Powwownow came to us with a clear vision. They wanted to be established as ‘enablers’: a service that helped people work more efficiently and flexibly. So far so good. However, they had done little to promote their position on flexible working and were not aligned with the subject in either the minds of the public or the press. We needed to position Powwownow as champions of the efficient work schedule and get their voices heard. Thus “The Smarter Working Initiative” was born. Our campaign put Powwownow at the forefront of flexible working whilst making a real change to the way UK businesses operated.


increase in website traffic
increase in social engagement
increase in social reach