Gone are the days when vegan snacking equated to carrot sticks dipped in houmous, or a lonely piece of fruit. These days supermarket aisles are bursting with plant-based foods, and you’d be hard-pressed to find a café or restaurant without vegan options on the menu. With the market for meat-free set to reach £1.1bn by 2023 (according to Mintel), it’s no wonder businesses are jumping on the trend left right and centre. Snacking options are vast and full of innovation, ranging from coconut jerky and hazelnut butter cups, to quinoa crisps and roasted corn snacks.
We’ve compiled a list of our top 10 snack brands that we think are particularly impressive (not to mention delicious!), and stand out amongst the huge range of vegan products out there.
Founded in 2013 by nutritionist and paleo fan Suzie Walker, who still runs the business today, snack bar company Primal Pantry is on a mission to get people making better snacking choices. Its commitment is to produce products from high-quality, whole food ingredients, free from additives or unrecognisable ingredients. In this vein, the company has just launched their new range of snack-sized fruit and seed bars in four delightful flavours: Lemon & Poppyseed, Cocoa, Coconut and Orange & Ginger.
Crunchy corn brand, LOVE CORN, has created a range of gluten-free, vegan, sugar-free and high-fibre corn snacks. Roasted corn has apparently always been very popular in the Mediterranean & South America, but wasn’t as well known here in the UK, and as a result, the first premium roasted corn brand was born. Founded by Jamie McCloskey in 2016, the company has grown from a penniless start up into a thriving business, with products stocked across several major retailers. The three flavours available are Sea Slat, Smoked BBQ, and Habanero Chilli.
Sisters Gracie and Sophie Tyrrell set up Squirrel Sisters in November 2015, which started off as a blog the year before. The blog’s fast success led them to venture into the snack bar business, and today their products hold a remarkable collection of awards. Scrumptious and guilt-free, Squirrel Sisters only uses whole dates to bind and sweeten its products – they contain absolutely no syrups, pastes or sugar alternatives, and as such the company is certified by international certification authority Sugarwise.
Jerky might be one of the last foods that comes to mind when thinking about veganism, but with the rise in demand for protein-rich snacks, vegan jerky is turning out to be a hot trend in 2019. Mighty Bee have managed to bring together this unlikely pair, with their new range of certified-organic, preservative-free coconut jerky, which comes in three flavours: Spicy BBQ, Teriyaki, and Chocolate Hazelnut. The range is made from Thai coconuts, which they dehydrate and marinate to give them a chewy, meaty texture. Impressively, this NPD has come very soon after the company’s last innovation, Bananitos, which launched last year and is a unique solar-dried chocolate-coated banana bar.
Snack company Eat Real is based on three simple concepts: taste, nutrition and real ingredients. Its crisp-like snacks are free from artificial flavourings, colourings and preservatives, but certainly do not compromise on taste. The range is so vast that it seems the only thing they don’t create crisps from is potatoes. From Quinoa Chips to Veggie Bites, and Snap Pea Crunch to Cheezie Straws, Eat Real have found innovative ways to produce crisp-like textures and flavours from all sorts of surprising ingredients.
Set up by three university friends in 2007, Pulsin has gone from strength to strength and is now an award-winning snack brand, with a variety of ranges including protein bars, raw chocolate brownies, protein powders and organic snack bars. The bars are dairy-free, gluten-free, and contain non-GMO ingredients. The latest addition to Pulsin’s range is the Fruit & Nut bars, which contain 30% less sugar and twice the fibre of other similar bars in their category. Health is at the heart of the Pulsin brand, which is why these new bars have been cold-pressed to preserve nutritional value.
Rimi Thapar, creator of organic snack brand LoveRaw, is one of the few people to ever turn down an offer from the Dragons. She appeared on Dragon’s Den in 2017 looking for a £50,000 investment, but when Debra Meaden asked for a 30% stake in the business, Rimi decided to go it alone. Through her dedication and with a vision to spread her love of organic, healthy food, LoveRaw grew into a thriving success, branching out into plant-based milks and recently vegan butter cups. Creamy and indulgent yet virtually guilt-free, these come in Salted Caramel, Peanut Butter, and Hazelnut Butter flavours.
Coconut snack brand Ape Snacks was the brainchild of 19-year-old university drop-out, Zack Nathan, who was disappointed that all ‘natural’ snacks seemed to be either dull, bland and tasteless or else packed with sugar. He was determined to create something both healthy and delicious to shake up the UK’s snacking aisles, and in 2016 launched Ape Snacks’ Lightly Salted Curls and Natural Bites. The latest addition to the product range is the Coconut Puffs, which come in Lightly Salted, Thai Chilli, and Cheese flavours. Last week the company acquired fruit and vegetable crisp brand Emily Crisps. Founded in 2013 by Emily Wong and her partner Ale Ascani, the business initially grew through a crowdfunding initiative. Today it is stocked in several major retailers and boasts a full range of flavours including Sweet Potato, French Beans & Edamame, Crunchy Red Apple, Fig Banana, and Pineapple. As well as being vegan, all products are gluten-free, kosher-certified, and free from all additives and preservatives.
Primarily a premium food supplement brand, Tom Oliver Nutrition launched its first chocolate protein bar range last May, which comes in six varieties: Coconut, Coffee, Caramel, Mint, Raspberry, and Orange. Founder Tom Oliver saw an opportunity to venture into the snack bar category when he noticed that most plant-based bars are often high in fruit sugars and low in protein content. By comparison, his product range promises to bring fresh, innovative, natural raw materials together to benefit overall health, and each bar contains 14g of protein.
If you’re launching a new product or want to grow your brand’s share of voice, our consumer PR team can help take your business to the next level. With extensive experience in FMCG and food and drink industries we know how to get your brand recognised. Get in touch here.
Social media is a brilliant platform for strengthening your reputation both online and offline. More diverse, immersive and accessible than traditional marketing, it provides a level of authenticity which is often hard to capture. Each channel occupies a niche and offers a varied strategy for developing your online reputation, brand values and identity.
A key point to remember is that you need to be interactive. It’s called social for a reason; make sure you’re asking questions, interacting with people and encouraging a discussion. Ideally, you want to get people talking to you, with you and about you. Positioning yourself as a thought leader is invaluable in building confidence in your personal brand, and social media is one of the easiest ways in which to do this. Here we highlight the best social media platforms for businesses and how to use them effectively.
LinkedIn is perhaps the most obvious platform for building your reputation as a thought leader in your industry. After all, it was designed to build and expand your professional network and unite those with common interests. Joining and prompting relevant discussion on LinkedIn can be as simple as writing a post, but it certainly shouldn’t stop there.
Join groups that are relevant to your industry, share articles on matters of importance to you, make real connections online and voice what makes you matter as an individual or a business. Jump on top of trending issues and maximise your exposure by using trending hashtags. Social media is all about storytelling, so tell yours.
LinkedIn also offers the ability to publish built-in blogs, which the algorithm will support so they generate further reach. Write one, publish it, and encourage people to ask you questions and discuss your ideas. As with everything on social media, the more people interact with your posts, the more often they’ll see your content, so you really want to push for that initial engagement that keeps people coming back for more.
Instagram a great platform for the professional, as it allows you to showcase the aspects of your life that may feel ill-suited elsewhere. Instagram allows you to curate a broader understanding of, and personality around, your brand. This authentic and intimate insight is increasingly invaluable in the world of modern marketing.
When using Instagram, remember to use the whole toolbox. Use Instagram stories and their ever-evolving features, add videos and boomerangs and try to be playful with their built-in emojis and gifs. In the same vein, remember that branded or explicitly commercial content won’t sit well on this channel. Instagram is first and foremost about beautiful pictures, so your priority should be to show off your creative side and make the post look aesthetically pleasing.
Twitter is often the first stop for people joining the world of social media. As a news-driven platform, it offers the perfect opportunity for comment and discussion, both as a brand and an individual. When using Twitter, it’s important to remember it functions based on ‘look at that’, rather than ‘look at me’. Using Twitter to stay on top of industry agendas is a great way to prove your relevance.
Make sure you’re following and interacting with existing influential leaders in your industry and try to get your content in front of them. A key influencer retweeting your message can lead to a hugely expanded reach, and consequently more engagements and followers.
Facebook may not seem like the most immediately relevant channel for businesses, but it holds value in its SEO potential, and in allowing you to have a seamless visual identity and tone of voice across the web. Having these multiple touch points is helpful in keeping your messaging clear and consistent.
One stand-out benefit of using Facebook is its sophisticated and intricate options for paid promotion. This is something worth investing in if you want to promote a product, cause or event, and may yield better results than other platforms.
In terms of content, Facebook can be used to support content pushed out across other channels, and focus on longer form opinion pieces, such as blogs or videos. Whereas other platforms encourage short and concise statuses, Facebook allows you to share more than 60,000 characters within a post, making it great for telling a story or engaging in meaningful content sharing.
Social media today hosts a plethora of tools to help you tell your story. It’s a hugely varied space that is highly flexible to the individual or brand, and since it’s now so pervasive, it’s easier than ever to get your message where you want and to whom you want.
Do remember that social media is not a one-way street. The quickest way to put people off is by being too ‘me me me’; using your own content is fantastic and certainly recommended, but don’t be afraid to share others’ work. You can still demonstrate your value and knowledge by directing your followers to authoritative and illuminating content from across the web. This is also often a good way to continue to expand your network – just make sure you always credit appropriately.
It can be daunting to start a brand-new social media strategy and post relevant, creative content on a regular basis. If you feel you need a helping hand, have a look at our social media services here. Our community managers look after every aspect of your social media channels and online communities. Whether you’re after a bespoke social campaign, paid media support, influencer engagement, or a full audit of your existing social landscape and that of your competitors, we’ve got you covered.
The trend towards organic, vegan and sustainable products is showing no signs of slowing, and the fight for businesses to stand out is fiercer than ever. As part of Natural & Organic Products Europe, which attracts over 10,000 attendees annually, this year’s Natural Food Show will host over 700 brands and suppliers, hundreds of new product launches from across the globe, and top industry figures will be giving inspiring keynotes and seminars.
We’ve highlighted some of the top food and drink trends soaring through 2019, and the brands we think are set to wow retailers at the food show with their new product development.
Raw or cold-processed ingredients (never heated above 42°C) generally means less energy is used during their preparation, and that instead of more traditional methods are used, for example, sun-drying. The theory behind the trend is that consuming uncooked foods boosts energy, aids in weight loss and prevents disease.
Raw Press (stand Q30)
Leading health and wellbeing brand of organic, raw cold-pressed juices, Raw Press, is launching its innovative healthy snack alternative, Pronuts. It is a raw, vegan, gluten-free protein snack bar that comes in a doughnut form, with a base of oats, cashews, dates and vegan hemp protein powder. Raw Press will also showcase a bean-to-bar chocolate icing in three flavours: Matcha, Chocolate and Rose.
The Raw Chocolate Company (stand S31)
The Raw Chocolate Company was set up in 2006 with a mission to make chocolate better. The company is promoting its organic, vegan chocolate bars, now in fully compostable and recyclable packaging. They’re also showcasing three new exciting additions to the range: Koffee Kapow, Mint Mania and Silky Coconut.
Cannabidiol, also known as CBD, is having a huge impact in the wellness industry, dominating headlines and product launches. From skin care products to bottled drinks, chocolates to supplement sprays, this hemp-derivative is becoming more and more popular, with experts and celebrities alike advocating its health benefits.
Almighty Foods (stand P9)
Almighty Foods will be showcasing their hand-crafted chocolate bars and nut butter that are traditionally stone-milled in Scotland and made with lab-tested, raw CBD extract. All their products are vegan and certified organic, and they pride themselves on their fully compostable plant-based packaging.
Minor Figures (stand R40)
Minor Figures is a UK based independent coffee company, focused on creating innovative products, from nitro cold brew coffee to oat m*lk and chai tea. Most recently, the company launched a CBD oil designed to restore and replenish the body following over-consumption of coffee. The entire Minor Figures range is dairy-free, vegan-friendly and contains no added sugar.
MatchaNOW (stand W3)
Beverage company MatchaNow has launched a new ready-to-drink tea combining matcha with CBD. Their innovative twist-and-shake cap stores the matcha and CBD oil to preserve their purity and potency until a simple twist releases both into the drink. Since launching in the UK in 2017 with its Original and Lightly Sweet flavours, MatchaNow’s range also includes Peppermint, Ginger & Turmeric, and now CBD. Their next move will be towards environmentally friendly packaging, by looking into compostable bottle materials.
Fermented drinks have been around for centuries, but the health-drink trend has only just started causing a stir in the UK. The probiotics and organic acids they contain have been said to have a positive effect on gut health, improving digestion, the immune system, and neurological health. Nowadays the market is booming with bacteria-packed drinks like kombucha, kefir, and kvass.
Captain Kombucha (stand R26)
Drinks brand Captain Kombucha will showcase its Oh My Gutness drink at the food show. This sparkling fruit drink fermented with water kefir grains is full of gut-friendly bacteria, antioxidants and enzymes, and is low in calories and dairy-free. It is available in six different flavours: Original, California Raspberry, Pineapple, Ginger & Lemon, Coconut, and Cayenne Pepper.
Bio-tiful Dairy (stand P6)
Kefir is a 2000-year-old cultured milk drink, made from milk and authentic live cultures. Bio-tiful Dairy is on a mission to bring gut health to the UK, and their range of kefir smoothies, milk, and yoghurts all contain billions of gut-friendly bacteria, vitamins and minerals. Their newest range, Kefir-Quark, is the world’s first combination of kefir and quark cultures and is available in Original and Cranberry flavours.
Karma Kombucha (by Biogroupe) (stand R20)
Organic, fair trade, fermented tea brand, Karma Kombucha is introducing Ginger Beer by Karma, an alcohol-free soft drink, with no added sweeteners and a genuine ginger taste, thanks to its natural fermentation. Also on show will be Biogroupe’s Karma Kefruit, which is packed with good bacteria and yeast, and produced by fermenting water and fruit with kefir grains.
The anti-plastic efforts of 2018 are only growing this year, with more and more businesses making commitments to reduce their plastic production, including supermarkets trialling plastic-free zones. Many brands are opting for paper packaging, recycled materials, or bioplastics.
Lovechock (stand M20)
Ethical chocolate brand Lovechock has been boasting plastic-free packaging since 2011, and what’s more, the company has recently pledged to reduce its packaging material by 20% in order to further shrink its environmental impact. The chocolatier produces raw cocoa that is processed as little as possible and has just launched its innovative CBD-infused ‘mini-tablet’, which contains 75% cacao and is sweetened with Arenga-palm sugar to give it a rich taste of toffee.
Conscious Chocolate (stand Z14)
Raw chocolate pioneer, Conscious Chocolate, has recently re-branded and will be showing off its new eco-packaging, which has a recyclable outer, printed with vegetable inks and a water varnish, plus an inner wrapper that is plant-based, as well as a home compostable film. The new packaging is intended to display the evocative nature of the wild, ethical, premium ingredients. All bars are vegan, organic, soy-free, dairy-free, gluten-free and refined sugar-free.
Tony’s Chocolonely (stand U10)
Tony’s Chocolonely has been fighting against slavery in the chocolate industry, aiming to show the world that chocolate can be made differently in the way we treat cocoa farmers. But while this is its primary focus, the Dutch company also places importance on climate change and the environment. As well as taking part in initiatives to reduce its carbon footprint, Tony’s Chocolonely try to use locally produced raw materials in their packaging and use recycled materials where possible.
Cocofina (stand P7)
Award-winning British organic food producer Cocofina specialises in authentic coconut products, all free of plastic packaging. The products are innovative, vegan-friendly and certified organic by the Soil Association UK. Their stand at the food show will be displaying their newly certified Coconut Water, Organic Vegan Low GI Chocolate Spread and our Organic Coconut Water with High Strength Turmeric.
Do you have a food or drink product you want to launch or simply gain more exposure? Our award-winning consumer PR team are here to help. Whether it’s working with influencers, creating engaging social media campaigns or supporting your product or service launch, we’ve got you covered. Contact us today to find out more.
April Fool’s Day is an exciting time for marketers. Many brands cleverly tweak their tone of voice online to great effect. Acting in a slightly goofier fashion can reveal the human side of a brand, making them more relatable and personable. This day can inspire all, including those who do not have the budget for traditional stunts – simple yet effective visuals can spark the imagination of your customer base and make them remember you.
Below are PHA Social’s favourite April Fool’s day gags from 2019, as well as our 3 top tips on how to make your audience giggle next year!
A lot of brands seemed to default to the traditional gag of releasing fake products, however, this doesn’t have to be the only way to cut through the April Fool’s noise. This day is about being light-hearted – what would you like your customers to know about your brand that you may have difficulty saying normally?
Whilst we might have expected The Muppets to tell a joke, we felt their simple acknowledgement of the day was light-hearted and warm – it reminded us of how the Muppets make us feel. Could you use April Fool’s for a similar effect with your workplace or employees, reminding customers of the friendly faces behind the brand?
— The Muppets (@TheMuppets) April 1, 2019
Some conversations/feelings around your brand will not be appropriate to respond to when they appear casually throughout the year. However, April Fool’s day is an opportunity to engage in this conversation, due to the relaxed environment social media supports. Duolingo is iconic for its repetitive notifications. Their video announcing Duolingo Push was able to merge all the conversations surrounding this feature into a light-hearted piece that shows they not only listen to their audience, but they also acknowledge a comical part of their business.
The moment you've all been d̶r̶e̶a̶d̶i̶n̶g̶ waiting for…Introducing Duolingo Push! We're taking notifications out of your phone and into the real world. That's right: Duo the Owl will literally show up to remind you to practice so you never miss a day of language learning again.Try it today: https://push.duolingo.com
Posted by Duolingo on Monday, April 1, 2019
On the flip side, some online pranks will spark new conversation surrounding your brand, revealing gaps in your product catalogue. Love Hearts Sour Hearts feels like a perfect anti-product to us, which many could relate too!
For many, April 1st is a normal day, and so there are plenty of genuine articles and content posted online. The art of this holiday is to blend your jokes so that they appear (largely) natural and authentic. If you have someone in your comments saying, ‘this has to be an April fool’s, surely!’, then you have succeeded in creating a mystery – and your engagement will grow from this confusion. Caffé Nero was able to successfully maintain their sophisticated style whilst establishing this illusion by utilising Instagram stories. They ‘announced’ that ‘due to a manufacturing issue’, their chocolate cups had to be recalled.
Due to a manufacturing issue we have had to recall our chocolate cups. Sorry for any inconvenience caused. #AprilFools
Posted by Caffè Nero on Friday, March 29, 2019
April Fool’s day should not be seen as a difficult part of your marketing calendar. Listen to your audience, be bold, try something different and monitor the results so learnings can be applied to the next campaign. Just remember that important, genuine posts should be avoided on this day or you could encounter the same response that Theresa May’s announcement of a higher living wage had on Monday.
If you would you like to capitalise on national days such as April Fool’s Day in the future, get in touch with PHA Social to discuss how we can help people discover your brand in a fun and creative way.
What goes best with a cup of coffee? A top up. Whether it’s sitting in a cafe for hours gossiping with your friends or desperately trying to stay awake sipping from your takeaway mug, coffee is a key component of many people’s daily routines.
The iconic London Coffee Festival is taking a step up this year, with mindful coffee tasting, latte art showdowns, a barista competition and unique multi-sensory experiences. Taking place as always at The Old Truman Brewery in Brick Lane, the event will exhibit over 250 coffee roasters and brands and is expecting over 30,000 visitors across the four days.
This year, we’re most excited for the line-up at The Lab, which provides live demonstrations, workshops, talks and tastings, all hosted by experts in the industry. Representatives from Percol Coffee, A Plastic Planet, and The Fairtrade Foundation will be discussing the future of ethical and sustainable coffee. Kate McCutchen from Square UK will be talking about how to grow your business from the ground up. MUMAC Academy will be speaking with Assembly coffee and Caravan Coffee Roasters about coffee and education. With this and much more on offer, 2019’s London Coffee Festival is one not to miss.
To help you get in the mood for coffee (who needs a reason?) we’ve compiled a list of our favourite coffee brands in London.
Workshop place a huge importance on being able to work closely with the right coffee farmers, producers, exporters and co-operatives to produce the best coffee. Those at Workshop firmly believe that if they understand every aspect that goes into making a brilliant cup of coffee, they can successfully make one.
They work closely with the same farmers year on year, and developing new relationships all the time, predominantly focusing on travel and purchasing in Africa and Central and South America.
Workshop pride themselves on having a genuine and sincere commitment to developing on-going relationships with producers, that facilitate their objectives of better financial reward for their handiwork, and our desire to serve for the best coffee possible.
Launched in 2014, after a meeting between Bradley Morrison (MD) and Colin Mitchell (director) at a motorcycle festival in 2013.
Bradley Morrison had been working as a barista but wasn’t at all keen on the coffee they were serving and thought he could do a better job. He approached the owner with the proposition that if he started a roastery, would they change their supplier? So, Dark Arts began.
The roastery’s quirky décor is a mix of Americana and artefacts from motorcycle culture and retro horror films. Whilst having fun is high on their agenda, they are ultimately driven by their passion to produce quality products.
It seems all good coffee is built on good relationships. All Press put their success down to every person in the coffee making journey, from the people they choose to partner with, to their first café customer, to their staff around the world.
All Press recognise that the best tasting coffee is not all science, nor is it all craft. It’s the combination of both.
Pioneers in the evolving London speciality coffee scene. They work to source, roast and craft some of the finest coffees from Ethiopia to Guatemala and more, right in the heart of East London.
They place a huge emphasis on their ethos towards sustainability and ethical sources and consequently ensure that their coffee has both character and a transparent story.
Another company who really thrive off the friendships they get to build between a huge range of interesting and talented people; from coffee lovers through to coffee farmers. They love that they have an ability to connect these people.
Having started in a small New Zealand surf town, with just three passionate coffee roasters, they have invested in their product, people and community and have consequently grown around the globe continuing to do what they love.
Founded by 2 people with a wealth of experience and passion in the coffee industry, from barista work, machinery support and coffee training to import, cupping and roasting.
With the ultimate goal to make London famous for good coffee, they source, buy, import, roast and deliver the best coffee they can find.
At The PHA Group we love coffee, so were thrilled when leading household appliance brand SharkNinja came to us with a challenge to launch a PR campaign for their new Ninja Coffee Bar. Read about the influencer partnerships we secured and the outstanding results of the campaign here.
Are you in need of a communications strategy to help gain exposure for your brand or business? Our expert teams are on hand to help you do just that. Speak to us today to find out how you can gain cut-through in online and national media.
Whether its probiotics, juice shots or even infused water, the health market is saturated with products for us to choose from. With so many goods to choose from it can be hard to know which drink is truly the best one for you. With that in mind, we’ve highlighted some drink brands that you should be keeping a firm eye on.
Leading the race in creating bespoke and innovative cold-pressed juices is PRESS. Since launching in London back in 2014, PRESS have gone on also develop their health food section too. What stands PRESS apart from the rest of the competition is they proactively invest in class research, to help create the most nutritious juices.
By utilising the cold-pressing method, which is carried out only in cold-room kitchens, is designed to retain the most natural taste, nutrient content and texture found in fresh fruit and vegetables.
Choose from cleanses that last between 3 – 5 days long, or just weight loss that lasts a week or simply pop into one of their stores located in Soho, Mayfair or the City.
Their motto is about putting your health and wellbeing first, to what you eat and drink. At the heart of everything is Jonny Wilkinson, the ex-England great who spent a career striving to reach top physical performance, wanted to create something that would help people take their own small positive steps towards unleashing their potential. This led to the birth of No.1 Kombucha.
Well, whilst normal food starts to lose its freshness and life when we pick it, the fermentation process in creating kombucha infuses the drink with life through live cultures and goodness.
They’re also conscious of the footprint they leave on the planet, with that in mind they’ve chosen sustainable options in materials where possible such as the bottle which is made from recycled amber glass which is environmentally friendly.
Meet the brand who are on a mission to shake up the mainstream soft drinks industry offering an ethical and healthy alternative.
Co-Founders Alex and Jack who are both from farming backgrounds realised that as much as 40% of vegetables and fruits that are grown in the UK goes to waste every year due to supermarkets only wanting to take the A+ standard crop from farmers.
They decided that something needed to be done about that number. Which lead to DASH being born which uniquely infuses British sparkling spring water with the fruit and veg that would have normally gone to waste to create sparkling spring water with a ‘subtle dash of flavour’ which contains no sugar, calories or sweeteners.
Last year they saved approximately 30,000 raspberries that would have gone to waste.
On a mission to fuel a healthier world. Everything Plenish do is driven by their core value that is we’re at our best when we’re running on plenty.
This came after founder Kara Rosen found herself continuously running on empty and getting ill. This led to her getting nutritional advice which pointed her in the direction of plants.
Plenish stock an impressive list of products such as their NutM*lks (which come in an almond, cashew, coconut, hazelnut and oat form) to their plant powered juices which have all been cleverly named depending on what they deliver such as ‘Pump or ‘Elevate’
All Plenish products are designed to get the most from plant-fuelled nutrition and minimise our impact on the planet.
If you would like to learn about how PR could help to boost sales and reach a wider audience get in touch with a member of our award-winning team today.
Despite the advances women have made, when it comes to media and advertising, there are still plenty of gender biases that need to be addressed. Businesses and brands frequently claim to support or empower women, but few follow through. Considering this year’s #BalanceforBetter. A balanced world is a better world. Looking at how we can forge a more gender-balanced world and celebrate women’s achievement. We looked at campaigns that succeeded in empowering women, encouraging females to break the mould and inspiring them to stand up for themselves.
Nike – Dream Crazier
Their latest advert narrated by tennis star Serena Williams, features female athletes of a whole host of sports, including Sarah Reinertsen, an Ironman triathlete and Paralympian; Caster Semenya, a South African 800-meter runner often called out because of her naturally high levels of testosterone; and Paralympian wheelchair racer Tatyana McFadden.
The advert focusses on insults often shouted at them and the double standards they have thrown at them. The commercial goes through the stages where women are told if they show emotion, they are being dramatic, if they get angry, they’re hysterical and if they dream of equality, they are being unrealistic.
An excellent campaign to begin our #BalanceforBetter roundup.
United Colors of Benetton’s #UnitedByHalf
United Colors of Benetton pushed the boundaries with the #UnitedByHalf campaign in 2017. The campaign fights for women’s rights and social position in India by demanding equal pay. The campaign was launched early February 2017; however, it gained a huge following on International Women’s Day.
The campaign sought to support women who struggle with inequalities in the Indian market. The advert depicts women in strong situations standing up for their rights, be it a young girl beating a boy at an arm wrestle or a lady walking out of her job due to unequal pay. This is a fantastic way for a brand seemingly removed from this sphere to have their say and make it clear that they support their customers in every aspect of their lives.
Missguided – #MakeYourMark
The influencer campaign of the year (2017), Missguided’s Make Your Mark campaign was a brilliant coming together of authenticity, powerful statements and positivity! This influencer campaign began with the e-tailer’s pledge to stop retouching their model’s imperfections in all of their imagery. They said they were: “on a mission to inspire babes the world over to love themselves, for themselves, to embrace your flaws, and to not strive for what the world perceives as perfection”.
This ground-breaking pledge was followed with a fun and vibrant influencer campaign, which saw women of all shapes, sizes and skin tones coming together to celebrate, well, themselves! A charming display of confidence and strength, clapping back at the all too common scrutiny of women’s bodies in the media.
Under Armour’s “I Will What I Want”
Instead of hiring another celebrity athlete or well-known gym enthusiast, Under Armour took a unique approach to their “I Will What I Want” campaign and hired supermodel Gisele Bundchen. Albeit not exactly a ground-breaking choice, Under Armour tackled the criticism head-on with their campaign video and website showcasing a different side of Gisele.
The campaign sees Gisele working out, as comments from social media bombard her on screen. Both negative and positive – the video attracted over 2.7 million views in its first few weeks. The brand narrative cleverly inspired women to defy the odds, ignore the haters and just be true to themselves and their passions.
Dove “Real Beauty”
This campaign has become synonymous with ‘female-friendly’ and inclusive marketing campaigns. When Dove released their “Real Beauty” adverts they focused on showing real women of every shape, size, race or height. The campaigns aimed to empower all women to recognise their own beauty and worth. Though still hinging on appearance, this campaign was a huge success and a real landmark for advertising to women going forwards. Other cosmetics brands have followed suit since, such as Sleek Make-up’s “My face, my rules” campaign. Dove’s message was women don’t have to look a certain way to feel confident, and this is something that has certainly been absorbed by many brands today.
If you would like to find out how The PHA Group can help you grow your social media community, produce engaging digital assets or monitor your social impact get in touch with our team today. Speak to our social media experts today.
Exceptionally crafted wine and detailed vineyard tours aren’t usually associated with the UK but more the Cotes de Provence in France or sun-baked fields of California. Stepping up to the plate is the UK who has over 400 commercial vineyards dotted around England. With many open to the public, we’ve hand-picked our favourite vineyards to visit in the UK.
Established in 2010 in South Downs, Sussex. This area is renowned for producing award delicious winning English sparkling wines. Rathfinny’s vision is to develop and grow into one of the most significant single vineyards in England, and one of the largest in Europe. Alongside specialising in sparkling wines, Rathfinny also produce their very own hand-crafted gin.
With the first vines planted in 2004, and its first vintage produced in 2006, it’s been 13 years since Gusbourne Estates burst onto the scene. Now well established, it has received many accolades alongside some of the finest sparkling wine this country has to offer. A combination of trusted old traditions and cutting-edge technology ensures that Gusbourne Estate is a vineyard you need to experience.
This family-owned grower and producer of premium English sparkling wine is performing exceptionally well. In fact, there aren’t many awards which Hattingley Valley haven’t won over the years. From taking gold at the Sommelier Wine Awards, to being crowned World Champion last year for its Blanc de Blancs 2011 Magnum at the prestigious Champagne & Sparkling Wine World Championships (CSWWC). One well worth putting on your to-do list.
Set in an area of outstanding natural beauty, Chiltern Valley produces not only fine wines but also ales and liquors. Chiltern Valley also plays host to visitors by running an on-site B&B service. So why not really drink-in the scenery? Make a weekend of it and enjoy views of the vineyard from the guest room.
Since the first vines were planted in 1986, Denbies vineyard has been a stable producer of quality UK wines. With a total of 265 acres planted, the vineyard is three times the size of any other in the UK. Set in the heart of the Surrey Hills, couples often take full advantage of the scenic surroundings by choosing it as a wedding location.
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Did you know Denbies has been family owned and run since 1984? This coming week we will be celebrating English Tourism Week, 17-25 March! Image credit: Stephen Kiley . . . #Denbies #vineyard #wine #ETW #englishtourism #englishtourismweek #spring #Dorking #Surrey #englishwine #winelovers #fizzfridays #sparklingwine
The 400 – acre family owned Tudor estate in the heart of Kent, is devoted to producing the country’s finest still, sparkling wines and ciders. It’s prize wine Balfour Brut Rose, is recognised as one of England’s premium champagne-method wines, winning numerous awards and accolades. The Hush Heath estate also boasts three boutique hotels with dining options, where of course you can sample all the wines and ciders from the vineyard.
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Relationship guru and matrimonial consultant Sheela Mackintosh-Stewart is on a mission to promote successful relationships and prevent marriage breakdowns in society.
From Love Island, to Celebs go Dating, to First Dates, the quest for love is unavoidable and ever-present in our modern-day society. Whilst these programs make it seem as though navigating the dating world is the simplest and most entertaining of tasks, this is not the case for everyone. Sometimes the dating world can be daunting and frightening, but finding and choosing the right person for you, and knowing how to build and maintain a healthy and lasting relationship is probably the most important life decision you will make.
Here are my top tips to maximize your chances of choosing the right one in this complex world of love-matching:
Before embarking on your relationship journey, you must both establish what you want to get out of it. Be sure to discover and ascertain if you are mutually on the same page in terms of commitment and long-term engagement, which is vital to building a good foundation for your relationship. Strong, honest and open communications is absolutely crucial to ascertain this.
Choosing right involves you being true and honest with yourself about you want and need from a partner. Many clients struggle to find their right match, because, in reality, they have not asked themselves what they are searching for in the first place. So, before you embark on this journey, take a step back to assess what it is that you truly want. It will make the process easier. Start by evaluating what your personal morals, values and ‘red lines’ are, and make them your core indicators to measure and decipher whether you are truly compatible with someone, and whether you can give each other what you both want and need. Learning from past relationship failures is an excellent way to know what you don’t want from a partner.
It is hard to live with someone who doesn’t mutually respect, trust or accept you for who you are, warts and all. You must feel secure and safe with your partner and vice versa, where you can both be your true selves. So never ever compromise on these important values.
Once you decide who you want to date, then make sure you become that dream date, so that you become someone else’s dream date too. If you want to date someone who is in fun, in good physical health and is successful then channel your energies on becoming just that sort of person. Why would anyone accept anything less? By channelling characteristics that you also look for in a partner, you will inevitably attract a similar person. If you are charismatic and confident, you will attract a similar person. If you want to be with someone who will bring out the best side of you, you need to display that side of you first. Do bear in mind that you should not set out to try and change someone, so find someone who you are happy with just as they are.
Do they stimulate you intellectually? Are they emotionally available to you at all times? Are they a source of support and comfort? Are you relaxed in each other’s company? Looks do eventually fade, but a good kind personality and character won’t. You must always think with your head as well as your heart, when it comes to love. Do not rush your search; the right person will be out there, so don’t settle for anything less than you deserve.
With over 30 years’ experience as a Family Lawyer and Relationship Coach, and having witnessed the devastating impact of divorce first-hand, Sheela specialises in giving expert and bespoke relationship advice to singletons looking for love and couples facing the possibility of separation through her counselling and advice service.
For many reasons, Gillette deserve some well-earned praise for this latest marketing attempt. The advert, which challenges men and boys to be better and call out sexually inappropriate behaviour, deserves both praise for bravery and for getting the go-ahead. Tackling social issues always carries an inherent risk of backfire.
— Gillette (@Gillette) January 14, 2019
Millionaire Kendall Jenner’s poorly judged peace offering involving Pepsi at a protest already served as a significant warning to the industry of what can go wrong if issues aren’t handled sensitively. Yet, more recently Nike has seen booming sales after standing with Quarterback Colin Kaepernick in their “Believe in Something” campaign.
It’s continuing a strange phenomenon where the marketing teams of the world’s biggest companies seem more capable of touching the right cord with consumers than politicians do with their voters. A lot of these decisions are calculated. Companies like Nike know which side their bread is buttered on. As University of Michigan Business Professor Jerry Davis put it on ABC news, “it turns out Democrats buy a lot more sneakers than Republicans.”
This comment was referring to the legendary adage often attributed to Michael Jordan that “Republicans buy shoes, too.” Yet, the increasingly important divide that age is playing in politics now means many of the world’s biggest companies are quite happy to hedge their bets on the next generation. Nike know the average customer who walks through its door is a teenage male, far more likely to sympathise with the political messaging that Kaepernick “sacrificed everything” to support. That risk has for the time being paid off.
Marketers ultimately report to the bottom line. Unlike Gillette, Nike has seen year on year growth for a decade. Gillette has instead seen year-on-year falling sales in a market where men have increasingly more choice and fewer people choose shaving. Gillette will have been sitting on ideas of how to revitalise their iconic “The Best A Man Can Get” slogan for a while now and how to target it at the next generation of men. This advert, however, certainly doesn’t naturally feel like it is driven directly by sales. There are no razors. The demographic it is most likely to impress, women, aren’t even potential customers. It fits into something bigger.
Gillette wrote on their website of how they plan to include this as part of a wider campaign: “From today on, we pledge to actively challenge the stereotypes and expectations of what it means to be a man everywhere you see Gillette. In the ads we run, the images we publish to social media, the words we choose, and so much more.”
The advert has so far only been paid for on digital channels in America, with no known plans to run it in the UK. So, when Piers Morgan reacted, himself fast becoming an effective medium through which all successful marketing campaigns must pass, Gillette had achieved huge global organic growth with a relatively modest budget. But you wouldn’t clap just yet…
I've used @Gillette razors my entire adult life but this absurd virtue-signalling PC guff may drive me away to a company less eager to fuel the current pathetic global assault on masculinity.
Let boys be damn boys.
Let men be damn men. https://t.co/Hm66OD5lA4
— Piers Morgan (@piersmorgan) January 14, 2019
When it comes to marketing, the opposite of bravery isn’t cowardice but conformity. Standing still isn’t so bad compared to losing ground. The launch of Gillette’s new campaign has achieved both widespread coverage and supported an excellent cause. Yet, for a company with more than half the market share in the US and far more than that in the UK (roughly 65%), we might be left asking what Gillette is set to achieve from this.
When Nike launched their campaign, they weren’t operating with anything close to a 50% share in any of the markets they compete in. When Nike isolated a certain part of America, they knew they were already experiencing declining sales due to a negative price elasticity those consumers were having with its products. They expected to recoup those sales elsewhere. It isn’t clear if this is going to be the case for Gillette.
Where Nike’s campaign was positive and inspirational, Gillette’s message feels negative. Nike told its key customers they behave better than the rest, Gillette has told its customers the opposite. At writing, Gillette’s video has received nearly 10 million views but the reaction to it has been overwhelmingly negative. The dislike to like ratio stands at 577k to 217k. On Sunday, the ratio was 10:1 with most comments saying they would abandon the brand. Make no mistake, those who found the advert first were Gillette’s actual customers.
In comparison, Nike’s campaign ran at the complete opposite. With ten positive reactions for every one negative. In the four long months of media coverage, the “Believe in Something” commercial still hadn’t amassed the number of dislikes Gillette has run up in the first 24 hours. Online sales grew for Nike by a massive 31% in the bank holiday weekend after the ad launched and the company has grown by $6 billion since. Opponents couldn’t boycott the company because they already didn’t shop there.
It’s of course too early to know how this will affect sales, but whether you agree with the message or not, it’s obvious Gillette have risked marginalising the actual people who buy their products. If they don’t end up attracting that next generation of customers, Gillette may be left wondering if their marketing strategy really is the best they can get.
— BBC News (UK) (@BBCNews) January 15, 2019