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Making it count: Jeans for Genes

Making it count: Jeans for Genes

Over the past four years we have worked with Jeans for Genes and each time the brief is clear: to raise awareness and drive sign-ups for their annual fundraiser.

Jeans for Genes is a national children’s charity, which raises money for the care of children and families who are affected by genetic disorders. The charity also aims to raise awareness and understanding of genetics and what it means to live with a genetic disorder.

The brief in 2018 was no different. The campaign itself was simple: asking people to wear jeans in return for a donation to support children living with genetic disorders.

Each year we create a fresh and strategic campaign that focuses on educating the public on the health implications of genetic disorders. Our team with significant planning, support and drive delivered excellent results with a reach of over 1 billion impressions, 307 pieces of coverage and 15 broadcast interviews.

So how do we go about driving impact year after year? Learn more about our strategies below:

Case studies

Part of our strategy was to include real people in the campaign. We set out to educate people about the impact a genetic disorder can have on a family and the amazing stories of those who live a fulfilling life. We worked closely with over 30 families who were affected by genetic disorders and secured opportunities for them to share their experiences. We placed a series of emotive case studies generating 123 pieces of coverage across the national and regional print and broadcast media.

Western Mail

Educational coverage

We set out to educate the public the effects genetic disorders have on those who live with it each day. Deploying a multi-pronged educational strategy, we secured 20 pieces of coverage including publications such as the Western Mail.


Fashion and lifestyle coverage


A large part of the Jeans for Genes campaign is the sale of their fashion t-shirt. Each year there is a high demand for the uniquely designed garment, and this year was no different. Our team secured 97 pieces of coverage dedicated to promoting the t-shirt. Jeans for Genes have never sold out but this year due to the increase in engagement was delighted to sell out twice!

Jeans for Genes Ambassador Montana modelling this year’s design.

Celebrity influencers and endorsement

Celebrities and influencers as we know can be a very effective way of increasing engagement, building awareness and reaching your target audience. Our expert-led team has significant experience in building partnerships with brands and businesses to ensure results.

As part of the Jeans for Genes campaign, we worked with bloggers; A Model Recommends, Em Sheldon, Carl Thompson, Alice Thorpe and Chloe Pierre to name a few. As well as celebrities Becky Vardy, Danielle Lloyd, Dennis Wise, Ella Wills, Kieran Nicholls, Nicola McLean, Samira Mighty, Vicky Pattison and Love Island’s Eyal.

It was a real focus of our team to ensure we made the right partnerships to ensure the success of the campaign.


To help keep our campaign and messaging at the forefront of journalists minds who may not have been able to attend our events we gifted three Sugar Tits doughnuts to make a real statement, and to promote the Jeans for Gene’s campaigns. Our focus was to target ‘What’s on’ guides to help reach a wider audience of potential fundraisers.

Hosting a celebrity event

Celebrity event

The final element was to host an ‘Afternoon Tee’ party that would allow us to garner the charities celebrity supporters and ensure widespread coverage of the awareness day, unique t-shirt and drive home the message that wearing jeans saves lives. Hosted by Love Island’s Montana Brown and attended by journalists from Reveal, New Magazine, TV Life, Star Magazine and S Magazine the event was a top hit!

If you’d like to speak to a member of our team and find out how we can support your organisation, please get in touch today. Or if you’d like to support this year’s Jeans for Gene’s campaigns it’s not too late, visit their donation page here.

Your crisis and reputation ‘insurance policy’

A public relations (PR) crisis can cause irreparable damage to the reputation of a business. There are many scenarios that can occur, whether you’re a large corporation, individual or multi-national organisation. We specialise in mitigating risk for you and your business and providing an on-demand crisis and reputation support solution that’s discrete, effective and professional. Our insurance policy means that you and your business are prepared for any eventuality and can continue business as usual.

How can we assist you?

  • Advice on how to mitigate negative publicity
  • Preparing, drafting and issuing press releases and handling media enquiries 24/7 on the client’s behalf
  • Guidance documents on how to protect you and your company
  • Expert media training for both broadcast and newspaper interviews to prepare your key spokespeople for interaction with the media

Not sure a public relations insurance policy is for you? Here are just some examples where our team of experts can support you.

Poorly planned marketing

Marketing and PR are essential requirements to help grow your business. Sometimes your marketing efforts can backfire – even if you had the best intentions and never anticipated it becoming an issue. Whether it is a mis-use of terminology, a Freudian slip over social media or simply an image that has been taken out of context.

For example, high-street fashion store H&M came under fire in January, when the company released an advert featuring a young black boy wearing a hoodie that featured the phrase, “Coolest Monkey in the Jungle.” The media covered the issue extensively and quickly found that this wasn’t H&M’s first incident. The PR and media backlash were extensive and detrimental to the brand’s reputation.

In many cases their business reputation did bounce back after an initial plunge in sales and reputation. However, it can take expensive compensation packages and extensive resource to resolve the situation.

Product recalls

Our top tips during a product recall are simple.

  • Take responsibility: When sending your statement be transparent about what happened
  • Act immediately: Don’t waste time, the situation could potentially escalate so act quickly
  • Be candid and compassionate: Say sorry to your customers, own up to your mistakes
  • Cooperate: Work with the people effected and your communications team
  • Use every means possible to communicate information: Think about this as a marketing campaign, you need to get in touch with every possible customer so use all your channels available to you

Product recalls can be a large drain of resource for your in-house communications teams. Ensuring your crisis and reputation policy and plan is being executed in conjunction with the situation can be a concern as well. Working with a specialist team who can act immediately and action that process for you is imperative to reduce reputational impact, avoid injuries or accidents with customers and ensure you have reached your core demographic and their network instantaneously.

Fashion store Primark had to recall three types of their men’s flip-flops containing dangerous levels of a cancer-causing chemical last year. Primark came across really prepared and were quick to make their announcement. The interesting thing about the incident is that neither the information on the corporate website or the media statement says what the issue was. A better approach would have been to be open and clear about what the chemical is and what the risks are to customers. Being transparent and demonstrating action is a key part of responding to a product recall and shows that an organisation is taking the situation seriously.

High-risk territories

Does your brand operate in high-risk territories? When a brand or business must travel to various parts of the world there is always an extensive risk assessment put in place to ensure the safety of employees and guests and what to do if there were an incident. But in those plans have you thought about your media relationships? How would you communicate your side of the story, and how can you showcase to the public and those affected what you are doing to rectify the situation? That’s where a clear crisis communications strategy comes into its own and experts on hand to deal with your situation 24/7.

Injuries and accidents

One possible issue that could develop and become a major PR crisis is if your products cause injury or illness to your customers or an employee, or if a contractor has a detrimental accident on your watch.

For example, in these types of scenarios reactions to issues can range from customers complaining to friends and family about your business, taking to social media and forums to raise their concerns to severe reactions, such as seeking legal action to reimburse medical costs or to receive compensation for their discomfort.

In these cases, it is imperative to demonstrate steps are being taken to resolve the situation, prevent any future problems, and of course negate some reputation damage.

Personal information

The introduction of the GDPR legislation in May 2018 has made some businesses across the UK nervous of the impact on their business if there were a breach. Not just monetary issues can occur, but the risk and damage a data breach can cause to the reputation of a business.

That was the case for BT who were fined £77,000 by the ICO. Between December 2015 and November 2016 BT sent 4.9 million emails about its fundraising platform My Donate, Giving Tuesday and Stand up to Cancer.  The ICO said that these communications were marketing, rather than messaging, and BT did not have consent to send them.

Handling customer feedback and inquiries and monitoring the ‘noise’ of the incident on social and in the media can be difficult. Our specialist crisis social team can work alongside your in-house teams to rectify the situation, whilst our PR specialists help you deal with media inquiries and publishing statements to those effected.

All smart businesses plan, and crisis management is no different; prevention is better than cure. We deploy a suite of services to manage and maintain your crisis and reputation. Contact us today to find out how we can work with you and your business.

What to do do do about this Baby Shark trend

With over 1.6 BILLION views on Youtube and 88,000 #babysharkchallenge mentions on Instagram, if you haven’t heard of the Baby Shark song, where have you been? When educational Youtube Channel, Pinkfong, uploaded this simple and catchy children’s song about a family of sharks, it is unlikely they knew it would become such a viral phenomenon.

Image credit: PinkFong

The repetitive ‘do do do do’ lyrics were annoying parents across the globe and as the famous saying goes, if you can’t beat them, join them. Adults were forced to join in on the fun; luckily the dance moves are very simple to follow, so even dads can join in on the ‘Baby Shark Challenge’.

Some consumers have even made a hybrid post which combines both the ‘Baby Shark Challenge’ and the ‘In My Feelings Challenge’. The later involves jumping out of a (slowly) moving car and dancing to Drake’s single In My Feelings; to combine the two you may jump out of your car and dance to Baby Shark do do do do do, instead. These two trends appeared at around the same time, which is why they seem to have merged. Music and video make an excellent combination and I think we should all be thankful that social media was not so influential in 2003 when Crazy Frog was released!

You may be asking yourself, ‘why is this so popular?’ but this is not important when it comes to responding to a viral trend. Whether you find this song annoying or endearing, you should be asking ‘how can I be a part of this?’. This trend is a perfect example of what a powerful asset video is on social media. According to Hubspot, 54% of consumers wanted to see more video content from brands and the 2018 Sprout Social Index tells us that 71% of social media users watch videos online to laugh. Knowing that most of these videos are recorded on a mobile phone and made within a few minutes also demonstrates that video content does not need to be expensive, especially not when responding to a micro-trend such as this one.

Originality is always key to make your video stand out amongst the crowd, make sure your brand has their own spin on the concept. Some people have got their cats dancing along, others have even got tattoos dedicated to the trend! If you are not willing to make such a physical commitment or you do not own a cat and you are unsure of how your brand can respond to trends our social media or influencer PR services could be a great help to you! Contact us today to find out more.

The best places to eat out with the kids

It can sometimes be a little painful and stressful for parents to take children out for dinner. When bringing the kids out to a Michelin star restaurant might not be the best idea, we’ve looked at the top kid-friendly restaurants to take your lively little ones for some good family fun.
1- Giraffe
The new kids’ menu at Giraffe has been crowned a winner at the Menu Innovation and Development Awards 2018. Containing a variety of healthy items including colourful salads, grilled chicken and steamed vegetables. Have we mentioned that they also run a “kids eat free” offer at weekends and during the school holidays to make it even more affordable for families to dine out!

2- Planet Hollywood
The entertainment is great. Kids have the chance to discover real movie costumes and props, including a real gremlin or the red Power Ranger outfit. Everyone gets their 15 seconds of fame at Planet Hollywood, as the secret roving cameras transmit hilarious live restaurant footage onto the screens. Where else in London can kids justifiably watch telly as they eat?

3- Zizzi
Zizzi is encouraging children to play with their food with their Bambini menu that inspires creativity. At Zizzi kiddies will have lots of fun decorating their own pizza or/and ice cream as well as colouring in their own books. Zizzi also offers a menu for tiny tummies for those of us who have picky eaters.

4- Rainforest cafe
For nature lovers! Rainforest Cafe is designed as an exotic jungle that recreates the sights and sounds of the Amazon rainforest. Prepare yourself to explore the restaurant, or let your kids go on a colourful adventure. Rainforest café offers an adventure menu including children’s main, dessert and an activity pack.

5- Wahaca
Wahaca is all about the tacos, margaritas and fun times. They always welcome the little niños and introducing them to real Mexican food. As well as serving a fun, healthy and tasty kids menu of ‘build your own tacos’ they also equipped their restaurants with Flying Eye Books mini-libraries, where kids can borrow and enjoy some great titles while parents sip their margaritas. What a dream!

Could your restaurant do with a serving of PR or a communications strategy to launch a new opening? Why not get in touch to find out how our award-winning consumer team can help you.

Fighting for the truth: preserving the reputation of national treasure, Sir Cliff Richard

Our experts have helped countless high-profile individuals and businesses salvage their hard-earned reputations online, offline or both. We deploy a suite of specialised personalised services to defuse crisis, mitigate further risks, take legal action if necessary and create a new, positive media narrative.

Read on to find out how our team of experts supported Sir Cliff Richard during his battle with the BBC following the live broadcast of a raid on his home in August 2014.

The Brief

To protect the reputation of Sir Cliff Richard and ensure the public – globally – were being told the true story of Sir Cliff’s innocence and his battle to clear his name. We deployed a multi-pronged approach using public relations techniques and legal assistance to defuse crisis, mitigate further risks, and create positive media narrative to manage Sir Cliff Richard’s reputation.

Our Strategy

To tell the public the true story of the so-called Cliff Richard Investigation – that Sir Cliff, following collusion between the BBC and South Yorkshire Police, became the victim of some media and police “sweetheart deal” which resulted in him being named as being under investigation during a live broadcast of a raid of his apartment.

  • Build a “fight-back” narrative to reassure the British public – and protect the reputation of Sir Cliff Richard
  • Ensure the message of an unprecedented situation was communicated clearly, accurately and compliant with current journalism law
  • Secure opportunities with key media outlets to communicate Sir Cliff’s side of the story
  • Support and manage the PR for the litigation against the BBC
  • Create a campaign that would have longevity and reduce the impact on Sir Cliff’s career

Our Method

After receiving notice of the police raid and the BBC’s attendance, a crisis team was formed at The PHA Group consisting initially of Chairman, Phil Hall, and former national newspaper journalist Neil McLeod.

From the outset, the strategy, via a public statement released on behalf of Sir Cliff, was to underline his shock at the BBC being on site as his home was raided – and to deny any wrong-doing. The integrated strategy which followed was designed to help the wider team get on the front foot and combined cut-through personal reputation commentary, insightful personal experience pieces and news agenda reaction to help push-back on false perceptions of Sir Cliff and underline the truth – that he is an innocent man fighting for his own rights.

The team worked in partnership with Partners from Michael Simkins LLP, Sir Cliff’s media lawyers, to ensure that events and details were reported accurately, and that falsehoods were corrected or stopped, or not given oxygen. Neil and Phil’s intimate knowledge of the media played a key part in their successful negotiations to ensure Sir Cliff was fairly represented and the record was set straight, with the strategy of being approachable and open with the media being important.

Former award-winning journalist and PHA consultant Phil Taylor was also brought into the account team alongside Phil Hall to coach Sir Cliff to handle tough media questioning he would inevitably face once the investigation was dropped.

Reactive news agenda placement was deployed, for example, in response to reports that Sir Cliff had been banned from the US, our team arranged pictures of him rehearsing in Nashville for his upcoming tour. These were printed by national media outlets. Allegations claiming Sir Cliff had poor health were also reported, so we launched into action, securing six images of Sir Cliff on page 3 in The Mail on Sunday, showing he was in good health and continuing his life as normal. Other media outlets soon followed suit.

Following the BBC story, a media environment was created where many publications seemed to believe it was “open season” to report on Sir Cliff’s life. Our team ensured accurate reporting by the Mail on Sunday and secured a Page One story showing he was fighting for his reputation and his rights following the unprecedented attack on his privacy.

Throughout the campaign, PHA received a plethora of story inquiries, almost on a weekly basis, which arose from false allegations – many of them outlandish – and working with the team to prevent publication or amend stories.

We also secured expert thought leadership consultancy in both the national and international press about privacy legislation, correct terms of events and spokesperson commentary to raise awareness among the public, media and Sir Cliff’s fan base. Our team arranged an exclusive interview with The Daily Mail, a key demographic and the largest circulation in the middle-market, as well as a personal one-to-one interview with close friend Gloria Hunniford on Loose Women. PHA also worked with Cliff and his music company to facilitate positive interviews – and manage messaging – around positive events for Sir Cliff, such as record releases and his sell-out birthday concerts.

Following confirmation of Sir Cliff’s legal action against the BBC, PHA provided support throughout the litigation, helping to engage with journalists and help provide messaging to correct misconceptions on the nature of the litigation and Sir Cliff’s reasons for going ahead with it.

The Result

We harnessed our strategic approach to rally Sir Cliff’s fan base and close friendship group; we reiterated his status as a national treasure in the media and public eye.

Our team established excellent relationships with journalists, ensuring over 150 articles with false allegations were either retracted, amended or we provided a comment, so we could successfully manage Sir Cliff’s reputation.

We established positive awareness and positively shifted assumptions about Sir Cliff’s reputation in the media.
He enjoyed a series of sell-out shows at The Royal Albert Hall and Greenwich, as well as releasing a Greatest Hits album that shot to number 1.

South Yorkshire Police settled with Sir Cliff Richard and admitted in a statement to the High Court that they acted unlawfully.

The BBC mounted a defence against Sir Cliff’s privacy action against him. In April 2018 the court heard how they used a helicopter to live broadcast the raid on Sir Cliff’s home after “strong-arming” South Yorkshire Police with information they had on the early stages of the investigation.

Judge, Mr Justice Mann, delivered his judgment on Wednesday 18 July awarding an initial £210,000 in damages.

We fostered and maintained positive media relations across the board with journalists against a background of challenging issues for them with regards to reporting and some misconceptions over press freedom in relation to the litigation.

Do you need an immediate short-term plan to deal with a problem or situation and a long-term communications strategy to rebuild your profile? Do you also need the help of experienced professionals with strong personal relationships, who can provide sound judgement? We offer all of this and more. Hire the best team to fight your corner. Contact us today to find out more.

How to promote your sporting event

At The PHA Group, we specialise in providing PR support for multiple mass participation events.

Most recently we have worked with a number of brands including UFC (Ultimate Fighting Championship) – the world’s largest and highest mixed martial arts promotion, as well as successfully launching the endurance event ToughMudder to the UK, and for the last four years, we have worked closely with the Royal Parks Half Marathon.

The 11th edition of the Royal Parks Half Marathon takes place on Sunday 14 October where we will see 16,000 runners go through four of London’s eight Royal Parks, including Hyde Park, The Green Park, St James’s Park and Kensington Gardens.

It is still the only race of its kind that takes place in the major parks of central London, and whilst there have been some small changes to the route over the years, the race continues to celebrate London’s most iconic green landscapes.

In order to create as much noise as possible ahead of the event, and to ensure The Royal Parks Half Marathon is continually positioned as one of the most iconic events in London, we have worked tirelessly to deliver a successful communications campaign over the last four years. We’ve regularly delivered over 200 pieces of coverage around the race and employed excellent tactics to achieve our client’s objectives.

Working with charity partners
The Royal Parks Half has remained focused on its charitable aims which is a credit too much of its success with their many charity partnerships. The race has now raised in excess of £36 million since 2008 for its participating charities. Working closely with the races charity partners, we have been very successful at placing runner case studies of individuals who are taking part in the event to raise money for their respective charities. Last year, we placed 40+ case studies for charities including GOSH, Cancer Research UK, Mind, and MacMillan. Helping to increase their fundraising efforts.

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Maximising sponsorship opportunities
The Royal Parks Half Marathon work has different sponsors each year and we work closely with them to maximise coverage around the race. Whether that’s inviting journalists to do a gait analysis at Runners Need, to placing expert comment from coaches at Trube, to announcing corporate sponsorship deals with Royal Bank of Canada, our campaigns always maximise opportunities.

Engaging with celebrities
Over the course of the last four years, we’ve had a number of celebrities take part in the race including TV personality Ben Fogle, Olympian Rebecca Adlington, actor Adam Woodyatt, radio presenter and DJ Chris Evans and TV presenters Jenni Falconer, Emily Maitlis and Jo Whiley.

Royal Parks - Mail online celeb

Media engagement
Every year we have secured attendance from at least 30+ journalists including London Evening Standard, Mail Online, Daily Express, Mirror Online, Metro, ITV London, The Telegraph, Men’s Fitness, Women’s Health and Women’s Fitness have all taken part in the event in the last few years.

Mail Online - Royal ParksEvening Standard - Royal ParksRoyal Parks - ITV News

We pride ourselves on delivering impactful, measurable campaigns for our clients and don’t stop working until the job is done. As a team we are hugely passionate about sport and fitness and love what we do. You can expect that enthusiasm to shine through in every aspect of our work.

Interested in hearing about how we might be able to help you promote your mass participation event? Speak to a member of our award-winning team today to find out how we can support your event.

The importance of Pride – Liam Hackett, Ditch the Label

Liam hackett

By Liam Hackett, Ditch the Label

Pride season is upon us and now is a great time to reflect on why the celebrations are so important. The reason gay pride takes place in many cities across the world is for communities to unite to take a positive stand against homophobic attitudes within society.

In 1967, sexual acts between two men were decriminalised, so long as they were kept private. Just let that sink in for a second: 50 years ago, it was illegal to be gay – sounds ridiculous doesn’t it? Following decriminalisation, there were still leaps and bounds to be made to tackle homophobia and discrimination of the LGBT community. At the time, just because it was legalised, did not mean that it was accepted.

The first Gay Pride parade in London was held in 1972 – with 2000 people in attendance. Since then, Pride celebrations have spread to cities across the world. Today, pride is an opportunity for LGBTQ+ people to come together, celebrate their identities and strive further forward towards a society free from prejudice.

LBGTQ+ rights have come a long way in more recent times, but let’s not forget that there are others who are still having to suppress their sexualities and gender identities because society does not accept them. Members of the LGBT+ community have endured decades of discrimination and abuse from every corner of society and still do today. Same sex relationships are still illegal in 74 countries across the world. 13 of those countries enforce the death penalty for the ‘crime’ of homosexuality. It is mind-boggling that in today’s society, a person can be killed for loving somebody.

We need LGBT+ communities and their allies to stand shoulder to shoulder in defiance of regressive behaviours and work together to encourage a shift in attitudes and change for the better. That’s why at Ditch the Label we live by these values:

  • We want to enjoy life in a society where eventually there is no need or expectation to ‘come out’ unless you choose to do so because it is universally understood that sexuality can be fluid and is not defined by the gender of the person you love. A society free of judgement.
  • We want to live in a world where it is safe to walk down the road holding the hand of the person you love…to openly show affection…to flirt…without having to look over your shoulder or ‘check’ your behaviour to make sure it is safe.
  • We want to live in a world where a person is defined not by their gender or sexuality, but by what’s inside their heads and their hearts.
  • We want a world where it is not only safe to be your true, authentic self, but embraced and celebrated.
  • We want to live in a world where equality prevails, and nobody is discriminated against because of who they fancy, the colour of their skin, where they were born, or what’s in their pants!
  • We want to thrive in a society where love prevails, not hate.

So, this pride, make sure you take a moment to reflect on the meaning behind the revelry. We can’t wait to see you there!

Pride campaigns of 2018

Image result for paddy power give £10,000

Paddy Power – can the team redeem themselves from the highly controversial World Cup Polar Bear stunt? It seems this creative hijack powerhouse is up for showing some Pride this summer – their new initiative will see them donate £10,000 to LGBT+ charities for every goal scored by Russia. Launched with what is possibly the best quote of all time in a press release: “Given they invented Russian Dolls, you’d be forgiven for thinking Russia wouldn’t have an issue with women being into other women.” Let’s hope they really will put their money where their mouth is…

Ditch the labelPHA client and anti-bullying charity Ditch the Label have once again teamed up with River Island for a stylish collaboration, this time celebrating Pride. The exclusive T-shirt range will help to raise funds for the charity which was started by CEO Liam Hackett after he was bullied for being gay. Grab yours while you can!

Bravo to Barclays who have returned as the main sponsor of Pride for the fifth year running. As well as supporting Pride financially, the bank also provides meeting spaces and support for community groups and their teams volunteer on parade day to assist with banking all the donations taken. For a full list of Pride events supported by Barclays look here.

Web giant Google is also getting in on the game. Its attempt to make spreadsheets fun truly paid off, after it released a secret hack to turn its Google Sheets rainbow themed if you type P R I D E into the top of 5 consecutive columns.Google sheets

Finally, Pride sponsors the AA have brought a bit of experiential activity to their support. To celebrate Pride, they have re-launched the #SpotThePrideVan competition. The campaign has prompted Twitter users to question whether the service is dumping its iconic yellow vans – but in fact, if you spot a rainbow van and share a pic with the AA, you could be in for a chance to win a prize!

June Buzz 2018

Generated by FlippingBook Publisher

Third Sector crisis communication support

We understand the challenges that can be faced in each sector, and we know how to prepare and protect our clients should they ever need it. In recent years, there has been increased scrutiny amongst the media towards charities, and even more hard-hitting scandals this year have had an impact on public perceptions. It can take a hundred good stories to build a reputation but only one bad one to bring down the house.

We’ve helped charities in the eye of the storm and advised clients in high profile situations. Our support can help you to prepare for and react decisively to an issue or crisis situation. If you want to take steps to protect your organisation today, please don’t hesitate to get in touch.

Developing a crisis response strategy

We know that most comms issues can be navigated effectively with the right strategy and support in place. Having the confidence that you can mitigate a risk comes from knowing you are properly prepared. We work closely with clients to create straight-talking crisis comms strategies that cover:

• Situational analysis – a review of key events that could impact your organisation
• Risk assessments – what issues are you likely to encounter? What could have the most impact?
• Crisis team structures – including Trustee support
• Comms protocols and checklists – a clear structure to follow at a glance
• User handbooks – communicating your crisis strategy in a format that can be easily accessed and used when the time is of the essence
• Template materials – to help speed up response times during a crisis situation.

Training days

Part of being able to respond to a crisis is being confident when handling media. The media will view your chief executive like any other CEO – they are the leader of the organisation and should be prepared to be scrutinised.
Journalists argue that they are reporting what the public needs to know, or wants to know, reflecting public mood. Spokespeople should be media trained, armed with facts and prepared for the toughest questions.

At PHA, our expert teams have been on the sharp end of media questioning, and can expertly prepare any spokesperson. Our tailored media training sessions train spokespeople to:

  • Structure key messages
  • Learn to control media interviews
  • Develop prepared responses
  • Understand the media
  • Learn different interview styles.

In addition to media training, our crisis simulation training days will put comms teams through their paces, with a mock crisis scenario involving how to deal with news of the crisis breaking, the first stages, the first calls from journalists, the CEO being doorstepped, and more.

Real-time support

During a crisis, even those with agreed protocols in place often require additional support. Crisis management experts are used to dealing with difficult situations, and good ones are not afraid to tell clients how it is once they see the depth of problems in an organisation. They should be able to bring with them not only expertise but contacts and links to other third parties who can help.

Getting up to speed on an issue quickly is vital. At PHA, we offer a 24/7 service that monitors social and traditional media coverage including sentiment. Our twice-daily reports with analysis and recommendations mean that you can always be sure of informed decision making.
Support from PHA can be scaled up or down depending on the level of crisis. From handling all media enquiries and social posts to acting as a sounding board for critical response deadlines, you will always be working with a dedicated senior comms consultant who will be on-hand at a moment’s notice. We also plug clients into media lawyers were necessary to help protect reputations and advise on other issues should the need arise.

Proactive PR

Following on from a crisis, it’s important to focus on the future and how or where you need to re-build relationships. Our third sector specialist team can help with:

  • Reviewing existing content and communications
  • Stakeholder engagement strategies
  • Thought leadership/feature placement
  • Proactive awareness-raising or fundraising campaigns.

If you would like to know how PR can help protect your organisation, please don’t hesitate to get in touch today.