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Personal branding gives an individual an opportunity to express and communicate their skills and core values. Personal brands shouldn’t just be something for entrepreneurs. Instead it should be seen more as that ‘secret sauce’ that helps your credentials stand out from the competition whether that be trying to win new business or applying for a new position.

Developing this requires you to pay careful attention in deciphering who you really are, and what your values and unique selling points are. Once you’ve identified exactly what your strengths are, work on perfecting them. Learn all you can about that area and fully immerse yourself. Your unique selling points will draw people to your brand. A successful brand or business creates a consistent, targeted impression on their target audience.

A brand identity that reflects your values

When trying to establish some values for your business to abide by, the easiest way to begin is to think about what’s really important to your business. Think about the characteristics and strengths that sum up your personal brand. Once you’ve identified what sets you apart from the competition, you should home in and perfect those elements. Remember when crafting your personal image, you must have a clear idea of your goals for both the short and long-term.

Not only do personal brand values contribute to shaping the culture and the environment of your business it also helps to communicate what type of brand you are to stakeholders, future investors or employees.

Build your platform

Building yourself a strong platform from which to present yourself is of the utmost importance. To begin with, your website URL should have your name in it as this will help to create brand awareness for your business. By having your own domain and website, you put yourself in a position of being able to communicate and express your own individuality without limitations. This virtual platform must be personalised and bespoke and allow you to express your values and uniqueness.

Creating social media accounts especially across platforms such as Facebook, Twitter and LinkedIn are another crucial way for individuals to boost their personal brand as these will allow for a share of voice.

Be consistent

Your personal branding means nothing without consistency. Take a moment to think about how big brands such as Nike or Apple gain your trust. In a market place where choices are endless, consistent messaging resonates with us.

It is essential that you have a coherent and consistent presence across all your digital platforms. This includes everything from your visual identity, tone of voice and appearance. Presenting yourself consistently and authentically will create trust and support. This means that your brand needs to be congruent throughout, from online engagement, to how you present yourself in person.

If you want to learn more about how a bespoke crafted personal brand will boost your business, speak to a member of our award-winning design team today.

How to craft a personal brand

At approximately 11pm UK time on Thursday evening – late afternoon in the States – Jeff Bezos published a cluster-bomb of an article that could have ramifications reaching from the oil fields of Arabia to the Oval Office of the White House.

From the outside, it reads like a popular commuter thriller: the world’s richest man gets blackmailed by a giant media corporation, with alleged support from the President of the United States. Said richest man turns the tables and retaliates with far-reaching consequences that involve a tyrannical middle-eastern state, a murdered journalist and a corrupt-beyond-belief White House.

If anything, the reader would likely dismiss the story as far-fetched and completely beyond the realms of possibility. But yet, here we are. It’s 2019 and I’m about to share my thoughts on a plot concerning the richest individual on the planet, an extortionate media company, a cornered President and a despotic oil-state.

From what we know so far, there are several sub-plots to this scandal, each as fascinating as the next. I’ll begin with the one closest to home – we do work in social media after all: the decision by Bezos to self-publish a retaliatory ‘bare-all’ account of the scandal.

In order to expose the National Enquirer and the AMI, Bezos has had to expose himself: the admission that there exists ‘nude selfies’ of the billionaire as well as private texts that could have damaging consequences to his divorce battle, which is at the heart of his expose.

The manner of the article, from its prose that is wholeheartedly personal and far from polished, to the weight of accusation, is extraordinarily frank.

“If in my position I can’t stand up to this kind of extortion, how many people can?”.

What is more intriguing is Bezos’ decision not to traverse the classic PR or communications route: consulting publicists and professionals, composing a bullet-proof statement that contains the top-level facts, and seeding it through a popular media title.

Instead, Bezos decided to self-publish a blog post on Medium, an online publishing platform, and break the story with a nondescript tweet:

Within hours, both the tweet and the article were shared around the world several times over. It has hit the front page of global media titles, from the New York Times to the Guardian. It has amassed close to 100,000 social actions on Twitter and the article itself has been ‘applauded’ 115,000 times on Medium.

In short, Bezos has taken control of the narrative and manipulated it to the extent that he has engaged an audience in ways that traditional media would struggle to replicate. It’s arguably not the correct way to conduct yourself during a major expose of your character, but it’s an incredibly brave and confident approach.

When you’re worth $170 billion and possess real power that rivals even that of the man in the Oval office, I suppose you can take such risks.

In doing so, Bezos has pulled the covers off a media corporation that uses the power it possesses in its most crude form: to cow an individual into submission and tow him into line with the threat of leaking private photos. Nobody, not even the richest man on the planet, should be subject to such treatment

More, he has empowered others to do exactly the same. Since he published his article on Medium, other public figures have stepped forward to share their stories and lift the lid on dirty tactics undertaking by the National Enquirer and AMI.

In Bezos’ own words: “I prefer to stand up, roll this log over, and see what crawls out.”

One can just imagine the panic that is setting in certain offices across the globe, from New York to Riyadh and back to Washington.

Bezos’ taking control of the narrative that has several subplots

Staying up to date and ahead of the game when it comes to the design of your website is paramount in maintaining success across every aspect of your company or business. A lot can change in twelve months in the fluid world of web design, so we’re on hand to give you a head start and advise on what you need to be looking out for this year!

Natural, organic shapes

In the past, harsh geometric shapes such as triangles and squares have been preferable, with their connotations of stability and strength. This year the use of smoother, more natural shapes are popping up across most modern design websites. Breaking away from symmetry, and order, creates a web page that stands out, giving it a spontaneous element and animated with a depth that the afore-favoured symmetrical designs could not achieve. When creating the Patientory website, these smooth shapes and their impact were at the forefront of our minds, giving the site a necessary depth and feeling of vibrancy, with curves and smooth edges used across the site.

patientory shapes

Asymmetrical layouts

Effective asymmetrical designs are, in fact, some of the hardest to execute, but done well, they can provide a unique perspective and a clean and professional design. The popularity of the asymmetry trend began in 2018, and it looks like it’s not going anywhere as we enter into a new year of web design. With the use of grids, the site will look structured and organised, making it easy to consume information with a sense of familiar predictability. In the Studio team at The PHA Group, we recently launched the nanoM website, incorporating these asymmetrical layouts across the website, which allowed us to maintain the desired clinical and organised feel.



Micro-animations have impacted the market hugely over the last few years, with one simple aim; to enhance a visitor’s experience on the site, by making it more interactive. On our own website, this addition gives an exciting, creative element that sets us apart and keeps visitors engaged. Another great example of the effectiveness of micro-animations is on the Elleven dental website, which incorporates many in one place, facilitating users in answering their frequently asked questions. These are visually appealing, appropriately placed and useful at the same time.


Even more video content

Video content has always been a success when it comes to web design. As demonstrated with our design of the Body Society website, using instant video and movement on the home page not only immediately grabs a user’s attention, but it also keeps visitors on the page for longer periods of time. According to statistics, 72% of businesses say video has improved their conversion rate. Videos provide immediate entertainment and variety, regardless of the other content.


When designing the Soho Estates website last year, we had one 2019 trend in mind; minimalism. With minimalism, comes clarity and balance, which are often preferred by users nowadays, as they are focussed on one aim and not distracted by insignificant information or design. A more minimalistic approach to website design will help users navigate the site, with ease and find required information rapidly without exerting huge efforts.

If you want to learn more about how you could capitalise on new website trends for this year, speak to a member of our award-winning design team today.

Website design trends you won’t want to miss out on

Social media has become a part of everyone’s life. It has played a big role with how people interact with each other and it’s something that is not slowing down anytime soon. Social media provides businesses with the means of reaching a more targeting audience than perhaps offline marketing allows.

Christmas is a great opportunity for business to really engage with their social media followers and customers. Whilst your social channels should primarily represent the values and personality of your brand, if you want to get your audience in the Christmas spirit then there’s nothing wrong with changing it to reflect the holiday season. Whether it’s tweaking your cover photo to showcase some special festive products or posting a picture of your office Christmas decorations and branding it elegantly with your logo to really get into the festive vibe.

You can also make your logo Christmassy – either by adding a Santa hat or some mistletoe. Alternatively, you can always take your original logo and just add festive related hashtags beneath it. An image created specifically for your brand will be more effective than a general stock image.

GIFs and videos are a great way to boost any social media campaign. It makes your content stand out amongst the very busy news feeds of your customers and can be used at any time of year. So much of the spirit around Christmas is represented by visuals – red and green decorations, magical images of a winter wonderland and Santa Claus. GIFs and videos provide a great way to utilise these visuals in a more interactive, sometimes funny and engaging way.

There’s no doubt that competitions can generate a lot of engagement and interest and Christmas is a great time to capitalise on this. Whether it’s a simple caption competition or hosting a big ’12 days of Christmas’ competition. This year we’ve worked with RED Driving School to launch a Christmas campaign in the form of an advent calendar. This has involved creating a GIF virtual advent calendar which could be found on their Facebook and Twitter pages. Each day throughout December up and until Christmas Day a new door opens revealing a hidden prize up for grabs. It’s proved to be a fun and exciting way to engage customers.

The 5th day of Christmas post as part of the 12 days of Christmas competition lead to 43,698 impressions and 5,150 media views

By capitalising on Christmas, Red Driving School have had engagement rates multiple by four times compared to their usual campaigns.

Another technique which has really taken off is polls. Polls can be fun and festive, but also lend practical, valuable results. Both Facebook and Twitter offer the option of running polls. This could include; “Are you naughty or nice?” or “What is the best Christmas film?”. The general rule for social media content is that 80% should add value to customer’s lives, and 20% should be promoting your business or products – meaning there’s lots of room for fun, festive polls.

Hashtags should not be overlooked. Standing out among tonnes of posts on someone’s social feed can be difficult. If you can think beyond the simple hashtags, then getting noticed will be a lot easier. There are tools which can help produce unique hashtags such as Display Purposes or Focal Mark which allow users to generate hashtags based on the categories selected and their business.

Why not stand out by utilising key dates. Make sure you’re aware of trending events throughout the festive period, if there is a slightly unusual one that you think your brand could latch onto, then go for it – it will be a great way to boost your social media presence.

If you need some help with your last-minute Christmas campaign and don’t know where to start, get in touch today to see what our team can do for you!

How to make your business stand out on social media during the Christmas period

It’s no secret that digital marketing is becoming a key aspect of any brand strategy. For example, retailer giant Next recently decided to cut its TV, print and direct mailing spend and instead increase its digital budget by 125%. The brand claims that it has seen impressive results from this digital transformation. What type of digital tools should you use to boost your Christmas PR campaign?

Paid social advertising

The benefits of paid social media advertising is unlike organic social media, it allows you to reach audiences not currently engaged with your brand. It also allows you to generate new followers or clicks that may otherwise have been lost.


To make the most of you Facebook advert, you’ll need a Facebook pixel. A piece of code you place onto your website. It helps you track conversions from Facebook adverts, optimise adverts based on the data it collects, build targeted audiences for future adverts, and remarket to qualified leads—people who have already taken action on your website. It works by tracking users who interact on your website and Facebook by placing and triggering cookies.

Without the Facebook pixel you are limiting your targeting options. You won’t be able to accurately track your conversions or calculate ROI from an advert without it. It also allows you to have a more targeted, streamlined approach to reaching your desired audience, improving how you spend your media budget.

The Facebook pixel has many uses but perhaps the most effective is retargeting. You can create website custom audiences, segmenting the visitors you generated into categories for you to then retarget them with advert based on their behaviour. As consumer become savvier to advertising this personalised approach has seen excellent results for brands such as Asos for example.


This month, Snapshat has launched a new way of advertising on their platform through “shoppable ads”. Shoppable Snap adverts consist of an advert with a product catalogue at the bottom. If a consumer taps on an item, they’ll be taken to the brand’s website to complete the purchase. A very efficient way to shop for customers.

The ads will also be available with the Snap Pixel, which is now out of beta and open for anyone to use. The Snap Pixel enables advertisers to see the total value of Snapchat campaigns. Later on, this year Snapchat will also add the ability to measure conversion lift.

Digital trends

According to Yes LifeCycle Marketing survey, consumers want to see social posts from retailers that show personality, provide entertainment or comment on current events. While discounts are the top reason consumers follow and engage with brands on social media, users engage with retailers for several other reasons as well:

  • For humour: 30% of consumers engage with retailers that share funny or interesting social posts
  • To show agreement: 35% will engage with a retailer’s post if they agree with it personally
  • To offer positive feedback: Social media users are more likely to engage with a retailer on social media to share positive feedback (29%) than negative feedback (20%)


Earlier this year, Instagram launched IGTV, a new section in the Instagram mobile application (as well as a stand-alone app), which allows users to upload and watch videos that are up to one hour long. If you’re a brand, the possibilities of IGTV are endless. You can reach your core consumers, you attract new people, and you can experiment to see if there’s new audiences for your old content archive.

Marks & Spencer who recently revisited their digital strategy are a great example. The brand recently launched their new food range and invited TV stars Amanda Holden, Rochelle Humes, Paddy McGuinness and Emma Willis to taste test its new products each month. The What’s New at M&S campaign marks the first time the brand has used dedicated social-first video content in its food marketing.

Make sure you incorporate IGTV into your Instagram and social media strategy, use Instagram feed Stories as well as IGTV to make the most of this platform.


Royal Mail released its latest Delivery Matters report this week. It revealed that online shopping during the peak Christmas period is largely driven by convenience – not price.

In a survey of over 1500 UK online shoppers, 68% of people said they shop online at Christmas because they can do so from the comfort of their own home. 63% said it’s because they can shop at any time of the day. All of which means that getting the delivery experience right first time will only become more important as online Christmas shopping increases. Make sure you communicate your delivery experience via social as well as email and through your website. Always make it easy for people to find this information as it will help your brand this Christmas.

If you want to learn more about how you can improve your digital presence, get in touch with our digital team now.

The digital tools to boost your Christmas campaign

Kim Kardashian has been named the most dangerous celebrity on the internet according to McAfee, the cyber-security company, because when searching for the unofficial-queen-of-Instagram’s name, you are most at risk of accessing computer viruses.

Top 5 Most Virus-Filled Celebrities in the UK:

  1. Kim Kardashian
  2. Naomi Campbell
  3. Kourtney Kardashian
  4. Adele
  5. Caroline Flack

Other mentions also went to Kem Cetinay and Ferne McCann; this list may seem random but cybercriminals use popular celebrities to trick consumers into clicking onto malicious sites in order to steal passwords and personal information.

If even the most sophisticated of criminals are interested in influencers, you should be too, but for non-incriminating reasons. Influencers are of course amazing for business and choosing the right one for your business is vital.

MarketingLand reported in 2017 that only 52% of global respondents trust businesses, which is why businesses need influencers to be the human-billboard but don’t be fooled into thinking that anyone with a large following on social media will do.

You are sure to have noticed that reality stars are gaining massive success, with the term celebrity expanding to refer to anyone who has appeared on our screens. Naturally, these stars use their platform to earn money from the most random collaborations, but consumers are much savvier than before. Love Island contestants advertising teeth whitening just doesn’t cut it anymore; people are craving authenticity which means your influencer needs to reflect your brand and generate content that is in-tune with your business ethos and relatable to your target customer.

Funds may be a concern for some smaller businesses when it comes to approaching an influencer, but they are an investment. Influencers do not need to have millions of followers to tune into a large audience either; micro-influencers can be just as useful. Medium have even reported that micro-influencers are 60% more effective than influencers with millions of followers because they are more relatable and give that authenticity and credibility that consumers are desperate for.

Here at PHA, we have set up an array of influencer partnerships for our clients, ensuring that their brand values crossover with that of the influencer, eradicating any doubts of authenticity or trust. Feel free to contact us to discuss how you can start taking advantage of influencers today.

Kim Kardashian: The world’s most deadly influencer?

The most anticipated show of London Fashion Week is of course Burberry and the way they continue to reshape how their consumers can shop their latest looks.

The show, held on 17 September 17:00 BST, is Creative Director Riccardo Tisci’s debut since taking over from Christopher Kane and he is certainly making an entrance with a new logo and monogram, as well as a change of direction for the designs as he incorporates street wear into the heritage brand.


The brand is known for its’ traditional designs yet innovative technology, as the brand were the early adopters of the ‘See Now, Buy Now’ concept back in 2016. Consumers are no longer expected to wait months until they are able to purchase the looks they see on the catwalk; looking back, it was an outdated tradition of Fashion Week that brands had been too scared to challenge. Burberry were the first to reshape this format and have ultimately forced other brands to speed up their production process and allow consumers to buy the looks fresh from the runway items.

This year sees even more innovation as consumers will be able to buy the collection half an hour after the show using Instagram and WeChat through a series of 24-hour product releases, something that has never been done before. Previously London Fashion Week was an invitation only event but brands such as Burberry are including their wider consumers by live-streaming the catwalk and allowing the collections to be readily available. The collection is also going to be sold at their flagship store on Regent Street just half an hour after the show ends, another huge shake-up in the usual fashion week formula.

Tisci is really capitalising on the power of social media by making his collections exclusive to WeChat and Instagram. The first item to be released from the collection was The Thomas Burberry Monogram T-shirt, priced at £290, it was available to purchase for 24 hours only as a little teaser. It may just be a t-shirt to some, but it is a staple of the changing face of the iconic brand and has already been snapped on Instagram by Lily James & Rihanna, once again reinforcing the influential power of social media.


Burberry are always at the forefront in business innovation and have become the-go-to brand for inspiring so many shifts in the industry. They have seen the opportunities that social media creates and how consumers crave instant reaction and exclusivity and turned it into profit. If you too would like to learn from the best and are looking for a new direction for your business or social media strategy, contact us today.

Burberry: Making Instagram into instant buys

With over 1.6 BILLION views on Youtube and 88,000 #babysharkchallenge mentions on Instagram, if you haven’t heard of the Baby Shark song, where have you been? When educational Youtube Channel, Pinkfong, uploaded this simple and catchy children’s song about a family of sharks, it is unlikely they knew it would become such a viral phenomenon.

Image credit: PinkFong

The repetitive ‘do do do do’ lyrics were annoying parents across the globe and as the famous saying goes, if you can’t beat them, join them. Adults were forced to join in on the fun; luckily the dance moves are very simple to follow, so even dads can join in on the ‘Baby Shark Challenge’.

Some consumers have even made a hybrid post which combines both the ‘Baby Shark Challenge’ and the ‘In My Feelings Challenge’. The later involves jumping out of a (slowly) moving car and dancing to Drake’s single In My Feelings; to combine the two you may jump out of your car and dance to Baby Shark do do do do do, instead. These two trends appeared at around the same time, which is why they seem to have merged. Music and video make an excellent combination and I think we should all be thankful that social media was not so influential in 2003 when Crazy Frog was released!

You may be asking yourself, ‘why is this so popular?’ but this is not important when it comes to responding to a viral trend. Whether you find this song annoying or endearing, you should be asking ‘how can I be a part of this?’. This trend is a perfect example of what a powerful asset video is on social media. According to Hubspot, 54% of consumers wanted to see more video content from brands and the 2018 Sprout Social Index tells us that 71% of social media users watch videos online to laugh. Knowing that most of these videos are recorded on a mobile phone and made within a few minutes also demonstrates that video content does not need to be expensive, especially not when responding to a micro-trend such as this one.

Originality is always key to make your video stand out amongst the crowd, make sure your brand has their own spin on the concept. Some people have got their cats dancing along, others have even got tattoos dedicated to the trend! If you are not willing to make such a physical commitment or you do not own a cat and you are unsure of how your brand can respond to trends our social media or influencer PR services could be a great help to you! Contact us today to find out more.

What to do do do about this Baby Shark trend

By Emma Hodge, Social media Intern

Its National Burger Day, so what a great time to celebrate this wonderful hybrid sandwich and round up some of London’s most mouth-wateringly alluring burger hot-spots.

For those of us looking for a treat – maybe it’s a birthday dinner, a celebration or just a Tuesday really… here are the burgers you NEED to know about:

Honest Burgers

Infamous for their rosemary salted chips, do not underestimate the glory of the burgers at Honest Burger. Let’s just say they match the reputation of their herby potato friends and need their praises sung loud and proud. Dotted all over London honest burger has a simple affordable menu to suit us all. The cherry on the cake or pickle on top this is a must visit joint.

Ooft! Our Korea-inspired local special at Honest Burgers Warren St – Beef, Korean BBQ bacon, American cheese, Korean burger sauce, kimchi, black sesame and lettuce. Cheers @viajeros_glotones for the snap.

Other Side Fried

Fancy a change from the regular beef patty? Or are you just the biggest fan of fried chicken that you’ll eat it any time, any day, anywhere…

Other Side Fried is no ordinary chicken burger. This is one you’ll remember and then dream about for weeks after. Each ingredient melts in your mouth and with veggie options available on the menu, there is something for everyone.

Shout out to the OSF burger: fried chicken – YES, brown butter mayo – WHAT, parmesan – can it get any better? garlic – yes it can.

Sunshine and fried chicken sandwiches! What more could you want? #othersidefried

A post shared by Other Side Fried (@othersidefried) on

Black Bear Burger

The first ever burger created at Black Bear Burger was aptly named ‘The Black Bear’  continues to win hearts of Londoner’s across the capital. Originally a small venture, this burger stop has rocketed to become one of the best burgers in London. When they serve burgers containing onion jam and pancetta bacon, we’re not surprised at all to be honest. Make sure you prepare yourself mentally and physically for this heavenly experience… and thank us later…

Our 1st born burger. The Black Bear burger

Mac & Wild

Mac & Wild the best of Scottish produce and personality, serving culinary delights with a dollop of Highland fun on the side. It specialises in wild venison, beef, steak and seafood as well as the glorious whisky, craft beer and gin that the highlands are renowned for. Their Veni-Moo Burger won them London’s Best Burger 2016 as well as a place on this hot list and for very good reason. Head on down to find out for yourself. And don’t forget your kilt. Obviously.


BOOM Burger

Boom Burger really is a little taste of Jamaica that’s making the heart of London pound. We’d head there for the plantain fries alone, but the burgers have left us feeling like a cartoon cat that’s very much got the cream, with eyes popping out of our head. Jerk Boom is a particular mind-blowing medley of deliciousness with jerk chicken, plantain fries, rocket, mango and pawpaw sauce. The Veggie BOOM is another not to be sniffed at, with roasted sweet potato, chill jam, fresh avo, salsa and rocket. These burgers were clearly all combined to send you to food Nirvana, while waving a Jamaican flag.

By Salma Yehia

In a digital age of social media, the public has taken on the role of judge, jury and executioner. A person’s reputation now hinges upon a single social media status. Brands are constantly striving to gain attention. However, their attempts don’t always work out quite how they’d hoped. In no particular order, we’ve taken the time to compile a list of some of the biggest brand faux pas of 2018 thus far.

  1. Elon Musk

The CEO of Tesla, Elon Musk, has once again found himself in hot water. In a comment made on Twitter, Musk called British caver Vern Unsworth a “pedo guy”. The tweet was later deleted, and Musk issued a public apology.

Elon Musk tweets

2. Alan Sugar

Lord Alan Sugar made a controversial tweet regarding the Senegalese World Cup football team. The tweet featured a photoshopped image of the team standing in front of counterfeit goods: “I recognise some of these guys from the beach in Marbella. Multitasking resourceful chaps”.

People immediately took to Twitter to express their horror, branding his tweet ‘racist’. Sugar initially responded with a series of tweets: “…it is meant to be funny…for god sake” and “I can’t see what I have to apologise for… you are OTT…it’s a bloody joke.” He later took down his tweet – “just been reading the reaction to my funny tweet about the guy on the beach in Marbella. Seems it has been interpreted in the wrong way as offensive by a few people. Frankly I can’t see that, I think it’s funny. But I will pull it down if you insist.”

Lord Alan Sugar tweets


In a matter of minutes since his previous tweet, Sugar took to Twitter to issue another, less cynical, apology.

3. Ryan Lochte

Olympic swimmer Ryan Lochte accepted a 14-month sanction after he posted a picture on Instagram of him and his wife, receiving an intravenous drip.

According to the US Anti-Doping Agency, “intravenous infusions or injections in excess of 100 ml within a 12-hour period received in any other setting require an approved TUE. If a prohibited substance is administered intravenously or via injection, a TUE is necessary for this substance regardless of volume. Administration of IV infusions over the WADA volume limit, including dietary supplement and vitamin cocktails, provided to athletes for recuperation, recovery or lifestyle reasons is prohibited at all times without prior TUE approval. In situations of medical emergency, a retroactive TUE application pursuant to the International Standard for Therapeutic Use Exemptions is acceptable.”

Ryan Lochte drip

4. Kim Kardashian

The social media star has been accused by fans as having photoshopped her Kimoji perfumes into old pictures. Kardashian fans first spotted the uncanny similarities between the two images when Kim posted it on her Instagram account. The reality star certainly wasn’t shy about recycling her old images. The original post featured Olay’s Regenerist Whip and appeared to be replaced by the Kimoji Cherry perfume.

The original post                    The photoshopped post

Kim Kardashian  Kim Kardashian advertising

5. Lorde

The singer shared a photo on Instagram with the caption: “And iiii will always love you”, which appeared to reference the 1992 Whitney Houston song. Lorde received a huge backlash soon after posting the image. It attracted such an adverse response because Houston drowned in a bathtub in a hotel suite at the Beverly Hilton hotel in California. Lorde took to Twitter to post an apology, saying: “I am SO sorry everyone this was a deeply poorly chosen quote about my love of bathing. I was meaning no disrespect and hadn’t put anything together because I’m dumb and it’s my day off. SORRY”.

lorde tweet

6. Snapchat

It’s no secret that the app has been in major decline in recent months; their latest stunt has made them even more unpopular amongst social media users. In March 2018, Snapchat ran an advert which appeared to reference Rihanna’s domestic violence experience. In 2009, Chris Brown was convicted of domestic violence against Rihanna. The advert for a game called “Would you Rather?” asked users if they would rather “slap Rihanna” or “punch Chris Brown”.

Snapchat pulled the advert, claiming it was “reviewed and approved in error, as it violates our advertising guidelines”, adding, “We are sorry that this happened”. Rihanna took to Instagram to respond to the advert: “Now SNAPCHAT I know you already know you ain’t my fav app out there! But I’m just trying to figure out what the point was with this mess! I’d love to call it ignorance, but I know you ain’t that dumb! You spent money to animate something that would intentionally bring shame to DV victims and made a joke of it!!! This isn’t about my personal feelings, cause I don’t have much of them…but all the women, children and men that have been victims of DV in the past and especially the ones who haven’t made it out yet….you let us down! Shame on you. Throw the whole app-ology away”.

With all these shocking blunders, we’ve made a list of our top tips to help you avoid these mistakes:

  1. Proofreading: Before posting anything, take a few moments to check your post for typing errors, particularly spelling and grammar mistakes.
  2. Factual inaccuracies: Fact check your post to eliminate any inaccuracies.
  3. Think holistically: Approach your post from different angles and consider whether it could be interpreted as being offensive.

If you want to know what we can do for your business, get in touch and make an enquiry today.

Top six social media blunders of 2018