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The pandemic has thrown every aspect of global sport into sharp focus, from the business models of clubs and franchises across the world, to how player trading and performance could evolve.

These are the businesses leading the way towards innovation and positive change as sport gears up for its return.

Sport Finance:

The COVID-19 pandemic has laid bare the weaknesses inherent in the business models of football clubs, who are so reliant on matches being staged, and attended by fans.

Tifosy Capital & Advisory is a global sports advisory and capital solutions firm, and a leading player in the sports advisory and financing space. CEO Fausto Zanetton is one of the foremost voices on football finance, with years of experience in investment banking and a Europe-wide network of sporting and financial contacts. Tifosy work with clubs and leagues, providing strategic counsel, and enabling access to investment from institutional and other investors through their network and proprietary investment platform. With football under more financial pressure than ever, Tifosy will play a crucial role in financing the sports industry going forward.

Fan experience:

What is football, without the fans? Thanks to augmented reality business Oz Sports, we might never have to find out. The technology company have been in talks with broadcasters, as their technology allows fans to record chants for their team and have them broadcast from inside the stadium. It could well be the answer to the crowd noise conundrum that is facing sport’s organisers.

Player performance:

The behind-closed-doors schedule is packed, and will present challenges to clubs and players alike, who need to get up to speed quickly and then stay fit.

Tactalyse is working to give players a competitive edge through its cutting edge tactical analysis. CEO Loran Vrielink hit the headlines when Newcastle’s Jetro Willems dedicated a goal to him by forming the Tactalyse logo in his goal celebration, while another of his clients, a Netherlands international, reportedly refuses to put Vrielink in touch with other players lest they see the same improvement in their game that he has. With football back, Vrielink’s services will be more important than ever.

Football won’t be the only sport facing problems, with the physicality of sports including Rugby Union and NFL presenting their own fitness challenges. Kitman Labs have their own solution, employing data to analyse player performance and risk of injury to an unparalleled level of refinement. Sport consistently gets faster and more physical, and businesses like Kitman Labs will be increasingly important in keeping players fit and healthy.

Scouting & transfers:

Transfer fees have been on a trajectory of exponential growth for years, until now. Even the top clubs are having to swallow huge losses, so how can they get smarter as they look to refresh their squads without buying their way out of trouble?

Driblab is one of several exciting new players in the sports consulting space. Through cutting edge analysis of data, CEO Salvador Carmona and his team provide consultation to clubs across Europe on more than 130,000 players spread across 110 professional competitions, helping clubs ensure they are spending their money wisely on players who are statistically proven to have an impact. They’re already the top dogs in the Spanish market, and beginning to gain a stronger foothold across Europe.

They’re joined in the market by Dutch startup SciSports. Providing analysis to coaching and scouting departments alike, SciSports have a wealth of technology expertise in their team, and can point to case studies with the Belgium national team’s golden generation, as well as Leeds United in the UK, as evidence of their prominence in the data and analysis field.

Player Network Platforms:

Football is also entering a period of unprecedented uncertainty for players all over the world, with thousands set to be out of contract and uncertainty reigning over what the future holds.

Tonsser is another data-powered platform, but one aimed specifically at enabling young players to track their stats and performance so they can showcase their potential to agents and scouts across Europe. With travel restrictions likely to dog Europe in the coming months and data taking a more important role in scouting, Tonsser could be a lifeline for youngsters who might otherwise fall onto football’s scrap heap.

PlayerHunter is a competitor in that space, and pitches itself as a revolutionary career platform that saves clubs and players energy, time and money through it’s use of a smart matching algorithm. It’s yet to be rolled out worldwide, but is another to watch.

 Ready to take your PR tactics to the next level? Get in touch with us today.

The companies who will change sport for the better post-pandemic

With gyms closed, swimming pools shut, and team sports cancelled, running has seen a surge in popularity as a way to get our exercise during lockdown.

Strava has dominated running tech discussions of late, but there are now a wealth of companies offering innovative ways to enhance your running experience. As such, we looked at eight great apps that can help you adjust to the ‘new normal’ by getting you out pounding the pavements with the best of them.

Apps to help you track your run and work out your route are key if you like to keep tabs on the miles you’ve clocked. Pacer’s simple and accurate app offers fitness tracking, personalised fitness plans, and access to a global health and wellness community. You can join group challenges, and track runs with GPS.

For the competitive, Human is a simple activity tracker that also works well as a motivator. It monitors your daily exercise and reminds you to hit certain daily targets . Its key differentiator is that it compares your data to that of other nearby users, and creates a leader board so you can see how you measure up against those around you.

Many of us will relate to the experience of taking a wrong turn mid-run and getting a bit lost. Canadian company RunGo lets users discover the best running and walking routes in their area. Powered by voice navigation you can also plan and customise routes. The app is now present in 17 cities across Europe, the US and Canada.

Many runners laud the benefits of having coaches to help them hit goals or to advise on personalised training plans. However, there are apps that can achieve this virtually; Runcoach helps you to create a workout schedule and set running goals. The algorithm will track your progress and provide customised guidance on training and development, and you can also upgrade to access personalised coaching.

Meanwhile, Running by Daily Burn provides running plans tailored to you and your fitness goals. It has new runs, challenges and training plans every week, and functions as ‘your personal running app coach’, guiding you through your exercise and letting you know when it’s time to take it easy or to pick up your pace.

For those looking to inject more motivation into their runs, Zombies, Run!, launched by London-based developer Six to Start, is an immersive running game created with novelist Naomi Alderman. The app combines heart-pumping audio drama and pulse-raising songs, offering thrillers, adventures, and missions to spice up your run. You might find the thought of zombies pursuing you through the park helps to improve your split times like nothing else.

If you need more motivation to get running, New York-based Charity Miles is for you. This app allows you to donate a small amount to a charity of your choice for every mile you run. The money comes from Charity Miles’ corporate sponsorship pool, and you can also get sponsored by your friends.

Finally, for some, the music that accompanies exercise is a crucial part of the running experience. RockMyRun adjusts music to match your steps or heart rate, and you can manually adjust it, so it matches your beats per minute, or to inspire you to increase your pace. There are curated playlists on the app, created to maximise workouts, and it integrates easily with running apps to let you record your running data.

If you have a running tech brand and you want to gain more exposure in the UK media landscape, get in contact with our award-winning PR team today.         

Eight running apps to enhance your performance

Whether for fitness reasons or practicality ones, since lockdown has begun it has been reported that bicycle manufacturers across the UK have seen a major boom in demand, and many expect this trend to continue even when people head back to the office, as many are beginning to consider alternative options to public transport for their commutes.

With this in mind, we’ve taken a look at five cycling apparel brands that will help separate you from the pack during the upcoming summer months.

Force GB

For over 30 years, Force GB has been one of the UK’s leading manufacturers of performance sportswear. Based in West Yorkshire, all their products are made in the UK under one roof. If you are entering an event with a group of friends or work colleagues, be sure to check them out, as they specialise in creating bespoke designs with no limit to colours or logos. From jerseys to gilets, Force GB can turn your dream design into a reality.

Hackney GT

The alternative cycling apparel brand has come a long way since being a one-man show in 2011. The idea born from cycling ‘nut’ Russ Jones, who had a one-off jersey design made for his music production company. After that, it was clear to Russ what needed to happen next. Their aim is to provide a style for whatever kind of cycling you do. If you do head over to their site you’re sure to be impressed with some of their ‘edgy’ designs which wouldn’t look out of place walking around Hackney.

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Hackney GT clearance sale continues with further reductions. All women's jerseys now reduced from £85 to as low as £30 . Limited sizes , so get in quick. Shipping world wide #hackneygt #madeinengland

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Based in the East Midlands or Lincoln to be precise, Impsport established in the ’70s, produce customised cycling, triathlon and athletics performance apparel for the recreational athlete to the elite competing at the peak of world competitions.

With no minimum order quantity on up to 90% of their products, if you need just a single gilet or jersey quickly, Impsport could be your answer. Likewise, if you need to place an order for a large party, Impsport has a motto that is ‘the more you order, the more you save’.

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Well done to @mcgarvieharry rocking his club colours @ayrburners and coming first overall and repping the #impsport brand #repost • • • • • Yesterday was the final round of the SCX series at Knockburn Loch. It’s a brilliant course featuring some brutal climbs and technical descents which was characterised by the insane headwind straights. I’ve struggled at this course in previous seasons because of the fast straights, so it was a great feeling to be able to keep up on them and even gain some time there – mainly thanks to the help from @espresso_cycle_coaching I had a great race, managing to stay near the front for the first lap before settling into a little group racing for second. Managed to get a small 10 second gap on the second last lap and hold it to the finish line, getting second place. It was a great feeling to finally get a proper result here after some pretty bad ones.

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Interestingly the brand name Velobici comes from ‘Velo’, which translate as bike in French and ‘bici’ as bike in Italian. The core rule for founder, Chris Puttnam was that everything was to be produced in England.

To this day after nine years of the brand being established the fabrics are still knitted in Nottinghamshire and manufactured in Leicestershire.

Chris’ desire has always been to stay away from eccentric cycle wear and to design and produce classically understated garments. Make sure to check out the Van-Abel collection which is suitable for all seasons.


Probably the most known brand on this list, but still a great source of high-quality equipment and clothing. This year sees Rapha celebrate 15 years of being established, initially the aim of Rapha was to help promote cycling, now after progression Rapha are striving to see the sport become the most popular sport in the world.

Rapha stock three collections including ‘Classic, Brevet & Core’, the Classics are Rapha’s most iconic pieces, made from luxury performance fabrics and with rider-inspired details.

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A monster awakens. Between the crashes and the climbing, World Tour debutant Sergio Higuita sprinted from the pack to rescue EF Education First’s #AmgenTOC. Go behind-the-scenes to meet the Colombian poised to tear up proceedings. Tune in and subscribe on Rapha’s YouTube channel.

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A bespoke PR strategy handcrafted by award-winning professionals could deliver success to your business, why not speak to us today for a no obligation chat to find out how we can work with you.

Cycling apparel brands ready to inspire

Whilst socialising in restaurants and pubs or participating in team sports such as football or rugby is strictly off the cards, at least for now anyway, the latest advice from the government suggests that playing non-contact sports such as tennis and golf is now OK to do so.

With that in mind, tennis courts up and down the country are going to experience a surge with people donning their best whites and executing their best fist pumps, desperate to enjoy themselves in the fresh air after several months of isolation.

So where does a novice tennis player begin? Do you see yourself as a baseline bully? Or a serve and volley kind of player?

We’ve taken a look at four tennis brands that will help you discover exactly what type of player you are.

So, in the words of 1960’s British band, Cream; Anyone for tennis?


One of the leading brands in the industry, notable big-name players who use Head include: current Wimbledon champion Novak Djokovic, Sir Andy Murray and French Open champion; Ashleigh Barty.

Whether you see your game about raw speed, accuracy or the ability to spin the ball off the racquet hoping to bamboozle your opponents, Head are ready to support your journey every step of the way.

There’s even a handy walkthrough on the Head website which helps you to pick your perfect racquet depending on your game. All you need to do is answer a few multiple-choice questions and you’ll be smoking up the court in no time.

Interestingly the brand’s name comes from its founder, Howard Head, who in the 1950s created the first metal ski.


A leading Japanese manufacturer of sporting equipment in particular for badminton, golf, and tennis since the 1940s. Originally Yonex specialised in creating badminton racquets before it was discovered that the same technology could be used to create top of the range tennis racquets too.

The likes of Stan Wawrinka and Naomi Osaka are two current players on the circuit who sport the Yonex brand on the court.

Interestingly, the Yonex logo which is blue and green represents the blue sky and green grass that come together to create the perfect sporting stage. Universally recognised, the Yonex logo symbolises the feeling of freedom enjoyed when immersed in sport.


For over 130 years, Dunlop have been at the forefront of sporting excellence. Ingrained in tennis history, Dunlop launched the revolutionary and iconic Maxply tennis racket in 1932, a model which would go on to become the world’s most famous racquet for the following 50 years.

The mentality at Dunlop is that there is simply no end goal, there is just an unending series of incremental improvements that make their products lighter, stronger and faster.


Based in the hilly region of Lyon, is French tennis brand Babolat. What separates the French business from their competitors is the strings that they produce.

When Pierre Babolat founded the company in 1875 he focused purely on creating strings which in that time were made of natural gut, and it wasn’t until 1994 that Babolat switched their offering to start also producing racquet frames.

Away from tennis equipment, the brand are also known for being pioneers in sport technology, which saw them in 2014 launch a connected tennis racket followed by a connected wrist-worn tennis wearable the following year.

Their most famous ambassador must be twelve-time French open champion, Rafael Nadal.

Does your business have an interesting story to tell? Get in touch with one of our award-winning PR service teams today to find out how we could help.

Anyone for tennis? Four brands to help you get into the swing of it

Businesses of all shapes, sizes, and sectors are currently grappling with the immense challenges they face as the UK starts to very slowly emerge from lockdown. No industry has been left untouched by the coronavirus pandemic, but whilst some will start working their way back towards the models they had in place before, for others, life after lockdown will require a complete reimagining of how they do business. The gym sector is one such industry where ‘the new normal’ will need to look very different.

Of course, in a gym you have people from all walks of life coming together in an environment where they are sweating a lot and sharing changing facilities, lockers, water stations, and equipment all in close proximity to one another. It is therefore hugely difficult to overcome all the challenges posed by a normal gym environment, and particularly so for the types of businesses that have been most successful in recent years. If you look at the budget end of the market, for example, their model is based on low fees but a high volume of members, and they, therefore, have a lot of equipment packed into the space available. These gyms do tend to have large square footage – which makes social distancing theoretically more feasible – but if they have to drastically reduce member numbers to facilitate that, then that disrupts the high volume approach which is a key factor in their success. Similarly, it could also impact the flexibility of members being able to use their facilities 24/7. Communicating and ensuring members remain engaged will be an ongoing challenge for those chains.

At the other end of the spectrum are the high-end boutique facilities. These gyms rely on far less volume, but the city-centre spaces are usually small, and the class set up often involves individuals sharing and swapping equipment throughout.

No doubt operators will find some inventive ways to overcome these issues, but they will then face the challenge of informing and persuading gym goers that the environments are safe. In addition, work is undoubtedly going to need to be done to give gym-goers a compelling reason to return. One of the few industries which have benefited from the whole country going into lockdown is the at-home fitness market, as consumers have invested heavily in equipment and technology to enable them to keep up their exercise regimes at home or outside. And, whilst some people will be desperate to get back to the facilities, the motivation, the tuition and the camaraderie that only the gym environment can provide, others will undoubtedly be asking themselves whether they need to continue paying monthly membership fees or shelling out for expensive classes when they now have what they need at home.

The lure of the gym has always tempted people though – the ability to work out at home or outside isn’t new or special to life in lockdown. We’ve always had that option, and yet hundreds of thousands of us have chosen to become members of gyms and for very good reason. Reminding people of those reasons and persuading them to revive their gym-going habits is going to be the challenge.

Looking to life after lockdown

Communication with existing, paused, and potential members are going to be crucial to ensure recovery for gyms, but striking the balance between commercial needs and the health and safety of members (as well as the public at large) in all of that communication is not going to be easy. Operators simply cannot afford to get that wrong and so their messaging and tone need to be perfectly struck.

If you are a fitness chain, gym owner, or boutique studio considering how to manage your communications strategy as you navigate your way through the ongoing changes to the fitness landscape then do please get in touch with our team. For more information about our sport and fitness services click here.

Looking to life after lockdown: will the gym sector recover?

For most of us working from home provides a welcome break from our usual commute to an office.

But for those of us whose living depends on being able to interact and engage with their clients on a one-to-one, the lock-down has provided its own unique challenges.

In the fitness industry for example, coaches and personal trainers have had to completely rethink how they approach and rework their offering and keep their clients motivated and engaged virtually.

We’ve taken a look at four apps and platforms that allow coaches to interact with their clients.


Completely modernising how personal trainers engage with their clients is TrueCoach. No longer will trainers and coaches have to deal with excel spreadsheets, keeping track of YouTube tutorial videos, and client contact numbers.

All via the TrueCoach smart app, clients can post videos of themselves completing exercises, log their workouts and access previous results to track their progression.

There is also a real-time messaging functionality for both client and coaches enabling them to talk and contact each other regularly.

Around the globe, over 15,000 coaches have opted to integrate TrueCoach into their offering and waved goodbye to their usually busy admin days to enable them to focus more time on coaching their clients.


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6 Survival Tips for Remote Coaches to Keep Their Business Alive and Well . Being an online coach during normal circumstances demands enough brain power and attention as it is, but the COVID-19 shutdown has required coaches to step up their game and online presence more than ever before. If you’re feeling a little lost or overwhelmed, Jill Coleman is here to help you out. Jill is a highly successful online coach with more than 16 years of experience in the fitness world; we have a lot to learn from her. We sat down with her for an in-depth conversation about maintaining your online business during the quarantine. . Read more about some takeaways that will help you grow your remote coaching business on our blog- Thinking Remotely: “6 Survival Tips for Remote Coaches to Keep Their Business Alive and Well” (link in bio) . 📝: @gmflorio #PoweredByTrueCoach #TrueCoach #PersonalTrainer #PersonalTraining #OnlineTraining #OnlinePersonalTrainer #FitnessBusiness

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US-based CoachMePlus is an athlete management system software currently being used by over 200 professionals and NCAA sports teams in the USA.

The system allows coaches to manage, track and analyse the performance of their athletes all from one convenient location.

CoachMePlus differs from other coaching programs on the market as it has the capability to be used for both recreational and professional athletes.

So, whether it is a personal trainer needing to show their client how to perform exercises from a virtual perspective, or a coach who needs to monitor an athlete’s wellness, CoachMePlus offers the perfect solution.

Six-time Championship winners, Chicago Bulls are an example of a professional sports team who have embraced the technology.


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Coach your athletes online 📲 Program workouts & manage training responses with the most advanced performance software in the world #PreparetoWin

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My PT Hub

The world’s number one software for coaches, personal trainers and clubs. My PT Hub is an online web and mobile app, that facilitates personal trainers, coaches and gym owners to manage their clients by creating customisable training and nutrition programmes, whilst monitoring their progress and achievements.

The great thing with My PT Hub is that they have in excess of 7,500 HD exercise videos that your clients can use. So when you’re building workout and exercise plans you can rest easy in the knowledge that your clients will be fully supported with video demonstrations for every exercise that you prescribe.

2020 sees My PT Hub celebrate their fifth year in the fitness industry, in that short time they have already worked with some incredible brands such as PureGym, The Gym and Future-Fit Training.


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This week’s Workout Wednesday is brought to you by @london_fitness_guy A session utilising only your bodyweight to get the blood pumping and muscles burning! UPPER BODY WORKOUT 🔥 7 exercises that focus on the upper body with a little cardio for good measure! Great for the weekend, sun’s out, get out and try it out! (SWIPE RIGHT ON THE VIDEO) 1⃣ HIGH KNEES (HANDS UP) 2⃣ PUSH UP WITH ROTATION 3⃣ EXPLOSIVE JUMP 4⃣ SHOULDER TAP COMMANDO 5⃣ STRICT KICK SIT 6⃣ DOWNWARD DOG PUSH UP 7⃣ CRUNCH TO ALT TOE ✅45s work / 15s recovery ✅4-5 sets CAN’T WAIT FOR YOU TO TRY THIS! Enjoy it! SAVE & SWEAT 💦 . . #mypthub #adaptandovercome #mypthubteam #onlinebusiness #personaltrainer #ptsoftware #businessstartup #onlinecoach #onlinecoaching #entrepreneur #running #yoga #fitness #fitnessgoals #fitnesstips #fitinspiration #fitstagram #dedication #gymspiration #training #instalike #picoftheday #photooftheday #instagramhub #likeforlike #2020 #healthy

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PT Distinction

The final selection in our list allows you to create your fitness app exactly how you’d like it to be.

You can integrate the PT Distinction software into your existing website, quickly and effortlessly, enabling you to convert your site into a powerful membership platform.

Another function of the PT Distinction personal training software is that it has the ability to automate tasks for you to give you more time to focus on your clients.

Whether it’s pushing out personal training package prices on social media or embedding the latest deals you’re offering in an email to help with client sign-ups, PT Distinction is here to help.


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#WorkoutWednesday⠀ ⠀ As gyms are closed, it means workouts will be a little different for most people.⠀ ⠀ Most people have no clue how they can get a great workout with no equipment in their own home, in the garden or whilst on a walk.⠀ ⠀ It is our job to help our audience make the best out of quarantine and show them how to exercise in these circumstances.⠀ ⠀ Here are some ideas you are welcome to use:⠀ ⠀ – Walking 🚶‍♂for 30 minutes outside and every 5 minutes do a different bodyweight exercise for 30 reps (Squats, Press Ups, Lunges, High Knees, Tricep Dips (on a bench) and Star Jumps). Ideal to do with your dog 🐕.⠀ ⠀ – 10 minute HIIT Workout at Home 🏠. This can be short, sharp and a bit of a shock to the system. Five exercises repeated four times, working for 20 seconds on with 10 seconds rest. (Squat Jump, Plank Up and Down, Speed Skaters, Mountain Climbers and Heisman to finish)⠀ ⠀ – Body Workout in the Garden 🧘‍♀️- this can be done anywhere really but will be great to have the grass under your feet and hands.⠀ ⠀ Set 1 ⠀ Yogi Push-ups — 45 seconds ⏱️⠀ Squat Jumps — 45 seconds ⏱️ ⠀ Rest — 30 seconds ⏱️ ⠀ Repeat x 2⠀ ⠀ Set 2 ⠀ Walking Lunges — 45 seconds ⏱️⠀ Bear Crawls— 45 seconds ⏱️⠀ Rest — 30 seconds ⏱️⠀ Repeat x 2⠀ ⠀ Set 3⠀ Single-Leg Bicycles — 20 seconds each side ⏱️⠀ Flutter Kicks — 30 seconds ⏱️⠀ Raised Legs Hold — 30 seconds ⏱️⠀ Plank Hold — 30 seconds ⏱️⠀ Repeat x 2⠀ ⠀ – Sprints 🏃‍♀️( a football ⚽pitch would be ideal) – Run 8 x 400 meters (about 1/4 mile) with 2 minutes rest in between each interval.⠀ ⠀ You are welcome to share this with your audience. ⠀ ⠀ Which workout above will you do?

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Does your business have a unique story to tell? Why not get in touch with us today to find out how we could elevate your business profile.

Virtual platforms for sports coaches

With Easter weekend fast approaching, the urge to self-isolate with a selection of Easter eggs and a stack of classic films is probably quite tempting. But as the NHS guidelines suggest exercising daily is a good way to keep the pandemic at bay, build your immune system, and it’ll also do wonders for your mental health too.

If you want to exercise for more than an hour at a time, and really take your mind off lock-down perhaps turning your attention to virtual sports would be a good place to start.

Whether it’s taking on a stage of the Tour, playing the back nine at Augusta or even getting your namaste on with a long yoga session, we’ve looked at some of the best virtual sport programs currently on the market.


Are you a road bike enthusiast? If so, then Rouvy could be just the medicine you need to take your mind off things. Developed in the Czech Republic, Rouvy turns indoor cycling into a world you won’t be able to get enough of. With 4,000 video routes, 6,000 workouts and monthly challenges readily available for you to take part in.

So, if you’ve had your morning coffee and have harnessed the spirit of Bradley Wiggins why not take on an uphill route like Passo Giau in Italy. Or alternatively, if you’re feeling a bit delicate after a weekend of Easter isolation partying, why not go for a gentle flat route like Lava Beds in the USA.


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The season is coming and you should get in shape! 💯⠀ ⠀ ❗ 15% DISCOUNT for EVERYONE❗⠀ ⠀ Use discount code: SPRING15 ✒️⠀ ⠀ 🚴 Link in bio 🚴⠀ ⠀ ⏰ Coupon expires March 15.⠀ .⠀ .⠀ #GoRouvy #Rouvy #IndoorReality #VirtualTraining #RouvyLife #WattMania #Cycling #CyclingLife #RoadCycling #AugmentedReality #Spinning #BikeLife #Endurance #CyclingAdventures #CyclingClimbs #CyclingTraining #Training #CyclingDay #IndoorExercise

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Virtual Runner UK

Are you at a loss without your usual Parkrun on a Saturday morning? Well don’t panic, thanks to the innovative program Virtual Runner UK, you can be back running from your treadmill or on your lunchbreak.

Whatever location you might find yourself in, Virtual Runner UK allows you to enter a race at a pace that you feel comfortable at and choose the distance you want to run from 5k to a full marathon. Simply enter a race online and provide evidence such as a screenshot from your Garmin or Fitbit app that shows you’ve done the distance the race required.

Once the results have been reviewed, your effort will be added to the leader board and Virtual Runner UK will send you a custom-designed medal in the post!


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Exciting news! Virtual Runner is now available in an app for both Apple AND Android users! Download it now and let me know your thoughts 💭 More info including links to download here ⤵️ #app #apple #ios #android #googleplay #excitingnews #positive #new #launch #download #thoughts #virtualrunneruk

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The first live, interactive yoga studio in the world. What separates Yogaia from other yoga platforms is that the studio is wherever you are. Which is exactly what we need. You’ll have a professional yoga teacher leading the class via a webcam.

Currently, Yogaia offers Pilates, meditation, kettlebell workouts, core and stretching classes, with prices starting at less than £7.50 per month (less than one class in London), what are you waiting for?


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Keep in good spirits and boost your immune system by practising from home. Yogaia offers a wide range of classes that will help reduce anxiety and keep your immune system strong.⁠ ⁠ ⁠ #yogaiaofficial #yogaia #yoga #yogalove #onlineyoga #homepractice

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Centr is a personalized, digital health & fitness platform created by Hollywood actor Chris Hemsworth, his wife Elsa Pataky and their hand-picked team of internationally-renowned experts. The platform includes elite trainers, celebrity chefs and wellbeing experts, all leading users towards their health and fitness goals.

With the ability to customise the program to suit any fitness level, personal dietary and lifestyle needs, Centr takes the guesswork out of health and wellbeing. It offers daily workouts, meal plans, meditations and 24/7 community support. Centr’s closed Facebook group also provides members with a supportive environment to chat to other members and experts.


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One workout, worldwide… LIVE! Kickstart your Centr 6 journey with trainer Ashley Joi as she leads you through a LIVE workout on our Instagram: Monday 6 April at 2pm PDT / 10pm BST Tuesday 7 April at 7am AEST Let’s get into the Centr 6 swing of things and have some fun together. See you there! Join now and get 6 weeks free, offer now available until Sunday April 5, PST

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Golf Bays

Want to turn your front room into a virtual golf course?

Whilst you might miss the smell of fresh air and the chance of a birdie, Golf Bays are providing the next best thing.

Their world-class all-purpose simulators are great for video teaching and come in three different versions depending on the price you’re willing to pay.


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TrackMan 4 simulator setup using @GolfBays premium impact screen 🔥 love this setup 🙌⛳️ #indoorgolf #simulator #trackman #pga #golf #impactscreen #golfsimulator

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Does your business have an interesting story to tell? Get in touch with one of our award-winning PR service teams today to find out how we could help.

Get a real sweat on with these virtual exercise programs

Whether you’re living with parents, partners or a number of housemates, finding space to work, exercise or to just switch off for a couple of hours can be challenging.

Currently, the recommended advice is we only leave the safety of our homes for essential shopping and one form of exercise, but not all of us fancy a run or bike ride. We’ve pulled together a great list of innovative ways you can work out right in the comfort of your front room.

Here are our favourite pieces of gym equipment that still allow you to get a sweat on.

Bowflex Weights

The clever people at Bowflex weights have developed an all in one dumbbell which has the capacity of adjusting to 30 different free weight selections all from one compact design.

Simply turn and click the dial into place, and select the weight amount you want to use; the unique locking mechanism will load the desired amount and leave behind the weight you don’t need.

Their accompanying app will help to monitor your form and track your progress whilst providing you with pre-loaded workouts to keep you motivated. A perfect tool to use at home to help get your sweat on.

TRX Training

The leaders in movement. TRX are the architects behind world-class training that everyone can benefit from. So, whether you’re just beginning your fitness journey or you’re pushing towards your summit, TRX Training helps you to move better, feel better and live better.

One of TRX’s unique selling points is how easy they’ve made it for consumers to get the most out of each workout. Their simplified approach is based on seven basic movements which include pushing, pulling, rotating and lunging.

Since it’s birth in the navy seals over 25 years ago, TRX has empowered people to be their best and to never let constraints such as place, time or physical ability get in the way of a good workout.

So, hook onto the back of the door and away you go. The perfect tool to use in your home.

Beast Gear Core Sliders

The brand name probably gives it away, but Beast Gear isn’t just training gear. Their mission is to help anyone, no matter their fitness levels to better themselves and ‘be more beast’.

One of the products in the Beast Gear collection are the Core Sliders. The lightweight, portable and robust training aid you need to build a rock-solid core.

But be prepared you’re in for one intense workout which will result in your abdominals feeling like they are on fire. So, give these ago rather than you’re routine sit-ups!

Everlast punch pads

Here’s an activity that you can involve your housemate or partner in. Turn your lounge into a mini boxing ring and take it in turns to spar against each other. One has the gloves on whilst the other holds the pads. Everlast, Boxing’s premier brand since 1910 are specialists in creating and manufacturing boxing, fitness and MMA equipment.

Just try not to get carried away and remember you’re doing it for fitness purposes, and you aren’t Tyson Fury taking on Detonay Wilder.

Are you looking to raise your profile in the market? Our team of specialists is here to help. Contact us today to find out how we can help you gain cut-through for you and your business.

Home workout series: Lounge

Even towards the end of 2019, if you had suggested that the UK people would be facing a month of isolation and lockdown you’d have been laughed out of the room. But for the coming weeks, this is the very situation the UK finds itself in.

Isolation and social distancing are the new reality. Leaving the house has been limited to only essential shopping and to complete one form of exercise a day (if it falls under walking, cycling or running that is).

As for gyms and leisure centres, they are strictly out of bounds and closed until further notice, so for those of us who enjoy getting a sweat on during the day by pumping some iron and pushing heavy objects what are we supposed to do?

Well, fortunately, there are numerous gym outlets and retailers that supply gym equipment, so over the course of the next few weeks, we’re going to be guiding you through the equipment you can build and buy to create the perfect home gym to suit your surroundings.

To kick things off we’re starting with all the equipment suitable for outside in the garden.

home workout series garden

Origin Sandbags

In the military, sandbag training has been a staple training ingredient for many decades, but it hasn’t become any less valuable to athletes.

Not only are they heavy, (some can be up to 50kg) they are notoriously hard to handle, meaning your body must keep adapting and different muscle groups have to fire to stay in control.

Similarly, to the battle ropes, sandbags will have you sweating in no time at all, certainly not for the faint-hearted.

So, whether you’re squatting or shoulder pressing the sandbags can provide a useful or un-useful addition (depending on how you look at it) to your training.

Kitlocker Precision parachute

Using the parachute is a great way to work on improving your strength and also your explosive speed at the same time, imagine trying to sprint with a substantial weight pulling you back and you’ve got an idea of what fun you’re in for!

Depending on how much garden you have to play with, the Kitlocker precision parachute might be better served for the park.

Hifi tower Sledder Weight Sled

Best served when used in short sharp intervals such as HIIT training, the sled push initiates numerous muscles including your back, glutes and hamstrings.

The great thing with the sled is that it is adaptable. Feeling strong? Add some more weights and challenge yourself.

Alternative if you haven’t got any weight disks to add but do have some spare children hanging around. Turn it into a game for the kids whilst you get your sweat on.

Mirafit Battle Ropes

Put down and step away from the dumbbells theirs a new toy in the garden to work out with. Instead of focusing on lifting heavy, battle ropes challenge you with a much more dynamic, fat destroying workout.

Mirafit’s battle ropes are the perfect remedy for torching fat, boosting your metabolism and sculpting muscles.

Don’t be fooled, you’re in for a full-body workout which will test your mental state as well as your muscles. Mirafit’s battle ropes are perfect for circuits as well as conditioning work, so what are you waiting for? Time to challenge yourself.

Are you interested in learning more about what our services could do for your business? Get in touch today.

Home workout series: Garden

For most of us, working from home will become the norm for the foreseeable future. Businesses up and down the country have spent the last 48 hours preparing their workforces for what lies ahead. 

But from an individual perspective, how can we make the most of the situation and ensure we’re getting the exercise in that we need?

The link between exercise and maintaining good mental health is undisputed, so being able to break a sweat is going to become paramount as the isolation period continues. 

So whilst we’re looking for silver linings, here’s one, during Boris’s speech on Monday evening it was suggested that if you don’t show symptoms of Covid-19, then going for run or a walk is something which is very much encouraged.  

So to get you started with your new hobby here are some brilliant brands to help you get moving.

More Mile

A brand’s name can often tell you a lot about the ethos of the business, this is certainly the case with More Mile. Their name is a symbol for their attitude, which is a refusal to be satisfied with performance, a need to continually improve.

Founded in 2001 by a team of passionate runners in Newcastle upon Tyne, these are trainers made for runners by runners.

All their products are tested to make sure they’ll have you performing at your best for whatever the occasion, so whether it’s a 5k personal best, or a daily gym workout, you’ll be performing in your More Mile trainers.


Forged in the mountains of the British Lake Distrist, for over 15 years inov-8 has been one of the world’s prominent all-terrain footwear brands and a world leader in grip. Currently operating in over 60 countries, inov-8 specialise in creating products for participants from both the recreational and performance zones.

With Innov8 inspiration for new products always comes back their primary objective to support an athletes’ interaction with the environment. With this in mind, kit is always designed to be light and fast.

They’re known for being the only brand in the world to use patent-pending graphene grip (the world’s toughest grip) technology in their trail running, cross fitness and fast-hike categories.


On a mission to change the footwear industry once and for all is Vivobarefoot. Did you know 70% of your brain’s information for movement comes from thousands of nerves in the soles of your feet? This means the more your feet can feel the ground, the greater your body’s understanding of its surroundings and natural movement it is.

Vivabarefoot is the first minimalist shoe that combines an ultra-thin puncture-resistant sole that offers maximum sensory feedback and maximum protection.

Also all footwear products are produced in a sustainable fashion using recycled, locally sourced materials from independently monitored ehtical factories.

Hoka One One

Like Innov8, the idea for Hoka One One was cultivated in the mountains by co-founders Jean-Luc & Nico.

The original goal with Hoka One One was to create a running shoe that could go downhill faster, as this was a clear strategy to help endurance runners improve their race times.

Co-founders Jean-Luc & Nico brought their experience in gravity sports and passion for trail running together to inadvertently reinvent the running shoe.

Initially, Hoka One One’s ‘form-follows-function model for their trainers was ridiculed by many within the running industry. Luckily it was embraced by runners themselves, and when those runners began winning races, the running shoe establishments who had initially ridiculed started paying attention.

With all their designs, ‘How do we go faster?’ is always a question at the forefront of their creative process. If you’re after a pair of trail running trainers that will help you to deliver your personal best, look no further than Hoka One One.


So, whilst all the shoes so far in this list have focused on performance and helping you to reach your peak. It shouldn’t be overlooked that it’s not just the trainers that will make you faster. Sometimes the best thing for going faster is giving your body time to fully recover.

Oofos specialise in creating footwear that helps you recover so that you can get back to your personal best. Normally the foam in performance running shoes is designed to rebound and push you forward, Oofos shoes do the exact opposite.

By absorbing 37% more impact, this plays a major role in reducing stress and pressure on the ankles, knees, hips and lower back.

The shoes have also been reported to offer considerable relief to runners who suffer from common running conditions including Plantar Fasciitis. Due to the increased impact absorption that Oofos offer their shoes also help with the circulation and provides superior arch support to normal shoes.

Get ready to have very cushioned and supported feet!

Are you looking to raise your profile in the market? Our team of specialists is here to help. Contact us today to find out how we can help you gain cut-through for you and your business.

Five running brands to get you on the move