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When we take part in sport it is often the intrinsic drive to get better that motivates us. Be it to swim faster or further, try a new sporting activity or track progress with our body form it all helps to keep us going.

Another important aspect for athletes is the support and coaching they receive. The ability to analyse performance and correct errors or perfect your technique is crucial to any team or individuals progress.

We’ve looked at five tools that help coaches share their visions with athletes, teams and decision-makers.

Coach Cam

Coaches across a variety of sports will often have a perceived idea or belief of how a specific technique should be executed. But when an athlete isn’t quite implementing it how a coach would like, how can a coach effectively relay this information?

Coach Cam allows you to record footage, create your own analysis videos from different angles and use a slow-motion function. This enables the coach to describe what is happening with a visual aid to the individual or team.


Since being crowned as the most innovative football start-up at the HYPE Summit last year, VEO has had more high-profile clubs sign up to use their platform, including Premier League’s Burnley FC.

No matter if it’s training or a match, Veo allows clubs to record football without the use of a cameraman. The solution involves a 180-degree camera which is powered by highly intelligent software to create automatic broadcasts of your football. (Pretty cool, huh?)

The AI-powered solution can recognise exactly where the action is happening on the pitch and knows when to zoom in or out. So, when it comes to the analysis of the game, coaches can easily highlight what needs to be worked on in training the following week!


Over the course of a few years, SciSports have become one of the fastest-growing analytics companies in the world and have established themselves as a global leader in providing football data intelligence for both professional football organisations as well as media and entertainment businesses.

Essentially SciSports platform provides an efficient access to a broad array of actionable insights, which helps to support football professionals to stay ahead on the pitch.

Some core features of the platform include being able to suggest viable transfer targets and identifies talent at a young age by calculating their potential using advanced machine learning algorithms.

Currently, 90,000 players are accounted for on the platform across 244 competitions around the globe.


For 20 years the Swiss-based performance analysis company Dartfish have been at the forefront of human performance, providing analysis solutions for team sports and individual athletes at every level.

Making the power of video accessible to millions, Dartfish has become a globally trusted source for thousands of elite sport organisations, federations and teams.

One of their most popular products is the mobile invention that provides instant video feedback as well as tracking live tagging for the benefit of both coaches and athletes.

Some high-profile examples Dartfish has worked with include British Swimming, UEFA and 20 times Swiss national champions FC Basel.


Welcome to the home of unparalleled science-driven solutions for athlete performance. Based in Ireland, Orreco are changing the way professional and Olympic athletes optimise their performance.

Applying principles from a sports science background alongside data analytics Orreco can successfully predict optimal training loads and the best recovery strategies.

Powered by IB’s Watson software, Orreco work with coaches, performers and medical staff to make sense of the data and analytics to then devise personalised strategies to keep athletes on top form from informed insights.

The Irish based businesses have an impressive client portfolio having worked with athletes on the PGA Tour, F1, NBA and the Premier League.

If you’re looking to expand your reach in the sport innovation industry speak to a member of our expert-led team.

Read more about our services here.

Five coaching tools giving coaches the upper hand

High-speed internet access driving digital consumption, and the rise of OTT platforms allowing fans to consume sport as and when they like, means the modern sports stadium must evolve if it is to convince audiences to leave the comfort of their home entertainment systems and experience live sport in real-time.

In order to cater to the sports fan of today, venues are embracing stadium experience technologies; in-venue services, security and biometrics are helping to provide even more immersive and enjoyable experiences. Here, we look at some of the most innovative companies changing the game for the fan.

Playing it safe

Security provisions at sports facilities have historically been inconsistent, but this is beginning to change. Venues are integrating facial recognition and ID tracking to identify people inside and outside the sports ground, in order to build safer, more efficient environments for fans.

FaceFirst uses biometric facial recognition and video analytics to improve security and identity verification. Cameras, kiosks and IoT hardware can be equipped with identity verification technology that can improve security, enhance the customer journey, and reduce fraud.

Colosseo supplies advanced access control systems with built-in biometrics linked to a ticketing and cashless payment system which provides full control over who gets in and out of the venue. The security systems help stadia operators to reduce the likelihood of violence and hooliganism, safeguarding sports events.


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Have a look at some pictures from yesterday’s Fortuna liga match between ŠK Slovan Bratislava and FK DAC 1904 Dunajská Streda at the brand-new Slovak National Football stadium Tehelné pole in Slovakia that received massive & complete technology equipment from Colosseo – EAS. Colosseo designed giant LED display screens, perimeter, Ribbon boards, Single Media Platform or Biometric Access control makes the stadium technologically most advanced multipurpose venue in Central Europe – read full story here: #football #giantLEDdisplay #leddisplay #scoreboard #SlovakNationalFootballStadium #LEDperimeter #LEDRibbon #SingleMediaPlatform #Ticketing #Cashlesspayment #highlights #Slowmotion #Colosseo #ColosseoEAS #InteractiveIPTV #IPTV #digitalsignage

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Smooth operator

Sports properties need to ensure the fan experience at any given venue is as smooth and efficient as possible. The time-honoured tradition of the half-time pie and a pint at a football stadium is dominated by long queues, overcrowding, and slow service— elements of friction common to all sporting venues.

Tappit, the global payment ecosystem for events, stadia and venues, is solving this through its unique end-to-end solution including cashless payment, white-label payment apps, RFID and event analytics. Tappit’s system is designed to streamline the fan experience at large events, providing greater customer insights for organisations through the collection and analysis of data.


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Good luck to #ManCity in their game today with Brighton! We loved working on City Live! to create an incredible #fanexperience for their global fan base. Take a look at our [46 sec] #video for the second City Live! in Seoul, Korea! #mcfc #bluemoon #PL #premierleague #eventtech #eventprofs

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Meanwhile, biometric scanning systems are being brought in to reduce queueing times— Verteda uses biometrics to allow fans to make purchases with a simple fingerprint, while Fingopay facilitates fast, safe and secure payments using infrared light to map the unique pattern of veins inside a customer’s fingers. Unlike fingerprints, vein patterns leave no trace and so cannot be copied. Fingopay also provides stadiums and hospitality venues with the ability to collect more insightful data about customer behaviour and purchases to improve service delivery.

Knowing the score

AR and VR offer a cornucopia of opportunities, from facilitating social sharing via interactive add-ons and pop-ups, to serving as an intelligent lens displaying information about live action on the pitch. Sensors in athletes’ kits mean teams get more real-time data about their players, but this can also be brought to the fans to provide an added layer of information about the performance they are enjoying.

VR, which is currently being used increasingly to offer preconstruction views of stadiums in development, could also be used to offer a VR post-game locker-room experience or a 360-degree helmet-cam.

Zappar, an AR platform and creative studio, creates experiences for some of the world’s biggest brands, and has worked with Manchester City to create an experience which allowed fans to access statistics about matches and players, and even take a virtual selfie with a footballer of their choice.

Changing the game

Technology is continuously evolving the fan experience in stadiums, boosting interactivity and creating a seamless and immersive journey from door to door for the sports consumer. It’s far from goodbye for the future of live sport; innovation is ushering in a new age for the raw sporting spectacle.

If you would like to learn more about what PR could do for your business, speak to a member of our award-winning team today.

Stadium tech: keeping live sport in the game

Have you set yourself a healthy goal to achieve in 2020? Whatever your challenge is, it can be difficult to maintain a new habit when you first start out. On average, it takes more than two months before a new behaviour becomes automatic, 66 days to be exact.

So, whether it’s eating healthier, improving your flexibility or meditating and becoming more zen, we all need a helping hand sometimes.

We’ve taken a look at four apps that will help you keep your healthy habits on track.


Centr is a personalised, digital health and fitness platform created by Hollywood A-lister Chris Hemsworth and his wife, fellow actor, model and author Elsa Pataky.

Centr combines workouts with world-class trainers, healthy meal plans that you’ll actually love, and mindfulness sessions that will help to keep you well, centred. (Pardon the pun).

The app allows you to train, eat, and live better all the touch of a button, making it easier to stay on track and measure your personal goals.

Make sure you check out their new initiative ‘Centr 6’ a six-week workout program, inspired by its founder, Chris Hemsworth’s favourite training regime.


Stockholm based business, Lifesum offers a flexible platform to help users forge good habits for an improved overall quality of life and a healthy balanced lifestyle. Currently, the app has over 35 million members and is one of our top apps to watch in 2020.

With hundreds of healthy recipes to choose from plus a proven three-week weight loss program, complete with shopping list and meal planner. The application gives you the ability to track your macros and carbs and is a real steal at £3 a month.

In its brief history, life sum has already won a plethora of awards including Apple’s app of the year for three consecutive years.


Connecting fitness fanatics from all around the globe is Racefully. So, if walking, running or cycling is one of your go-to forms of exercise why not give the app a go and start tracking your progress?

Racefully gives you the opportunity to connect and build a tribe who share your goals and interests and make new friends.


Meet the business disrupting the weight loss and healthcare industry. Noom has combined the power of AI, mobile technology and psychology alongside the knowledge of over 1,000 personal coaches.

The main objective of Noom is to help people live healthier lives by changing their long-term habits. So far, a staggering 50 million people have benefited from the behaviour change courses which include the virtual diabetes prevention program.

They also have a brilliant blog section on their website, so if you’re after some free advice on creative ways to lose weight or small changes you can make to become healthier then make sure you check out Noom!

If you would like to learn more about how our Sport & Fitness team could support you and your business, speak to a member of our award-winning team today.

Four apps to keep your healthy habits on track

To celebrate the launch of the Royal Parks Half Marathon 2020 ballot, we arranged a wellness panel event to take place on the morning of the 28th January, at the JW Marriott Grosvenor House London.

The panel was moderated by award-winning journalist and author, Poorna Bell, who was named as Marie Claire’s top 30 women and is one of Balance magazine’s top 100 Wellness personalities.

Alongside Poorna sat three inspirational individuals who made up our panel, including Charlie Watson, founder of The Runner Beans blog who discussed her personal reasons for running, what keeps her signing up to running events, dealing with anxiety and tips for being race-day ready.

Joél Thika, Co-Founder of Run With Purpose, a group that tackles male depression through community-based running. Joél discussed why it’s important for men to have a safe space to open up and share, how RWP provide that environment and the ways men have been positively impacted through running with RWP.

Lastly, Adam Selvey, who was born with cerebral palsy (CP) and discussed how the condition has impacted his life, how running has been a transformative activity for him and his experience of running the Royal Parks Half Marathon in October 2019.

The panel event was attended by 60 guests and included journalists, influencers and representatives from some of the Royal Parks Half Marathon partners, sponsors and charities who, following the panel discussion, counted down to the official opening of the 2020 ballot.

Royal Parks Half Marathon 2020 ballot

What do you love most about the sport and fitness industry?

It’s the passion and personality that drives its constant innovation. Innovation is at its core in the current climate and it really is growing at an exponential rate.

It affords such versatility for you to try new things, whether that be rock-climbing, virtual reality or the latest studio concept.

The opportunities are endless which only harnesses its competitive environment, something which I’ve always been myself from a young age.

Could you tell us a little bit more about your sporting background and how that helps you in your day to day role at PHA?

Running, and specifically, middle/long-distance running was my sport on a competitive level from the age of 10 years old. It took me to some incredible places, and at my pinnacle I was able to represent my country twice, going on to pursue a sports scholarship at the University of New Mexico (for any Breaking Bad fans, it’s well worth a visit!).

Through being involved in elite sport, I’ve developed a well-rounded appreciation for new tech innovating the sports and fitness sectors, and the sports science and application behind these technologies. Having an understanding of the performance pathways from participation to elite level has also been incredibly useful.

Fitness has become an integral part of people’s daily lives. What trends do you expect to see boom this year?

I think virtual reality is going to be a massive growth area not only for this year but through the next decade as individual’s look for new and exciting ways to experience the benefits of health and fitness. Connectivity is one element in particular that has almost become a given for tech brands and their products/services in recent years too and I see no let-up here. I’m a particularly excited to check out NURVV Run’s smart insoles at this weekend’s National Running Show.

What are the key area’s start-ups need to focus on when trying to raise awareness of their offering?

I think authenticity, education and messaging are absolutely fundamental. In what is now such a competitive industry, it pays to make sure consumers fully understand your product / service and why they should try it. That being said , people are expecting rather than looking for the next big thing, so it starts with awareness; authenticity, education and messaging are some of the pillars that are then paramount within that to consider when driving that awareness.

You’ve been involved in working on some great accounts at The PHA Group, are there any highlights?

OPRO & dryrobe standout as two major success stories of late. As brands, they’ve both been on incredible journeys and despite being what some might consider as quite niche in their own right as products, we’ve delivered some quite incredible results for them. Its been about championing their stories, truly understanding their versatile audiences, and thinking of innovative ways to celebrate what they do.

On a personal level, its also been hugely enjoyable to work with a number of mass participation events over the years including the likes of the Royal Parks Half Marathon, ASO (organisers of the Tour De France) and Spartan Race. Although I no longer compete at the level I used to, it’s very rewarding to see events likes those that these brands come to life. True celebrations of health and fitness, reaching new audiences and captivating people from all walks of life.

Finally, as a PR professional what’s your golden piece of advice you’d give to any budding PR professionals beginning their career?

Being personable is everything. If you’re passionate about what you do, then don’t hold back from letting this shine through on a day to day basis. You’ll build strong relationships that act as a platform to champion the brands you work with. Always see yourself as an extension of their business.

If you would like to find out how PR can connect you with the right audience for your sport or fitness offering then please get in touch with us today.

Meet our people; Alex Cornwell

Fitness and health experts will be descending on Birmingham this weekend for the UK’s biggest independent running expo, The National Running Show.

The award-winning exhibition will play host to over 250 exhibitors and 27,500 runners from within the fitness industry, whilst over 80 guest speakers including the likes of Olympic gold medallists Linford Christie and Sally Gunnell have been lined up to speak at the two-day event.

We’ve picked out some of our favourite companies that we’re most looking forward to seeing exhibit at this year’s National Running Show.


Bringing a fresh approach to headphone design is Aftershokz. Whilst most brands focus on keeping the sound out and isolating people from background noise, Aftershokz focus on letting the sound in. The revolutionary brand believes in a different vision for the future, a vision that keeps people together not apart.

You know that sound you hear when you’re eating something? Well, that is created by vibration travelling through the bones in your face through to your inner ear.

Using this natural phenomenon to their advantage Aftershokz, have created bone-conducting transducers that guide micro-vibrations through your cheekbones to your inner ears, delivering sound without the ears having to be covered by a headphone set.

Athlete ambassadors include Olympic and European medallist, Eilish Mccolgan and ultra-trail runner, Harry Jones.


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There’s nothing like the sound of your AfterShokz and the echo of the mountains. 🏔 | 📸: @alleewild

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DNAFit is modernising the way we think about three core areas, health, fitness and nutrition. Through a simple salvia test, DNAFit creates a complete nutrigenetic profile, where this data can be used to create a completely personalised fitness programme and food plan to help support whatever your goals are.

Former Manchester United and England footballer, Rio Ferdinand is a big advocate of DNAFit and has created the DNAFit Academy, which helps to shine a light on the issues surrounding health and wellness in his hometown of Peckham.

It’s time to unlock your full potential.


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We have good news for you! If you have done a DNAfit test, you have a better chance of sticking to your resolutions! There are two reasons for this. The first is that a diet or exercise plan based on your genes is likely to deliver better results than a fad diet such as keto. The second is the authority of the advice—DNAfit is your body telling you what to do. We believe ‘your body knows best’…! 💜 #GetDNAfit #NewYearHealthierYou #NewYearNewYou #2020

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Nine Seeds

With years of experience, Nine Seeds are experts in producing health snacks. They’re on a mission to feed the nation with snacks containing only the best natural ingredients and with exciting flavours to match.

Every single Nine Seeds bar that is created uses a unique blend of four different seeds including sunflower, pumpkin, sesame and hemp. This provides a great source of energy and natural goodness.

No matter if you’re gluten-free, wheat-free, or a vegetarian, Nine Seeds bars are for you.


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🌿 Veganuary #competition time 🌿 We have teamed up with our friends over at @ufitdrinks and are giving 2 lucky winners the chance to win some delicious vegan snacks! All you have to do is: – 👉🏼Follow both brands @9ninebrand @ufitdrinks 👉🏼Like this post 👉🏼Tag a friend who’d love to try our products too 💚 A winner will be chosen at random and notified via DM from each brand. Competition closes 27th Jan 2020, GOOD LUCK! #vegan #veganuary #vegansnacks #powerofseeds #january #win #delicious #foodies

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Based in Goteborg, Sweden is sports fuel brand, Maurten. Since discovering in 2015 how to produce sport energy fuels easier to use by capturing high concentrated levels of carbohydrates in energy gels.

Maurten which only uses natural ingredients in their hydrogels became popular within the running community, it wasn’t long before the best runners in the world joined in. In fact, Eliud Kipchoge used the Maurten hydrogels whilst he made history in becoming the first person in history to run a sub-two-hour marathon last year.

Kipchoge has one thing in common with the winners of the last twenty-four major marathons from around the globe –  they all grabbed a Maurten bottle at the drinks station during the race.


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World’s first hydrogel sports fuel with caffeine. Now available. (link in bio) INTRODUCTION: Caffeine tastes bitter. The sports nutrition industry has historically tried to hide the bitterness in gels by adding flavors and acid, or by simply just having low levels of caffeine. But added artificial flavors won’t help you go faster. And you want sufficient levels of caffeine. So, we decided to simply circumvent the problem. By harnessing our Hydrogel Technology we’ve built a biopolymer matrix that is dense enough to encapsulate both the caffeine and the carbohydrate mixture. The result: GEL 100 CAF 100 – a true GEL with low bitterness, low sweetness, an effective level of caffeine and a lot of energy. @gomofarah & @janfrodeno #maurten #gel100caf100

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Founded in 2005, Scimitar is a custom sportswear business which was initially born out of a direct need for lightweight wicking sports clothing in the heart of the Caribbean.

Since 2005, Scimitar has gone on to manufacture and sell over two million items and have established themselves as the go-to brand for custom sportswear, sublimation t-shirts and custom promotional items.

Through the years Scimitar have worked with a range of clients from MacMillan to HSBC, Bath Rugby club and Premier League side Norwich City.


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Another of our friends will be talking at the @nationalrunningshow! will be speaking on the Ultra Stage with a talk titled ‘Do You Want To Be A Record Breaker?’ 🔥 . #RunShow #UKRunChat #RunShow20

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Interested in hearing how we can help promote your product? With years of experience working with fitness brands and launching new products and services to market, we’re perfectly placed to help you out. Speak to a member of our award-winning team today to find out more.

Five brands to watch at The National Running Show 2020

As we move closer to the midway point of January and towards Blue Monday,  claimed as the most depressing day of the year, those Christmas lie-ins and festive celebrations may have begun to feel like a  distant memory.

The New Year resolutions are becoming harder to maintain and falling back into your old habits is something that you keep considering. Whether it’s quitting smoking or joining the Veganuary revolution, every resolution provides its own challenges.

If your resolution was to exercise more or follow a gym programme, then you’ll probably be starting to suffer from muscle ache and the thought of the next gym session is enough to make you want to hide under the covers.

So what can you do to make sure you stick to your programme and push through those pesky DOMS (delayed onset muscle soreness)? Well, luckily for you there’s a wide variety of protein brands currently on the market that could provide you with a boost.

We’ve taken a look at our favourite six.


Launched back in 2016, Barebells offer protein-enriched snacks that are a real treat for everyone who wants to feed their cravings. Firm believers that artificial flavouring doesn’t need to be added to protein products to make it tasty, Barebells instead focus on improving the nutrients which are already within the products.

Ultimately it means fewer carbs and more protein, meaning even if you are a health-conscious food-lover, you can still enjoy and indulge every now and then.

There’s plenty to choose from too, from mint dark chocolate protein bars to fudge flavour milkshakes and even a hazelnut cream. Be sure to check out Barebells this January!


The RXBAR branding is bold and brash with a ‘no surprises here’ mantra. Which is exactly the impression the brand want to give off, as they indicate on their website, they have nothing to hide.  The packaging is clearly labelled and states exactly what ingredients were used to make the product. There’s no gluten, soy or dairy.

RXBAR has placed product integrity and transparency above anything else, and in the multibillion-pound fitness industry, where confusing nutritional labels are in abundance, this is something that consumers really appreciate.

With five different flavours to try, what are you waiting for?


Inspired after founder Ishak picked up a health bar on his way home, which not only was bland and dry but had him reaching for the bin.

In just a matter of years, Vive bars have become one of the moistest and most indulgent bars on the market.

All of Vive’s protein products are appropriate for vegans, gluten-free and contain none of the artificial flavourings.

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Bites or Bars?

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Primal Pantry

Following the trend of keeping things simple with their ingredients is award-winning Primal Pantry.

Launching in 2014, initial samples went down a storm, so much so that a whopping 21,000 snack bars sold on pre-order via the website.

Primal Pantry is on a mission to create the most trusted food brand in the world, whilst encouraging others to make better choices.

Currently, Primal Pantry is stocked in the likes of Tesco, Co-Op, Sainsbury’s and lots of independent health food stores.

OTE Sports

The Leeds based business’ motto is Goodness in = Greatness out. All products have been tested and developed by sports nutritionists and athletes.

Similar to the other protein brands on this list, OTE stock a plethora of protein bars that are specific to the sport you’re participating in.

Products offer the full 360 range, meaning that their products support all aspects of training, so whether it’s before, during or after, they’ve got you covered.

OTE currently support and fuel the Brownlee brothers, the British triathlon team and  Lily Partridge.

Real Handful

Are you after a deliciously nutritious snack that isn’t part of a fad diet, fake endorsement or created with boring packaging?

Well, say hello to Real Handful. The Stockport based nutritional brand is currently crowdfunding on popular site crowdcube and with 19 days still left to invest and their £300,000 target already reached, clearly Real Handful is a real prospect to challenge the protein market in 2020.

But Real Handful aren’t just content with creating top of the range products though, they’re also determined to have an impact in the community too. Currently, the brand is supporting two charities in the Manchester area by donating proceeds from each pack they sell.

So pick yourself up a bag of Real Handful’s trail mix or a protein bar today.

Interested in hearing how we can help promote your product? With years of experience working with fitness brands and launching new products and services to market we’re perfectly placed to help you out. Speak to a member of our award-winning team today to find out more.

Fueling for 2020 with these protein bar brands

As we prepare to say goodbye to 2019 and hello to a new decade, one fitness trend that has really taken off this year is HIIT. That’s high-intensity interval training between me and you, perfect for participants who are short on time but full of willing. HIIT training shows no signs of slowing down at any point soon so with that in mind, we’re here to tell you what classes you should be trying out in the New Year.

Another Space

Another Space’s HIIT program combines boxing with interval training and is the workout that will leave you on your knees. Prior to the session prepare yourself for a workout that will have you continuously switching between the punch bag and the floor. The sessions last 45 minutes which is enough time to get the endorphins flowing. If you’re after impactful results, and a true sense of accomplishment this is the class for you.


With 35 studios in and nearby London, you won’t be hard-pressed to find one near you. The franchise originally born in Australia has become a worldwide phenomenon and has become the world’s fastest-growing functional training network in a matter of years. F45 has combined elements of HIIT, circuit training and functional training to develop 31 different, 45-minute workout experiences. Several people from The PHA Group have tried F45 and trust us, it’s an intense workout!

Sweat IT

Less than a 10-minute walk from Covent Garden will see you arrive at the doors of Sweat IT. Their training has been designed to primarily shock your foundations through a combination of strength, speed and endurance sessions. Sweat IT’s methodology means they focus on one muscle group per day, meaning you’d better watch out for those stairs after Tuesday (leg day).

Barry’s Bootcamp

The bootcamp class that has five studios located across the capital combines weight training with cardio, alongside bursts of intense anaerobic exercise. The science behind these sessions means due to the intensity you’ll spike your metabolism and will continue to burn calories even after you’ve finished the class. Barry’s boasts that you could burn up to 1000 calories or even more during a class, suggesting it’s the perfect remedy after a treat weekend.

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We’re officially on a first name basis…call us @barrys |#Barrys |

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Leave the chaos of the outer world and enter ‘The Machine Room’. Rowbots is London’s latest HIIT class, welcome to 45 minutes of pain. Classes are engineered to crush your mental and physical barriers, you’ll be pushed to your limit but it might leave you surprised by your resilience and the inner strength you possess.

Combining powerful floor exercises with intervals on the rowing machine, which the Rowbots team suggest is by far the hardest but most effective machine in the gym. Time to put that theory to the test.

Its Co-Founder is also international footballer and four-times Champions League winner, Gareth Bale.


With six locations scattered across London, 1Rebel has become one of the capitals most trusted classes currently on the market.

Choose from four different concepts including Reshape which is the ultimate full-body workout, expect quickfire rounds of high-powered treadmill sessions, dynamic weight exercises and most importantly a whole lot of endorphins.

Or alternatively, take on the hard-hitting Rumble concept. Expect explosive movements and quick footwork during this 45-minute workout. You’ll learn the foundations to boxing from your stance and form to killer combos.

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The Foundry

Described as “One of the best gyms in the world” by Men’s Health and Women’s Health. The Foundry is a results-driven fitness community offering classes and semi-private personal training. You’ll be trained and treated as a professional athlete by the world-class coaches. And if you ever need inspiration, The Foundry is home to over a hundred Olympians and international sportsmen and sportswomen, so you’ll be training in good company.

So what’s the goal for this focused fitness community? To become the most inclusive, community-minded fitness company and charity in the UK.


Voted best studio at this year’s Men’s Health Gym Awards. With 6 different flow classes designed by the best in the yoga business available, FLY LDN  have gone back to the drawing board and revalued what yoga actually is and what it isn’t, meaning cutting out the jargon.

So why not try out the Base flow beginners class and work your way up towards the candlelit hip hop yoga class.

Currently, you can purchase all classes for two weeks for just £50, that’s 12 classes at an average price of £4 per class. Good luck finding a better deal than that in London!


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STRONG Body, STRONG Mind // #flyldn #flowlife

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Interested in hearing how we can help promote your fitness business? With years of experience working with boutique gyms, fitness brands and launching new products and services to market we’re perfectly placed to help you out. Speak to a member of our award-winning team today to find out more.

The gym classes you should be putting on your wishlist

After the festivities and indulgence of December, January can often become something of a budgeting month whilst your bank balance has time to recover. So, whilst a pricey gym membership is the last thing you’d want to splash out on, if you’ve got a new year’s resolution of exercising more what is the best solution?

Now asking for a gym membership in your stocking might sound a bit cheeky, a new pair of trainers isn’t. With that in mind, we’ve looked at our favourite running shoe brands to check out.

More Mile

A brand’s name can often tell you a lot about the ethos of the business, this is certainly the case with More Mile. Their name is a symbol for their attitude, which is a refusal to be satisfied with performance, a need to continually improve.

Founded in 2001 by a team of passionate runners in Newcastle upon Tyne, these are trainers made for runners by runners.

All their products are tested to make sure they’ll have you performing at your best for whatever the occasion, so whether it’s a 5k personal best, or a daily gym workout, you’ll be performing in your More Mile trainers.


Forged in the mountains of the British Lake Distrist, for over 15 years inov-8 has been one of the world’s prominent all-terrain footwear brands and a world leader in grip. Currently operating in over 60 countries, inov-8 specialise in creating products for participants from both the recreational and performance zones.

With Innov8 inspiration for new products always comes back their primary objective to support an athletes’ interaction with the environment. With this in mind, kit is always designed to be light and fast.

They’re known for being the only brand in the world to use patent-pending graphene grip (the world’s toughest grip) technology in their trail running, cross fitness and fast-hike categories.


On a mission to change the footwear industry once and for all is Vivobarefoot. Did you know 70% of your brain’s information for movement comes from thousands of nerves in the soles of your feet? This means the more your feet can feel the ground, the greater your body’s understanding of its surroundings and natural movement it is.

Vivabarefoot is the first minimalist shoe that combines an ultra-thin puncture-resistant sole that offers maximum sensory feedback and maximum protection.

Also all footwear products are produced in a sustainable fashion using recycled, locally sourced materials from independently monitored ehtical factories.

Hoka One One

Like Innov8, the idea for Hoka One One was cultivated in the mountains by co-founders Jean-Luc & Nico.

The original goal with Hoka One One was to create a running shoe that could go downhill faster, as this was a clear strategy to help endurance runners improve their race times.

Co-founders Jean-Luc & Nico brought their experience in gravity sports and passion for trail running together to inadvertently reinvent the running shoe.

Initially, Hoka One One’s ‘form-follows-function model for their trainers was ridiculed by many within the running industry. Luckily it was embraced by runners themselves, and when those runners began winning races, the running shoe establishments who had initially ridiculed started paying attention.

With all their designs, ‘How do we go faster?’ is always a question at the forefront of their creative process. If you’re after a pair of trail running trainers that will help you to deliver your personal best, look no further than Hoka One One.


So, whilst all the shoes so far in this list have focused on performance and helping you to reach your peak. It shouldn’t be overlooked that it’s not just the trainers that will make you faster. Sometimes the best thing for going faster is giving your body time to fully recover.

Oofos specialise in creating footwear that helps you recover so that you can get back to your personal best. Normally the foam in performance running shoes is designed to rebound and push you forward, Oofos shoes do the exact opposite.

By absorbing 37% more impact, this plays a major role in reducing stress and pressure on the ankles, knees, hips and lower back.

The shoes have also been reported to offer considerable relief to runners who suffer from common running conditions including Plantar Fasciitis. Due to the increased impact absorption that Oofos offer their shoes also help with the circulation and provides superior arch support to normal shoes.

Get ready to have very cushioned and supported feet!

Are you looking to raise your profile in the market? Our team of specialists is here to help. Contact us today to find out how we can help you gain cut-through for you and your business.

Our favourite running shoe brands to help kick-start 2020  

A person working out in a home gym

Do you struggle for spare time during the week? Do you regularly have to cancel an exercise class or skip the gym because of other commitments?

Most people would agree that the week sometimes just doesn’t seem long enough, so staying in shape and being committed to a frequent exercise plan during the week can prove to be tough.

In recent years more and more people have decided to ditch their gym membership and focus on creating their own gym bubble at home. Whether it’s a shed, a spare room, a cleared space in the living room or even a basement that you can use, the benefits of creating a home gym are easy to see.

Wave goodbye to queuing for a machine, and say hello to becoming more flexible with your workouts.

We’ve taken a look at the gym outlet stores you should be checking out when it comes to creating your home gym.

Powerhouse Fitness

With almost 40 years of experience in the industry and 11 stores nationwide, Powerhouse Fitness are Europe’s leading specialist retailer for home fitness equipment with over 80,000 items in stock and ready to ship.

But we’re most impressed with their extensive range of static exercise bikes which includes an Air Bike which is the latest toy for performing high-intensity internal training (HIIT) or even lighter cardiovascular workout. So, if you’re looking to become a cardio king or queen then Powerhouse Fitness should be your first port of call.

Also, as luck would have it, Powerhouse Fitness are having a Black Friday discount day coming up at the end of November, where products will be discounted up to 50%.


For Mirafit, fitness is more than just working out. It’s about building both physical and mental strength. It’s about building the foundations so that you can have the freedom to do the things you want to do, both in and outside of the gym.

Established in 2014, Mirafit was created from a fundamental belief that we all deserve the right to a healthy heart, a strong physique and a clear mind, but to obtain that level of fitness, you need the correct equipment.

Mirafit produce a plethora of strength and conditioning equipment but we’re going to focus on their Olympic bars and plates.

Let’s face it, you can’t create an ultimate home gym that Arnold Schwarzenegger would be proud of if it doesn’t include an Olympic bar.

Fitness Superstore

With over 25 years of experience in the industry and over 200,000 products on their stocklist, Fitness Superstore is another go-to provider for kitting out your gym. Why not pop into one of their 11 showrooms in the UK to have a browse.  Be warned though, if you’re into your crossfit, you might come out with more items than you bargained for.

From soft foam plyometric box sets, to hammers and tyres, your garage will be looking like an F45 set in no time.

Origin Fitness

Providing free weights, functional training equipment and strength machines such as power racks and benches is Origin Fitness. Examples of clients Origin Fitness have worked with include Scottish Rugby, David Lloyd Clubs and Xercise4Less.

With a clientele list like that, you can rest easy in the knowledge that you’re buying from a top-quality equipment provider. With Origin Fitness there’s plenty of toys and gadgets to choose from, but the range of push and pull sleds caught our eye, so if you’ve got the space available to you, why not give it a go?

Are you looking to raise your profile in the market? Our team of specialists is here to help. Contact us today to find out how we can help you gain cut-through for you and your business.

Four retailers helping to create your ultimate home gym