We spoke to Ino, who is a Junior Account Executive in our Entrepreneurs & Business team, about life at PHA and how she has found her first few months with the agency.
Welcome to PHA, Ino! Can you tell us a bit about yourself?
I was born and raised in London. I made a short break for freedom when I went to study Anthropology and International Relations at Durham, but I came back to my roots after graduating in 2019. I then did a Masters in PR at the London College of Communication, and will officially be graduating in Summer 2021. I’m also half French, so I’m hoping to add a touch of je ne sais quoi to the Entrepreneur and Business team.
What have you been working on during your first few months at PHA?
The past few months have absolutely flown by. I feel so lucky to have worked with a variety of clients spanning a number of sectors, from law firms, to energy brokers, to driving schools. It’s been so fulfilling to develop such far-reaching sector knowledge.
I’ve really enjoyed being able to exercise my love for writing by drafting articles on a number of weird and wonderful topics. It’s also been great to put my creative skills to the test by producing visual social media posts. Working at PHA is incredibly fast paced, but that also means you learn very quickly and I’ve loved the challenge! PHA is such a collaborative agency. It’s been great not only to work closely with members of my own team, but to have been given the chance to work on cross-departmental accounts.
Now that you know your team mates a little better, how would you describe them in three words?
Working in the Entrepreneur and Business team is a genuine pleasure. It’s impossible to do justice to the team’s different attributes in just three words, but the team overall is second to none.
What are you most excited about achieving at PHA?
Working alongside such talented and dedicated people is really inspiring. I can’t wait to continue to get those amazing media opportunities for our clients to put their unusual and innovative projects and ideas at the heart of public debate. I’m looking forward to seeing how the media landscape and the appetite of UK audiences change in the post (hopefully) Covid world.
Tell us one thing about yourself that might surprise us!
I bought Bitcoin in 2016, when I was 17, knowing absolutely nothing about it. I only rediscovered my pot this year. Sadly it’s not enough to make me a millionaire, or anywhere even close, but I like to think of myself as a bit of an intuitive investor now.