Brands offering the best essentials for parents to be

New parents are increasingly seeking products that provide them with reassurance and support a smooth entry into parenthood. With an increasingly crowded market, it can be difficult to decipher which are the best brands and products out there to help navigate this journey.

We take a look at some of the brands who stand out in providing essentials for parents to be:

Mum & You

Designed by mums, for mums, Mum & You offer a variety of vegan, cruelty-free and eco-friendly products for both mums and babies that have been specifically designed to work efficiently and effectively.

Mum & You’s complete skincare range for women caters to pregnant women and post birth mums, offering a variety of naturally derived products, from their newest ‘My Breast Friend’ restorative bust cream, to stretch mark and toning creams – perfect for new mums who need a little TLC.

For little ones, Mum & You also offer a wide range of products to cover everything a new mum could possibly need for her new born – from eco-nappies (also available on subscription!), biodegradable wipes and skin-protecting balms.

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Lansinoh Laboratories

With the aim of helping mums and babies get the best start in their new lives, Lanisoh Laboratories offer products developed specifically for mums to help them through their pregnancy, post-pregnancy and breastfeeding experience.

Whether new mums are looking for perineal products that prepare them for birth, solutions that ease post-delivery discomfort or make breastfeeding easier – Lasinoh Laboratories have everything new mums and their baby may need.


Nuby is the one-stop shop where parents can find everything to navigate each stage of parenthood and their childs development – from birth to the tricky teething stage and even to their first steps as a toddler.

The extensive product range spans fun kids toys, cute nursey accessories, safe and innovative teething and feeding solutions as well as breast pumps designed for ultimate comfort and convenience.

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Bloom & Blossom

For new mums who are in need of some TLC, Bloom & Blossom offer a range of beautiful skincare and wellness products to help them feel good in their own skin.

Being all too familiar with the importance of sleep (and the lack of it for many new parents), Bloom & Blossom offer sleep boosting products such as calming sleep spray and a number of bodycare products to help new parents transport themselves to a place of peace and serenity. They also cater to kids, providing gentle bath and bedtime products that are safe and effective.

Peanut app

An incredible app for women who are navigating fertility, pregnancy, motherhood or menopause. Peanut app provides a safe space for women to ask questions, find support and connect with other women by giving them access to a social network where they can meet, chat and learn from women going through similar experiences.

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Mama Mio

Part of Matthew Moulding’s The Hut Group, Mama Mio are one of the UK’s leading pregnancy skincare brands. Founded by four mothers who each experienced a range of skincare issues during their pregnancies, Mama Mio’s product line is aimed at supporting women throughout their entire pregnancy journey and tackles a range of common complaints.

Each product within their best-selling line tackles a specific skincare concern and 15 years down the line the brand is continuing to provide a helping hand to women around the globe.

My Expert Midwife

Created by midwives with mothers in mind, My Expert Midwife are a multi-award winning pregnancy skincare firm. Recently recognised at the Mother & Baby Awards for the Best Pregnancy / Maternity product 2021, the business comes recommended by some of the industry’s leading bodies and media publications.

The business’ products are aimed at helping women overcome some of the side-effects of pregnancy and childbirth and use only the highest quality of ingredients. Safety is just as more important to the business and each of its product is EU certified following an extensive testing procedure.

Is your business looking to reach an audience of new mothers and mums to be? Why not get in touch with our award-winning team today to discuss how we could help.

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