RED Driving School came to us with a problem. They wanted to be regarded as the leading driving school in the UK but faced poor brand perception and recognition which was limiting their ability to attract both learner drivers and instructors to teach them. Our campaign sought to make RED relevant to a younger audience by building a social presence whilst establishing them as an attractive proposition for driving instructors in the media – a crucial part of the franchise business model. Launching an integrated campaign we brought RED out of the shadows of its rivals to become the most recognisable brand in the industry.
The PHA Group play a crucial role in helping to continually drive our brand forward by giving us an identity in the media that makes us accessible, relevant and engaging to our key audiences. They are proactive, constantly generating fresh ideas that help us break new ground and challenge the competition. Long may our relationship continue.