Written by Tom Green • Published 30th May 2018 • 3 minute read

London Tech Week returns on 11th – 17th June, as 55,000 attendees, from 90+ countries are expected to descend upon our nation’s capital to mix, learn and mingle with like-minded tech aficionados.

We’ll be joining in with the festivities again this year and hosting three, free breakfast seminars, to give you some PR tools and tips to promote your tech offerings in the UK media.

1) Tech PR Crash Course – How to get your start-up in the press

When: 09:30 am, Monday 11th June

Where: Jigsaw 24, 8 Golden Square, Soho, W1F 9HY

According to the latest Tech Nation report, the digital tech sector is expanding 2.6 times faster than the rest of the UK economy and makes up nearly £184 billion of our overall GDP. Further, British digital tech companies raised £4.5 billion in VC investment last year, almost double the previous year.

Great news for the industry of course – but for start-ups and scaleups looking to launch and grow, this means competition is stiffer than ever.

Journalists receive hundreds of pitches every day, but will only use a handful – so how do you make your story stand out from the crowd and get those all-important column inches dedicated to you instead of someone else?

In this seminar, we will explore:

  • What PR is (and isn’t)
  • What makes a story that journalists want to write about
  • How to make the most of the assets you already have
  • How to create a PR strategy to generate coverage

To register for a place, please click here.

 

2) Blockchain PR 101 – How to create media buzz about your blockchain offering

When: 9.30 am, Tuesday 12th June

Where: Jigsaw 24, 8 Golden Square, Soho, W1F 9HY

One of the most hyped yet misunderstood technologies of the 21st century, blockchain technology has been lauded, slandered, and often seen as simply the underpinning of cryptocurrencies.

However, over the last five years, VCs have invested more than $1 billion into blockchain companies, and the global blockchain market is expected to be worth $20 billion by 2024.

As blockchain’s potential to bring efficiencies to almost every single industry is starting to be widely grasped, the number of start-ups and scale-ups continues to grow exponentially. But with ICOs and TGEs, never mind blockchain technology itself, to explain to a sceptical UK media, making your blockchain company standout as a viable business is a herculean challenge.

In this talk we will discuss:

  • How PR can build a credible blockchain brand
  • How to get coverage of your ICO/ TGE
  • How to demystify blockchain in your chosen sector
  • Real life examples – both good and bad

To register for a place, please click here.

 

3) PR for Tech Entrepreneurs – How to raise your personal profile in the media

When: 9:30 am, Wednesday 13th June

Where: Jigsaw 24, 8 Golden Square, Soho, W1F 9HY

Behind every successful tech business is a great entrepreneur with a story to tell. People buy people and identifying your story and crafting a personal narrative is key to humanising your brand.

The press are on the lookout for something their readers can relate to and be inspired by. PR is about telling these stories and for us, there is no better tale than an entrepreneur’s journey to creating their own business.

Perhaps you have overcome adversity to get where you are, or a sudden lightbulb moment sparked an idea that’s changing people’s lives? Whoever you are and wherever you come from, come and join us for an interactive panel discussion with three successful tech entrepreneurs, to hear how PR can make a difference to you and your business.

Speakers 

– Douglas Lloyd, CEO of Azoomee

– Nakul Sharma, CEO of Hostmaker

– Samuel Leach, founder of Samuel & Co Trading

The panel discussion will explore:

  • The role of PR in building a personal brand
  • Some real-life examples
  • How to craft a personal narrative and communicate your story
  • How to approach a wider PR strategy

 

To register for a place, please click here.