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Burberry: Making Instagram into instant buys

Burberry: Making Instagram into instant buys

The most anticipated show of London Fashion Week is of course Burberry and the way they continue to reshape how their consumers can shop their latest looks.

The show, held on 17 September 17:00 BST, is Creative Director Riccardo Tisci’s debut since taking over from Christopher Kane and he is certainly making an entrance with a new logo and monogram, as well as a change of direction for the designs as he incorporates street wear into the heritage brand.

Burberry

The brand is known for its’ traditional designs yet innovative technology, as the brand were the early adopters of the ‘See Now, Buy Now’ concept back in 2016. Consumers are no longer expected to wait months until they are able to purchase the looks they see on the catwalk; looking back, it was an outdated tradition of Fashion Week that brands had been too scared to challenge. Burberry were the first to reshape this format and have ultimately forced other brands to speed up their production process and allow consumers to buy the looks fresh from the runway items.

This year sees even more innovation as consumers will be able to buy the collection half an hour after the show using Instagram and WeChat through a series of 24-hour product releases, something that has never been done before. Previously London Fashion Week was an invitation only event but brands such as Burberry are including their wider consumers by live-streaming the catwalk and allowing the collections to be readily available. The collection is also going to be sold at their flagship store on Regent Street just half an hour after the show ends, another huge shake-up in the usual fashion week formula.

Tisci is really capitalising on the power of social media by making his collections exclusive to WeChat and Instagram. The first item to be released from the collection was The Thomas Burberry Monogram T-shirt, priced at £290, it was available to purchase for 24 hours only as a little teaser. It may just be a t-shirt to some, but it is a staple of the changing face of the iconic brand and has already been snapped on Instagram by Lily James & Rihanna, once again reinforcing the influential power of social media.

Burberry

Burberry are always at the forefront in business innovation and have become the-go-to brand for inspiring so many shifts in the industry. They have seen the opportunities that social media creates and how consumers crave instant reaction and exclusivity and turned it into profit. If you too would like to learn from the best and are looking for a new direction for your business or social media strategy, contact us today.

What to do do do about this Baby Shark trend

With over 1.6 BILLION views on Youtube and 88,000 #babysharkchallenge mentions on Instagram, if you haven’t heard of the Baby Shark song, where have you been? When educational Youtube Channel, Pinkfong, uploaded this simple and catchy children’s song about a family of sharks, it is unlikely they knew it would become such a viral phenomenon.

Image credit: PinkFong

The repetitive ‘do do do do’ lyrics were annoying parents across the globe and as the famous saying goes, if you can’t beat them, join them. Adults were forced to join in on the fun; luckily the dance moves are very simple to follow, so even dads can join in on the ‘Baby Shark Challenge’.

Some consumers have even made a hybrid post which combines both the ‘Baby Shark Challenge’ and the ‘In My Feelings Challenge’. The later involves jumping out of a (slowly) moving car and dancing to Drake’s single In My Feelings; to combine the two you may jump out of your car and dance to Baby Shark do do do do do, instead. These two trends appeared at around the same time, which is why they seem to have merged. Music and video make an excellent combination and I think we should all be thankful that social media was not so influential in 2003 when Crazy Frog was released!

You may be asking yourself, ‘why is this so popular?’ but this is not important when it comes to responding to a viral trend. Whether you find this song annoying or endearing, you should be asking ‘how can I be a part of this?’. This trend is a perfect example of what a powerful asset video is on social media. According to Hubspot, 54% of consumers wanted to see more video content from brands and the 2018 Sprout Social Index tells us that 71% of social media users watch videos online to laugh. Knowing that most of these videos are recorded on a mobile phone and made within a few minutes also demonstrates that video content does not need to be expensive, especially not when responding to a micro-trend such as this one.

Originality is always key to make your video stand out amongst the crowd, make sure your brand has their own spin on the concept. Some people have got their cats dancing along, others have even got tattoos dedicated to the trend! If you are not willing to make such a physical commitment or you do not own a cat and you are unsure of how your brand can respond to trends our social media or influencer PR services could be a great help to you! Contact us today to find out more.

Burger paradise in London

By Emma Hodge, Social media Intern

Its National Burger Day, so what a great time to celebrate this wonderful hybrid sandwich and round up some of London’s most mouth-wateringly alluring burger hot-spots.

For those of us looking for a treat – maybe it’s a birthday dinner, a celebration or just a Tuesday really… here are the burgers you NEED to know about:

Honest Burgers

Infamous for their rosemary salted chips, do not underestimate the glory of the burgers at Honest Burger. Let’s just say they match the reputation of their herby potato friends and need their praises sung loud and proud. Dotted all over London honest burger has a simple affordable menu to suit us all. The cherry on the cake or pickle on top this is a must visit joint.

Ooft! Our Korea-inspired local special at Honest Burgers Warren St – Beef, Korean BBQ bacon, American cheese, Korean burger sauce, kimchi, black sesame and lettuce. Cheers @viajeros_glotones for the snap. 🍔📸🇰🇷

A post shared by Honest Burgers (@honestburgers) on

Other Side Fried

Fancy a change from the regular beef patty? Or are you just the biggest fan of fried chicken that you’ll eat it any time, any day, anywhere…

Other Side Fried is no ordinary chicken burger. This is one you’ll remember and then dream about for weeks after. Each ingredient melts in your mouth and with veggie options available on the menu, there is something for everyone.

Shout out to the OSF burger: fried chicken – YES, brown butter mayo – WHAT, parmesan – can it get any better? garlic – yes it can.

Sunshine and fried chicken sandwiches! What more could you want? #othersidefried

A post shared by Other Side Fried (@othersidefried) on

Black Bear Burger

The first ever burger created at Black Bear Burger was aptly named ‘The Black Bear’  continues to win hearts of Londoner’s across the capital. Originally a small venture, this burger stop has rocketed to become one of the best burgers in London. When they serve burgers containing onion jam and pancetta bacon, we’re not surprised at all to be honest. Make sure you prepare yourself mentally and physically for this heavenly experience… and thank us later…

Our 1st born burger. The Black Bear burger 💕🤪🍔👌 . . 📸@thefatfoodieuk Thanks for finally coming 💖

A post shared by Black Bear Burger (@black_bear_burger) on

Mac & Wild

Mac & Wild the best of Scottish produce and personality, serving culinary delights with a dollop of Highland fun on the side. It specialises in wild venison, beef, steak and seafood as well as the glorious whisky, craft beer and gin that the highlands are renowned for. Their Veni-Moo Burger won them London’s Best Burger 2016 as well as a place on this hot list and for very good reason. Head on down to find out for yourself. And don’t forget your kilt. Obviously.

DIRTY SCOTTISH BREAKFAST BAP 🍔 We’re bottomless brunching all weekend 🙌🏼 £21 for unlimited prosecco and brunch cocktails. #brunch #bottomlessbrunch #london #londonbrunch 📷 @lateef.photography

A post shared by Mac & Wild (@macandwild) on

BOOM Burger

Boom Burger really is a little taste of Jamaica that’s making the heart of London pound. We’d head there for the plantain fries alone, but the burgers have left us feeling like a cartoon cat that’s very much got the cream, with eyes popping out of our head. Jerk Boom is a particular mind-blowing medley of deliciousness with jerk chicken, plantain fries, rocket, mango and pawpaw sauce. The Veggie BOOM is another not to be sniffed at, with roasted sweet potato, chill jam, fresh avo, salsa and rocket. These burgers were clearly all combined to send you to food Nirvana, while waving a Jamaican flag.

Adding that mango & pawpaw sauce to our Jerk Chicken BOOM // with fried plantain & rocket 💥#jerkchicken #boomburger #nottinghill #jerkboom #burger

A post shared by BOOM Burger (@boomburger) on

Does your food chain need a touch of sizzle added to its communications strategy? Get in touch today to find out how we can start work with you.

Top six social media blunders of 2018

By Salma Yehia

In a digital age of social media, the public has taken on the role of judge, jury and executioner. A person’s reputation now hinges upon a single social media status. Brands are constantly striving to gain attention. However, their attempts don’t always work out quite how they’d hoped. In no particular order, we’ve taken the time to compile a list of some of the biggest brand faux pas of 2018 thus far.

  1. Elon Musk

The CEO of Tesla, Elon Musk, has once again found himself in hot water. In a comment made on Twitter, Musk called British caver Vern Unsworth a “pedo guy”. The tweet was later deleted, and Musk issued a public apology.

Elon Musk tweets

2. Alan Sugar

Lord Alan Sugar made a controversial tweet regarding the Senegalese World Cup football team. The tweet featured a photoshopped image of the team standing in front of counterfeit goods: “I recognise some of these guys from the beach in Marbella. Multitasking resourceful chaps”.

People immediately took to Twitter to express their horror, branding his tweet ‘racist’. Sugar initially responded with a series of tweets: “…it is meant to be funny…for god sake” and “I can’t see what I have to apologise for… you are OTT…it’s a bloody joke.” He later took down his tweet – “just been reading the reaction to my funny tweet about the guy on the beach in Marbella. Seems it has been interpreted in the wrong way as offensive by a few people. Frankly I can’t see that, I think it’s funny. But I will pull it down if you insist.”

Lord Alan Sugar tweets

 

In a matter of minutes since his previous tweet, Sugar took to Twitter to issue another, less cynical, apology.

3. Ryan Lochte

Olympic swimmer Ryan Lochte accepted a 14-month sanction after he posted a picture on Instagram of him and his wife, receiving an intravenous drip.

According to the US Anti-Doping Agency, “intravenous infusions or injections in excess of 100 ml within a 12-hour period received in any other setting require an approved TUE. If a prohibited substance is administered intravenously or via injection, a TUE is necessary for this substance regardless of volume. Administration of IV infusions over the WADA volume limit, including dietary supplement and vitamin cocktails, provided to athletes for recuperation, recovery or lifestyle reasons is prohibited at all times without prior TUE approval. In situations of medical emergency, a retroactive TUE application pursuant to the International Standard for Therapeutic Use Exemptions is acceptable.”

Ryan Lochte drip

4. Kim Kardashian

The social media star has been accused by fans as having photoshopped her Kimoji perfumes into old pictures. Kardashian fans first spotted the uncanny similarities between the two images when Kim posted it on her Instagram account. The reality star certainly wasn’t shy about recycling her old images. The original post featured Olay’s Regenerist Whip and appeared to be replaced by the Kimoji Cherry perfume.

The original post                    The photoshopped post

Kim Kardashian  Kim Kardashian advertising

5. Lorde

The singer shared a photo on Instagram with the caption: “And iiii will always love you”, which appeared to reference the 1992 Whitney Houston song. Lorde received a huge backlash soon after posting the image. It attracted such an adverse response because Houston drowned in a bathtub in a hotel suite at the Beverly Hilton hotel in California. Lorde took to Twitter to post an apology, saying: “I am SO sorry everyone this was a deeply poorly chosen quote about my love of bathing. I was meaning no disrespect and hadn’t put anything together because I’m dumb and it’s my day off. SORRY”.

lorde tweet

6. Snapchat

It’s no secret that the app has been in major decline in recent months; their latest stunt has made them even more unpopular amongst social media users. In March 2018, Snapchat ran an advert which appeared to reference Rihanna’s domestic violence experience. In 2009, Chris Brown was convicted of domestic violence against Rihanna. The advert for a game called “Would you Rather?” asked users if they would rather “slap Rihanna” or “punch Chris Brown”.

Snapchat pulled the advert, claiming it was “reviewed and approved in error, as it violates our advertising guidelines”, adding, “We are sorry that this happened”. Rihanna took to Instagram to respond to the advert: “Now SNAPCHAT I know you already know you ain’t my fav app out there! But I’m just trying to figure out what the point was with this mess! I’d love to call it ignorance, but I know you ain’t that dumb! You spent money to animate something that would intentionally bring shame to DV victims and made a joke of it!!! This isn’t about my personal feelings, cause I don’t have much of them…but all the women, children and men that have been victims of DV in the past and especially the ones who haven’t made it out yet….you let us down! Shame on you. Throw the whole app-ology away”.

With all these shocking blunders, we’ve made a list of our top tips to help you avoid these mistakes:

  1. Proofreading: Before posting anything, take a few moments to check your post for typing errors, particularly spelling and grammar mistakes.
  2. Factual inaccuracies: Fact check your post to eliminate any inaccuracies.
  3. Think holistically: Approach your post from different angles and consider whether it could be interpreted as being offensive.

If you want to know what we can do for your business, get in touch and make an enquiry today.

Generation Z: How to reach a digital born audience

As communicators we’re forever trying to research and understand our chosen target audience. More commonly the discussion has orientated around ‘Millennials’ but there is a new emerging audience; ‘Generation Z’. And they’re going to change everything in the world of communication.

It’s hard to define Generation Z (or Gen Z) but researchers typically use the mid-1990s to mid-2000s as starting birth years. This means that most of Gen Z have used the internet since a young age. They are generally comfortable with technology, using social media and are commonly used to having information at the touch of a button.

Gen Z has been described as ambitious, money-savvy and more socially-aware than other generations. In fact, 80% of Gen Z is said to have a greater tendency to buy products that have a positive social or environmental impact. This generation is also said to be more diverse and even less willing to accept stereotypes. For many brands this is important to shift their perspective accordingly and reflect it in their marketing.

So, with all this complexity, how can brands connect with Generation Z?

Gen Z’ers were born social. In fact, nearly 92% of Gen Z has a digital footprint. Arguably as a result of the celebrities and media they follow, Gen Z are willing to become unique through the brands they do business with. This generation is constantly bombarded by adverts as they spend a great amount of time online but in a 2016 poll, only 59% of Gen Z’ers said they followed an advertisement online before making a purchase, and 71% of Millennials said the same.

To connect with this generation, it’s not enough for brands to just say or want to have an impact. Companies now have to align their brand and services with a cause that matters with impactful core values. Companies’ marketing messages need to be clear about what they stand for so that their brands are not interpreted as uninvolved in or opposed to social causes important to Gen-Z’ers.

In order to be successful, marketers must work on strategies that incorporate the platforms Gen Z’ers use most. That means developing a strategy for Snapchat, Instagram and YouTube. In Gen Z’s ever-multitasking online world, brands have to be fluent and fluid with their social media tactics.

What type of Marketing should you use?

Influencer marketing has increasingly become a lucrative advertising revenue generator for brands and businesses. Product reviews, tutorials and “how-to” videos are a great way to market products to an engaged audience. We see a rise in brands collaborating with influencers because they know how to grab the power of social media and use their credibility to affect their followers’ views (and even their purchasing decisions). Gen Z value influencers for their authenticity, their endorsement is valuable and therefore it gives a human feel to a brand. Brand awareness is the main reason many brands focus on influencer marketing, as it is an effective way to reach a wider audience and use an influencer’s (extensive) social reach to promote a product, without being directly involved in its promotion.

The same way you need a website for Millennials, for Gen Z, you must have a YouTube presence. And while most brands understand search engine optimization (SEO) for traditional Google searches, many brands aren’t optimizing search for YouTube. In fact, the same and similar tactics you use on your website need to apply to YouTube in order to engage with Gen Z. You need more than just a presence on YouTube; you need good content. The videos you create and publish must have a clear brand voice as Gen Z loves to follow brands that are funny and personable.

We found that the brands that are experiencing the most success use YouTube as an entertainment platform to tell stories and not just post content intermittently. Chanel for example, with its Beauty Talk, “how to” and backstage video is one of the most successful brands with more than 1 million followers. Another example is the Victoria’s Secret YouTube channel. The channel’s content includes everything from workout videos to backstage glimpses at hair and makeup practices to lipsync videos, all featuring their famous angels. Victoria Secret’s commercials are also regularly posted to the channel.

Can PR help?

When trying to appeal to a young audience, you need to do more than just advertise. You need to create a PR campaign that talks to them. Keep in mind that young audiences want advertising that adds to their life rather than distracts from it. Gen Z are an ambitious bunch and want to make their mark on the world. By showing this generation that you are a vocal, impactful brand you will start to win their support. Gen Z consumers use less traditional media than previous generations and spend most of their time in the digital space.

A PR company can help you break through the noise other brands create by producing a communications strategy that targets both online, social and traditional media outlets. From pairing with influencers, to creating engaging video content, our team of professionals will help you plan and manage your campaign to make sure it creates the impact you’re after.

Find out more about our consumer, business and social media services or discover just how influential your brand is with our communications strategy tool. The Influence Formula.

It’s Coming Home

‘It’s coming home, it’s coming home, it’s coming… Football’s coming home’

One game stands between England and the World Cup Final. It’s almost unbearable. The country is hooked on World Cup fever and have adopted one song in the process. It’s safe to say Three Lions by the Lighting Seeds, comedians Frank Skinner and David Baddiel has gone viral.

The constant stream of memes, pictures and tweets has transformed the nation’s mood into a feel-good factor most of us haven’t witnessed previously. Pubs, supermarkets and public transport have been alive to the sound of ‘it’s coming home’, and we’re hoping England can limit the years of hurt to 52 and bring it home come Sunday evening.

We’ve taken a punt and listed our favourite ‘it’s coming home’ memes.

The Only Fools and Horses one

Combining the iconic British television series with a Gareth Southgate media interview went down a storm on social media, with it going viral almost immediately.

Putin knows the score

Brilliant execution by JOE Media, so much so that they have recently had to make it clear that they edited this footage of Putin and he wasn’t actually playing ‘it’s coming home’ on the piano.

The role of the manager

One of the main reasons for the country believing that it’s coming home this summer, is because of manager Gareth Southgate who has impressed the nation. Unlike some other managers…

The Friends one

The song Three Lions was originally created in the 90’s, so what better way to honour it than combining with a scene from Friends.

Shrek knows

There’s nothing about this England team that isn’t making us shreek! But we certainly were crying with laughter with this theme.

We hope you liked our choices and if you would like to learn how jumping on a media story can boost your social media profile then please contact us today.

Chefs on Social: Building an Appetite

The restaurant world is extremely competitive. Closures are announced in London on a weekly basis, casual dining is in decline, and all against a backdrop of growing consumer interest in, and commitment to, better food sourcing, cooking and eating.

This emergence of consumer knowledge has created a generation of ‘foodies’ who crave new information, new experiences and new flavours. In a rapidly expanding ‘foodscape’ there are always fresh offerings, enticing smells, exotic ingredients and a plethora of chefs trying to stand out. So, how do some of the best of our generation stay on top? Huge teams of development chefs and dedicated kitchens, recognition from global institutions like Michelin and genuinely innovative thinking all play their part, but so too does social media.

As with everything else, social is an integral part of running a business, especially one that is consumer facing, and relies of the delight of the senses to garner interest and footfall. Many of the great chefs of the last decade have maximised this tool, telling their story in an authentic and personable way, taking us on their journeys around the world, through their menu development and behind the scenes of their everyday lives. For an audience captivated by food, culture and exploration, this is the perfect window into so many restaurants and experiences that most can never indulge in person.

Giant unripe pine cones from the noble fir (Abies procera) 🌲 • They’re tender and edible at the moment. Sooooo delicious: sweet, citrusy and lots of pine. The texture is like biting into a succulent

A post shared by Rene Redzepi (@reneredzepinoma) on

Instagram is of course best placed for such a venture. Relying heavily on aesthetic, and an inherently hand-held insight into the individual, it offers an ideal front row seat into the mind of a chef. Perhaps one of the best known, and most critically acclaimed, experimental chefs of this latest wave is Rene Redzepi. Chef and co-founder of Copenhagen restaurant, Noma, his menu is famed for it wide-reaching and innovative use of local ingredients and methods. He has amassed a large social following, 669K, who are so dedicated and intrigued by his descriptions and articulation of flavours, that a seemingly innocuous picture of some strawberries has nearly 40K likes. Rene uses Instagram Stories to tour the country, and the world, and take us all with him. It is here where he really shines, showing an expertise and playful curiosity that is addictive. So much so that Noma’s venture to Mexico last year became a nearly tangible exploration of the countries most interesting, and often obscure, delicacies.

This particular shellfish is called a Geoduck (pronounced gooey duck). I prefer the name here in Mexico: almeja generosa – generous clam #nomamexico

A post shared by Rene Redzepi (@reneredzepinoma) on

Bringing it back down to earth a little, there are those chefs whose Instagram is used to convey to the practicalities and comfort that good food, and good cooking, can bring to people. Yotam Ottolenghi is nothing short of a sensation in London; sometimes credited with bringing the Middle Eastern cuisine to the masses (a slightly dubious albeit flattering claim), he is as popular as a columnist as he is a chef. With cafes across London, and restaurants Nopi and Rovi offering a more refined experience, he provides something for the whole family. This is reflected in the beautiful yet homely style of his Instagram, showcasing recipes designed for everything from picnics and packed lunches, to dinner with the in-laws. Ottolenghi’s Instagram is less likely to grow a major global following, but it does create a dedicated fan-base of consumers who regularly buy his brand, sing his praises and recreate it at home with #ICookedOttolenghi.

Picnic, or any other excuse for making a bunch of portable dishes.. Link to recipes in my bio. Photo by @louisehagger #salads

A post shared by Yotam Ottolenghi (@ottolenghi) on

Not all chefs use Instagram for their work however, many they use it just as we do. A way to share their daily life, routine and the occasional snack. But when this is a day in the life of Christina Tosi, everything is a little sweeter. Christina is the founder and brains behind Milk Bar, a Momofuku dessert venture that took the US by storm. Her recipes are sugary, delicious and absolutely loaded with all the stuff you should probably only allow yourself once in a blue moon. But what Christina’s Instagram adds into the mix is a playfulness and youth that you see reflected in so much of her work. Towers of truffles and raw cookie dough litter her feed, intertwined with family adventures and arduous recipe testing (joke, we’re totally jealous).

R&D and thinking about summer…🍦#recipetesting

A post shared by christinatosi (@christinatosi) on

She uses Instagram to really bring her brand to life, demonstrating that it is so much more than just a brand, but truly an extension of herself and her personality. Milk Bar has no trouble attracting attention or visitors but having this presence on Instagram makes those of us trying to join in at home feel a certain affinity with her, and a greater understanding for where her recipes come from.

This is the power of social media for chefs, to intrigue, inspire and instil a sense of familiarity. All things that are instrumental to growing and maintaining the influence of your brand, especially in a crowded marketplace such as this, where a well-constructed key lime pie could steal your spotlight at any minute.

Are you a chef or an owner of a restaurant who could benefit from a serving of our social media services? Why not get in touch with a member of our award-winning team today.

The football freestylers who became big thanks to social media

Between them they have performed crazy football tricks all over the world and have worked with some of the biggest brands from around the globe. As the world temporarily comes to a standstill with every newspaper, tweet and news bulletin focusing on the World Cup in Russia, in honour of the tricks, flicks and great goals we’ve seen so far, it’s time to take a step back and celebrate some of the world’s best football freestylers.

The F2

YouTube – 7.7 million subscribers

Facebook – 3.2million likes

Instagram – 5million followers

Twitter – 350k followers

They call themselves ‘Global Social Influencers’ and with 7.7million subscribers on their YouTube channel with their videos regularly attracting over 1 million views, it’s clear they are doing something right.

Billy was the first football freestyler to be signed by a professional club (Tottenham Hotspur) and his highlights include performing at the World Cup Final in 2006. Jeremy meanwhile was first thrust into the spotlight after appearing on Britain’s Got Talent.

After performing at the 2010 FIFA Ballon d’Or ceremony, the pair decided to join forces together as a double act known as the F2Freestylers. With big sponsorship deals with the likes of Adidas, Konami and Beko, the F2 Freestylers are on a journey to discover the best “tekkers” the world has to offer. F2 Finding Football is a YouTube travel series that features impressive freestyle soccer stunts performed in various nations across the globe.

DC Freestyle

YouTube – 461k subscribers

Facebook – 56,000 likes

Instagram – 554k followers

Twitter – 18k followers

Daniel Cutting has been working as a full-time Football Freestyler for the last 10 years, since graduating from University. His skills have taken him to over 20 countries and allowed him to work alongside some of the world’s biggest brands including Coca-Cola, Adidas, Pepsi, UEFA, Puma and BMW. He holds five world records including the most consecutive face rolls (controlling the ball and rolling it from temple to temple) of which Daniel did a staggering 1,810, smashing the previous record by over three times the amount!

Woody and Kleiny

YouTube – 165k subscribers

Facebook – 1.1 million likes

Instagram – 1.6 million followers

Twitter – 3.6k followers

Woody & Kleiny are two life-long friends with a passion for creating entertaining video content for a millennial audience. The pair started out as football freestylers entering a Nike freestyle competition where they beat 2,000 other acts to make it to the semi-finals. After collaborating with mobile phone company Orange, performing in front of 90,000 fans at Wembley, the success of the pair has continued to snowball. The pair have performed across the world for all sorts of events and brands including the likes of Nike, Adidas, Powerade, Tesco, Phones 4u Mc Donald’s and Coca-Cola.

They have since found a niche market, where they create social experiments, stereotype videos, sketches, pranks, all while developing an engaged community of fans. Now successful YouTube presenters their videos attract over one million views.

Andrew Henderson

YouTube – 126k subscribers

Facebook – 134k likes

Instagram – 476k followers

Twitter – 13.8k followers

After recovering from a horrific leg break which threatened to curtail his dream, Andrew is a five-time world football freestyle champion and the UK Freestyle football champion for eight years running. Some of his highlights include collaborations with Neymar, Barcelona, Cristiano Ronaldo and Usain Bolt.

Liv Cooke

YouTube- 3.3k subscribers

Facebook- 127k likes

Instagram- 160k followers

Twitter- 68k followers

When she burst onto the scene Liv Cooke became the UK’s first professional female football freestyler. She started building her social media platform while she was at school, filming clips of freestyles and uploading it, slowly but surely, she grew an impressive fan base and had the support she needed to pursue her passion.  She is now reigning Freestyle Football World Champion. She recently got invited to perform in Qatar’s national sports day in which she was the main entertainment act for the day. Moreover, she starred in the Chanel 4 Women’s Euro 2017 TV ad in which she showcased her impressive skills.

The growing popularity of football freestylers has been driven by the rise of social media, allowing players to share content all around the world, especially amongst the younger audience. Given the shareable nature of the content, social media promotes “freestyle” well and has breed new life in the sport. Without it, it’s hard to imagine where the above names would be now.

Want to know how to grow your social media audience, increase engagement or simply gain support with your content creation? Speak to a member of our expert social media team today to find out how we can help you and your business.

Putting The PR in GDPR

With less than a month until the new European legislation, known as the General Data Protection Regulation (GDPR), comes into force in the UK we look at what this really means for the PR industry, whilst putting some of those rumours and myths to bed.

Find out the basics

You can’t prepare for what you don’t know. So, the first crucial step is to make yourself aware of the key facts surrounding the GDPR. If you haven’t received training at your organisation it is probably worthwhile embarking on some personal research on the dos and don’ts when it comes to data protection. Sites such as the ICO are really detailed and can help you answer some of those burning questions.

Our Legal and Finance Director, Marina Hall says “Don’t panic, GDPR is a good thing and allows you to organise your data and the information you store. The legislation is enforcing best practice and requiring all businesses to have the same standards when it comes to processing and storing personal information.”

What data is included?

The GDPR may sound as exciting as watching paint dry but it’s important to know the details, especially as it will affect every business in the UK. You will need to know what qualifies as ”personal data”as you’ll probably find that you process it a lot more than you realise. The main areas could be:

  • Name
  • Email address
  • Mobile number
  • Bank account details
  • Addresses
  • Driver/passport number

The legislation covers indirect identification of personal data, as well as direct. This means marketers will need to think about pseudonymisation, a data management procedure by which personally identifiable information fields within a data record are replaced by one or more artificial identifiers. When these elements are brought together, such as a postcode used with a surname, this could lead to someone being identified.

Do I have to get permission from every journalist?

No; if you are using aggregator sites such as Gorkana, Agility or Response Source you’re covered. These sites require the journalists or organisation to opt-in to have their details shared, meaning you have permission as a subscriber to the site to access that data. In addition, business emails that are published in the public domain such as John.Smith@parliament.co.uk are exempt from GDPR and you are able to make an approach.

Freelancers can be a murkier ground. There is a grey area within the new legislation around “legitimate interest”. If, for example, you were representing an environmental charity and you wanted to contact a freelance environmental journalist, you can argue legitimate interest as the journalist would more than likely want to hear about your story. However, if you included the same freelance journalist in a big promotional email about something totally irrelevant to them it would be deemed misuse of their data and could lead to other problems.

How does this affect my client work?

Our top tips for most PR professionals would be to focus on the following.

  1. Make sure you know where to find your new updated contracts and how to explain them if your client comes back with any questions.
  2. Ensure you are vetting any third-party suppliers you might be using, such as photographers, copywriters or website developers. It might be worthwhile having a supplier agreement in place.
  3. Password protect your spreadsheets. If you have media lists, client to do lists or simply a data capture from an event, make sure they are securely stored away and password protected. If you’re unsure how to lock your work down seek help from your IT team who will be able to advise you.
  4. Don’t pass on details you don’t have permission to share. If you haven’t got permission, make sure you don’t share data with any third parties. If you do, this could it could lead to larger issues. If you’re unsure, check with the Data Protection Officer within your organisation for the correct process.
  5. The right to be forgottenthe new GDPR rules provide “data subjects” (individuals) with the right to request that their information be erased completely. This is not optional.
  6. Finally, know who your Data Protection Officer is. Most organisations will have an appointed person or team. Make sure you keep them in the loop if you’re unclear about the process or just want to clarify what you’re doing is the correct way.

Finally, we’d just like to add we are not qualified to provide legal advice, so if you have some bigger questions please do contact your legal counsel.

We hope you enjoyed our top tips; if you’re looking for a PR agency to support you or your business please get in touch with our award-winning team today.

Best of British social

The news of JD Wetherspoon’s departure from social media seems to have hit some people pretty hard. Arms are up in the air, knickers are in a twist and some fanatics even got themselves into a full-blown tizz. But never mind the very British outbursts, it seems that Wetherspoons have pulled off one of the best social media stunts that we have seen of late. They got the whole nation talking, jumped on the back of the Facebook/Cambridge Analytica discussions, achieved huge media coverage, and actually stayed very on brand. And all by abstaining from this, social media, the nations favourite vice.

So, for any of those lost souls, wandering the internet aimlessly for your social fix, here are our picks for the Best of British: Social Media Edition.

  1. Innocent: These guys have to come in first place, just for the consistent cheery and delightful commentary, that so wonderfully taps into what it means to be British (complain a lot, but with polite refrain). Their community management is brilliant, always ready with the quick comeback and witty repartee.

  1. Greggs: They’ve jumped on the meme train, and it works. Yes, it’s completely ridiculous, and technically not that funny, but that’s also why it’s great. They’ve established a theme (turn everything into a sausage roll), and they’ve run with it. It appeals to a certain generation, and it seems to work, with 141K followers tuning in for their half-baked humour.

  1. Boohoo: Aside from the usual aesthetic, aspirational content that fashion brands’ focus on, Boohoo is spot on in terms of positioning, the tone of voice, and visual identity. Their content is vibrant, youthful and doesn’t take itself too seriously.

  1. Paddy Power: This is another case of a brand getting their audience’s humour absolutely spot on. They’re laddish, colloquial and a bit rude. Everything you want from a best mate really. Paddy Power also do a great job of being funny, even if you’re not big into the world of sport. Certainly, no mean feat.

  1. Present & Correct: This stationary brand does a sterling job of simultaneously selling their product, telling great jokes and highlighting beautiful content from across the internet. Subtle and simply charming through and through, they’re a fab example of a smaller brand making the most of social!

  1. PHA Digital Studio: This account just has a certain je ne sais quoi – you probably won’t have heard of them, but they’re really nailing this social media thing (okay, you got me, it’s us, we think we’re funny). But seriously, one time we tweeted something about Doctor Who, and it got like 300 likes and it was the best day of our lives.

If you’re interested in learning more about creative social media campaigns, get in touch with us today to find out how we can enhance your business or brand.