Written by Jade Crowther • Published 13th March 2020 • 1 minute read
March is a fantastic month for women. With International Women’s Day on Sunday 8th and the whole month celebrating Women’s History, we wanted to place a spotlight on all the inspiring, talented and accomplished women that we have in our senior leadership team at The PHA Group.
For our fifth female spotlight we spoke to Hayley Bromfield, Head of Marketing. Find out more about her journey below.
What brought you to the PR world?
After completing an Ancient History degree at Durham University, I began searching for a job and landed in a boutique B2B tech PR agency in London. I had zero experience of the PR industry, but the founder was always keen to nurture young entrants to the sector, and the agency was small and provided invaluable exposure.
What would you say is your biggest achievement?
I once got transferred onto a client that had got into a real rut, and for the first time I was in a solo account leadership position and, to be honest, things weren’t going great – with the team and client. Six months later we’d won back trust, had some real fun with the account and the team had really rallied. Collective effort but was hugely satisfying.
For any person you interview, what do you look for?
This industry is full of people with fantastic and varied skillsets but ultimately, it’s about relationships; with media, with clients, with prospects and with colleagues – that’s what leads to success.
I love quirky personalities and certainly don’t look for a certain type of person, but if someone demonstrates an agility in their personality, shows they can adapt around other people without compromising their sense of self – then this is the biggest factor.
An open personality and being straight-talking is essential. We deal with a variety of people every day, from ambitious CEOs to inspired investors and corporate marketers so any façade will be seen straight-through.
If you could go back and give your 20-year-old self any advice, what would it be?
Have a bit more confidence in my abilities and experience – and asking for feedback earlier from everyone I worked with.