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What do you love most about the sport and fitness industry?

Growing up, if I wasn’t playing sport then I was watching it. I’ve always wanted to work in the industry and the internships I undertook during university confirmed as much. When it comes to sport – I’m a bit of a jack of all trades, master of none – which is useful when you have such varied sporting clients like we do at PHA. Part of the challenge I enjoy most is taking a non-mainstream sport and raising its profile, as well as challenging some of the common misconceptions it faces. On the fitness side, it’s always rewarding when you get to tell the success stories of ordinary people who have achieved something extraordinary. Whether it’s completing a physical challenge, overcoming illness, or losing weight, helping someone get the public recognition for their success is very fulfilling.

This year has been a breakout year for innovative exercise classes. What do you expect to see boom in 2020?

That’s right, and the same goes for hybrid classes too. What’s become clear is that exercise goers are demanding more and more variety to be packed into a single workout. Next year, I think we will see more and more people turning to ‘at home’ workouts. The meteoric rise of apps like Centr and FiiT, are hugely popular now. The demand for virtual workouts and online trainer access is greater than ever, especially for people short of time. The fact you no longer have to travel to exercise with your preferred trainer is a big part of why these app-based workouts are enjoying such a boom at the moment. I can’t see that slowing down at all into next year.

What are the key area’s startups need to focus on when trying to raise awareness of their offering?

From a media relations standpoint, companies must understand what their USP is in order to properly stand out from the crowd. They need to consider how they can excite journalists with their offering and what sets them apart from the rest. Meet people face-to-face as much as possible. Successful PR builds trust between your business and your customers and the key to maintaining good relations with journalists is clear, honest communication.

You’ve been involved in working on some great accounts at The PHA Group, are there any highlights?

Being at the start of the Tour de France and getting to witness the sheer magnitude of an event as big as that was a fascinating experience. The level of organisation required is truly staggering. Riding through the streets and seeing locals camping out on the side of the road to get just a brief glimpse of the peloton brought to life just how passionate the fans really are.

I’d also have to say activating Hugo Boss’ sport sponsorship of round-the-world sailor, Alex Thomson. The Vendée Globe race is one of the toughest sporting challenges on earth and a true test of one’s mental and physical resilience. Getting to experience the buildup to a race start in Les Sables-d’Olonne, where more than two million people pass through this small seaside town, was incredible!

Lastly, riding in the media truck and being at the finish line to see Sir Mo Farah cross the line for yet another Great North Run victory, was special.

Finally, as an experienced PR professional what’s your golden piece of advice you’d give to any budding PR professionals beginning their career?

Consume as much media as possible. You’ve got to understand the journalists, sections and publications you’re pitching into – a one size fits all approach simply won’t work. The worst attribute you can have as a PR is laziness! Be tenacious and persevere in everything you do.

If you would like to find out how PR can connect you with the right audience for your sport or fitness offering then please get in touch with us today.

Meet our people; Andy Corridan

Saracens rugby club have been judged to have pushed the envelope too far. The Premiership champions have been docked an unprecedented 35 points and fined a record £5.3m for breaching the league’s stringent salary cap rules. The points deduction is the biggest penalty that the Premiership has within its rules. Within an hour of the ruling being made public yesterday, Saracens released a statement stating that they would launch an appeal and, in their eyes, had done nothing wrong.

Saracens have been the leading club for half a decade; they have been the Premiership champions in four of the last five seasons. Although the club have appealed; this ruling casts a long shadow over all their achievements and in turn points the finger at the business dealings of those rugby world cup heroes like the Vunipola brothers and the England captain Owen Farrell who were at the forefront of leading England to the final in Tokyo.

There has always been a large discrepancy in pay between rugby and their football counterparts and Saracens has been a club that has enjoyed the fruits of being nearer London and able to attract star players, bigger attendances and to encourage players entrepreneurial spirit in their business investments. But now those business investments are under scrutiny and the club’s reputation and accomplishments have been tarnished by this penalty that firmly says that they have gone too far.

As one North-West London club begins their appeal, another one in South-West London is due to hear the result of theirs on November 20th. Chelsea Football Club have been sanctioned by FIFA for breaking rules to sign youth players and slapped with a two-window transfer ban. The club denies any wrongdoing but again the curtain has been pulled back on what measures sporting clubs are doing in order to gain that extra edge on the pitch and seemingly on the balance sheet.

As sports teams and their businesses grow and the off-pitch story becomes as important to what happens on matchday, the sporting business need to have appropriate safeguarding and be prepared for the subsequent media backlash from any story.

Another ongoing saga across the back pages involves Derby County who are facing a protracted arbitration with their former captain Richard Keogh after his contract was terminated for gross misconduct following a car crash on a night out with two team-mates. Even though Keogh wasn’t driving the car and has not been charged with any crime, Derby have decided that his off-field behaviour warranted a pay-cut and his contract terminated. The fall out from this story stings for football fans as Keogh has been a long-time servant at the club.

The off-pitch business dealings for any club whether that be in football, rugby, cricket or any other sport have never been more heavily scrutinised in the media spotlight. Making sure the business has planned for any eventuality or crisis can pay dividend in the long-term. Often after a crisis, rebuilding a reputation through the media is the only way to communicate the club’s values and ensure brand and commercial partnerships continue to grow and flourish.

If you have a sports business and would like to discuss how PR could be of assistance to you, then please get in touch and speak to a member of our award-winning team.

Off the pitch – looking to gain that extra yard

What do you love most about the sport and fitness industry?

I was sports mad from a young age and I always wanted to work in the sport industry to some capacity. My passion for sport means that I also had a good understanding of how to stay fit, so the two industries go hand in hand.

All the clients I work with are in some way trying to encourage people to get active and that is what is most rewarding about the job I am in.

 2019 has been a breakout year for wearable technology, home workout sessions, niche gym chains, and wellness festivals. What do you expect to see boom in 2020?

Wearable tech and apps really have transformed the fitness space in recent years. We’re only at the start when it comes to technology influencing the way we keep fit and what I expect we will see in 2020 is advancing technology, an increase in data-driven groups and individual workouts and further customization of workouts brought about by having access to a larger and more varied data set. We are already seeing data on heart rate monitoring and sleep patterns being used to help us meet our fitness goals and as we move into 2020 and beyond, I predict we will come to rely more heavily on apps, sports tech and wearables to inform us in the short, and the long term, and to make exercise more personal.

You’ve been involved in working on some great accounts at The PHA Group, are there any highlights?

I think it would have to be going to Buckingham Palace to watch the first-ever football match take place on their grounds. Two of the oldest amateur league teams in the UK took part in an exhibition match to celebrate to mark the Football Association’s 150th anniversary.

I arranged for a client to be one of the shirt sponsors for the game which resulted in blanket global brand awareness for the brand. One of my oldest friends also scored the first goal in the game which made it even better!

What sets the sport and fitness department at The PHA Group apart from other agencies? 

 We have such a diverse range of clients and have built up an incredible knowledge of different sectors in the sport and fitness industry.

We are experts within the gym sector having worked with PureGym and Xercise4ess and have an incredibly diverse range of clients in the mass event industry such as Royal Parks Half Marathon, Spartan Race and Threshold Sports.

 PHA are known as the go-to agency for Football Clubs and currently work with West Ham United and Crystal Palace and previously Manchester City. We have also built up a strong rapport within the rugby sector having worked with Harlequins, Barbarians and OPRO.

We have become experts across the whole fitness market, MMA, football and rugby sectors.

 Finally, you were instrumental in showcasing Xercise4Less as the leading low-cost gym chain in the national media, if you could give one free piece of advice to a startup gym what would it be?

The market is incredibly crowded at the moment and you absolutely need one USP that differentiates yourself from the competition. I am seeing a lot of people open sites and they are not offering anything new. I was really impressed with the new concept “Rowbots” in London where they say it is the complete workout for body and mind. They are combining rowing, floor workouts with mindfulness so that you are getting the ultimate workout.

If you would like to find out how PR can connect you with the right audience for your sport or fitness offering then please get in touch with us today.

Meet our people; Tom Inskip

After nine months, 38 games and countless goals, all that separated Liverpool and Manchester City at the end of the last season was a single point, in what will go down as one of the closest title races in Premier League history.

But are we really surprised it was so close? The influence technology has in football now is monumental, coaches and analysis experts spend hours if not days preparing and planning. Whether it’s studying opposition teams and individual players hoping to find a weakness or making a tactical positional tweak that will see your team win the ball higher up the pitch – no stone is left unturned.

One of the factors which saw Manchester City clinch the title last season was when City played Liverpool back in January. Although City ended up winning the game 2-1, it could have been so different.

Liverpool’s danger man, Sadio Mané was through on goal and looked to have given the reds the lead, only for City defender, John Stones to clear the ball off the line.

With the naked eye most would have thought that the ball had crossed the line. But the technology suggested otherwise, as it turned out Liverpool were just 11mm’s away from taking the lead.

Of course, we will never know if Liverpool would have gone on to win that game against City or even go on to win the league, but it’s an example of the influence technology is having in elite football.

We’ve looked at the most innovative technology companies currently working in football, that will not only help players reach their potential but will allow coaches to analyse and prepare for future games.


PlayerMaker has become the complete coaching tool, it allows for coaches and sport scientists to track and analyse metrics for not only physical and technical but also tactical and biomechanical data.

In the past, clipping and tagging clips from training and game day footage was a laborious task that would take multiple hours to complete, with PlayerMaker it’s never been quicker.

To track players performance all that needs to be done is attach a simple sleek design around their boot and then allow the unique motion sensor to do the rest. From detecting every ball touch to reviewing a player’s weaknesses over time, PlayerMaker offers a solution like no other currently in the game.

The even better news is that the software comes in three different versions, ranging from Elite which is aimed at the professionals and offers the most powerful team and player analysis available.


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Bringing the benefits of data to football players and coaches. PlayerMaker COO Yuval Odem explains the unique motion-sensor technology and @millwallfcinsta Lead Youth Coach Dan Mlinar shares his experience with the PlayerMaker system. _______________________________________ #PlayerMaker #sportstech #sportsbiz #tech #football #coach #development #playerdevelopment #testimonial #satisfiedclient

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Since being crowned as the most innovative football start-up at the HYPE Summit last year, VEO has had more high-profile clubs sign up to use its technology, notably Premier League’s Burnley FC.

No matter if it’s training or a match, Veo allows clubs to record football without the use of a cameraman. The solution involves a 180-degree camera which is powered by highly intelligent software to create automatic broadcasts of your football. (Pretty cool, huh?)

The AI powered solution can recognise exactly where the action is happening on the pitch and knows when to zoom in or out. So, when it comes to the analysis of the game, coaches can easily highlight what needs to be worked on in training the following week!


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Who said #tikitaka was dead? Nice build up recorded with Veo. Without a cameraman. #veomoment #footballgoals #possession #englishfootball #youthfootball

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PLAYR allows footballers of all abilities to take their performance to the next level, using the latest GPS tracking technology which also supplies personalised advice accessed via the app.

A key component of the PLAYR football tracker is the SmartPod, which is a small lightweight gadget using a combination of an advanced GPS tracker with an accelerometer, which means that sport scientists can measure everything from top speed, to distance covered.

The SmartPod is slotted into the top of the SmartVest which is made of a malleable and ultra-compressive fabric which not only provides the player with the perfect fit but its ergonomic design the player doesn’t need to worry about the SmartPod falling out at any point.

PLAYR is part of Catapult Sports, which provides technology to nearly 3000 teams including Chelsea, Real Madrid and the French National Team

For all aspiring footballers out there, who want to better themselves and continue to improve, you won’t find many products better and reasonably priced than the PLAYR Smart Football Tracker.


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#GETREAL Real data. Real insight. Real improvement.

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For more information on what public relations could do for your business, why not get in touch with our award-winning team today.

Technology and the beautiful game

The UK is on the move, literally. Recent results from a Sport England survey show that inactivity rates are decreasing. More women, older adults and those with long-term health conditions are getting active. Since the survey was conducted in 2018, almost 500,000 more people aged 16 and above are meeting the Chief Medical Officer’s guidelines of doing at least 2 and a half hours of moderate exercise a week.

With many of us taking to our local gym to get our weekly fix in place, we looked at the gym products that can help enhance your experience and workout and support your new fitness regime.

Bowflex Weights

The clever people at Bowflex weights have developed an all in one dumbbell which has the capacity of adjusting to 30 different free weight selections all from the one compact design. Simply turn and click the dial into place and select the weight amount you want to use; the unique locking mechanism will load the desired amount and leave behind the weight you don’t need. Their accompanying app will help to monitor your form and track your progress whilst providing you with pre-loaded workouts to keep you motivated. A perfect tool to use at home if you don’t have enough time to make it to the gym.


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Caught in the wild – the elusive #SelectTech! Where is your favorite place to workout? 📷 @julien.official

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Tangram Smart Rope

Skip yourself to a healthier lifestyle with the Tangram Smart rope. The LED embedded jump rope displays your fitness workout data in mid-air whilst you work out. Every time you jump, the smart rope records it. Meaning you are continuously supplied with accurate data on calories burnt and jumps recorded. Since its release, the smart rope has won several awards for its sleek design including the internationally acclaimed Red Dot Design Award.


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Start your week with Smart Rope! #smartrope #pink #mondayworkout

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Auster Power Rings

Helping individuals reach their peak is a premium fitness equipment brand, Auster. Known for developing suspension, functional and bodyweight training products and the one we’ve decided to feature is no different, introducing the Auster Power Rings.

Get ready for an intense workout, the Power Rings help to develop and improve your pull-ups and dips. Easily adaptable and can be clipped on to most pieces of equipment in the gym. Don’t worry about the straps giving out on you, each strap can withstand over 550kg of force.


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Auster Product Focus – Power Rings. Olympic grade compressed wooden handles are secured onto the strap. Unlike other rings the straps are fixed in position, just like Olympic Rings. This is for increased safety, security and for a more functional ring – allowing you to transfer from positions better. Aerospace grade Aluminium is used for all metalwork, to keep it extremely light and ultra strong. The Power Rings can be attached onto our Dual-Carabiner, or used independently. Straps come in Black, Red, Khaki Green, Pink and Camo. With no compromise on quality or aesthetic, Auster is the only choice. #ReachYourPeak #AusterFit

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Mirafit Battle Ropes

The sound of grunting and iron hitting the floor in the gym is something you quickly become accustomed to, but one exercise which requires no iron is the battle ropes. Instead of focusing on lifting heavy, battle ropes challenge you with a much more dynamic, fat destroying workout. Don’t be fooled, your in for a full-body workout which will test your mental state as well as your muscles.  Mirafit’s battle ropes are perfect for circuits as well as conditioning work, so what are you waiting for? Time to challenge yourself.


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Everyone is fimiliar with Battle Ropes by now? Surely! Whether you are or you aren’t we can help you out 💥 Get yours in signature Mirafit Black and Orange from our website now – just click the link in the bio! . . #mirafit #mirafitfam #workout #homegym #homeworkout #outsideworkout #garagegym #fitspo #fitness #gym #cardio

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Origin Sandbags

In the military, sandbag training has been a staple training ingredient for many decades, but it hasn’t become any less valuable to athletes. Not only are they heavy, (some can be up to 50kg) they are notoriously hard to handle, meaning your body has to keep adapting and different muscle groups have to fire to stay in control. Similarly, to the battle ropes, sandbags will have you sweating in no time at all, certainly not for the faint-hearted.


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New and Improved | Our Sandbag range has received a facelift with extra bold and colourful numbering for even easier weight identification. The double stitching and strong vinyl covering means this functional accessory has just become extra tough! . . . #sandbag #functional #functionaltraining #personaltrainer #lift #training #fitness #originfitness #swing #throw #lunge #squat #workout #groupfitness #training #fitfam #fit #sandbags

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To be able to continue to push yourself to new levels in the gym, you need to take the appropriate measures so you recover as best as possible. Theragun is the answer to your prayers. Theragun is a handheld self-massage tool, providing percussive therapy, perfect for muscular relief to users before, during and after exercise. Whether you’re an athlete, personal trainer, fitness enthusiast, or you have muscle tension, minor aches, and pains, Theragun provides a natural approach to improving your physical health.

The products are used by over 250 professional sports teams worldwide, physical therapists, trainers, chiropractors, celebrities, athletes, and everyday people in over 40 countries.


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We wanna say that the G3PRO is the coolest part of this video but… @evanfitness_nyc is a beast 💪 #repost . . . . #theragun #theragung3pro #theragunfamily #makewaves #changethewayyoumove #personaltrainer #physicaltherapy #warmup #flexibility #stretching #naturalpainrelief #muscle #activerecovery #healthylifestyle #muscleactivation #recovery #deeptissuemassage #sportstherapy #painrelief #alternativemedicine #fitness

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Are you looking to raise your brand’s profile in the market? Our team of specialists is here to help. Contact us today to find out how we can help you gain cut-through for you and your business.




Fitness products to enhance your workout

Whether it’s the sheer amount of exercise classes readily available to consumers or the pressures from social media to look ‘fit’, working out has never been so fashionable.

The last few years have seen countless fitness startups decide to set up shop in the capital, some have been a hitt with customers (see what we did there…) whilst others haven’t been so successful. No matter their success, the stand out contender in the market and the business they could all stand to learn a thing or two from is global phenomenon, F45.

In a matter of years, F45 has gone from an unknown Australian fitness startup to a worldwide powerhouse. We’ve looked at some of the strategies that turned an idea into one of the most recognisable global fitness brands on the market.


When CEO Rob Deutsch decided to franchise the F45 business over five years ago, even the biggest supporters of F45 struggled to have believed the sheer growth and popularity it would generate around the globe.

In six years, over a whopping 1750 franchises have been sold across 45+ countries including studios in Afghanistan, South Korea and Russia.

Since 2017, 40 studios have opened in the UK which is just the start according to Deutsch. Whilst targeting North America has proven to be really fruitful and a major success story for the brand, with more than 500 studios expected to open in the coming year according to Forbes, which will surpass the number of studios in Australia in the process.

F45 are breaking new ground in their pursuit of world domination, with the franchise business looking to be the first to open locations inside American universities where the university is the franchisee. As an example, they’ve opened at the University of Texas, and have already got 12 operating campuses. Watch this space, as F45 could be coming to a university near you!

Thanks to tools such as social media and of course the power of recommendations, Deutsch realised that creating a franchise model, it would allow the brand to diversify across the world.

It offers a great deal for both parties, it allows the franchisees to run a business which can generate a turnover, whilst for F45 they receive a fixed monthly fee from every franchise and in the process the brand benefits from free brand awareness.


Deciding to make technology a major part of the F45 layout proved to be a masterstroke.

The half a million members which F45 currently boasts book themselves into classes via their app, there’s also tech embedded into the heart rate monitors, so consumers can check out real-time on the workout screens in the room, which helps to encourage users and keep them motivated.

As soon as the session finishes, users receive automated feedback, which shows all their stats from the session they have just completed. Results include their average heart rate, calories burnt and F45 ‘points’ achieved, 45 is the optimal workout result of course…

All this data allows users to easily track their workouts, see where they are making improvements and monitor their fitness progress.

Finally, F45 has managed to build into the app a dedicated section which talks through appropriate nutrition to fuel an F45 workout, it helps to create shopping lists, menus and food plans and helps to track your nutrition.


Whilst every franchise will be slightly different in one way or another, F45 has guidelines in how studios should operate. For example, trainers should ask users their names before the session begins to help instil a friendly and inviting atmosphere within the studio.

The classes are attended by a mixture of people of all ages, genders and fitness levels, which helps to dispel any awkwardness from attendees.

There are Facebook and Instagram accounts for most studios, which continuously produce stories, case studies and posts featuring users from the classes and their fitness journeys.

People like to be noticed and with the dominant effect; social media plays in today’s world, making a brand featuring and tagging individuals progress and stories online; is something which F45 users seem to like.

Eight-week transformation challenge

The eight-week transformation challenge has been a great success story for F45, it offers consumers something which offers tangible results which they can buy into.

As part of taking on the challenge, you receive daily meal plans, a comprehensive daily tracking system and a global community on hand to help you to achieve your goals.

There’s also the shout out you receive on Instagram for being the challenge winner where they feature your before and after shots! Make sure to check out the hashtags #8weekchallenge and #f45training.


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Here they are. The Challenge winners!!! Our jaws dropped seeing these chiseled physiques stand in front of us after just 8 weeks of training! Isn’t it unreal how our bodies can transform with such impactful results when we give them the exercise we need? And not just our physical appearance changes, but our mindset and energy does too! Our challenge winner @hanwildnz knows that feeling- “It’s hard to believe how low in energy I was before this. The improvements in my mood, energy and body made it easy to get out of bed for that early morning alarm. I’d miss the endorphin kick after a rest day. I’m really glad I did the challenge and looking forward to continue working out at F45” We are always so proud of our Fulham athletes, and can’t wait to kick start our next challenge in a few weeks! #f45 #f45training #8weekchallenge #f458weekchallengewinner #fitnesstransformation

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In conclusion, with further expansion expected in Europe and Canada in the coming year, the F45 juggernaut shows no signs of slowing down.

Whilst the latest innovative gym startups are beginning to catch up with F45 in regard to placing technology at the heart of everything they do, F45 is still in a league of its own when it comes to building an empire.

Whereas most gym chains have to focus their attention and marketing resource in one concentrated area at a time due to either funds or logistics. The franchise model offers an alternative which requires a lot less maintenance, allowing F45 to spread and conquer the market at greater speed.

If you need help promoting your fitness brand, get in touch with our award-winning team today.

Learning from F45

By Sophie Fisher

Not all festivals have to be dirty and about jumping in (or running away from) mosh pits. Boutique festivals have been on the rise and from this, fitness festivals have stemmed.

You may be thinking that normal festivals include a lot of dancing so what other fitness could you possibly need? Fitness festivals are about relaxing, pushing yourself, finding balance and having fun. They combine the elation of festivals with endorphins!

Many of the festivals are family-friendly, offering glamping and spa options alongside great food and drink so there is something for everyone.


St. Clere Estate, Sevenoaks

19th-21st July

Summer of love? More like summer of LoveFit. Located just outside London, LoveFit is the perfect way to escape the hustle and bustle of hectic city life. LoveFit say ‘lose yourself in the night, find your balance in the day’ and what better way to find balance than to try out their stand-up paddleboard workouts on the lake  (and try not to fall in)!

This year’s theme is sports revival so dust off your best vintage sportswear and book yourself a ticket!

Soul circus

Elmore, Gloucestershire

16th-18th August 2019

Described by Elle Magazine as an “eclectic mix of treats”, Soul Circus gives new meaning to yoga and wellness festivals. With an obvious circus theme, it combines the glitz and glamour of a boutique festival with fitness. Think circus skills meets yoga.

The festival focuses on light and dark. ‘Discovering the light’ includes yoga with DJs, aerial yoga, glitter, crafts and much more. ‘Entering the darkness’ is about music from names such as Goldie and Norman Jay MBE, burlesque lessons, Moroccan feasts and after-parties.

If you’re ready to join the circus, grab a ticket now before their final release sells out!


Manor Farm, Ebbesbourne Wake, Wiltshire

7th-8th September

Like LoveFit and Soul Circus, Verve offers a retreat from urban life to the great outdoors for a weekend filled with wellness and exercise.  A standout aspect of Verve is its talks from experienced speakers on a range of topics including Sleep, Nutrition and Gut Health, Sex, Mental Health, Confidence Building and Habit Breaking to name a few.

It also has some unreal looking food and drink options. Multi-award winning Cottonworth will provide the wine bar and Dorset Gin Box will run the main bar. All Verve’s food and drink partners are from Wiltshire, Dorset and Hampshire, and their ingredients, where possible, are locally sourced.

So, if you’re looking for an inspiring weekend of fitness and great food and drink, get yourself a ticket for Verve festival.

Unite Fitness Festival

14th-15th September

Fistral Beach, Newquay, Cornwall

Kill two birds with one stone at Unite Fitness Festival. Fitness and beach holiday in one, at one of the most iconic beaches in the UK.

Unite Fitness Festival will see teams battle it out over two days of competition, all in the name of teamwork! There are two categories to enter: the open category which will be three males and two females and the masters category in which all athletes must be over 35 and with a combined age of 190. Workouts are supposed to be tough but achievable so don’t worry if the word competition scares you!

This is a unique event where you can expect to run, swim, paddle, push and pull your way through the weekend. Being a festival, there are of course live DJs playing all weekend and a vendor village that will keep athletes and supporters entertained.

So, get your competitive streak on and head over to the organisers’ One and All Events website to register.

 Could your businesses do with a PR boost? Why not get in touch with our award-winning team today to find out how we could help.

Fitness festivals to check out

The two-week feast of tennis has always given brands and businesses the chance to serve up knockout PR campaigns. In fact, you could say they go together like strawberries and cream.

Although the quintessentially British event with over 140 years of tradition and protocol, doesn’t allow players to brand large logos, and attire must always be white. This hasn’t stopped brands from coming up with creative ideas, with this in mind we’ve taken a look at our favourite PR stunts at Wimbledon.


The notorious car brand pulled off a ‘secret chauffeur’ stunt back in 2015, with US tennis legend now turned Wimbledon commentator John McEnroe. It involved two unsuspecting lucky tennis fans being picked up in a Jaguar and driven in style to the ground. The driver pulled over en route to the ground and swapped positions with John McEnroe who took questions and continued the drive to Wimbledon HQ.

The following year Jaguar continued in a similar theme but with comedian Jimmy Carr dressed as a chauffeur who picked up Andy Murray from his home in leafy Surrey.

Stella Artois

To celebrate its sponsorship with Wimbledon, the renowned beer brand decided to create a virtual reality app, ‘Perfect Flight’. The idea was based off legendary hawk Rufus who has helped keep pigeons off the courts. The app gave tennis enthusiasts an opportunity to admire and ‘drink in’ Wimbledon’s and London’s skyline, in a 360-degree video from above the courts. Users could fly like Rufus from the comfort of their sofa whilst enjoying Wimbledon’s most iconic sites. The results were clear to see as they received over 2,000 retweets and plenty of new followers.

Bathstore’s QLoo

One word which is commonly associated with Wimbledon is the queue. Every year supporters will come from far and wide to queue for the possibility of getting entry into the championships. In 2015, bathroom retailer Bathstore came up with the idea of ‘QLoo’, described as ‘the ultimate toilet experience’. The QLoo circulated the tournament’s queue and was guarded by ball boys and boy girls who held people’s places in the queue whilst they visited the QLoo.

Not only was the QLoo kitted out with full AstroTurf inside, there was also a streamed live match commentary playing whilst a fragrance of strawberries and cream circulated. The stunt went down a storm and was great for brand visibility and achieved coverage in the national press.

PR stunts can be a great way for your brand to get noticed, if you would like to talk about how a PR stunt could land you onto center court then why not get in touch today.


Wimbledon and our favourite PR stunts

Are you after something different for your next holiday? By different, we aren’t talking about inter-railing or cruising from port to port whilst sipping an ice-cold Margarita, we’re talking about a holiday dedicated to exercise, sport and adventure.

For some lying on a beach for a week isn’t what a holiday is about. So what better way to enjoy your time off than having a bespoke holiday where you eat well and exercise hard.

Standing shoulder to shoulder with the traditional big-name travel agents are a few bespoke businesses who specialise in booking you exactly what you want from a fitness holiday. So, whether it’s swimming every day or instructor lead CrossFit classes these businesses will organise it for you.


The concept of SwimTrek has been around for almost 20 years. It all began when founder, Simon Murie decided for his 30th birthday he wanted to complete Hellespont, a sea crossing situated in North-West Turkey which divides Europe and Asia.

The crossing came with a lot of challenges, least of it being the swim which only took an hour to complete! But the week previous, had been spent trying to gain the correct permissions from the council, army and coastguard, whilst also trying to find a pilot who would agree to escort him across. The total imbalance is where the idea of SwimTrek was born.

Fast forward to present time and SwimTrek offers both long and short swim package holidays to the most exotic places in the world including The Maldives, Seychelles and even the Galapagos Islands. Their experience in the industry is undeniable and if you’re eyeing up a summer swimming holiday experience, you’d be hard pressed to find a better option than SwimTrek.

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Did you catch the latest winner of our guest photo of the month competition? Here's a shot from Fran enjoying Montenegro. If you'd like to submit a photo to our competition, please tag us in it or send to #swimtrek #swimexplorediscover #montenegro #potm #photoofthemonth #swimming #underwater #happy #swimmingholiday #openwater #swimmingvacation

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With over 40 years’ experience, Neilson are the experts in organising beachclub, sailing and ski holidays across the Mediterranean and some of the best mountain resorts Europe has to offer.

Book yourself onto a Flotilla holiday with other like-minded sailors, where you can expect to start every day looking forward to a new destination, whilst the Neilson crew take care of everything.

Neilson also offers sailing courses ranging from total beginner to experienced sailors with the opportunity of taking the ICC assessment (International Certificate of Competence) at the end of the course, allowing you to sail in European waters think of it as your new snazzier driving license.

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Excitement is in the air, as three more of our beachclubs open for Summer '19 this weekend! ☀ ⠀ Retreat Beachclub, Sivota, Greece Alana Beachclub, Paklenica, Croatia Portomyrina Palace Beachclub, Lemnos, Greece ⠀ #relaxashardasyoulike #neilson #neilsonholidays #greece #croatia #instatravel #travel #activeholidays #feelgoodholidays

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Tenerife Top Training

With world-class facilities such as the innovative swimming Flume, volleyball courts and athletics track open to both professional and recreational athletes, Tenerife Top Training has established itself as one of the leading training centres in Europe. A training mecca which has gained international praise from both the French and Italian swimming national federations.

So whether your your preferred sport is cycling, rugby or even football book yourself onto a training camp where you can expect to see not only your physical fitness improve but also your technical ability skyrocket.

Destination Yoga

Whatever your level of yoga might be, Destination Yoga are on hand to help you create your perfect retreat in just a matter of clicks. Find yourself travelling to Sarinia or Puglia for a group or tailor-made holiday.

A big part of a yoga holiday is the teacher who takes it, Destination Yoga have placed great importance on this part by creating a detailed portfolio on each teacher and adding suggestions on who would be best suited to their styles whether you’re a beginner or an intermediate.

With rave reviews from the likes of The Sunday Times and The Daily Telegraph and a plethora of great testimonials to boot, if yoga is your preferred exercise then Destination Yoga should be your first port of call for a holiday.

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We’re excited to return for 2 more group retreats at Galanis, Sardinia this summer. Join Mira Khreino or Laura Gilmore and let them lead you through the sessions in the hotel’s pretty garden shala. ⠀ ⠀ ⠀ ⠀ #destinationyoga #yogaretreats #yogsretreats2019 #yogaforall ⠀ #yogateachers #yogateacherslife #yogaholiday #yogaholidays #yogaabroad #yogaretreatsabroad #groupyogaholidays #groupholidays #yogaoutside #vinyasyoga #yogainsarindia

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Mountain Kingdoms

From trekking and cycling holidays to walking safaris, Mountain Kingdoms are your first stop for adventure holidays.

Their range of walking safari holidays delivers a unique insight on the African bush as well as delivering opportunities for close-up encounters with amazing wildlife.

Imagine tracking the Big Five on a guided jeep safari within the Southern Kruger National Park. Other incredible experiences include a 16-day Antarctica classic cruise and an 18-day cultural cycling tour of Bhutan on the Himalayas eastern edge.

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Vote in our client Photo of the Year Competition for the chance to win a subscription to @trailmagazine, the UK’s best-selling hillwalking magazine! Today’s featured finalist is Mr Tyrrell who captured this fantastic image on the cool waters of Antarctica. #mountainkingdoms #adventure #travelphotography #instatravel #adventuretravel #adventureholiday #travelgram

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Sun, Sea & Sporting holidays

Along with the occasional Pimms and BBQ, summer often brings a flurry of cyclists to our roads all keen to take advantage of the British weather for a few months before it disappears.

Expect to see a plethora of road cycling events taking place over the coming weekends, and this one is no different, with the Flat 100 in South Yorkshire. Described as possibly as the flattest sportive in the country, specifically for participants who’d rather not climb a hill for a change.

But before signing up to take part in an event, you need to make sure you look the part, so we’ve looked into some of our favourite cycling apparel brands that you should check out.

Force GB

For over 30 years, Force GB has been one of the UK’s leading manufacturers of performance sportswear. Based in West Yorkshire, all their products are made in the UK under one roof. If you are entering an event with a group of friends or work colleagues, be sure to check them out, as they specialise in creating bespoke designs with no limit to colours or logos. From jerseys to gilets, Force GB can turn your dream design into a reality.

Hackney GT

The alternative cycling apparel brand has come a long way since being a one-man show in 2011. The idea born from cycling ‘nut’ Russ Jones, who had a one-off jersey design made for his music production company. After that, it was clear to Russ what needed to happen next. Their aim is to provide a style for whatever kind of cycling you do. If you do head over to their site you’re sure to be impressed with some of their ‘edgy’ designs which wouldn’t look out of place walking around Hackney.

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Hackney GT clearance sale continues with further reductions. All women's jerseys now reduced from £85 to as low as £30 . Limited sizes , so get in quick. Shipping world wide #hackneygt #madeinengland

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Based in the East Midlands or Lincoln to be precise, Impsport established in the ’70s, produce customised cycling, triathlon and athletics performance apparel for the recreational athlete to the elite competing at the peak of world competitions.

With no minimum order quantity on up to 90% of their products, if you need just a single gilet or jersey quickly, Impsport could be your answer. Likewise, if you need to place an order for a large party, Impsport has a motto that is ‘the more you order, the more you save’.

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Well done to @mcgarvieharry rocking his club colours @ayrburners and coming first overall and repping the #impsport brand #repost • • • • • Yesterday was the final round of the SCX series at Knockburn Loch. It’s a brilliant course featuring some brutal climbs and technical descents which was characterised by the insane headwind straights. I’ve struggled at this course in previous seasons because of the fast straights, so it was a great feeling to be able to keep up on them and even gain some time there – mainly thanks to the help from @espresso_cycle_coaching I had a great race, managing to stay near the front for the first lap before settling into a little group racing for second. Managed to get a small 10 second gap on the second last lap and hold it to the finish line, getting second place. It was a great feeling to finally get a proper result here after some pretty bad ones.

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Interestingly the brand name Velobici comes from ‘Velo’, which translate as bike in French and ‘bici’ as bike in Italian. The core rule for founder, Chris Puttnam was that everything was to be produced in England.

To this day after nine years of the brand being established the fabrics are still knitted in Nottinghamshire and manufactured in Leicestershire.

Chris’ desire has always been to stay away from eccentric cycle wear and to design and produce classically understated garments. Make sure to check out the Van-Abel collection which is suitable for all seasons.


Probably the most known brand on this list, but still a great source of high-quality equipment and clothing. This year sees Rapha celebrate 15 years of being established, initially the aim of Rapha was to help promote cycling, now after progression Rapha are striving to see the sport become the most popular sport in the world.

Rapha stock three collections including ‘Classic, Brevet & Core’, the Classics are Rapha’s most iconic pieces, made from luxury performance fabrics and with rider-inspired details.

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A monster awakens. Between the crashes and the climbing, World Tour debutant Sergio Higuita sprinted from the pack to rescue EF Education First’s #AmgenTOC. Go behind-the-scenes to meet the Colombian poised to tear up proceedings. Tune in and subscribe on Rapha’s YouTube channel.

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Cycling apparel brands ready to inspire