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With the dust settling on London Blockchain Week, we take a closer look at some of the keynote speakers from the event that we enjoyed the most.

Piers Ridyard

Known for his serial entrepreneurship who initially made his mark in blockchain back in 2015 when he created insurance smart contracts that could operate without the need of a carrier. Ridyard went on to co-found Surematics, a decentralized data room that brokers could use to communicate and negotiate terms, share documents, and agree on deals. Speaking at London Blockchain Week this year, Piers is currently CEO of Radix.

A speedy, scalable alternative to blockchain who’s aims are to provide developers with the best tools to build and deploy a decentralized application, tokens and coins. A fast, simple limitless ledger.

Adi Ben-Ari

With over 20 years of enterprise and developer experience, as well as becoming a recent startup founder, it is no surprise that Adi is consistently invited to speak at major industry conferences.

Not only is he currently the Founder and CEO of Applied Blockchain (a group of technologists building blockchain solutions for enterprises), but he is also co-founder of Tallysticks (a company specialising in the negotiations and managing of imports and exports). Adi also acts as an advisor for several blockchain start-ups.

One of Adi’s biggest accomplishments to date is his invitation by the Government to represent his industry in the All-Party Parliamentary Group and House of Lords round table.

 Lisa Short

Lisa who is Australian based has an extensive and impressive list of accolades. She is a visionary, thought leader, and transformational strategist with years of experience in her field. Empowering women to advance in their industry by developing their business leadership qualities is one of her passions, as she has made a name for herself as someone constantly striving to make positive, sustainable changes.

Leading the victorious team in 2018 London Fintech Week Hackathon, founding numerous global initiatives, and becoming a regular international presenter and commentator are just some of Lisa’s stand out moments in her career to date.

 Guido Augusto Quaranta

Argentine Fintech entrepreneur Guido started his career in the banking world and hasn’t stopped evolving since. Founding SeSocio.com and subsequently Investoland, which provides smart contract solutions for investments are two of his businesses to date. His companies have benefitted from his outstanding leadership and management skills and continue to make waves in the industry.

Tazz Gault

Starting her professional career as a lifestyle feature writer and most recently co-founding the first solution-led blockchain lab, StateZero Labs, Tazz’s possesses a hugely varied repertoire of expertise and experience.

She has spent the last seven years focussing on brand, strategy and marketing across law, finance, design and adtech sectors. As one of the founding members of three separate start-ups, Tazz is now a mentor to over 200, predominantly blockchain, other start-up companies, sharing her experience and advice with them, as well as speaking at numerous summits and conferences.

Tazz also recently attained the shortlist for Entrepreneur of the Year 2019 at the Women in IT Awards London, proving that she is undoubtedly one to watch this year.

 Helen Disney

One of Innovate Finance’s Women in Fintech Powerlist 2016 and ‘Blockchain guru’ Helen Disney is an entrepreneurial force to be reckoned with. Having founded an impressive three companies so far, her most recent creation is Unblocked, an ingenious solution designed to bridge the gap between the technical world and business world, aiding people in their understanding of what Blockchain can offer their business.

Before immersing herself into the world of fintech, she founded an events and research network of over 12 organizations called The Stockholm Network. As a member of the Executive Committee of the British Blockchain Industry Association, she knows everything there is to know about cryptocurrencies and blockchain.

If you would like to find out more about how our Blockchain PR team could connect you with the right audience please get in touch with us today.

Innovators at London Blockchain Week

The PHA Group Exchange Scheme 5WFollowing a stellar year in 2018 and the success of our Show Us What You’re Made Of campaign, we are delighted to announce our new employee initiative for 2019. We have now opened applications for our inaugural PHA 5W Exchange Scheme which will take place in April of this year, with our US partner agency 5W Public Relations, based in New York.

With their robust portfolio of clients and experience, New York-based 5W Public Relations is a multi-award-winning communications agency working with brands both established and emerging. 5W works with world-class and emerging brands across the corporate, consumer, tech, healthcare and not for profit sectors, as well as supporting high-profile individuals to help achieve their strategic public relations and marketing objectives across a broad range of interests.

Global organisations are constantly looking to improve their communications strategies, needing responsive, flexible and often custom solutions in different countries. It’s no secret the rapid pace of change impacts different media landscapes. With this new partnership, clients, employees, and partners will have more options to address their specific situation, leveraging 5W Public Relations and The PHA Group’s extensive network and region-specific expertise.

Over the past 12 months, both agencies have been working to form a mutually beneficial partnership for clients which is flourishing. To complement this, we are proud to announce a new employee initiative as a further development to our partnership, The PHA 5W exchange Scheme.

Introducing The PHA Group 5W Exchange Scheme

The PHA Group Exchange Scheme GIF

This year we are offering a unique opportunity for employees of both The PHA Group and 5W Public Relations to experience working in an international PR office. This exchange will allow employees from all departments, teams, and levels observe how PR campaigns are activated, client relationships built, new business won and most importantly, how coverage is secured, and journalist relationships built and maintained in an international agency

Our relationship with 5W has grown considerably in the past 12 months, with several shared clients and two successful trips to each other’s offices giving both agencies the ability to build close working relationships and learn from each other. The Exchange (Scheme/Program) extends this partnership further, giving those that work at both agencies an incredible opportunity to experience life in an overseas PR agency.

 

We see the exchange scheme as a huge benefit for all our staff and ultimately our clients. The communications landscape and industry are forever changing. This initiative not only benefits our employee’s progression and development but widens the international network and reach that we can provide to our clients on both sides of the Atlantic. We are excited to see what we can achieve as we progress in our new partnership with 5W Public Relations.

Mark Gregory, CEO of The PHA Group

“Our partnership with The PHA Group is a reflection of both agencies’ drive to remain at the forefront of the ever-evolving PR landscape. We are extremely proud and excited to kick off the new year with this announcement and set the tone for a very innovative and successful 2019.”

Dara A. Busch, Executive VP of 5W PR’s consumer practice

Our first exchange will be taking place this April, where eight lucky employees (four from each agency) will embark on a journey across the pond. Keep track of their progress and read our regular updates to find out what our teams will be getting up to.

Are you looking for a new challenge? Do you want to be part of an award-winning team? Visit our careers page for all our latest opportunities.

The PHA 5W Exchange Scheme

Kylie Jenner has been taken off the top-spot for the most liked photo on Instagram by a very unexpected influencer; an egg.

This is not a metaphor, or fake news. It truly is your standard egg. @KylieJenner’s Instagram account has 124 million followers and she has posted almost 6000 times! Whilst @world_record_egg has posted only once and has 5.5 million followers. This single egg post has received 45 million likes at the time of writing this which is incredible considering it was only posted less than two weeks ago.

https://www.instagram.com/p/BsOGulcndj-/

This may seem puzzling, but users have shown signs of rebelling against influencers such as the Kardashian/Jenners for some time. We feel this egg has done so well because of the ‘first follow theory’. In a nutshell (or maybe an egg shell would be more appropriate for this article) this means a leader liked the photo and others followed suit. As more people join the initiative, it actually becomes riskier to not join in. you can read more about this theory here.

The egg also exposes how many users enjoy mocking the consumerist world we have created and would sometimes rather root for the underdog. With this in mind, when choosing an influencer to represent your brand or indeed positioning yourself as an influencer yourself, be sure to remain authentic.

The world of influencers is a minefield and contributes massively to the ever-changing dimension of social media. Consumers crave content that is genuine, and the cast of Love Island drinking the latest herbal tea just isn’t going to cut it anymore.

Some fashion and beauty brands have noticed this and have come up with a short-term solution for creating more influencer content that seems three-dimensional. Brands such as Benefit and Revolve pay for small groups of influencers to go on holiday together. This way the brand can control the content that is put out, and create behind-the-scenes footage whilst capitalising on several large followings.

View this post on Instagram

girls we do adore ✨ #revolvearoundtheworld

A post shared by REVOLVE (@revolve) on

The reason we have called it short-term is because it will not be long until more brands use this method, our feeds become dominated by these group trips, and consumers soon reject this as too contrived. Although the content is of a better quality with more layers and variety compared to your average solo influencer advert, when a company brands an entire vacation for a group of ten ‘Instagram models’, can it truly ever be considered genuine? These trips are truly extravagant with brands spending well over £300,000 on the holidays alone, it is no wonder a large group of users already resent this kind of consumerism.

Of course, there are also users who still aspire to be influencers, and are going to desperate lengths to trick brands into sending them free products and even paying them for adverts. These users are posing their posts as sponsored, when in actual fact they have paid for the product just like any other customer. These users then approach other brands boasting of their past collaborations. As they say, “you have to fake it to make it!”. Traditional CVs and payslips are not always in place, brands are unlikely to ask for any proof of an influencer’s past experiences which is why before you exchange money for a collaboration, you should always do your research.

As the need for authenticity increases, bot accounts have also decreased. Last year Instagram culled fake followers and even removed fake likes and comments from people’s posts. Twitter also deactivated millions of fake accounts last year, much to the despair of high-profile celebrities who saw their following decrease almost overnight. Katy Perry, who has the most-followed account on Twitter, saw her following drop by 2.8 million!

Removing fake accounts is great for businesses because, in theory, now when a business collaborates with an influencer, each follower is genuinely interested in the influencer and what they have to say. According to a study from New York marketing company Captiv8, brands were paying around £157 million for fake followers! Here’s why:

Katy Perry Twitter

If an influencer has 50K followers but 5% of those followers are fake and they are paid £10,000 for a sponsored post, that means £500 was essentially wasted. Social media platforms often receive a lot of criticism for not putting their user’s first, but this is certainly a step in the right direction from a business account perspective.

Social media users are becoming savvy to spotting fake accounts independently too. Sometimes it is obvious, for example if an account has 50k followers and yet only 100 likes on their latest post it is very likely they have paid for those followers. If you want to go a step further to be sure, there are also apps such as HypeAudior and Fake CheckCo that can tell you what percentage of an Instagram account’s followers are fake.

When did users become so obsessed with the number of followers they had? Here at PHA Social, we value engagement rates much more because this essentially reflects how much your followers value the content you post, which is much more important than the vanity of being able to boast about having thousands of followers. Imagine having a birthday party and 100 people turn up but only four of them actually like you; it would be quite sad right? Which is why your following should reflect quality over quantity.

There is no shame in being a small fish in social media, after all users with less than 10k followers make up 80% of social media accounts. Being a part of that 80% makes an influencer more relatable and trustworthy, which is why micro-influencers are becoming a more popular option. Micro-influencers are also more likely to interact with their followers and respond to direct messages and comments; brands will definitely get more for their money. 77% of them are said to post every single day after all! Speaking of money, with a smaller following comes a smaller fee too which is great news for businesses who do not have the budget required for big collaborations. It is no wonder organisations such as Forbes have named micro-influencers as the future.

In conclusion, previously unrivalled influencers such as Kylie Jenner may now have some serious competition as brands realise the largest following doesn’t necessarily mean the best results. There are so many options out there and for too long brands have picked from the same pool of influencers. We hope you now know how to spot a fake influencer and have a new appreciation for micro-influencers. With billions of social media accounts, it can be daunting to pick the right influencer for you or stand out from the crowd.

If you need help from a business or individual point-of-view, we are of course here with the best advice for you.

The Egg VS Kylie Jenner: How to Crack Authenticity

According to statistics, 29 million people in the UK drink alcohol. Once the festivities and gluttonous excess of Christmas are done, it is no wonder that the idea of abstaining from alcohol becomes extremely appealing. Queue one of the simplest, yet most ingenious campaigns of all; Dry January, launched in 2012 by Alcohol Change UK charity. This campaign had one unassuming intention, to change the UK drinking culture by encouraging people to avoid alcohol for the entirety of, arguably, the most depressing month of the year. So, with over 4.2 million of us planning on taking on the challenge this year, what have the charity done in order to take this campaign to its current heady heights?

 

Mobile application

The Dry Jan app appeals to every participant of the campaign. Whether you are doing it to save money, lose weight or raise money for charity; it not only tracks your units saved, it also shows you the calories and money saved too. It also gives you the option of donating a percentage of your savings to families and communities suffering from alcohol harm, quickly and hassle free. There is the option of signing up to regular support emails, which provide you with motivation just when you need it most.  The app is incredibly user friendly, and has a handy calendar, which allows you to mark each day with progress, documenting whether you ‘stayed dry’ or ‘had a drink’, giving visual incentives to keep you going.

 

Social media community

The Dry January social media channels are well organised and incorporate engaging content, with celebrity ambassadors, case studies and shock tactics aplenty. Interestingly, Dry January and Alcohol Concern have separate social media accounts, whilst there are millions of people taking part in the campaign, the follower figures for the Dry January account do not, in fact, particularly reflect its popularity. With regards to the website, Alcohol Concern have a variety of tactics put in place to persuade and inspire. With a frequently updated blog, the charity offers advice, light content such as the guide to the best non-alcoholic alternatives, as well as personal reflections explaining why the campaign is of such importance.

 

Highlighting incentives

Fundraising has always been encouraged, but not compulsory for participants of Dry January. In 2016, Alcohol Concern partnered up with Virgin Money Giving, allowing supporters of the campaign to fundraise for their chosen charity – which can be any one of 12,000 charities registered with Virgin Money Giving – including Alcohol Change UK. As a result of this shrewd partnership, not only are the funds raised now split 50/50 between two charities, but the public are incentivised beyond just thinking about their own health and finances. The partakers can help others, as well as benefitting personally. Official food and drink partners have also been brought in, including restaurant chain Strada, which has added a range of alcohol-free beers and wines to its menus, Britvic, fitness technology company Jawbone, Public Health England and The Telegraph newspaper.

 

Whilst this campaign has transformed the way many of us tackle the start of our year and is promoted as a change in attitude towards alcohol, the charitable element is sometimes lost in the background. However, with the introduction of the app and ease at which people can donate on it, people are now more aware than ever that the positive outcomes of this brilliant campaign are manifold.

If you’ve over indulged this year and want to take part in Dry January you can visit Alcohol Change UK’s campaign page here

How has Alcohol Change UK’s campaign for Dry January taken the UK by storm?

In the UK alone, more than  3/4 of children between the ages of 10 to 12 have their own social media accounts. So, 21st century adults entering the complex world of parenthood face a hurdle that has yet to be a concern for said group – protecting your children from the threat of adult content, unfiltered comments, cyber bullying, identity theft and predators. A rather large ask in this social media obsessed society.

Luckily for parents up and down the country, help is at hand. Rather than risking the ‘FOMO’ backlash from your kids, you can now rely on safer social media alternatives that allow kids to be kids, socialising, sharing and chatting, just without all the risks.

Here are our top three social network alternatives for young people, built with safety and age-appropriate socialising in mind.

GromSocial

Whilst most of us were climbing trees and rushing home to watch Art Attack after school during our adolescent years, in 2013, 12-year-old Zach Marks was casually founding the social media platform, Grom Social, which now boasts 13 million users across 200 countries. Successfully making us feel like our teenage days were somewhat inadequate, Zach has also managed to create a platform which tackles issues that often affect young people using social media; bullying and a lack of safety. Each user interacts with other ‘GromAtars’, and with the site being monitored 24/7, if and when someone tries to post something inappropriate, a GromAtar will stop them and explain why the behaviour will not be tolerated. This concept of learning from ‘peers’ rather than seemingly out of touch parents is a brilliant way of getting through to kids, without patronising them. Parents also receive regular emails detailing their child’s online activity.

Kidzworld

Launched in 2001, Kidzworld is now the largest independent website for young people in the world and is hailed as a safe place where kids can enjoy, explore and learn. The focus on education is paramount for this platform, so Kidzworld is often popular with teachers, as it gives them engaging resources and conversation points to use in the classroom. One great feature is the ‘Dear Dish-It’ advice blog, which acts as a forum for kids to ask for personal advice about self-esteem issues, relationships, bullying, peer pressure and everything in between.

Franktown Rocks

Franktown Rocks is all about having fun and socialising through games. It incorporates a multiplayer online game for kids between the ages of 8-12. You can create your own characters, interact and chat to other characters all at once. Franktown is unique in that you can not only play games together, but can also make music, complete quests and watch videos. There is also a handy area for parents, answering any questions regarding safety that they may have.

Is your brand in need of a PR or social strategy? Why not get in contact with us today to see how we can help you get ahead of your competitors and gain exposure in new markets.

Top social media websites that will keep your kids safe online

You would be forgiven for assuming that Weibo is some failed, preadolescent offspring of everyone’s favourite gone (but never forgotten) noughties social media platform Bebo. However, in the absence of Facebook in every Chinese city apart from Hong Kong and Macau, Weibo is in fact one of China’s most popular social media platforms, used by a quarter of the overall population, and counting.

In essence, Weibo is a Twitter-Instagram-YouTube hybrid, hugely popular in China, boasting over 431 million monthly active users. With personalities across business, entertainment and sports, this hidden gem of a social media platform has already taken the Chinese social scene by storm. It even boasts an additional website, which reports on all of the current social trends and developments in the country, called ‘What’s on Weibo’. With such success in China, this platform must surely be on the cusp of bursting into the UK social scene?

Since launching in 2009, the app accumulated around 72 million users in just three years, which is almost ten times the user base that Twitter accumulated in the same time frame in the US. Pretty staggering figures for a platform that the majority of us here in the UK have never even heard of.

Weibo is progressive and very much has its finger on the social media pulse in terms of consciously moving away from heavily text-based content and leaning more towards visuals such as live streams, photos and videos. However, there is a slight catch that explains Weibo’s unprecedented success in China and limits its plausible popularity within the UK market. Since 2009, China has blocked more social media sites than Facebook alone, including YouTube, Twitter and Vimeo, hence leaving Weibo as one of the only platforms left for the Chinese population to get their social media fix.

Having said this, the that fact remains that it is growing faster than any other major social outlet, and if a company is keen to tap in to the Chinese market, Weibo is undoubtedly the platform to do so. Companies such as Luis Vuitton, British Airways, Lancôme and Manchester United FC are ahead of the game and have already made this leap.

Despite the evident disadvantage of having more competition here in the UK, Weibo has been creeping into the newswire and with China often at the forefront of technological innovation, perhaps it is safe to assume that social innovation will also be another string to their ever-advancing bow.

Here at PHA Social, we are always looking for ‘the next big thing’ for our clients, capitalising on emerging platforms, in order for our clients to get ahead of their competitors and gain exposure in new markets. If your brand needs help with their social strategy, why not get in contact with us?

Could Weibo be the UK’s next big thing?

It was a brilliant night filled with celebration when The PHA Group were crowned PR Agency of the Year at The Drum Agency Business Awards.

Over the last year we have really focused on what sets us apart from other PR agencies. In 2018 and after 13 progressive years, we took a step back and had a long hard look at ourselves. We’d come a long way, but our identity was lagging behind. Our website didn’t reflect the quality of our work and we had no unifying brand message to mirror the services we offer. This led us to a transformation that truly embodies who we are and what we do: Vibrant people who deliver. Simple.

Our award entry for The Drum was simple. We set out our journey as an agency, relayed the challenges we had to overcome, the honest reflection of the changes we made and focused on the successes we had achieved by making the leap and rebranding as The PHA Group. But how did we do it?

Client service

In October we conducted our first client satisfaction survey, using experts Question and Retain. Although nervous about what to expect, we were thrilled with the results. 94% of clients said they were happy with the service they received and 94% of our clients would recommend us. Our client retention stands at 100%. We pulsed our client database again in June to monitor our improvement and were delighted to find that 95% of our clients would recommend us and 89% of them would rate our creativity highly.

Whilst our client survey was overwhelmingly positive, it did suggest areas of improvement. We invested in external training and created a ‘brainstorming room’ to stimulate creativity. We brought in Creative Directors with ad agency experience to run scamp sessions for campaign ideas. This fresh thinking helped us to win our two biggest pitches and raised the bar with creative ideation.

Team development 

We recognised that to get the best out of our people, we needed to empower them, and create a culture which will enable them to thrive. In recognition of our people, we launched our own internal campaign called ‘Show us what you’re made of’. We challenged every one of our employees to take on something they had always wanted to do in 2018, it could be personal or professional as long as it was important to them. As a result, so far this year we have had employees raise £5,000 at events, run marathons, complete the Etape du Tour, reconnect with family, volunteer over 100 hours and write a children’s book.

We recently surveyed our staff to see if our efforts to create a culture of vibrancy were having an impact:

  • 93% of people said that they’d refer someone to work at The PHA Group.
  • On a scale of 1-10, our staff on average rated their work/life balance at 8.
  • Our staff said the best things about working at PHA are: “the people”, “a sense of achievement and reward” and “work/life balance.”

But creating a vibrant culture doesn’t stop there. At The PHA Group, we are committed to providing an excellent working environment for our staff, and continue to encourage and nurture growth for everyone.

Innovation 

This year we launched the industry first ‘Influencer Formula’, a unique piece of research which involved a network of sector experts, PRCA accredited researchers and mathematicians as well as thousands of consumers. Through our research we determined 12 key drivers that enable a UK business or brand to influence an audience. As a result, brands can pulse themselves to determine a score against each element, allowing them to discover how influential their business is.

Our work this year has reinforced our decision to put people at the heart of our business, and this has had a demonstrable commercial success.

We are very proud to be The PHA GroupVibrant People Who Deliver. Simple

The PHA Group is crowned ‘PR Agency of the Year’ at The Drum Agency Business Awards

We’re in the eighth year of the UK population embracing what has become one of the biggest dates in the retail diary – Black Friday. With consumers spending £1.39bn in 2017, according to data from IMRG. Retailers are hopeful for another increase in 2018.

But how do you know if you’re getting the best deal and not being sucked into all the hype? We check out the price trackers you can use this weekend to help make those all-important spending decisions.

Idealo:

Idealo is a German based start-up, founded in Berlin 17 years ago. Their mission is to help users make better buying decisions. Today, they are Europe’s leading price comparison platform and one of the largest websites in the German e-commerce market with 330 million offers across their platform.

Idealo is a comparison platform that can notify you when a product has reached your target price. A useful tool, especially when you’re inundated with Black Friday offers and you want to know which retailers are offering the highest value for money. The tool provides a graph of the price fluctuation and how it has changed over the year, so you’re sure you’re not overspending. If you like the look of it, they also compare flights!

CamelCamelCamel:

CamelCamelCamel is an Amazon price tracker that provides price drop alerts and price history charts for products sold by Amazon. You can either use the website which gives you a good overview of what products are on amazon and you can also download their plug-ins which means that every time you look at a product on Amazon, you can check the price history as well as the third-party price to compare. You don’t need to create an account to use it, making it easy and hassle free.

Which?:

Which? Is the largest independent consumer body in the UK with 1.3m members. Their commitment is to provide unbiased advice. From choosing a TV, phone, car, or holiday, to getting a mortgage or writing a will, they’ll help you make the best decision.

Last year during Black Friday, they carried out an investigation into product prices and found that you might get a better bargain if you wait until after the Black Friday sales. In fact, they found that 87% were the same price or cheaper than their Black Friday price at other times of year. So, this year, they are giving you some really interesting tips on how to find a bargain including buying lesser known brands, or doing some research before your purchase an item.

Trusted review:

Sometimes it’s not just about the price. Trusted review allows you to get reviews on thousands of products and gives you the best deals around. Their Black Friday section is a long list filtered by retailers and category so whether you’re looking for a TV, a video game or a game for Christmas, the website will help you find the best deal you can get around. Their blog section is also useful, giving you tips and tricks on Black Friday.

If you’re interested in raising your profile in the media, get in touch to find out how our team can support you in achieving your business goals.

Black Friday – How to spot the best deal

At The PHA Group, we specialise in providing PR support for multiple mass participation events.

Most recently we have worked with a number of brands including UFC (Ultimate Fighting Championship) – the world’s largest and highest mixed martial arts promotion, as well as successfully launching the endurance event ToughMudder to the UK, and for the last four years, we have worked closely with the Royal Parks Half Marathon.

The 11th edition of the Royal Parks Half Marathon takes place on Sunday 14 October where we will see 16,000 runners go through four of London’s eight Royal Parks, including Hyde Park, The Green Park, St James’s Park and Kensington Gardens.

It is still the only race of its kind that takes place in the major parks of central London, and whilst there have been some small changes to the route over the years, the race continues to celebrate London’s most iconic green landscapes.

In order to create as much noise as possible ahead of the event, and to ensure The Royal Parks Half Marathon is continually positioned as one of the most iconic events in London, we have worked tirelessly to deliver a successful communications campaign over the last four years. We’ve regularly delivered over 200 pieces of coverage around the race and employed excellent tactics to achieve our client’s objectives.

This year we have achieved over 80 pieces of coverage alone in outlets such as the Evening Standard, Women’s Health, Daily Express, Metro and Independent.co.uk.

Working with charity partners
The Royal Parks Half has remained focused on its charitable aims which is a credit too much of its success with their many charity partnerships. The race has now raised in excess of £36 million since 2008 for its participating charities. Working closely with the races charity partners, we have been very successful at placing runner case studies of individuals who are taking part in the event to raise money for their respective charities. Last year, we placed 40+ case studies for charities including GOSH, Cancer Research UK, Mind, and MacMillan. Helping to increase their fundraising efforts.

royal parks charityroyal parks charity 2royal parks charity 3

Maximising sponsorship opportunities
The Royal Parks Half Marathon work has different sponsors each year and we work closely with them to maximise coverage around the race. Whether that’s inviting journalists to do a gait analysis at Runners Need, to placing expert comment from coaches at TruBe, to announcing corporate sponsorship deals with Royal Bank of Canada, our campaigns always maximise opportunities.

Engaging with celebrities
Over the course of the last four years, we’ve had a number of celebrities take part in the race including TV personality Ben Fogle, Olympian Rebecca Adlington, actor Adam Woodyatt, radio presenter and DJ Chris Evans and TV presenters Jenni Falconer, Emily Maitlis and Jo Whiley.

Royal Parks - Mail online celeb

Media engagement
Every year we have secured attendance from at least 30+ journalists including London Evening Standard, Mail Online, Daily Express, Mirror Online, Metro, ITV London, The Telegraph, Men’s Fitness, Women’s Health and Women’s Fitness have all taken part in the event in the last few years.

Mail Online - Royal ParksEvening Standard - Royal ParksRoyal Parks - ITV News

We pride ourselves on delivering impactful, measurable campaigns for our clients and don’t stop working until the job is done. As a team, we are hugely passionate about sport and fitness and love what we do. You can expect that enthusiasm to shine through in every aspect of our work.

Interested in hearing about how we might be able to help you promote your mass participation event? Speak to a member of our award-winning team today to find out how we can support your event.

How to promote your sporting event

Wellbeing in the workplace has often been overlooked by employers throughout the years, particularly in Western society and culture, where work is so fast paced that you barely get a second to think about the present moment. There are always thoughts and concerns over what’s just happened, or what’s coming up. When do we actually get a chance to focus on ourselves?

Now, there is finally a growing recognition of the importance of physical and mental wellbeing in the workplace, as well as outside it. Staff who recognise their own mental and physical wellbeing, and who are supported in doing so by their employers, are likely to be more productive at work and make more contributions to their organisations they work for.

Whilst work is an integral part of life, it shouldn’t be a source of anxiety, stress and ill health. The success and well-being of the staff and the business go hand in hand, thus, organisations that understand and act on this will continue to adapt, innovate and outperform those that don’t.

Here at The PHA Group, we pride ourselves on providing as much support as we can for all staff. We recognise that our employees are the key to a happy and successful workplace, which is why we introduced our Wednesday Wellness initiatives. We’re eager to encourage staff to refocus their mind and gain perspective when the stressful thoughts and pressures start to creep in.

This is why our Wednesday Wellness sessions concentrated on mental wellbeing, focusing on meditation and taking a much-needed break in the day to re-energise the brain. This is just one example of how easily we can build mental wellbeing practices into our day, giving us immediate benefits and stress relief.

Physical wellbeing is just as important to individuals, which is why we regularly focus our Wednesday Wellness sessions on relaxing the body and stimulating the mind. At The PHA Group, our most recent Wednesday Wellness initiative has been the introduction of twenty-minute massages for employees throughout the day.

We have found this to be a successful and popular wellbeing initiative among our staff. Alicia Diaz-Benitez says: “Sitting at your desk for long periods of time can deplete your energy levels. I find the massage sessions really lift my spirits and make me feel renewed and refreshed – and give me clarity of mind when I resume my workload.”

Our ever-evolving focus on the implementation of initiatives like these allows our staff to embrace, explore and apply the benefits of emotional and physical well-being. Our company wellness initiatives make our staff feel valued and comfortable in the workplace. And we feel that happier, more fulfilled employees deliver the best results.

Wednesday Wellness – an employer who puts you at the centre