports. Or, tune into them through services like Twitch or Smashcast, whereby fans are able to watch the best gamers play in real-time.

Despite its growth in popularity, eSports has several tricky issues in the virtual playing field.

 Diversity in eSports 

eSports has been heavily criticised in recent years for its lack of diversity, both for the lack of female gamers and those from minority backgrounds. Whilst gaming is gender inclusive (unlike traditional sports where women only compete against women) there is still a lack of female players at the top and female gamers are heavily outnumbered by their male counterparts.

In addition to this, racism is one of the many issues plaguing competitive gaming, which is contributing to the racial gap in this sector. One reason for the lack of diversity may lie in the routes of esports – the video games themselves. Online gaming is a hostile, competitive environment where emotions run high and insults are unfortunately part of the landscape.

The prolific racism experienced from online gaming causes social isolation and discourages gameplay. In addition to this, there are very few high profile BAME players. Therefore, people of colour do not see themselves represented in the gaming world. The lack of both gender and ethnic diversity creates a barrier to entry for professional players that their white, straight, male counterparts do not have to deal with.

Because of the lack of diversity in eSports, there are several organisations like AnyKey and SKYLLA, who are working towards making eSports a more diverse and inclusive playing field.

 Cheating  

In any competitive environment with high stakes there will always be people who want to bend the rules. In the case of eSports, the ‘referees’ are likely to come in the form of anti-cheat technologies from the likes of Kaspersky, who have developed algorithms, machine learning and pre-match computer scans. Cheating is a real threat to the industry, so if a gamer is caught this often results in lifetime bans from specific games.

Are you interested in discovering how public relations can raise your business profile in eSports? Get in touch today, our team of award-winning experts are ready to assist you in your journey.

The problems within the eSports industry?