The news of JD Wetherspoon’s departure from social media seems to have hit some people pretty hard. Arms are up in the air, knickers are in a twist and some fanatics even got themselves into a full-blown tizz. But never mind the very British outbursts, it seems that Wetherspoons have pulled off one of the best social media stunts that we have seen of late. They got the whole nation talking, jumped on the back of the Facebook/Cambridge Analytica discussions, achieved huge media coverage, and actually stayed very on brand. And all by abstaining from this, social media, the nations favourite vice.
So, for any of those lost souls, wandering the internet aimlessly for your social fix, here are our picks for the Best of British: Social Media Edition.
- Innocent: These guys have to come in first place, just for the consistent cheery and delightful commentary, that so wonderfully taps into what it means to be British (complain a lot, but with polite refrain). Their community management is brilliant, always ready with the quick comeback and witty repartee.
FRUIT NEWS:
Turns out gooseberries don't contain geese. More on this story as it develops.— innocent drinks (@innocent) April 12, 2018
Sure. We'll just get some thick gloves and tongs first.
— innocent drinks (@innocent) April 12, 2018
- Greggs: They’ve jumped on the meme train, and it works. Yes, it’s completely ridiculous, and technically not that funny, but that’s also why it’s great. They’ve established a theme (turn everything into a sausage roll), and they’ve run with it. It appeals to a certain generation, and it seems to work, with 141K followers tuning in for their half-baked humour.
If you then
don't you don't
love me deserve me
at my at my pic.twitter.com/rrqi1Lpuxc— Greggs (@GreggsOfficial) April 6, 2018
- Boohoo: Aside from the usual aesthetic, aspirational content that fashion brands’ focus on, Boohoo is spot on in terms of positioning, the tone of voice, and visual identity. Their content is vibrant, youthful and doesn’t take itself too seriously.
"OMG it's SOOO HOT" 😩☀️😂 Tag someone who needs to come to a beer garden with you today ☀️#boohoo #heatwave #hot #summer #Summer2018 #WarmestDayOfTheYear #ThursdayThoughts pic.twitter.com/oXswNYNvRh
— boohoo (@boohoo) April 19, 2018
This 👇👇😂😂 Tag someone to tell them they're drinking in the sun with you today!! 😂😍🍹🍻#heatwave #summer #sunshine #boohoo pic.twitter.com/6HTf0k9U2a
— boohoo (@boohoo) April 18, 2018
- Paddy Power: This is another case of a brand getting their audience’s humour absolutely spot on. They’re laddish, colloquial and a bit rude. Everything you want from a best mate really. Paddy Power also do a great job of being funny, even if you’re not big into the world of sport. Certainly, no mean feat.
When you and the lads splash out for premium seats at the cinema, and you think you're the absolute dog's balls. pic.twitter.com/8eqWUvem5p
— Paddy Power (@paddypower) April 22, 2018
- Present & Correct: This stationary brand does a sterling job of simultaneously selling their product, telling great jokes and highlighting beautiful content from across the internet. Subtle and simply charming through and through, they’re a fab example of a smaller brand making the most of social!
NSFW.
Tunnocks Teacakes, naked. pic.twitter.com/s5uHK6sMUN— Present & Correct (@presentcorrect) August 20, 2014
- PHA Digital Studio: This account just has a certain je ne sais quoi – you probably won’t have heard of them, but they’re really nailing this social media thing (okay, you got me, it’s us, we think we’re funny). But seriously, one time we tweeted something about Doctor Who, and it got like 300 likes and it was the best day of our lives.
#Throwback to the most devastating scene of our childhoods 😭 Happy #DoctorWhoDay everyone…we will never get over this. pic.twitter.com/udZR8ugvPA
— PHA Social (@PHASocial) November 23, 2017
If you’re interested in learning more about creative social media campaigns, get in touch with us today to find out how we can enhance your business or brand.
