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Launching Sue Ryder’s ‘A Sense of Grief’ campaign

This week, Sue Ryder launched their new ‘A Sense of Grief’ campaign to highlight the profound impact our senses can have on the grieving process. To mark the launch, we set up a sensory pop-up exhibition at the Corn Exchange in Leeds, which is open to the public until the end of the day today. The campaign launches after 91% of people say sensory triggers remind them of someone they’ve lost.

Exhibits included a flower bed, brightly coloured shirts, and beautiful paintings to represent ‘sight’, crocheted blankets and glass pebbles for ‘touch’ and plaster and perfume for ‘smell’. All of which evoke memories of loved ones, shared by real people.

To find out more about the campaign, please click here

To speak to a member of our specialist Third Sector team please click here.

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