Written by Katie McGuinness • Published 5th February 2019 • 1 minute read

When the App Store first debuted in July 2008 it featured just 500 apps – a decade on that figure has soared to a staggering 2 million. Not only did apps entirely transform how we use our phones, but also how we interact with the world around us, with many of the apps launching today reflecting trends in how we interact with each other and go about our daily lives.

In an increasingly crowded landscape for apps and online platforms, a key aim for us has been helping our clients get in front of the right audience – be it everyday consumers, potential partners or industry experts.

One of our key case studies in this space is AndCo, a new workspace platform that is transforming spaces in independent cafés, restaurants and pubs across London into co-working hubs. Co-working spaces now account for over 21% of office space in the capital – so we worked closely with AndCo’s team to devise a PR strategy which raised awareness of the platform’s unique model and its affordability in comparison to traditional co-working offerings.

Launch & Funding

 We began by officially announcing AndCo’s launch and seed funding simultaneously, focusing our efforts on raising awareness of the platform in technology and trade publications.

The PHA Group - AndCo case study, a selection of coverage

Business profile

 Harnessing the story of AndCo’s founder Sanj Mahal – who had developed the idea for the app with his wife while they were both working from their central London home – we were able to bring the story behind the platform to life. We went on to secure a series of top-tier interviews for Sanj to discuss why he decided to set-up AndCo, as well as the benefits for freelancers, and the pubs, restaurants and cafes that they partner with.

The PHA Group - AndCo case study, a selection of coverage

Features & Round-ups

 We also engaged with leading journalists at national and consumer titles, to secure the inclusion of AndCo in app of the day slots, round-ups, wider lifestyle features and money-saving pieces.

The PHA Group - AndCo case study of coverage achieved

In six months, we secured AndCo over 40 pieces of coverage in the national, consumer and trade press. Top national and consumer coverage included pieces in The Evening Standard, City AM, Forbes, The Daily Telegraph and Stylist.

Interested in hearing about how we might be able to help you promote your app or platform? Speak to a member of our award-winning technology team today.