London and iconic buildings are something that go together like well, brick and mortar. From St. Paul’s Cathedral to The Shard, the capital is full of buildings bursting with character. But away from landmark tourist attractions, who are the architecture firms who are constructing modern properties that will survive the test of time? We look at London’s most innovative architecture firms around.
3DREID go against usual industry practices in their approach to design by putting the user at the centre and delivering architecture that is responsive to the needs of its user. 3DREID are always looking for ways to push boundaries. Their best work is achieved through a nurtured culture of open discussion and collaboration with their clients.
Their track record and experience on projects is almost as high as the aforementioned Shard, with standout work including The Emirates Arena & Sir Chris Hoy Velodrome, the showpiece for the 2014 Glasgow Commonwealth Games which helped to inspire a nation.
With offices in London, Edinburgh, Birmingham, Glasgow and Manchester 3DREID are a major UK architecture firm you can depend on to not only achieve your expectation but exceed it.
Meet the award-winning practice that specialises in residential and bespoke design solutions. The firm has extensive experience in all stages of project development from initial designs to post-completion, delivering that sense of security of being there every step of the project. From private housing in Putney, to establishing communities in Woolwich to creating a new Nando’s in Lewisham, Alan Clarke architects are your go-to residential architects in Greater London.
With a vibrant design hub based in the heart of London’s sparkling West End, Leicester Square and another office in Krakow, Poland. The firm is known for their projects such as Bodyworlds London which is situated opposite Piccadilly Circus tube station.
With only nine weeks to kit out a seven-floor building, MATT decided to strip back the interior space of the building like the Bodyworlds exhibition to reveal the skeleton of the building to visitors.
They went on to create displays and desking which were shaped like human bones using machined plywood which reflected a unique design symmetry with the exhibition. Always pushing the boundaries of design MATT Architecture are your go-to for unique, standout concepts for your next project.
Taking a fascinating approach to buildings and development is RCKa. They take an active and innovative approach to securing new projects of real relevance to the local community. Another of the firm’s core values is that they are incredibly passionate about producing architecture that will contribute to the welfare of others. RCKa aim to create beautiful buildings that respond and resonate with people and places.
Providing a holistic approach to designing, Square Feet Architects look to undertake a variety of work which includes but not limited to, residential, education and refurbishment.
Through a wealth of experience, they have become the experts in designing spaces where we work, rest or play. Though they always make sure to come back to their core values of making a design cost-effective, realistic and most importantly a workable solution that will maximise value for money.
It’s worth looking through their portfolio of work and checking out some of the stunning new build concepts they have created.
Could a bespoke PR strategy set your architecture firm apart from the rest? We have unrivalled success working with entrepreneurial business to help them achieve national coverage and expert lead pieces. Speak to a member of our award-winning team today to find out more.
Last week saw the biggest gaming industry event dedicated to solutions, content and networking with some of the largest names in the business descend on London – ICE London. We take a look at the companies that are leading the way in both the online and offline gaming sectors.
Fantasy sports interactive or FSI is the award-winning, fantasy sports betting software company. This innovative business not only offers a range of fantasy sport gaming options but is also the first company to launch fantasy better in Europe through their own platform.
Their rich insights into fantasy sports betting and skill gaming offer a tailored white-label solution to iGaming operators and businesses seeking a modern and effective way to gain new customers. If you need to create an engaging, competitive and full licensed iGaming product, FSI is the business to get in touch with.
Perform Group is a leading digital sports content and media group, who strive to connect the world through sport by producing the most detailed and engaging content around. With consistent advances in technology, and changes in the way fans consume content, Perform want to lead the charge and elevate the users experience.
It’s also worth mentioning the great charity work that Perform have done in the past. Working with Plan International, the project focuses on lifting children out of poverty and advancing gender equality through the power of sport.
During their time in India, Perform managed to reach 12,895 children either through sports, life skills and awareness sessions. We can’t wait to read about all the great work they achieve in their upcoming CSR project in Brazil!
Super Spade Games offers a classy and flexible live dealer format for gaming operators from all around the globe and provide a service for white label providers too.
By delivering a unique and extraordinary gaming experience to players across a host of live dealer games. Innovation is at the heart of everything that Super Spade Games does. With their friendly interface and fast development work, watch out for Super Spade Games throughout 2019.
Crowned sports betting supplier of the year in 2018 and one of the leading providers of sophisticated software to the regulated sports betting sector. Betgenius provide robust and unique technology that aids both international bookmakers and lottery operators the ability to increase performance across both trading and marketing.
Founded in 2000, Betgenius has risen to the top and are proud to supply not only the world’s biggest sportsbooks, but also own the fastest and most accurate live data around.
For the fifth year running, Storm GT exhibited at this years’ ICE London event. The UK’s most progressive, independent gaming company has been creating gaming software and platforms, specifically for the pub, bar, club and arcade sectors across both domestic and international markets for the past decade.
With over 5,000 kiosks installed in over 12 countries, Storm GT specialises in game development, kiosk manufacturing, graphics and 3D modelling. Their philosophy is based around building and nurturing relationships that evolve into fully fledged partnerships that lead to the possibility of relevant opportunities.
Are you looking to establish your reputation within the gambling industry? Are you looking to break-through to a new organisation or audience? Speak to a member of our award-winning team today to find out how we can work with you to deliver a bespoke communications strategy.
One of the greatest challenges of owning a yacht – aside from the eye-watering fuel costs and purchase price that would make Jeff Bezos wince – is finding a crew that you would entrust to look after your pride and joy.
Similarly, the glamour, sun and open seas attract thousands each year to the prospect of working on a yacht. Recruitment agencies come to the rescue offering the perfect platform for owners to be paired with spritely crew workers looking to travel the world, and work on luxury yachts as they do it. Below we explore some of the best crew recruitment agencies around.
Based out of Antibes and Poole, Quay Crew boasts an impressive 28 years of combined experience in the superyacht and recruitment industries. Offering accessible advice to prospective crew members and tailored recruitment for employers, Quay Crew utilise extensive industry knowledge to ensure that the right crew is matched to the right boat.
A recruitment agency offering the latest jobs across all yacht departments. Whether you are looking for a head chef for your 110m Feadship or aspire to be a masseuse based out of South Africa, Wilsonhalligan offers a unique consultancy experience blending an understanding of the needs of owners and life onboard superyachts.
Another recruitment agency based on France’s popular Côte d’Azur, offering opportunities to candidates across the world. YPI CREW provides a comprehensive range of advice to any wannabee deckhand, stewardess or bosun. If you are looking to find out about the holiday entitlement of a yacht worker, the working hours or how to make your CV stand out from the crowd, YPI CREW is the place to go.
Whether you are looking for a crew or looking for work, Bluewater have you covered with their “exceptional database of over 100,000+ registered yacht crew”. Situated in the stylish yachting hubs of Antibes, Fort Lauderdale and Palma, Bluewater are not just one of the largest and most successful recruitment agencies in the industry, but they also provide chartering services, training courses and for a cool €17,950,000 will sell you a 46.5m Admiral Yacht named Entourage.
Dedicated to providing a “partnership” approach, Viking are proud to have been delivering “an exceptional level of experience and expertise” since 1988. Specialising in the recruitment of high-quality crew members, the Viking team’s knowledge and experience has expanded in recent years, allowing them to implement a ‘Full Crew Management Facility’. This service allows yacht overs to hand over the burden of maintaining an offshore payroll, medical policy, employee welfare and administration.
So, whether you are looking to provide silver service on the high seas or equip your new super-yacht with a multi-talented crew, get in touch with our team today to find out how we can help promote your recruitment agency. You never know we may just float your boat.
It’s little surprise the UK’s legal sector hasn’t rushed into meeting the latest technology drive. Much like the deregulation of the financial services known as the Big Bang in the 1980’s, the rules around the ownership and running of law firms was relaxed in 2011. While the UK’s financial services responded quickly to become the world’s dominant financial centre, the UK’s legal sector has instead reacted to these reforms with a firm yet mild disinterest.
The first belated reaction came in 2015, when Gateley became the first UK law firm to go public originally raising £30 million. Even by the sloth-like standards of the law, this was slow… but not unsuccessful. In the two years since that offering, Gateley’s share price has doubled. This may have been what inspired Gordon Dadd and Keystone Law, who both floated on the markets late in 2017.
Despite now being one of the most liberalised and profitable industries in the country (generating around £30billion a year). The sector has a natural resistance to change. Partner models promote short-termism, litigation wreaks havoc on client’s budgets and the billable hour persists as an awkward deterrent to efficiency.
Yet a combination of austerity, diminishing budgets, increased competitiveness and growing caseloads has shifted the battleground. Stimulated by a £1.2bn government programme aimed at industry-wide modernisation but that in practice is designed to save costs, law firms are searching more and more for technology partners to improve practice. Not least in the running of the courts, where the UK’s are understood to produce a tower of paper the size of The Shard every 4 days. Modernisation is badly needed.
Yet as the power of the lawyer lies in the uncertainty of the law, the type of modernisation law firms are seeking is a specific kind. It’s technology that strengthens the lawyer’s hand by taking care of mundane tasks. It needs to remove mistakes but not the terrified associates who make them.
In other words, the more boring side of the technology revolution. There will be no Netflix saga on the artificial intelligence upgrades that happen inside law firms. But maybe… just maybe, there might be a few more lawyers finishing work before midnight. And deep down isn’t that something we all want?
So, we’re after evolution, not revolution in this gig. We’re after five steps firms can take to improve their legal tech balance.
I couldn’t work out what I liked more. This gentlemen’s name or his job title. But Mart van de Kerkhof, Head of ‘Know-how’ at Magic Circle firm Allen & Overy says Clocktimizer is definitely worth exploring for any law firm that really wants to understand what’s going on in its business. Which I estimate is just about everyone who works in a law firm except HR.
Clocktimizer says its algorithms study time card narratives to then provide actionable data on budgeting, pricing, management and firm-wide profitability. It’s taken a task that normally takes around six months and has finished it in seconds. I don’t ‘know-how’ they do it.
Imagine if you could assess this article without reading it. Wouldn’t that be great? Well, ThoughtRiver have applied that blue sky thinking to contracts. Their contract intelligence software uses machine learning to scan contracts and other legal documents and presents the information in an online dashboard, allowing users to visualise risk.
And while I for one welcome our new overlord GDPR, I don’t have to read contracts for a living. Using AI technology to assess contracts for issues and provide actionable insight may become a nothing less than a necessity going forward.
One day the robots will replace us. Or to be more specific, find the people who will replace us. Legal Monitor combines search and analytic technologies with a huge database of legal expertise. It contains 190,000+ lawyers across the world’s largest 400+ law firms. Meaning it’s the perfect solution for sourcing the best legal candidates, following the industry’s hiring trends and conducting your own legal market research.
They say the road to hell is paved with good intentions. This Norwegian start-up was founded by a business lawyer who felt the law was too inaccessible and found the sharing of legal knowledge to be inadequate. Good intention.
But they have built a tool named Lexolve that allows colleagues to share knowledge and details of legal documents, streamlining the process of drawing up legal contracts and other documents. Potentially saving a significant amount of time and resources while protecting client budgets!
When dealing with a lawyer time is always money. So, while these previous additions have been focused on increasing efficiency, so also is this one! This app is created by lawyers, for lawyers. It works like a portal, keeping clients ‘in the loop’ on the app without the need for back and forth communication or long phone calls, allowing solicitors to increase their productivity across the working day. Simply log into the app on your phone, you spend all day on anyway, and check if everything is in place. Putting clients first like this will only be good news for law firms.
These ideas focus on law as a service industry and set out to improve efficiency and protect client budgets. That’s why they will likely be successful in restoring the legal tech balance in a law firm.
Are you a looking to build your exposure, or perhaps reach a new audience? Speak to our team today to find out how we can help you achieve your goals.
Alternative investments have always fascinated investors, with growing popularity in recent years as both individuals, holding companies and institutions look for ways to change their volatility exposure and potentially generate surplus returns beyond holding stocks and bonds.
From cryptocurrencies to mineral rights, fintech gadgets to the latest natural remedy, house sellers to tower block renters, alternative investments can be very compelling for the right individual.
We look at the top ten investment opportunities from Crowd Cube you won’t want to miss.
After launching in February 2018 Glint are securing their place in the market by introducing gold as money into the global payments system. The Glint app and Mastercard allows consumers to buy, store and sell gold alongside other national currencies. With over £1.5 million raised Glint is certainly one we are excited to watch.
Winner of Sports Tech of the year and Most Innovative Use of Tech in 2017, Supponor is the Augmented Realist Technology company designed to increase the value of sponsorship and top-tier broadcast rights. The business uses in-stadium TV-visible signage which will enable advertisers and sponsors to target fans based upon their location and characteristics providing a much more personalised experience for the viewers at home.
The natural nutrition brand on a mission to fuel potential. Voted as one of the ‘Top 50 start-ups’ Pack’D now have over 1500 product listings featured in stores including Sainsbury’s and Ocado. Designed by nutritionists to give you a targeted health kick, Pack’s frozen smoothie kits are as simple as adding your choice of liquid and blend.
BABB is building a decentralised banking platform that aims to provide peer-to-peer banking services designed for the global microeconomy. With over $18 million backing for software development, it is now raising funds to meet the capital requirement to become a licensed bank in the UK and/or EU. BABB Group has a community of 50,000 people in over 170 countries as well as a blockchain banking app set to launch at the end of 2018. We’re excited to see how BABB carves their way into the future of banking in the UK.
The classroom assistant that saves you hours of time. The EdTech platform is back to CrowdCube after their success in the US and Asia. With fun interactive assessment tools available for all levels Zzish is leading the way in classroom engagement.
Brainchild of a ‘super-agent’. The Fans Agency is the modern football agency: part-owned by fans, a focus on players, supporting grassroots and offering a proportion of its fees for purchase and trade. The investment will aim to source players, create a trading platform and market the idea.
Over 55 million stock photos available on their site, coinaphoto’s aim is to shake up the digital content world by monetising our digital assets. With existing founder investments exceeding $3million dollars, we’re excited to see coinaphoto change the local photography community.
Having started out as a small market stall perfecting the ultimate pastrami and salt beef sandwich, Monty’s Deli is aiming to expand their offering right across the capital with several new market sites. The FT, Sunday Times and Evening Standard have all rated the food extraordinaire as one to watch.
Backed by the founders of Zoopla, Love Film and Bulldog skincare, VITL is the personalized nutritionist service we’ve all been waiting for. Using artificial intelligence VITL can calculate what nutrients are missing from your diet and provide the bespoke pack right for you.
The online gallery racking up over £1 million in sales last year. The world of online art trading is growing, and Rise Art is set to help lead the way. Scouring the glove looking for the best pieces and artists the business is looking to bridge the gap between art and luxury investors.
Are you looking to raise vital funds for your business? Or are you a start-up that needs to launch your brand to the market. Our team of specialists is here to help. Contact us today to find out how we can help you gain breakthrough for you and your business.
As communicators we’re forever trying to research and understand our chosen target audience. More commonly the discussion has orientated around ‘Millennials’ but there is a new emerging audience; ‘Generation Z’. And they’re going to change everything in the world of communication.
It’s hard to define Generation Z (or Gen Z) but researchers typically use the mid-1990s to mid-2000s as starting birth years. This means that most of Gen Z have used the internet since a young age. They are generally comfortable with technology, using social media and are commonly used to having information at the touch of a button.
Gen Z has been described as ambitious, money-savvy and more socially-aware than other generations. In fact, 80% of Gen Z is said to have a greater tendency to buy products that have a positive social or environmental impact. This generation is also said to be more diverse and even less willing to accept stereotypes. For many brands this is important to shift their perspective accordingly and reflect it in their marketing.
So, with all this complexity, how can brands connect with Generation Z?
Gen Z’ers were born social. In fact, nearly 92% of Gen Z has a digital footprint. Arguably as a result of the celebrities and media they follow, Gen Z are willing to become unique through the brands they do business with. This generation is constantly bombarded by adverts as they spend a great amount of time online but in a 2016 poll, only 59% of Gen Z’ers said they followed an advertisement online before making a purchase, and 71% of Millennials said the same.
To connect with this generation, it’s not enough for brands to just say or want to have an impact. Companies now have to align their brand and services with a cause that matters with impactful core values. Companies’ marketing messages need to be clear about what they stand for so that their brands are not interpreted as uninvolved in or opposed to social causes important to Gen-Z’ers.
In order to be successful, marketers must work on strategies that incorporate the platforms Gen Z’ers use most. That means developing a strategy for Snapchat, Instagram and YouTube. In Gen Z’s ever-multitasking online world, brands have to be fluent and fluid with their social media tactics.
What type of Marketing should you use?
Influencer marketing has increasingly become a lucrative advertising revenue generator for brands and businesses. Product reviews, tutorials and “how-to” videos are a great way to market products to an engaged audience. We see a rise in brands collaborating with influencers because they know how to grab the power of social media and use their credibility to affect their followers’ views (and even their purchasing decisions). Gen Z value influencers for their authenticity, their endorsement is valuable and therefore it gives a human feel to a brand. Brand awareness is the main reason many brands focus on influencer marketing, as it is an effective way to reach a wider audience and use an influencer’s (extensive) social reach to promote a product, without being directly involved in its promotion.
The same way you need a website for Millennials, for Gen Z, you must have a YouTube presence. And while most brands understand search engine optimization (SEO) for traditional Google searches, many brands aren’t optimizing search for YouTube. In fact, the same and similar tactics you use on your website need to apply to YouTube in order to engage with Gen Z. You need more than just a presence on YouTube; you need good content. The videos you create and publish must have a clear brand voice as Gen Z loves to follow brands that are funny and personable.
We found that the brands that are experiencing the most success use YouTube as an entertainment platform to tell stories and not just post content intermittently. Chanel for example, with its Beauty Talk, “how to” and backstage video is one of the most successful brands with more than 1 million followers. Another example is the Victoria’s Secret YouTube channel. The channel’s content includes everything from workout videos to backstage glimpses at hair and makeup practices to lipsync videos, all featuring their famous angels. Victoria Secret’s commercials are also regularly posted to the channel.
Can PR help?
When trying to appeal to a young audience, you need to do more than just advertise. You need to create a PR campaign that talks to them. Keep in mind that young audiences want advertising that adds to their life rather than distracts from it. Gen Z are an ambitious bunch and want to make their mark on the world. By showing this generation that you are a vocal, impactful brand you will start to win their support. Gen Z consumers use less traditional media than previous generations and spend most of their time in the digital space.
A PR company can help you break through the noise other brands create by producing a communications strategy that targets both online, social and traditional media outlets. From pairing with influencers, to creating engaging video content, our team of professionals will help you plan and manage your campaign to make sure it creates the impact you’re after.
Notoriously a man’s world, property has built a name for itself as a chaps’ playground. As the industry progresses, this stereotype is slowly being chipped away.
With organisations like Women in Property, Property Week’s Open Plan campaign and RICS Visible Women platform, key industry names are playing a pivotal role in challenging the industry’s attitude to women. Events like The Presidents Club, the Gender Pay Gap and even the unravelling story of Harvey Weinstein, have all acted as an incubator for change. Eyes are now slightly ajar to the disparity between the treatment of women in the workplace compared to their male counterparts.
This week (13th-14th June) in Mayfair – seen by many as the old school male bastion of finance and property – is the London Real Estate Forum. The line-up of speakers is impressive at first glance, but even better is the diversity amongst those taking the podium. As a nod to some great women in the industry, here is our roundup of the top 5 women driving change and speaking at London Real Estate Forum:
Director of Development, Grosvenor Group
One of the world’s largest privately-owned property businesses, Grosvenor Group, welcomed Anna in 2008 where she climbed from Senior Development Manager to become Director of Development in 2015.
Anna has led several diverse development portfolios -from the small and medium development teams, to ownership of the residential development sector as well as the large project development portfolio.
What began with developing swamps, pastures and orchards into London’s fashionable Mayfair in the 1720s, the Grosvenor Group is a name synonymous with world-class real estate. This talk from a woman who works with its portfolio up close and personal is not one to miss.
Stirling prize-winning English designer Sadie Morgan is a force to be reckoned with in the industry. In 1995, she founded dRMM, the RIBA Stirling Prize-winning architecture practice, with Alex de Rijke and Philip Marsh. The firm is most renowned for its award-winning No. One Centaur Street project for which Morgan was Design Director.
A woman not uncomfortable with the public eye, Morgan has been seen speaking on how design can provide solutions to social problems, and as the only architect on the UK’s National Infrastructure Commission, has vowed to put design at the heart of a £100 billion revamp of UK infrastructure.
Her talk is bound to inspire, educate and challenge the audience, so be sure to attend.
Lucy Musgrave is the founding Director of Publica, a London-based urban design and public realm practice. They survey neighbourhoods and undertake rigorous research to help make cities more “efficient, integrated, vibrant and safe”, and going by their work, they stick to their word.
Over a notable 25-year career, Lucy has and still actively plays a key advisory role in policy recommendations, strategic planning and the advocacy of design quality. She is currently a Mayor’s Design Advocate and sits on the Mayor’s Night Time Commission and the Sounding Board for the Mayor’s Public London Charter.
Since its inception in 2010, the practice has had restored and creatively reimagining some of London’s most significant streets and civic spaces. Don’t miss a chance to hear the woman behind this magic speak.
Property Disruptor & Founder, CoCreations & VivaHouse
Currently the Founder & Managing Director of CoCreations, Rajdeep was formerly the Head of European Expansion at WeWork. Having held the role from early 2014 to 2016, she was responsible for the huge expansion of the company, including taking it to new heights in London and Amsterdam.
Having started her career on a London trading floor, Rajdeep has expertise in real estate disruption, technology start-ups and financial market innovation. She has been involved in the scale-up of fast-growing start-ups and huge corporations and investment banks alike.
Her current company CoCreations, whose clients have included eBay and Merrill Lynch, is a consultancy and venture builder which specialises in property disruption. CoCreations also fosters its own businesses such as VivaHouse, a modular pop up accommodation solution.
From a consultant standpoint, Rajdeep’s talk promises some useful insight.
Annelie joined Grimshaw in 1997 and has since progressed to a senior member of the practice’s international design team. Before her return to London in 2016, she played a central role in the establishment of Grimshaw’s office in Sydney in 2010. Her experience straddles a comprehensive range of sectors including strategic urban and master planning projects, aviation and transport infrastructure, commercial, residential, public domain integration, industrial design and education and research.
Grimshaw Architects is an architectural firm based in London. One of the pioneers of high-tech architecture and recipient of the Royal Institute of British Architects Lubetkin Prize, Grimshaw boasts a portfolio of incredible work including the design of transport projects such as Waterloo International railway station and the award-winning Southern Cross railway station.
Annelie’s directs and leads large and complex projects which often integrate transport with mixed-use regeneration so from a future of cities point of view, her talk is one to watch.
If you would like to find out more about Property PR then please get in touch with a member of our award-winning team today.
We’ve just celebrated the late May Bank Holiday and that means one thing: it’s National Barbecue Week. A time for the nation to show its mettle as we brave the heat or huddle under an umbrella to flip a pack of burgers.
It’s fair to say that barbecues are now as much a British summertime tradition as strawberries and cream and complaining about the heat.
Now in its 22nd year, the national awareness week has seen the number of barbecues per year increase from nine million since its inception in 1997 to 131 million today. The British barbecue really has come a long way since those early days of tucking into burnt, charcoal flavoured sausages.
Chefs and culinary entrepreneurs are embracing the grill and inspiring the country’s restaurants, pubs and homes.
So, this week – whether you’re a back-garden grill specialist or a disposable barbie in the park kind of person – join us as we raise a toast to our favourite al fresco food.
British-Jamaican chef and entrepreneur, Levi Roots, first captured the public imagination as an applicant on Dragon’s Den. He charmed the dragons into parting ways with a £50,000 investment to kickstart his business in 2006.
12 years on and a barbecue would be almost unthinkable without a bottle of his Reggae Reggae sauce among the selection of condiments. Levi’s story goes to show the enduring power of a broadcast appearance and he continues to surprise us with some dazzling recipes like his Reggae Reggae beer can chicken.
Genevieve Taylor is determined to put women on the culinary map when it comes to barbecues and takes control of the fire. Her book, How to Eat Outside, encourages women to do more cooking in the great outdoors.
The year her book was released, she helped lead a campaign with like-minded female cooks, lighting up the grills at various festivals up and down the country.
We admire her entrepreneurial spirit and passion – something that shines through in her book and her mouth-watering social feed.
Ben Bartlett, also known as Barbecue Ben, was the first ever winner of Britain’s Best BBQer. The award proved to be a platform for an illustrious career in al fresco dining, which has taken him from Bristol to Kansas City via Italy.
Ben is now the esteemed president of the British BBQ Association and represents Britain globally on the world’s grilling stage, including regular appearances on TV shows such as Ready Steady Cook and This Morning.
Following the success of his first book, The Haynes BBQ Owners’ Grilling Manual, Ben recently launched Carry on BBQing, delivering healthy and inspiring recipes for all occasions. A must-read for anyone looking to blow away the culinary cobwebs and wheel out the barbecue.
At PHA we are inspired by entrepreneurs from all walks of life. Regardless of your grilling abilities, if you’d like to talk about taking your PR outreach to the next level, please contact us today.
With less than a month until the new European legislation, known as the General Data Protection Regulation (GDPR), comes into force in the UK we look at what this really means for the PR industry, whilst putting some of those rumours and myths to bed.
Find out the basics
You can’t prepare for what you don’t know. So, the first crucial step is to make yourself aware of the key facts surrounding the GDPR. If you haven’t received training at your organisation it is probably worthwhile embarking on some personal research on the dos and don’ts when it comes to data protection. Sites such as the ICO are really detailed and can help you answer some of those burning questions.
Our Legal and Finance Director, Marina Hall says “Don’t panic, GDPR is a good thing and allows you to organise your data and the information you store. The legislation is enforcing best practice and requiring all businesses to have the same standards when it comes to processing and storing personal information.”
What data is included?
The GDPR may sound as exciting as watching paint dry but it’s important to know the details, especially as it will affect every business in the UK. You will need to know what qualifies as ”personal data”as you’ll probably find that you process it a lot more than you realise. The main areas could be:
The legislation covers indirect identification of personal data, as well as direct. This means marketers will need to think about pseudonymisation, a data management procedure by which personally identifiable information fields within a data record are replaced by one or more artificial identifiers. When these elements are brought together, such as a postcode used with a surname, this could lead to someone being identified.
Do I have to get permission from every journalist?
No; if you are using aggregator sites such as Gorkana, Agility or Response Source you’re covered. These sites require the journalists or organisation to opt-in to have their details shared, meaning you have permission as a subscriber to the site to access that data. In addition, business emails that are published in the public domain such as John.Smith@parliament.co.uk are exempt from GDPR and you are able to make an approach.
Freelancers can be a murkier ground. There is a grey area within the new legislation around “legitimate interest”. If, for example, you were representing an environmental charity and you wanted to contact a freelance environmental journalist, you can argue legitimate interest as the journalist would more than likely want to hear about your story. However, if you included the same freelance journalist in a big promotional email about something totally irrelevant to them it would be deemed misuse of their data and could lead to other problems.
How does this affect my client work?
Our top tips for most PR professionals would be to focus on the following.
Finally, we’d just like to add we are not qualified to provide legal advice, so if you have some bigger questions please do contact your legal counsel.
We hope you enjoyed our top tips; if you’re looking for a PR agency to support you or your business please get in touch with our award-winning team today.
By Jenny Campbell
When the Equal Franchise Act was passed in 1928 giving all women over the age of 21 the right to vote, many expected a mass upheaval of society and women’s position both within the home and workplace to follow suit.
However, fast forward 90 years and despite significant progress being made towards pursuing gender parity, there are still great disparities present within society. Whilst there is a growing body of women promoting change, there are still many stuck in the shadows of their male counterparts.
This gender bias is something I have become all too familiar with throughout my career, experiencing first-hand the double standards women are subjected to within the workplace. During my banking career, I was initially given a ‘Band B’ ranking as opposed to a higher tiered ‘Band A’, based on the assumption that at some point I would take a break from my career to have children. My male counterpart, who I knew I was doing a better job than, received a ‘Band A’, so I challenged this and after eighteen months of fighting it, I received the ‘Band A’ that I deserved.
Shaping a corporate career as a woman is no easy feat and I have spent a large proportion of my working life challenging similar bias that could potentially hold me back. However, perceptions are gradually being corrected and the past year alone has acted as a platform for women calling out for this position to change with campaigns such as #TimesUp and #MeToo coming to the forefront of society.
The career opportunities for women have increased considerably, especially with the rise of the female entrepreneur. However, despite 1 in 10 women wanting to start their own business, just 9% of funding into UK start-ups goes into businesses run by women.
The entrepreneur, regardless of their gender, is a crucial driver of the nation’s economic growth and by disregarding women’s capacity as business owners and employers society is overlooking a great resource of untapped potential.
It is not a question of drive and ambition among female businesswomen, but that of opportunity, specifically linked to access to funding channels in order to embark on an entrepreneurial path.
A recent report found that a quarter of all female small-business owners experienced difficulties when trying to access funding, with women in business receiving just 7% of venture capital investment. This comes in comparison to the male entrepreneur, receiving 86% of venture capital funding.
This stark contrast speaks to wider gender issues of male investors in the venture capital world simply ‘lending to their own’. It is these disproportionate barriers that continue to challenge women’s position and capabilities within the workplace; for example, female entrepreneurs still have a 15%-20% lower loan approval rate than their male counterparts.
Despite vast efforts for gender parity to transcend industries and sectors, there is still a distance to go within the business landscape. However, this is not a battle that should be shied away from. Female entrepreneurs have been found to bring 20% more revenue with 50% less money invested, and Deloitte has suggested that targeted help for early-stage female entrepreneurs could provide a £100bn boost to the UK economy over the next 10 years alone.
Indicators such as these evidence a crucial need to champion an overall change in how we view women in the workplace, with concerted efforts to remove the gender bias women face. Employers often expect women to act in a certain way and repeatedly underestimate individual’s capabilities due to their gender. Women need to take a greater stand within the workplace to ensure that these expectations don’t pigeonhole their careers and instead fight for the position they deserve.
Regardless of the industry or sector women always face challenges, however, it is important not to be put off by the hurdles in your way and instead to take each challenge as a new opportunity to help break through the stereotypical moulds in society and to forge the career you want.
Ultimately the decision whether to support an enterprise should be taken irrespective of gender and based on business merit alone. Whilst there is a revolution building around British entrepreneurship there is still a great deal of progress to be made in transforming the culture and mindset surrounding a women’s place, and this change in my view cannot come quick enough!