View a full range of our ebooks

View full library


Our Location

The PHA Group
117 Wardour Street,
Hammer House,

0207 0251 350
PHA Digital Studio
Fourth Floor,
47 Dean St,

0207 0251 350
PHA Finance Department
117 Wardour Street,
Hammer House,

0207 0251 350

As Forbes eluded to last month, the cannabis industry has quickly become one of the most innovative and disruptive markets on the planet. In just a few years the industry has experienced rapid growth and which thanks to changes in legislation looks set to continue skyrocketing. 

According to CB Insights, the relaxation in the rules surrounding CBD saw an unprecedented level of investment in European CBD start-ups last year with 34 innovative businesses receiving a total of $128.5m in investment. 

With the industry booming, it’s paramount for brands to be able to distance themselves from their competitors. One way of achieving this is for brands to get creative with the products they offer. For instance, just last week, TimeOut reported that you can now get CBD coffee in Tokyo.

With that in mind, we’ve taken a look at four CBD brands and the alternative products that they’ve created. 


Originally created in Denmark, when founder Henry Vincteny and his family turned their beliefs surrounding the power of nature and developed it into a company that not only supports the well-being of humans but also protects nature as well.

Established in 2010, Endoca was one of the world’s first companies to start selling CBD products online.

Being one of the leading brands on the market, Endoca produces the traditional oil and capsule products that you’d expect to see but they also create alternative products that you might not consider when you first think of CBD. 

Such as their CBD suppositories, which offer one of the most direct and effective ways of taking CBD. 

The major benefit of taking via a suppository is its increased bioavailability and that it bypasses the gastrointestinal tract which allows the cannabinoids to reach a consumers bloodstream in much higher concentrations. 


View this post on Instagram


CBD Suppositories are one of the most direct and effective ways of taking CBD. Made from whole-plant organic certified hemp extracts, Endoca CBD Suppositories are perfect if you would like to take CBD, but may not be able to use oral administration methods. The sensitive nature of CBD Suppositories may not be preferred by all, but Suppositories have the added advantage of being one of the most effectively absorbed ways to use CBD, meaning you get more of the CBD you need.

A post shared by Endoca | CBD Industry Leaders (@endoca) on

Vitality CBD

A premium CBD company with strong roots in the pharmaceutical industry, which thanks to their scientific and rigorous approach have been able to successfully produce some of the highest quality natural CBD products on the UK market.

One of their more creative products is the infused bath bomb, which allows a consumer to pause, sit back and soak it in. The ingredients in the Vitality CBD bath bomb combine lavender and chamomile which when mixed together promote clarity and also help to moisturise the skin. 


View this post on Instagram


CBD Bath Bomb has been designed with indulgent self-care in mind which is why we use Chamomile in our formula – a well-known plant extract that naturally promotes healthy rest and sleep. 😌 Check out all of our bath products via the link in our bio! ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ Free next working day delivery on all orders made before 3pm! 📦 ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ Speak to a CBD expert live on our online chat anytime! 💬 ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ #cbd #cbdoil #hempoil #cbdlife #cbdvape #cbdshop #cbdhemp #cannibinoids #hempproducts #wellbeing #herbal #naturalproducts #organic #cbdproducts #cbdbalm #cbddrops #cbdspray #cbdmovement #cbdhealth #cbdcommunity #cbdeliquid #vapecbd #cbduk #vitalitycbd

A post shared by Vitality CBD (@vitalitycbduk) on


TRIP is the result of a passion project between husband and wife team, Dan and Liv. After using oils themselves to help combat everyday stresses, the couple found that they loved the results that the products gave them but hated the bitter taste that came with them. 

This led to Dan and Liv creating CBD infused drink brand called TRIP. The cans come in flavours such as elderflower mint, lemon basil and peach ginger which can be purchased in either packs of 6 or 24. 

Make sure to check out their website as well, as they’ve created some stylish apparel too!


View this post on Instagram


The feel good gang with Elderflower Mint 🌈✌️

A post shared by TRIP (@trip.drinks) on


Manchester-based NatureCan are known for their quality products across 20 countries, but did you know that one of their products are CBD chocolates? 

Using cutting-edge science and following meticulous lab protocols, NatureCan has managed to extract high-quality cannabidiol,  and combine it with creamy cocoa butter and sweet vanilla to create an enjoyable sweet treat alternative.


View this post on Instagram


@boxbouwmeester enjoying her chocolate orange. Have you tried it yet?

A post shared by Naturecan CBD (@naturecanofficial) on

Do you have a product that you would like to gain more exposure in the UK media? Get in touch today to find out how we could help do just that. 

Alternative CBD products you didn’t know about

It was predicted to be one of the key trends for 2020, and it seems that this prediction has come to fruition as drinks with no or lower alcohol are proving to be the life and soul of the party so far this year.

According to a recent report by the Portman Group, almost a quarter (23%) of those who drink alcohol said that they had or were likely to consider switching some of their drinking to lower alcoholic options in the next six months.

This is a trend being fuelled by younger drinkers, with one in ten (9%) 18-24 year olds saying that they had already switched their drinking to lower alcohol options.

Consumers are embracing this trend for many reasons – including the associated health benefits, lower-calorie choices available, and the rising interest in mindful drinking.

The good news is this increase in demand means there’s no shortage of options when it comes to high quality, lower strength alternatives. Here, we take a look at some of the brands offering excellent, lower-alcohol or alcohol-free substitutes. Cheers!



View this post on Instagram


An empty glass and three flavours to choose from… Bellini, Gin & Tonic, and our Old Cuban. Which shall we pick, or shall we play a variation of Russian Roulette? 😏

A post shared by Sipling Beverage Co. (@siplingbeverageco) on

Sipling was founded by “dinner party mixologist” Avnish Babla, who always loved to entertain friends and family, and experiment with new, innovative cocktail ideas.

However, when he became an expectant father, Avnish wanted a healthier lifestyle, but soon discovered there was a limited choice of non-alcoholic drinks that weren’t overly sweetened or artificially flavoured. In response, he turned his passion for cocktails into a mission to reinvent their alcohol-free namesakes.

After a year of meticulous product development with the support of an award-winning beverage developer, Avnish crafted a range of natural, alcohol-free, ready-to-drink cocktails – and the Sipling Beverage Company was created.

Now, from a G&T, Mojito or Moscow Mule to an Old Cuban, Spiced Rum & Cola or a Bellini, Sipling brings the sophisticated flavours of the finest cocktails to more people on more occasions – young and old. Drinkers and abstainers.


Lucky Saint


View this post on Instagram


A big welcome back to lots of industry friends today, re-opening their pub doors with a few new rules but the same world-class hospitality. To our favourite watering holes in London, Manchester and beyond, best of luck on your first day back and we’ll see you soon for a pint or two. 🍻

A post shared by LUCKY SAINT (@luckysaintbeer) on

Lucky Saint is a 0.5% superior unfiltered lager, with all the flavour and body of a full-strength beer, without the alcohol.

The founder, Luke Boase, wanted to change how the world thought about alcohol-free beer, from the perception to the product and experience. He shared the idea of an alcohol-free beer worth drinking with some industry folk and they told him it was impossible!

Not to be beaten, he immersed himself in the science of brewing and after a series of chance events, found a brewer that shared his values and vision. A year of development followed until finally, they landed on a style and flavour that was, and still is, a first for an alcohol-free beer!




View this post on Instagram


🌴 COMPETITION NOW CLOSED🌴⁠ ⁠ In celebration of International Day of Friendship coming up, we’re giving you the chance to WIN 4 of our 20cl bottles to share with your friends and loved ones.⁠ ⁠ The idea is to sprinkle some extra joy by sharing your prize.⁠ ⁠ To enter…⁠ 💛 Like this post⁠ 💙 Follow @calenodrinks⁠ ❤️ Tag 3 of your amazing friends who deserve some extra joy ⁠in the comments below⁠ ⁠ You have until 9pm on Sunday to enter, multiple entries accepted. ONE winner will be announced on Monday 3rd August.⁠ The winner will be asked to send us 3 additional addresses to share their tropical prize! ⁠ ⁠ GOOD LUCK!⁠ ⁠ ⁠ ⁠ #caleno #calenotonic #alcoholfree #nonalcoholic #hangoverfree #nohangover #tropical #tasteofcolombia #competitiontime #competition #drinks #contest #instadrink #giveaway #drydrinking #relax #luck #sobercurious #mindfulness #win #goodluck #cocktail #mocktail #drink #pickmeup #juniper #gin #incaberry #joy #nonalcoholicspirit

A post shared by CALEÑO (@calenodrinks) on

Caleño is a gin-inspired, non-alcoholic free spirit inspired by Colombia.

Out one night with friends, dancing to the sounds of Latin funk, founder Ellie was frustrated by the lack of exciting and adventurous alcohol-free options. She began experimenting with botanicals in her kitchen and inspired by Colombia’s colourful, energetic, and vibrant culture combined with her own bright and zesty tropical free-spirit, Caleño was born!

Conjured through a ballooning vapour of infused botanicals and steam-distilled in batches in stainless steel drums, beating at its heart is the wild, golden South American Inca berry.


Binary Botanical


View this post on Instagram


So what do you drink if you’re not drinking wine? It’s day 3 of the #mindfuldrinkingfestival with @joinclubsoda. Join the discussion at 12:00, as there are lots of options, not just de-alcoholised wine. Two real experts, Christine Parkinson, who was Group Head of Wine for Hakkasan and build their amazing low and no list and James Morgan, both from @brimfuldrinks discuss your choices including @lindemans_wine @edenvalewines @saichodrinks @bouchakombucha @noughtyaf @wildlifebotanicals and of course, us 🥂 Hop over to for more info.

A post shared by @ binarybotanical on

Binary Botanical is a superior table beer, unlike any beer you have tasted before. Its tropical aroma, prosecco-like taste, and clean finish come from the infusion with organic hop leaves and choice of wine yeast. It is a flavourful beer brewed to be enjoyed with food!

The inspiration for binary came from the founders’ shared frustration of wanting a moderate alcoholic beverage – yet not enjoying the traditional bitter taste of beer.  They are unapologetic about their geeky approach to the technical aspects of their product and apply exceptional quality standards with complete adherence to the more complex recipe.

binary has been brewed to democratise refreshment and moderation; a beer that everyone can enjoy. We certainly do!




View this post on Instagram


Pentire & tonic, garnished with lemon peel and rosemary. 👌🏻 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ You can enjoy free carbon offset next-day delivery from our online shop, just tap the link in our bio. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Enjoy! 🌊

A post shared by Pentire Drinks 🌱 (@pentiredrinks) on

Catching waves until dusk. Camping on cliff tops and foraging hedgerows for unexpected bounty. Sharing and experimenting with the flavours found on the coast, Alistair Frost, the founder of Pentire, wanted to bottle that experience, and create a drink that harnesses the power, beauty, and immense flavours of plants.

Founded on a love for coastal living, Pentire is made by distilling unique plants native to the Cornish coastline. Key botanicals thrive here due to a combination of favourable climate, soil pH, and air moisture.

Through research and experimentation with local botanists, distillers, and brewers, Pentire have created non-alcoholic spirits that capture these flavours through careful distillation. Even better, they are committed to sourcing responsibly and where possible, use Fair Trade & Organically Certified ingredients.




View this post on Instagram


It’s all about balance. Have a gin and tonic, then a NOT GIN & tonic. ⁣ Same taste, less alcohol. #Allthespirit

A post shared by STRYYK (@stryyk) on

A stylish, sociable alternative, STRYYK is a range of non-alcoholic spirits for the next generation of partygoers.

In 2004 Britain reached peak alcohol consumption. Social media was kicking off and STRYYK’s founders were starting to realise the days of drinking and dancing like no one’s watching were over. The desire to go out and have fun hadn’t left them, but the desire not to feel awful the next day had.

The issue? Everything else on offer meant compromising on something important.

Having founded Funkin Cocktails, Alex Carlton had experience in the drink trade, so set about fixing the problem. After years of development and taste tests, he launched STRYYK and the first two drinks: Not Gin and Not Rum in 2018, closely followed by Not Vodka.

Created to act just like their alcoholic spirit counterparts and swap easily into your existing favourite drinks, like a Not Rum Mojito or Not Gin & tonic, they’re non-alcoholic spirits that let you enjoy your night without compromising on taste or experience, whilst meaning you can easily avoid sugary, calorific soft drinks. Cheers!


If you have a drinks brand and are looking for more exposure in the UK media landscape, get in touch with our award-winning team today to discuss how we could help.

Raise a glass to six sophisticated no and low alcohol drinks brands

The removal of CBD from the banned list of substances by the World Anti-Doping Agency (WADA) at the beginning of 2018 was seen as a major step forward in the sports industry.

CBD, which is short for Cannabidiol, is a natural substance which is found in hemp and cannabis plants. CBD has so far proved a powerful tool for athletes trying to recover from gruelling training programmes and injuries or to help them manage pains and strains.

One example is Chris Camozzi, a US-based MMA fighter who claimed CBD oil helped to heal his knee injury quicker than his doctors had ever seen.

In the UK, CBD is legal to be consumed as long as it contains less than 0.3% THC, it is THC  that is the main psychoactive compound and can leave consumers with the high sensation which is banned in the UK.

Since the ruling by WADA, we’ve seen a trend of specialist CBD sport performance businesses appearing in the UK marketing innovative products that help aid athletes. We’ve taken a look at five of the best brands dominating the industry.

Pure Sport CBD

former professional rugby player, Grayson Hart was looking for a sustainable remedy for the osteoarthritis in his knee, and not wanting to be reliant on painkillers, it was at this point that Grayson discovered the benefits of CBD.

This research developed into Grayson and a former team-mate creating Pure Sport CBD in 2018. Oil and topicals are some of the more popular products that Pure Sport CBD currently stock, and as the business is set up by two former professional athletes, active sport stars don’t need to worry about the products containing traces of THC. In fact, every product, is put through one of the most advanced cannabinoid testing kits in the world to guarantee 0% THC.

British Lion and Welsh International rugby player Rhys Webb and professional model Chelsea Hart are two-sport stars who currently use Pure Sport CBD products.


View this post on Instagram


Did you know that the body has receptors that are triggered when CBD is in your system? When these receptors are triggered by high quality CBD, they help bring the body into balance and return to homeostasis. This is why so many Pure Sport customers consistently report amazing benefits with sleep, stress, anxiety, pain and inflammation. Rather than masking issues, CBD works with the body to resolve from within 🌱✨ Ps how cool is this photo from @mr___pep ? 😍🔥 We love working with some of the UK’s top trainers and coaches who agree to only share and promote our products if they truly see benefits. We are thankful to work with people that share our values of transparency and integrity 🙌💛

A post shared by PureSportCBD (@puresportcbd) on

Vitality CBD

A premium CBD oil company with strong roots in the pharmaceutical industry, which thanks to their scientific and rigorous approach have been able to successfully produce some of the highest quality natural CBD products on the UK market.

Amongst their wellbeing and health range, Vitality CBD also stock an Active range, which includes focus drops and muscles rubs which have been designed to make sure you always maintain peak performance.


View this post on Instagram


Feel like you’re on top of the world with our pre-workout drops starting from only £29.99 – grab yours now via the link in the bio! ⛰️ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ Free next working day delivery on all orders made before 3pm! 📦 ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ Speak to a CBD expert live on our online chat anytime! 💬 ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ #cbd #cbdoil #hempoil #cbdlife #cbdvape #cbdshop #cbdhemp #cannibinoids #hempproducts #wellbeing #herbal #naturalproducts #organic #cbdproducts #cbdbalm #cbddrops #cbdspray #cbdmovement #cbdhealth #cbdcommunity #cbdeliquid #vapecbd #cbduk #vitalitycbd

A post shared by Vitality CBD (@vitalitycbduk) on


Powered by CiiTECH, the cannabis biotech firm that focuses on discovering, developing, and commercialising cannabis products, IMPACT SPORTS CBD are the latest CBD brand for sport enthusiasts in the UK.

Combining CiiTECH’s knowledge in cannabis research, IMPACT has developed CBD products that are supported by research and backed up by science. The team at IMPACT has been handpicked and full of passion for fitness, sport, and nutrition who all truly believe that CBD works for them.

There’s also a really useful resource section on the IMPACT website that has a plethora of valuable information for athletes who are considering using CBD based products for the first time.


View this post on Instagram


✔️IMPACT CBD will not get you high.⁠ Some CBD products may contain trace amounts of THC however in the UK the laws are very strict on the level of THC allowed on the market. This amount must be under 0.2%.⁠ ✔️ Our CBD formulations are backed by CiiTECH – a brand focused consumer goods company created to research & commercialise cannabis products.⁠ ✔️ Trusted by sports enthusiasts. Just ask any of our users or ambassadors that you see on instagram and you judge for yourself.⁠ ✔️ Lab tested for CBD and THC content. All our CBD oils contain high quality, verified CBD content. And because we understand the importance of minimal THC in your product we have limited the amount to only trace amounts, while offering you a quality Full Spectrum CBD Oil.⁠ ❗⁠�In the UK, CBD can only be marketed as a food supplement, which means neither the product nor the company selling can make any medical claim or suggestion. Our products may not be used as a medicine or as a replacement for medicine.⁠

A post shared by Impact Sports (@impactsportscbd) on

ENDO Sports

The team at ENDO have created an infused sports drink that has been especially formulated with 10mg of CBD.

Endo Sport’s drink will also provide you with optimal hydration and replace electrolytes you would have lost during physical activity. So far you can buy the drink in either orange or berry tropical.


View this post on Instagram


A well-deserved drink break👏. Endo Sport fits perfectly into your daily routine, benefiting you as a pre, during, and post workout addition #ThursdayWorkOut. Available to order via the link in our bio ⬇️. . . . #CBD #cbddrink #cbdcommunity #cbdmovement #cbdproduct #enhanceyourgame #cbdnews #cbdlifestyle #hemp #getfit #fitness #gym #health #fitfam #sport #gymlife #healthylifestyle #instafit #gymmotivation #cardio #nutrition #superfoods #engerydrink #energydrinklove #energy #energydrinkneeded #energyaddict #cbdsport

A post shared by Endo Sport (@endo_sport) on


fourfivecbd is the result of two rugby giants British and Irish Lions player George Kruis and Welsh International Dominic Day, wanting to change the life of an athlete for the better.

Between the pair there’s 25 years of rugby experience and more importantly a real insight into the physical demands training and matches put on the body.

That strain resulted in frequent visits to the surgeon, it was at this moment that Dominic decided to try CBD to help manage aches and pains caused by punishing career in professional rugby.

His experience led to the two Saracens team-mates creating a CBD brand made for athletes by athletes.


View this post on Instagram


What’s Hendrick so happy about? 🤔⠀⠀⠀⠀⠀⠀⠀⠀⠀ Maybe it’s because he got a sneaky preview of our new product! 🔥 More details coming soon. . . 👀⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ . ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #fourfivecbd #rest #recover #rise #cbduk #fortheactive #professionalrange #cbdbundles #bignews #excitingtimes #cbdoil #cbd #pros #athletes #newproduct⠀⠀⠀⠀⠀⠀⠀⠀⠀ 📸: @jamesnorthphoto

A post shared by fourfivecbd (@fourfivecbd) on

Do you have a CBD based product that you would like to gain more exposure in the UK media? Get in touch today to find out how we could help do just that.

CBD in Sport – Five brands aiding sports recovery

When you become a parent for the first time, the knowledge of your support network becomes essential. It’s not just your family doctor who can help, with many new mums and dads relying on tips and tricks from their midwife and health visitor too. But did you know your local pharmacist can also help you treat the symptoms of common infant health conditions?

With many pharmacists open weekends and evenings, they can be an invaluable first point of call when your little one is under the weather.

Here are five common infant health conditions your pharmacist can help with.

1.Infant colic
All babies cry. But when your baby cries almost constantly – more than three hours a day, three days a week for at least a week – it might be colic.

Colic is one of the most common infant health conditions in babies under six months and usually involves your baby being hard to settle and very windy. Sometimes they may go red in the face, clench their fists or bring their knees up to their tummy.

The good news, though, is that there are several treatments for colic available at the local pharmacist.

Your pharmacist may recommend Dentinox, which uses dimethicone to help break the bubbles of gas in your baby’s tummy, or Colief, which helps break down lactose.

There are other solutions you can try at home, many of which your midwife will be able to give you information around – including baby massage, white noise (such as the radio turned down low, or even running the hoover) and swaddling.

Some mums also swear by the Babocush, which uses gentle vibrations and heartbeat sounds to soothe babies experiencing colic, gas or reflex. Although your local pharmacist is unlikely to have this in stock, you can order it direct from

Growing new teeth is hard, painful work that can leave your little one grizzly, grouchy or outright distressed.

There are tonnes of different solutions available in your local pharmacy and it’s all a case of finding what works for you.

Many mums swear by the classic teething solution, Ashton & Parsons Infants’ Powders. There’s every chance that your mum used it for you, or even your gran when your parents were small, as the traditional herbal medicine has been around for more than 150 years.

Alternatively, lots of pharmacists stock a good selection of teething rings and toys, including cooling options. Look out for brands including Sophie La Girafe and Matchstick Monkey which balance function with form in beautiful designs.

Curaprox also offer an impressive orthodontic teething ring, complete with a massaging toothbrush effect. Combining soothing properties with intelligent design, this is a teething ring will keep your little one occupied for hours.

Or, for babies too small or young to hold a teether toy up, a Baby Gumz Teething Mitten is a good choice. Your little one can chew on the soft silicone bumps, and it comes with a handy travel bag to stop it getting mucky on the go.

3.Chicken pox
Chicken pox is a common, if unpleasant, illness. It starts with red spots anywhere on the body that fill with fluid and burst – which can be really itchy and distressing for young children.

If you’re sure it’s chicken pox, a quick trip to the pharmacist can help soothe symptoms. Cooling gels and mousses to help with the external itch are available over the counter, including PoxClin CoolMouse and ViraSoothe Chickenpox Relief Cooling Gel.

4.Cradle cap
An extremely common condition, cradle cap is a harmless scaly skin condition that look like patches of greasy or yellow crust.

While this skin condition – which is usually found on the scalp, eyebrows, nose or nappy area – usually resolves on its own, your pharmacist can recommend gentle shampoos and cleansing products to help it on its way.

Known for their range of infant health products, Dentinox also offer a Cradle Cap Treatment Shampoo that is gentle enough to use from birth, making cradle cap easy to treat as part of your usual bathtime routine.

Alternatively, your pharmacist may suggest applying Loyon gel, which flows under the scales and crusts of cradle cap to gently remove them.

5.Travel sickness
It’s not at all unusual for children to get sick on long car journeys, although some children are worse affected than others. When the symptoms are severe, this common childhood complaint can be distressing for children – as well as stressful for parents.

Your pharmacist can help you chose a travel sickness remedy that will help soothe your child’s symptoms.

Their shelves will often include acupressure bands such as SeaBand, which are suitable for children aged three years and over. A natural, non-medical solution, SeaBands exert gentle pressure on the Nei-Kuan accupressure point on the wrist to alleviate nausea.

For children over five, your pharmacist may suggest Sturgeron tablets. This medication uses Cinnarizine, an antihistamine that prevents you feeling or being sick.

If you have a children’s healthcare brand and you want to gain more exposure in the UK media landscape, please get in contact with our award-winning PR team today.

Five common infant health conditions your pharmacist can help with

At the beginning of July, in an attempt to promote not only sustainable but safe travel in the UK, the government gave the green light to trial E-scooter rentals in some cities.

The opinion of E-scooters in the UK so far has not been one without controversy. People believe they have the potential to cause anarchy on our roads and bike lanes and could result in more road accidents, whilst others seen it as a green way to travel around the city.

If E-scooters do pass the test, one challenge brands in this market could face will be educating consumers that E-scooters are a safe mode of transport.

In recent weeks, there has been national media suggesting that the batteries on E-scooters are not safe and have the potential to catch fire or even explode – not quite what you look for when purchasing a new vehicle…

However, that being said, shared micro-mobility solutions are increasingly popular across European cities, and the benefits of a greener way of travel and taking more cars off the road is a big win.

We’ve identified five rental brands that have the potential to lead the market and conversation around E-scooters.


One of the giants in the mobility sector is Swedish firm Voi Technology, whose pioneering work focuses on providing an affordable, sustainable, and exciting way for people to commute.

Voi’s scooters which are currently available in 38 cities across ten European countries, actively work on reducing air and noise pollution levels, whilst also reducing the carbon footprint in cities in the process.

Since their inception in 2018, Voi Technology has raised over €122m, largely thanks to a huge €77m raised from both new and former investors at the end of last year.

As the brand continues their journey of development, it will be fascinating to follow their progress and what functionality their next line-up of vehicles will include.


Micro-mobility start up Tier has set bold ambitions to match their current levels of funding (so far they have raised over €130m). The German-based business aspires of leading the way towards smooth and sustainable mobility for all.

At the beginning of this year, Tier was named the first micro-mobility company to be fully climate-neutral, meaning they have a net-zero carbon footprint.

But whilst they might be pioneers in their own right, Tier acknowledges that they can’t change mobility for good on their own alone. Meaning they actively welcome partnerships with cities, public transport providers as well as communities to help achieve the end goal which is to create a cleaner and sustainable future.

Last month it was reported that Tier won Paris’ competitive E-scooter tender process, meaning they will be able to operate up to 5,000 scooters in the French capital.


Like the previously brands, Wind’s e-scooters provide a fun and zero-emission based alternative for consumers. Interestingly though, as part of Wind’s offering, they’re on the lookout for consumers to apply to become part of the Supercharger community, which if your application is successful means you could get paid to power up the fleet ready for the next day of riding.

Towards the end of 2019, Wind announced that their latest model of scooter which had taken eight months to develop included an ‘industry-first’ swappable battery which aims to better battery life and hardware durability.


Originally known as Flash, before re-branding to Circ in the summer of last year. When asked why the new name, a spokesperson for the brand suggested the switch better reflected who the brand is and how seriously they take the responsibility of moving people.

‘Circ is all about circles, connections and there is a great symmetry between the brand and helping people to move around their cities in a reliable and safe way.’ The representative went on to add.

If E-scooter rentals do get the green light in the UK, it couldn’t be easier to use Circ. Simply download the app, find an e-scooter nearby on the map and let the ride experience begin!

There’s a couple of interesting features on the Circ E-scooter which help it to stand out from their competitors including a headlight and a motor which a range of power depending on the journey.


Newly founded mico-mobility business, Dott, is on a mission to improve European city life. Their dockless, shared electrical scooters are a convenient alternative for short-distance travel. They believe they can create a future where inner cities will be free of both cars and pollution.

Last year Dott raised $34 million in a Series A funding round, we’re excited to see how they develop and launch across Europe’s most popular cities.

Do you work at an e-scooter brand that wants to reach a new audience in the UK? Speak to our team today to find out how we could do just that.

Trialling E-scooters in the UK 



View this post on Instagram


Have you met Scrub A Dub⁠⠀ ⁠⠀ A bubblelicious bubble bath with added COTTON to make it extra soft for young skin. ⁠⠀ ⁠⠀ There’s nothing like bubbles to persuade your mud magnets of the benefits of a bath 😁⁠⠀ ⁠⠀ ⁠⠀ ⁠⠀ ⁠⠀ ⁠⠀ ⁠⠀ #bathtimebaby #bathtimekids #bathtimefun #naturalingredients #parabenfree #noparabens #nonasties #crueltyfree #noanimaltesting #vegan #sensitiveskin #designedforkids #naturalskincare #bubblebath #bathtimebubbles #bubblyfun #wildchildcommunity

A post shared by Scrubbingtons (@scrubbingtons) on

A child skincare brand like no other, Scrubbington is a fun foaming wash that empowers kids to get into their own cleaning routine.

All parents to a rapidly growing child know it’s all too easy to get into the habit of washing your little one’s hair for them, long after they could be washing their own. Soaping her five-year-old’s hair one bathtime, Scrubbingtons co-founder Karen had a light bulb moment that changed everything.

“Why am I still using a bubble bath with a picture of a baby on the front when he’s not a baby anymore,” she wondered. “And why I am washing him when he should be starting to wash himself?!”

The result was Scrubbingtons, a new kind of foaming wash that gives kids the power to keep themselves clean.

The range, which spans from bubble bath and shampoo to a ‘first’ deodorant, is packed with natural ingredients that foam up and scrub up to prevent pongs – because, let’s face it, real kids get stinky.

The brand is on a mission to reduce the plastic waste associated with getting your kids clean, too. All bottles are made from 50% recycled plastic – and they’re working on the rest – as well as offering refill pouches to cut down waste.

Find out more at:



View this post on Instagram


Bepanthen contains ProVitamin B5 which gently aids sensitive skin with repair of its natural protective barrier, while keeping it soft, smooth and moisturised.

A post shared by Bepanthen UK & Ireland (@bepanthenuki) on

A classic baby skincare product recommended by mums around the world, Bepanthen is your go-to for any baby or child skincare problems – from nappy rash to eczema.

This much-loved cream has been around for more than 75 years. Well-known for soothing nappy rash, Bepanthen contains Pro Vitamin B5 which gently aids natural recovery of sensitive skin while keeping it soft, smooth and moisturised.

Bepanthen are known as experts in skincare, so the product is as good for adults as it is for babies. It locks in moisture, meaning it can be used for cuts and grazes, chafing, spots and acne – or almost any other skin trouble you have.

Learn more at



View this post on Instagram


Did you know it’s important to start protecting your baby’s skin as early as 2-3 weeks old? ⁣ ⁣ By doing so– you can prevent skin barrier issues such as eczema by up to 50%. Our NEW Nourishing Baby Face Cream provides safe, long-lasting hydration with botanicals such as cold-pressed sunflower oil, jojoba oil, and potent colloidal oatmeal. ⁣ ⁣ Shop now via our link in bio. ✨ #LittleFacesHaveBigNeeds

A post shared by Evereden (@everedenbrand) on

Formulated by a team of Ivy League dermatologists, who just happen to be mums themselves, Evereden is baby skincare for a new, conscious generation of parents.

The brand hold themselves to the strictest standards in everything they do, banning 1,400 potentially harmful ingredients from their range and rigorously testing all formulations to achieve perfection.
Their gorgeous range spans products for baby and for mum – including luscious moisturisers, nourishing creams and soothing pregnancy belly masks.

Get the products at:

Good Bubble


View this post on Instagram


We love seeing our products on the side of your bathtubs 💕 Make sure you tag us in your posts for a chance to get featured on the feed! 📷: @super_spencers_story . . . #kindtoskin #juliadonaldson #veganproducts #babybathtime #goodbubble

A post shared by Good Bubble (@goodbubbleuk) on

Super cute and super conscious child skincare brand Good Bubble offers everything for your child’s skincare needs, from bubble bath and moisturizer to shampoo and conditioner.

The range, which is available from Boots, was created by founder Amy with her own little ‘spaghetti monster’ Freddie in mind. From her experience as a mum she wanted to create a range of mild and caring formulations that have been put together with the utmost love and attention.

The result was the Good Bubble range: naturally-derived, cruelty-free and vegan, suitable for newborns and those with sensitive skin as its made with skin-loving super fruits and a mild, allergen-free fragrance.

The British brand develops and produces the entire range in its Manchester factory – good stuff in every sense!

Get the goods at:

Childs Farm


View this post on Instagram


You snooze, you lose! 😉 _ Just kidding – you may have noticed that our NEW pillow spray is already out of stock on our website – it’s popular, but will be back in a couple of weeks! 😉 Please don’t worry, we have a new “waitlist” option on our website so you can pop in your email address and we will email you as soon as it’s back in stock! If you can’t wait, it’s also available at @bootsuk 🙌 Click the link in our bio to shop and head to our pillow spray to join the list! 🛍️ 📷@diary.of.a.british.mama #childsfarm #sleep #cantsleep #sleepspray #veganproducts #crueltyfree #sensitiveskin

A post shared by Childs Farm (@childsfarm) on

Let’s just say that Childs Farm is the UK’s number one sensitive skincare range for kids for good reason!

Every product developed by the British brand has been developed with delicate and sensitive skin in mind, meaning you can be sure their range will leave your little one with happy skin.

The brand uses naturally-derived ingredients and essential oils across their entire range, which spans from nappy cream and bath bubbles to baby bedtime sprays to help soothe your little one into dreamland.

See the range at:

If you have a baby focused brand and are looking for more exposure in the UK media landscape, get in touch with our award-winning team today to discuss how we could help.

Five baby and child skincare brands every parent should know

A recent study conducted by PFS and LiveArea has indicated that a new ‘conscious consumer’ has emerged from lockdown. The Retail Times suggests that consumers are increasingly becoming more aware of the environmental impact that their purchases are having, and that the temporary closure of shops gave consumers an opportunity to reassess and re-evaluate their shopping habits.

One sector that has benefited from a post-pandemic ‘boom’ is e-mobility and e-bikes. With lockdown restrictions beginning to ease, and businesses starting to develop a strategy for safely transitioning back into the office. Consumers have begun looking at what their commutes might start to look like.

For most, public transport in the past has been known to be an overcrowded, delayed and thoroughly unenjoyable experience which now comes with a genuine health risk.

e-bikes which have an electric motor embedded to aid pedalling, provide an alternative, sustainable, and safer solution for consumers getting to and from the office.

We’ve profiled five of the best e-bike brands currently operating or planning to launch soon in the capital.


A new and exciting mobility brand that offers Londoners 20 minutes of free cycling every day. HumanForest was created to be a safe, functional, and fun mode of transport that is powered by renewable energy with no emission emitted. Think of HumanForest as the mobility brand that is driving the sustainable travel movement in a borough near you.

As still in the trial phase, HumanForest is only operating in Islington and Camden currently, but given its popularity on social media in recent weeks, it won’t be long until it expands across the capital. Watch this space!


View this post on Instagram


Today is Sunday, the perfect excuse to take a ride! Remember to end your ride in Islington. . . #reForestLondon #humanforest #ebike #freebike #islington

A post shared by HumanForest (@humanforest_uk) on


Founded by Emily Brooke MBE in 2012 under the original name Blaze. Beryl’s purpose is to build a better world by getting more people in cities on bikes and removing the barriers that currently exist.

Initially Beryl focused on tackling safety and visibility issues with cycling which resulted in them releasing the laserlight. A product that helps cyclists to ensure they don’t get caught in the blind spot of cars and other vehicles. Since then Beryl has gone on to release over two and half thousand green bikes into cities, and clocked over 304,000 rides in total.


View this post on Instagram


Introducing our new feature: pause your ride. • • • Pause your ride and secure your bike for up to 15 minutes at a time, without paying out of bay or put of zone fees. Whether you need to pick something up from the shops or drop something off with a friend who’s self-isolating, we hope the new pause ride feature will make it easier to go by bike. Find out more at the link in our bio. #BetterByBike #citycycling

A post shared by Beryl (@berylbikes) on


For a decade, Volt have been at the forefront of designing and manufacturing the very best e-bikes around. In that time, Volt have released an extensive collection of e-bikes for every use and from differing price points.

The great thing about Volt is that its two founders are cycling enthusiasts who got tired of bulky, ugly electric cycles that died after just a few miles. So, you can rest easy knowing that the Volt bikes has been created with the consumer in mind.

And if your employer offers a cycle scheme, you could save up to £390 on your Volt bike just by signing up.


View this post on Instagram


Check the link in bio for our new Volt On The Road page, send in your photos of you on your Volt bike and we will feature it on our page! Heres @imiellen on our #Kensington #TryVOLT . . . . . #VOLT #VoltOnTheRoad #exerciseresponsibly #protecttheNHS #blesstheNHS #stayathome #stayathomesavelives #Quarantine #LondonLockdown #coronavirus #Covid19 #onebikerideaday #socialdistance #pubquiz #selfisolating #selfisolation #eBike #london #myebike #electricbike #commuterlife #cycling #bikeride #citycycling #healthylifestyle #cyclingmotivation #eCommute #EcoFriendly

A post shared by VOLT® Electric Bikes (@voltbikes) on


Newly founded mico-mobility business, Dott, are on a mission to improve European city life. Their dockless, shared electrical scooters and bikes are a convenient alternative for short distance travel. They believe they can create a future where inner cities will be free of both cars and pollution.

Last year Dott raised $34 million in a Series A funding round, we’re excited to see how they develop and launch across Europe’s most popular cities.


View this post on Instagram


Paris, we’re here to stay! 🇫🇷 We’re proud to announce today that we have won the Paris tender and will be able to double our fleet in the city ❤️🛴 Our co-founder Henri and French GM Nicolas met with the Town Hall of Paris today to confirm the good news! Big up to all of Team Dott and @dott_fr for their hard work #thedottway

A post shared by Dott (@dott_eu) on


One of the big players in the e-bike industry. VanMoof bikes has been engineered with cities in mind, not only do they shrink long commutes, provide a helping hand when it comes to pedalling but they also warn off bike thieves too.

What makes VanMoof different from the other bikes on market is how they are built to last a lifetime. Meaning they’re also committed to reducing waste as well as promoting sustainable travel.

If you do purchase a VanMoof do make sure to take advantage of their app which connects you with their Bike doctors who will keep you and bike riding happy.


View this post on Instagram


Minimalist design. Maximum experience.

A post shared by VanMoof (@vanmoof) on

Do you work at an e-bike brand that wants to reach a new audience in the UK? Speak to our team today to find out how we could do just that.

The best e-bike brands for your commute

Whilst the emergence of air bridges has meant that holidaymakers have the option to venture out of the UK to warmer (and dare we say it, more reliable) climates, buying trends over the last few weeks have shown a steep rise in consumers opting to remain in the UK and treat themselves to a remote getaway in the countryside.

With this in mind, we thought we would shine a light on five of our favourite staycation sites.

So whether it is a luxury cottage in the woods or a self-catering holiday home by the sea, we’ve got you covered.

Welcome to the summer of the staycation.

Unique homestays

Since 2001, Unique homestays have been pioneers in the luxury travel industry. Over the years the business has carved a unique space for itself in the industry which is that it only markets homes that genuinely inspire.

For property owners who would like their property to be listed on the site, properties must combine exceptional living spaces and breath-taking settings.

All properties featured on the website are hand-picked and cannot be found elsewhere, so whether it’s a cliff-hanger cabin or a woodland hideaway, be prepared to be dazzled.


Launched in 2013, CoolStays has a portfolio of properties ready for you to check out in destinations across the UK and further afield in Europe.

If you’re tired of the usual hotel-based holiday, why not let CoolStays find that special place with a difference for you.

From dog-friendly stays to properties that have stunning views and hot tubs at your disposal, make sure to check out CoolStays.


Are you looking to stay near the beach this summer? Over 70% of Beachlets listed cottages are within 300 metres of the coast.

With properties ideal for couples, large groups or family-friendly holidays suitable for young children, there’s no surprise that Beachlets is Europe’s number one website for beachside holiday rentals.

As a side note, it’s worth mentioning that if you are looking to travel to a country which has an air bridge set up, Beachlets have sea view apartments, cottages and beach villas in Spain, Portugal, Italy and France.

Perfect Stays

Do you have a specific location in mind for your UK based holiday this summer? Well if it is in the South-West, look no further than Perfect Stays.

Specialists in unique and luxurious self-catering holiday homes, Perfect Stays even provide an inclusive concierge service.

The service can be used to organise anything from restaurant reservations to in-house private chefs, all in aid of delivering an unforgettable experience.

Oliver’s Travels

Our final selection is Oliver’s Travels who are all about extraordinary villas. Similar to Unique homestays, every one of the properties you’ll find on the Oliver’s Travels site has been hand-picked.

The style of the properties that the business selects has always been around quirky, lavish, one-of-a-kind places such as castles or stately homes all over the world.

With over 15 years of experience and winners of the ‘Best Family Holiday’ category in the Made For Mums Awards 2019, Oliver’s Travels are one of the go-to websites for travel options.

Are you looking to drive consumers to your offering? Why not get in touch with us today to find out how a bespoke PR strategy could do just that.

The UK’s favourite staycation sites

Plastic Free July is a global movement which continues to grow in popularity year on year. It aims to raise awareness of the impact of single use plastic on our environment and educate consumers on different ways to reduce plastic waste in their communities and homes.

With more plastic-free options than ever before, consumers can choose sustainable products without sacrificing on quality, convenience, or variety. Here, we look at 6 plastic-free brands leading the way in this space not just during July, but year-round.

The Wheat Straws Company

Tired of sucking on soggy paper straws as bars and restaurants in the UK began cutting out single-use plastic, friends Ben and Roger started looking for a better alternative that was still sustainable. It wasn’t long into their research that they realised straws are called ‘straws’, because they were once made from STRAW – a natural by-product of wheat harvests. And so, The Wheat Straws Company was founded. Unlike paper straws (which contribute towards deforestation), wheat straws would otherwise be burnt or thrown away, so saving them actually reduces gas emissions!


Founded by Brianne West in 2012, Ethique is the world’s 1st zero waste beauty brand. Their dedication to sustainable beauty practices has prevented the manufacture and disposal of over 8 million plastic containers worldwide. Their impressive solid product line-up includes everything from shampoos, to face scrubs and deodorants – even a baby range, Little Ethique! Ethique are committed to giving back to the environment, and so all products have been approved for a palm oil free certification with Orangutan Alliance. This also means that Ethique only create products that are cruelty-free and vegan – and made with ingredients that are 100% sustainably sourced and biodegradable and packaging that is fully compostable.


PATCH was born when James Dutton noticed that while trying to protect his son’s adventure wounds, his skin was in fact reacting badly to a common wound covering and making the wound worse. He was shocked to discover that there is an array of chemicals that lurk in the common plasters. James’ research found that a staggering number of the of the world’s population can’t wear common wound care coverings, which was predicted to be on rise. Enter PATCH – an incredible natural alternative to traditional plasters made from sustainable bamboo, which are hypoallergenic and 100% compostable! Infused with different natural ingredients like aloe vera for burns and blisters, coconut oil for cuts and scratches and charcoal for bites and splinters – PATCH plasters are an amazing addition to any first aid kit.


Stronger than steel, naturally anti-bacterial, an impressive soil regenerator, CO2 absorber and oxygen producer, and the fastest growing plant on the planet – bamboo boasts some impressive attributes. That’s why Bumboo chose to use this amazing natural material for their beautifully soft luxury toilet rolls – which are individually wrapped in 100% plastic free packaging. What’s more, a tree is planted for every box of Bumboo purchased!


There are plenty of ‘natural’ deodorants on the market, but not all of them are effective in reducing odour – and many aren’t as eco-friendly as they claim to be. Don’t’ sweat it – Wild have you covered. Wild, the world’s first zero-plastic deodorant refill, is made from plants, packaged in plants and can be composted down to feed new plants! Their dermatologically approved formula is effective without blocking pores or disrupting PH levels. To ensure you’re always covered, Wild also have a handy refill subscription service. To get started, simply select your case colour, choose your refill scent (which includes everything from rose to coconut) and choose a delivery date!

Grace & Green

Grace & Green – creators of all-natural 100% certified organic period products – realised that the hygiene industry was rife with irresponsible business practise. That is why they decided to develop a period product brand that led the way with more responsible manufacturing – for example, their factory is a converted water mill that generates more power than it uses! Grace & Green are also committed to fighting back on period poverty, and so work with charity organisations for women and girls in underserved areas. All Grace & Green products (from pads to tampons and liners) are fully biodegradable – everything is produced to be kind to your body and to the planet.


Beautifully designed and eco-friendly, Pela cases are the world’s first truly sustainable phone case. Founder Jeremy Lang saw first-hand how much plastic was harming our oceans during a trip to Hawaii in 2010. This led to years of experimenting with various materials before creating the perfect plastic-free phone case – free of BPA, lead, cadmium and phthalates. Not only are Pela certified Carbon Neutral and a B Corp – but also a proud member of 1% for the Planet which supports organisations who are working hard to better the planet.


6 brands to know if you’re cutting out plastic this July

Previously considered a niche market, the babytech or ‘famtech’ industry is increasingly growing. With all the sleepless nights and stress that can accompany having a baby, babytech brands offer hi-tech, innovative solutions to help families navigate and overcome challenges in the early stages of parenthood.

For busy millennial families who are particularly data driven, baby tech products are becoming a fundamental ‘extra pair of hands’ to ensure their littles ones are kept healthy, happy and, most importantly, safe. For many new parents it can be a minefield out there – especially knowing which brands to invest in. Here we’ve included a roundup of some of our favourite brands’ and their pioneering products:



View this post on Instagram


We are so excited to have picked up 2 platinum Loved by Parents Awards! 1 for best sleep aid and 1 for best pushchair accessory. Thank you to all our lovely customers and followers for voting. You Rock! 🙌 @lovedbyparents #rockitrocker #awardwinningbabyproducts

A post shared by Rockit (@rockitrocker) on

The Rockit Rocker is a clever portable device that will keep rocking your baby, so you don’t have to – ideal for providing a helping hand, on the go or at home! The Rockit Rocker can be simply attached to any stroller, pram or cot to rock a baby, just like they would in their parent’s arms. With an adjustable speed setting, it is perfect for babies who are easily disturbed.



View this post on Instagram


When baby sleeps, everyone sleeps! Parental exhaustion isn’t something that should be taken lightly or accepted as a rite of passage. Frequent waking keeps parents swirling in light sleep and reduces the deep, restorative slumber needed to prepare minds and bodies for the next day. Parents may be able to muddle through, despite night after night of poor sleep, but they build up a mounting “sleep debt” that eventually must be paid, either with some solid catch-up sleep…or with their health. Lack of sleep causes poor judgment, slow reaction time, and impaired memory, that are the equivalent of being drunk. When you are exhausted, you stagger, stutter, and slur your words. At its most extreme, sleep deprivation even triggers hallucinations. Bed-sharing and sleeping on iffy surfaces are common risks parents take with babies when they are bone tired, choices that up the chances of SIDS/suffocation. We created SNOO Smart Sleeper to give new parents much needed support… So they can finally get the rest they need and deserve. SNOO is a smart, responsive bassinet that quickly aids a baby’s sleep and responds to fussing with unique womb-like sound and rocking. And, it is the only bed that keeps babies safely on the back all night long. Tap the link in our bio to learn more about SNOO. 📷 @hautemonday #snoo #happiestbaby #motherhood #babysleep #newmum #mumlife #babycot

A post shared by Happiest Baby (@happiest_baby_uk) on

Happiest Baby offer a variety of impressive products, including their award-winning SNOO cot, hailed as the safest cot on the market. Backed by scientific research, the SNOO cot was designed by Dr. Harvey Karp (author of Happiest Baby on the Block) to keep parents’ minds at ease that their little one is sleepy safely throughout the night.

As well as being beautifully designed, the responsive SNOO cot aids a baby whilst it is sleeping to detect and respond to their needs whilst providing gentle rocking and calming white noise to mimic the soothing rhythm of the womb. What’s more, the SNOO sends direct sleep reports to a smart phone so parents can keep a tab of their baby’s sleep.



View this post on Instagram


Stay connected to family & friends with the Owlet Cam! Social distancing is hard, but opening the Owlet app to say “goodnight” is easier than ordering dinner. Share your log in with grandparents and include the whole family in your bedtime routine. Take turns reading stories and singing lullabies through the Cam two-way talk feature. Learn more, link in bio!

A post shared by Owlet (@owletcare) on

Owlet’s mission is to empower parents with the right information at the right time. They offer particularly smart monitoring products which inform parents of their baby’s needs and wellness.

The Owlet Smart Sock cleverly tracks baby’s heart rate and oxygen levels and sends the data via wifi/Bluetooth to the Owlet app which provides live readings. They also offer a Cam which streams HD 1080p video with night vision and two-way audio to a smartphone over a secure, encrypted WiFi connection.



View this post on Instagram


Mondays don’t have to be dull! 😉 Let your inner-child shine and be as happy as Santi! 😇⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 📸@jessicaannegoodwin ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #Family #Mum #MumLife #Motherhood #Dad #Parenting #ParentLife #DadLife #2020parent #DadToBe2020 #MumToLife2020 #ParentingMoments #SleepSoother #NewbornSleep #MumAndBaby #NewBaby #MumDiaries #MumHacks #LifeWithNewborn #BabyBoy #BeHappy #SmileToday

A post shared by myHummy UK (@myhummyuk) on

MyHummy (aka. the sleep saviour) offers a variety of adorable, unique soft toys that have been designed to help babies sleep. The award-winning teddies emit 5 types of white and pink noise, which has been shown to improve babies’ sleep patterns.

The MyHummy also includes a sensor designed to watch over the baby’s sleep and adjust the sound accordingly – it is the perfect bedtime companion for babies, providing warmth, comfort and security. The MyHummy app also allows parents to adjust the settings from their smartphone including the timing mode, sound, and volume.

If you have a babytech brand and are looking to boost your brand awareness in the UK market, get in touch with our award-winning team today for a conversation about how we could help.

Four of the most innovative baby tech brands