E-mobility startup Lime enjoys a growing presence across the world but has a limited profile in the UK, where its popular electric scooters are illegal for public road use.

We were tasked with raising awareness about Lime’s UK launch, where the startup brought its Lime e-bikes to London and Milton Keynes to challenge competitors in the shared mobility space.

Lime wanted to improve attitudes towards e-bikes and e-scooters, and increase the number of users of Lime e-bikes in the capital, with a view to challenging legal regulations around e-scooters further down the line.

They were also keen to have a press office function in place to handle journalist enquiries, and our team to handle any crisis communications needed in the event of e-mobility accidents or misuse.

Results

29
pieces of coverage around Lime’s initial launch
11
pieces of national coverage
4
pieces of broadcast coverage including BBC and ITV