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How to get noticed – 5 of the best Sport PR stunts

How to get noticed – 5 of the best Sport PR stunts

With England’s World Cup campaign finally getting underway, all the pre-tournament chatter can now be put to bed. Whether it’s Harry Kane’s playing weight or that tattoo on Raheem Sterling’s leg, none of it matters anymore… because football is coming home. Office sweepstakes are complete, sick days are at the ready and the bunting is hanging proudly. As ever, you can expect to see brands doing all they can to piggyback onto the tournament and leverage meaningful media cut through. We have looked at some of the best ways that it has been done before at the World Cup and other sporting events alike.

Heineken: The Dilemma

It has been said that the key to a good PR stunt rests on whether it checks off one (or more) of three things – it must be visual, clever and reactive. Heineken’s prank ad, The Dilemma, certainly meets those first two requirements.

The concept of the advert sees Simone, a diehard football fan, faced with a very difficult decision: stay with tradition and watch a Champions League game at his friend Mauro’s flat, or go to the Roma vs Real Madrid game alone and enjoy the full VIP experience. He opts for the latter, keeping his friends in the dark as to why he can’t join them. Or so he thinks… whilst sat in his seat at the game, suddenly his friends appear on the big screen, asking why Simone deceived them – cue mass whistling around the stadium.

Mauro now presents Simone with a fresh dilemma: stay at the game or get in a helicopter waiting outside to join his friends back at the flat. Somewhat begrudgingly, he chooses the latter. But instead of being led out the stadium, he is taken to a room where his friends are waiting for him. The brilliance of this prank is in its execution. With a full stadium watching and only one chance to get it right, everything was orchestrated around one unsuspecting fan and executed perfectly.

 Mattessons: Luis Suarez job offer

If Heineken are to be applauded for their creativity and execution on the big stage, food manufacturer Mattessons nailed a reactive response following Luis Suarez’s infamous bite on Giorgio Chiellini at the 2014 World Cup in Brazil. Fresh from Suarez’s apology to the Italian defender, the snack brand took out a full-page ad in the Daily Star to publish a note from their meats category director, offering the Uruguayan striker a job. The offer was to give the striker the chance to “put your passion for fresh meat to good use.” The role available to Suarez was as an ‘official meat taster’ and a similar ad ran in Metro’s job section, calling out for a ‘World Class Biter’. The quick turnaround and clever execution meant Mattessons was at the forefront of the brands looking to take advantage of the incident.

Betfair: “Back Yourself”

The London Marathon sees 40,000 people running 26.2 miles every year. Keen to tap into that number, Betfair created a shrewd campaign to get London Marathoners ‘betting on themselves’ with a complimentary £20 bet. Runners were encouraged to set themselves a target completion time. Those that managed to successfully finish within the time they set would earn a £20 (plus winnings) donation to a charity of their choice. For the runners that couldn’t beat it, Betfair donated the money to Cancer Research UK.

The best thing about this campaign was its simplicity. Whatever the outcome, money was donated to a good cause and Betfair essentially managed to get runners engaging in sports betting without actually betting. You cannot overlook the resulting exposure for their platform.

Emirates Airline: Safety Video

In the same vein as Heineken, Emirates chose to use Benfica’s 65,000 capacity stadium to activate its sponsorship as the club’s official airline supplier. Prior to Benfica’s derby game against fierce rivals Sporting Lisbon, the crowd witnessed Emirates air hostesses performing a mock ‘safety demonstration’. The tongue-in-cheek display saw fans advised on how to hold up their scarves when a goal is scored, as well as the importance of keeping mobile phones safely stored in your pockets so you can fully concentrate on backing the team.

The cheeky spectacle was a great way of exploiting the sponsorship and astutely enabled them to get people discussing Emirates.

Pringles: Giant Lucky Football Boot

When it comes to PR clichés, there aren’t many better documented than floating something big down the Thames. In a close second is arguably creating something big and positioning it by a famous landmark. Enter, Pringles. Ahead of the 2014 World Cup, the stackable snack brand created a giant lucky football boot by Wembley, made from 1,500 Pringles cans. The purpose? To bring luck to the England team in Brazil following some research carried out that found British people are superstitious when it comes to their sporting viewing habits.

The structure was 5.3 metres long, 1.8 metres wide, and 1.9 metres high – weighing a staggering 490kgs in total. From start to finish, the assembling required 278 hours of manpower to put together, with a team of designers, sculptors and engineers working around the clock.

Pringles’ Lucky Boot was created off the back of a study that revealed that half of Brits choose to sit in the same ‘lucky seat’ when watching each match, whilst 45% won’t drink from any other glass than their ‘lucky’ pint glass. The research carried out gave the campaign that extra news hook you need and it’s safe to say the result was the finest giant Pringles statue I’ve seen in my time…

If you’d like to find out how our award-winning sports team can help bolster your brand speak to a member of the team today.

Geolocation: The technology that has revolutionised the world of sport

Geolocation has come a long way in recent years. A technology that was previously restricted to military equipment and distress signalling is now available on almost every mobile device such as mobile phones and the growing trends of fitness trackers and watches. The technology is now key for sports teams and individuals and right through to sporting enthusiasts.

Geolocation is an estimation of the real-world location of an object like a phone or tracker. It works by coordinating, from several satellites, the location of the object. We now see the technology being used in consumer apps such as navigation app Waze, which offers real-time delays and reroutes as well as using AI to work out better routes by tracking thousands of journeys.

Since then, we have seen developers use geolocation in more and more innovative ways. Dating apps have used the technology to great effect. The PHA Group client Happn, for example, matches people depending on where they are and if they have, ‘crossed paths’. The idea being that they have similar interests and therefore be more compatible. Amazon’s recent launch of their Amazon Map Tracking, allowing people to check precisely where their packages are at any point in time.

Where geolocation technology is becoming increasingly popular, though, is in the world of sport and fitness. Sports teams, including the England rugby team, have used GPS trackers to analyse players’ performances, combining this with video match analysis. Being able to accurately measure performance using geolocation data is helping sports teams to analyse ways of improving performance, training and tactics. Sports scientist Ben Pollard when talking about the England teams trackers said, “It gives us an objective quantification of the movement demands of training and the game.” With every second counting at the pinnacle level of sport, this insight is invaluable.

But not everyone can play rugby for England. However, for the rest of us, the attraction of tracking our fitness routines remains strong. Small wearable trackers have now reached the high-street. The huge popularity of the Fitbit brand has seen most manufacturers jump on the tracker and fitness watch bandwagon. Whether they help us to track how much exercise we do, or shame us into doing more, GPS has been included in the majority of mobile tech. These wearables have become more and more advanced with watches like the Samsung Gear Fit 2 now offering great workout functions and a heart rate monitor on top of the standard GPS tracking.

For those going to the World Cup, it may well be difficult finding your seat with some of the stadiums holding over 60,000 people. To solve this problem Netco Sports has used geolocation to help bewildered fans find their seats. It works by matching fans locations, the location of their seat to give them a detailed map of how to get there in time for kick off. With the localised notifications the app, it will also be able to advertise special promotions in real time, depending on the person’s location in the stadium.

Geolocation has become a must-have fitness accessory. If you’d like to find out how our fittech team can help you boost your business or brand, please contact the team today.

 

World Cup 2018: PHA Predictions

It’s finally here the greatest footballing show has arrived. Hosts Russia have kicked off against Saudi Arabia signalling the start of the 2018 World Cup. As a company we couldn’t be more excited, the sweepstake has taken place, the wall-charts have been blu-tacked, we’re ready for the football feast. Welcome to the PHA Predictions.

This was a collaboration between Will Tait, Tom Clarke, Joe Toal & Peter Jackson Eastwood.

Who will win it?

This could be the toughest World Cup to call for a long time. Neymar has returned from injury and will be looking to fire Brazil to redemption after the previous haunting 7-1 Semi-final loss to eventual winners Germany, who themselves will take some beating. The Germans just know how to win high-stake football games. Spain arguably have the best midfield in the tournament with players like Fabregas deemed surplus to requirements, but it remains to be seen how much the last 24 hours have affected the players with Julen Lopetegui sacked as manager on the eve of the tournament. There is of course the case of Les Bleus, if Didier Deschamps can get France on a roll they will be unstoppable.

How will England fare?

In Gareth Southgate, England have found a tactician who isn’t afraid to rip up the rulebook and try something new. Unfortunately, with the draw and the likely knockout pairings England are probably going to be out to Germany in the Quarters without meeting serious opposition beforehand. Still, a last eight finish would represent a good return for Southgate’s first tournament.

Best England performer

Harry Kane is to England what Neymar is for Brazil, both men are talisman for their respective nations. If Sterling can keep his cool in front of goal, his form from the season just gone suggests he will be in for a good tournament. We’re also tipping Kyle Walker to be a stand out performer for the three Lions, the prospect of Walker bringing the ball out of defence at pace is exciting for all English fans.

Star player prediction

We couldn’t ask this question and not include Leo Messi. Can the GOAT finally deliver his nation a World Cup? At 31 years of age, it could be his last World Cup. In David de Gea, Spain have Europe’s best keeper, he could have three clean sheets by the time the group stages are finished. Otherwise France’s Antoine Griezmann or Germany’s Timo Werner. Whichever one fires could win their nation the World Cup.

Which side is your dark horse?

This is always an interesting question.

Serbia’s defence and midfield are strong, but they’ve recently lacked a striker. Mitrovic has scored 12 goals since Christmas and played a major role in firing Fulham back to the Premier League. Denmark could cause an upset, but Christian Eriksen holds the key. For this ever-improving Danish side to do well the Spurs dynamo needs to be on the ball. There’s also the case of Belgium’s golden generation, amazing depth across every position, but has the coaching double act of Martinez – Henry shot them in the foot? Will Mo Salah be fit for Egypt’s group games? If he is and can re-create his form for Liverpool, Egypt have a shot of qualifying from Group A and then, who knows?

Which of the big nations will underachieve?

France’s individually talented pool of players are the envy of the world – but it remains to be seen if they can gel together as a team in a major tournament. Portugal could also struggle under the strain of expectations as being European Champions. The World Champions, Germany have looked unconvincing in the warm-up games, with a loss to Austria and a scare against Saudi Arabia. The return of Manuel Neuer could be an interesting situation, the German No. 1 has been out for the whole season and lacks match sharpness. Could a slip-up be on the cards? We shall wait to find out…

 

World Cup 2018: 5 apps that know the score

Global workplace productivity will dip for at least a couple of hours as the World Cup kicks off on Thursday 14th June….and probably remain as such for a month. Thankfully for all employers, England’s group games all fall outside of working hours – but what about those of us with WC fantasy football teams, or those who are just interested in what’s happening in Morroco v Iran? How can the general footballing nut keep up to date (either side of meetings and conference calls) with the latest scores, cards, corners, possession stats? We have the answer, in the form of 5 apps that will provide this info at your fingertips.

  1. LiveScore

Does what it says on the tin, and my personal preference when it comes to a football app. Real-time is an overused phrase, but this is actually real-time…the scores update as the ball hits the back of the net. Great if you’re the type of person who feels the need to be the first to report goals in the WhatsApp group, like me.

A bonus is that if the World Cup gets boring and you want to know what’s happening over in the Japan League Cup or Poland League 2, LiveScore will tell you, in real-time. Use the ‘favourite’ tool, to filter the scores you’re most interested in.

  1. Forza Football

 Like LiveScore, but with the added bonus of video highlights. It’s a very strong app and gives the user intricate details on squad news, scorers, assists, cards, pretty much everything you could wish for. For this reason, it’s probably wasted on someone who isn’t bothered by these match facts.

Despite the occasionally obtrusive advert, the UX is smooth and enjoyable, and the recent update made the app look even cleaner.  It’s close to being as real-time as LiveScore – try them both out and see for yourself which is quicker.

  1. Fotmob

Despite referring to the beautiful game as ‘soccer’, there’s no denying this is a great football app. Like other apps, it gives a comprehensive, up-to-date overview of every game across every league, and exclusively for the World Cup it has a Russia 2018 predictor in case you fancy a flutter based on some key stats.

I wouldn’t agree with some of the reviews claiming it’s ‘by far the best football app’, but it’s a close 3rd after LiveScore and Forza.

From a technical perspective, its frequent updates suggest the developer regularly listens to user feedback, which is always reassuring. Footmob also offers audio for some matches, which we urge you to make use of when not at work…

  1. Onefootball Soccer News

 Again, trying hard not to let the use of ‘soccer’ prevent me from including this app, but nonetheless, it should be in here because it’s another useful tool for all football fans.

It’s particularly good if you want to tailor your football updates to certain teams, but less impressive when it comes to quick score updates. I wouldn’t class this one as real-time, as such.

The push notifications are often slightly delayed, which prevents this app making the top 4. But overall, a solid app with a nice UX.

  1. SofaScore

 Its name is brilliant, so it had to make the list. It’s not a dedicated football app because it covers 22 sports, but still very useful.

Perhaps its most unique feature is the new ‘Attack Momentum’ tool, which uses an algorithm allowing users to follow games live. A useful tool for savvy bettors, who can track the very slightest shift in momentum and react accordingly.

The rest of the features are much the same as those listed above.

Mastercard scores own goal with World Cup CSR initiative

As excitement for the World Cup grows, we’ve been keeping a close eye on what brands are doing to get involved in the conversation or utilise their sponsorship of the competition. One campaign that has most definitely caught our attention is Mastercard’s World Cup initiative with the World Food Programme.

The premise is simple – For every goal Messi and Neymar score in the tournament, Mastercard has pledged to donate 10,000 meals to children in the Caribbean and Latin America.

We always admire a creative campaign at The PHA Group, and how brands can piggyback off an event to be topical and part of the news agenda, but we feel Mastercard may have missed the mark (or goal) with this one.

Mastercard’s heart would have been in the right place, however the execution raises more than a few eyebrows. The backlash on social media says it all – from keepers becoming public enemies for saving shots, to the pressure on the players and why Mastercard doesn’t just give meals to children in the first place instead of it coming down to a game of chance.

Even Ian Wright has got involved in the conversation, calling it the worst marketing campaign he has ever seen – questioning how this idea was green-lighted after rounds of sign off. To be fair, he makes a good point.

So, like an England penalty shootout, how did this go so wrong for Mastercard?

The obvious answer is to not play on the hunger of children.

If Mastercard had instead decided to run a promotion with its value increasing with every Neymar or Messi goal, the feedback would not have been so negative. Instead, it would have created a genuine way for people to want to see either of the players’ score and give Mastercard an authentic and credible way to be involved in the conversation throughout the tournament.

As it stands, what are Mastercard going to do if Messi misses a sitter? There isn’t an opportunity to do a light-hearted social post with a fun gif, as this will just look like Mastercard are rubbing their 10,000 free meals in the faces of impoverished children.

It will be interesting to see how Mastercard responds to the reaction and if they continue with the initiative. It takes a lot for a brand to admit they got it wrong.

We hope you enjoyed our thoughts, if you are interested in learning more about the importance of PR and how it can help you or your business please get in touch with a member of our team today.

 

The tipsters to follow this World Cup

The greatest footballing show on Earth returns this year with the 21st World Cup being held in Russia from 14th June to 15th July. If you are looking to add to the excitement of the competition, you might be considering betting on a couple of games. We’ve looked at the best, free Twitter tipsters to help you turn a tidy profit during the World Cup.

@FootyAccums

Probably the biggest and most well-known tipster account on Twitter with over 581,000 followers. As the name suggests, most of the tips are accumulator bets, so you may lose more bets than you win but when you win, you win big. They also offer tips on singles and promotions as well. They post regularly, giving you a wide selection of bets to pick a winner from. FootyAccums should be one of the first tipsters you check out.

@Pinchbet

Pinchbet offer a huge range of tips from different leagues and they aren’t half bad at it to say the least. They claim they have grown their bankroll by 3,400% in just 18 months. They also let you know how many bets they lose which is something not every tipster is happy to do. A solid selection of tips promises to point you in the right direction if you are looking for an interesting dabble.

@FootySuperTips

Another one of the larger ‘tipsters’ on Twitter with a following of 127,000. They post a lot of information and just about break even most of the time. Giving tips from a wide range of sports and bookmakers they are certainly one to keep an eye on, but choose your tips carefully. They often post bookmakers’ deals and acquisition offers which help punters take advantage of some excellent offers.

@sportssuperior

Simple but effective. A small following but have some very reliable tips. Nothing too outlandish so if you’re looking for longshots this isn’t the one for you but if you are after solid tips to turn a tidy profit check them out. Their pinned tweet always shows their overall performance letting you know how they are doing. The saying ‘you can’t go broke making a profit’ appears to be the mantra for this tipping service.

@gamblingpanel

Specialise in the under/over goals market for matches that are 0-0 at halftime. Rather niche but a very effective strategy when it comes to making a bit of cash. They run a weekly handy stats page showing their performances. An interesting service that is completely automated and based on statistics. If you like the security of stats and facts rather than going with your gut feeling these guys are for you.

@WSTipster

WS standing for who scored is another account that bases its tips on historical data and stats. This can provide some very interesting looking accumulators. They have a lot of strange, long shot bets that might not produce the consistency you are looking for, if you like a steady stream of winners, but when you do get a winner it can be a bumper payday. Whether trusting data and stats works as a strategy in a huge knockout competition remains to be seen but WS are certainly someone to check out if you are searching for a punt.

Bookmaker’s Tipsters

Bookmakers will often have their own tipsters. If you are looking for tips from those who live and breath the sports and the industry you can’t go too far wrong here. Tipster’s like Charlie McCann at BetVictor can often be found in national and local papers as well as specific sports magazines imparting their wisdom for the week ahead. If the house always wins, then you’re well advised to see what guys like Charlie are saying and pay close attention.

There are some great tipsters on this list who will certainly offer some insights for the novice punter. Below we’ve got some common betting terms you’ll need to know before putting some money down. If you do fancy putting some money on the football remember it should only enhance the excitement and shouldn’t ruin the fun of a fantastic summer of sport, so, remember when the fun stops, stop!

Common Betting Terms

Straight bet – A bet standard outcome bet. E.g. France to beat Denmark

Accumulator – Where more than one bet is combined. E.g. France to beat Denmark, England to beat Tunisia and Uruguay to beat Egypt

Under-over bet – A bet predicting a number for a statistic in a game. E.g. Over 2.5 goals scored

Odds against – When the probability that the event will not happen is greater than the probability that it will. E.g. 2-1 – £1 returns £2 + £1 (Your original bet)

Odds on – It means that the event is more likely to happen than not. If you place a bet at odds on you will still be in profit, as you get your stake back. E.g 1-2 – £1 returns 50p + £1 (Your original bet)

If you would like to become the odds on favourite in your industry sector, why not speak to a member of our award-winning team today.

Five tips to get your brand noticed

The start of the World Cup is imminent. Many brands have kick-started their campaigns to help secure their spot in the limelight during the tournament. But what really gets your brand at the forefront of your customers mind?

Follow our five tips to help you get your brand noticed this summer.

Visibility

Make is visual. Some businesses adopt digital strategies where they produce engaging creative assets or savvy social media campaigns to engage with their audience. Others work with PR agencies to secure product placements, thought leadership articles and news agenda articles. Task your team with thinking outside the box. The most engaging campaigns are those that incorporate excellent imagery, graphics, video and more to really attract your target audience.

Creativity

It’s all about originality. The more creative and memorable your campaign is the higher your engagement will be. Taking the time to create your own image, style and tone can help set you apart from the crowd. A great example is when Football Manager turned their search for a new social media assistant into a football rate card from the game. We loved the creative input that went into this, and their audience loved it!

Boldness

When brands take to social media or run PR stunts, it’s often the brands who are willing to take risks that get rewarded. Paddy Power is a perfect example of a business who manage to find just the right amount of tongue in cheek to thrill their followers and loyal customers.

Consistency

Brands can easily disappear into the abyss if their brand messaging isn’t consistent. Mixed messages or differing tones of voice can confuse consumers and can lead to your audience becoming disengaged. Always adopt high standards from the beginning. Loyal customers will remain if they know that the standards are high.

Sincerity

Customer service isn’t optional. Consumers now expect excellent levels of customer service no matter the business or brand. Customer service operatives benefit from showing their human side when replying to consumers. Retailer Nike are always hot the tails of customers who tweet in with their order issues and store feedback. Customers remain feeling valued and heard.

If you would like to talk about how PR could benefit your business and build your reputation, speak to a member of our award-winning team today.

 

Five crazy lengths football fans have gone to, to support their teams

The countdown to the 2018 Champion’s League final has well and truly begun and on Saturday night the Olimpiyskiy stadium in Kiev will be filled to its utmost with walls of 70,000 red and white fans… Spare a moment for the person that tries to tell them that football’s just a game!

With ticket prices for tomorrow’s final reaching incredible heights of £1,500 and direct flights to Kiev costing an arm and a leg, one Liverpool fan has opted out of the direct route to take a cheaper and slightly diverted approach around Europe. Rameez Tahir will be travelling through Sweden, Latvia, Ukraine and Lithuania (for roughly £610) just to watch the Reds for 90 minutes.

If you thought it’s impossible to have more commitment than that, you’d be mistaken. So below we’ve listed some of the most ludicrous lengths fans have gone to, to support their team.

Longest league away day in the world
Russian fans are well known for their football support and back in March, a handful of Baltika Kaliningrad fans made the 13,000-mile round trip (14-hour flight each way) to watch their team face Luch Vladivostok… only to witness a game to forget, a 0-0 draw.

Choosing between tying the knot and match day
One Stoke City fan decided to have both. In front of 28,000 fans, Levi Stones surprised his fiancé by having their ceremony at half-time against Spurs, only for amused fans to chant, “You don’t know what you’re doing!”

Support behind enemy lines
One word to describe this action… brave. However, this is exactly what Spurs fan, Charlie Parish, did when visiting Upton Park, which would probably make the top three in a list of stadiums you would not recommend doing this at.

Football comes first, NO exceptions
Peter Bolton, 60, can only be described as a super-fan, having not missed a Manchester United game since 1974. Peter has not only witnessed all games on UK soil but also travelled to the likes of Asia and Australia to watch his beloved Red Devils… even if it is only pre-season!

Four entertaining sport press conferences

By Nick Godfrey

Having watched the 2017 World Snooker Championship in a caravan after losing in qualifying, Mark Williams made a bold proclamation before the 2018 tournament – that if the then former two-time winner managed to win his third, he would do his victory press conference in the nude. To his amazement, and the detriment of the press pool, he kept that fateful promise.

Sport press conferences have produced some incredible moments over the years, we’ve scrolled through the archives and listed our favourites.

The Greatest

This is a trash talk clinic put on by the most charismatic athlete of all time. We could spend our entire life thinking of outrageous statements and not get close to something perfect as “only last week I murdered a rock”.

Congratulations on losing!

The first rule of sports journalism is you watch the sport that you’re covering. Is there anything worse than after a match at your home grand slam you are told well done for losing? Luckily Nicolas Mahut handled the press conference like a pro.

Allen Iverson Hates Practice

In 2002, 11-time NBA all-star Allen Iverson took issue with journalists bringing up the fact that he wasn’t attending practice as often as he should. Sit back and attempt to count how many times Iverson mentions the word ‘practice’.

Wait, what are we talking about?

Listening to this rant from Rafael Benitez on the then Manchester United manager Sir Alex Ferguson, you can’t help but think that Sir Alex might have won the mind game against Rafa. Manchester United went on to claim their 11th Premier League title whilst Liverpool finished four points behind their rivals in 2nd.

We hope you enjoyed our choices, if you are interested in learning more about the importance of media training and how it can help you or your business please get in touch with a member of our team today.

The Royal Wedding and FA Cup Final: A day of contrasting emotions

10 am – Not long until the day’s activities kick-off, the nerves begin to set in. Today is not the day for a slip-up, so with that in mind, shoelaces are given the double bow treatment. Prince Harry can’t be taking any chances with the walk up to St. George’s Chapel.

11 am – The nervous energy has taken over; the cold sweat can’t be stopped. Remaining in control seems an unachievable task. The hordes of fans you’ve passed en route chanting your name haven’t helped. But after muttering some carefully chosen words to yourself, you remember, you live for days like today. After that, getting off the team bus and walking towards the coveted Wembley changing rooms doesn’t seem too difficult.

12:30 pm – Being one of the eagerly anticipated events of the year, there isn’t a seat going spare. After a quick glance around the venue, it wouldn’t be wrong to think there haven’t been this many celebrities in one place since the last series of ‘I’m a celebrity, get me out of here!’

Things are starting to get tasty. It’s the business end of the season where stellar performances don’t necessarily matter it’s all about the result. The royal couple to be, manage to successfully recite their vows without any issues.

1 pm – The newlyweds exit the chapel and begin on their carriage procession through Windsor. Meanwhile just up the M25 back at the FA’s HQ, both sets of players have taken to the field in their glad rags, ready to make some pledges of their own for the day ahead.

3:30 pm – With starting line-ups submitted, it’s time to focus and mentally prepare for the match ahead. Cup finals are never a walk in the park and tensions will be running high, it’s important to remember to stay hydrated, luckily there’s a suave and sophisticated wedding reception going on at St. George’s Hall.

4:45 pm – With only 30 minutes until kick off, it’s time to get creative. How exactly will you get the better of your opposing number, delivering the best man speech is one way to go about it I suppose…

5:15 pm – Whilst Anglo-American relations are progressing nicely down the road. The 2018 FA Cup Final is underway, it’s time to choose. Are you a red or a blue for the day?

5:45 pm – The day has been a roaring success, but there’s still one question on everybody’s lips that hasn’t been answered. The question everyone’s been asking for months. Yes, Prince William has turned up at Wembley to fill his post as President of the FA.

Talk about super Saturday…

If you would like to talk about what PR could do for your business, speak to a member of our award-winning team today.