Smarter saving with these five personal finance apps

After the fun of Christmas has passed, often consumers can be left with a pricey bill to see in the New Year with. To protect against this, consumers could look to make savvy savings prior to the festive period kicking off.

With this in mind, we’ve taken a look at the best tools on the market that help to keep track of personal finances.


Driven by Artificial Intelligence and automation, Plum is on a mission to make users financially better off by helping them to save. It connects to your bank accounts and its algorithm analyses your spending patterns to work out how much you can afford to set aside each month.

Plum’s mission is to create a world where people effortlessly manage their money without having to worry, or even think about it.

Bank-grade secure and able to connect to and analyse any UK current account, the Plum algorithm understands spending patterns, identifies income and bills and creates a unique profile for each one of its users. Then, every few days, it will calculate a small and safe amount of money to save, which is transferred to an individual’s Plum savings account.

In addition to savings, Plum offers an investment tool as well as a solution that spots when you are paying too much for things like credit or utilities – a common problem among millennials in particular.


Emma is one of the leading banking apps, targeted primarily at for millennials, designed to help them avoid overdrafts, find and cancel subscriptions, track debt and ultimately save money.

The free app enables users to manage their bank accounts, set budgets and track recurring payments, and users can benefit from additional services through Emma Pro for a small monthly subscription fee.

The app’s ultimate aim is to “democratise the private wealth manager” and bring complete transparency to the lives of millennials.


Moneybox was set up in recognition of the fact that traditional wealth management is predominately only suitable for those who have sizeable wealth already. The younger generation are growing up without any knowledge or support on how to grow their own financial future through savings and investments.

In short, Moneybox rounds up your everyday purchases to the nearest pound and invests the spare change for you. Where the money goes can be anything from an investment account to a tax-efficient stocks and shares ISA, Lifetime ISA or Junior ISA.

With as little as £1 to get started, your spare change can be invested in stocks and shares across the globe via index tracker funds, offering a tailored approach based on the risk profile you set yourself – cautious, balanced or adventurous.


Regarded as one of TrustPilot’s most trusted financial services app, Cleo is on a mission to fight for the world’s financial health.

With simplicity and humour at it’s core, money app, Cleo has so far helped over four million people improve their relationship with money and financial health. Whilst the app’s primary function is to help consumers save and budget better, Cleo goes deeper.

Through an innovative chat function, Cleo provides consumers with a deeper understanding about how you’re spending your money, whilst also suggesting personalised financial products that increase your ability to save.

In December last year, London based Cleo secured $44m in a Series B funding round to bolster its plans to expand into the US market. The fintech business also saw a 400% revenue growth through 2020.


The Chip app uses artificial intelligence to analyse your spending and save a small amount of money each week.

Chip is putting an end to ‘boring’ saving habits like putting aside a set amount of money each month just for the sake of it…instead, Chip wants you to focus on saving for something you really want to buy, e.g. booking a holiday or saving for a wedding.

The clever part is that Chip uses AI to analyse your spending and make relevant savings for you and, crucially, put aside the right amount of money in response to the reality of your everyday spending habits.

By automatically calculating how much you can afford to save each week, Chip is turning the UK into a nation of savvy savers without them even realising it.

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