Q. Why did you make this change?
A. We made this change because we have grown out of all recognition from the days when Phil and Marina set up the agency, launching the business with their first three clients.
We’ve grown to a 90-strong, multi-award winning, top 20 independent agency, representing some of the world’s biggest consumer brands, the UK’s most exciting businesses and start-ups, campaigning groups and individuals.
We felt that, after 13 years, it was time to reflect the sheer depth and breadth of our offering; our specialist communications services in businesses, sports and fitness, consumer, technology, third sector and public affairs; as well as our unrivalled skills in crisis and media management, our digital studio, which offers a full suite of digital services and our services for individuals.
Q. What does the new brand stand for?
A. We worked alongside expert brand consultants to facilitate workshops with several members of the Senior Leadership Team.
In those sessions, we worked out that – across all the industry sectors we represent and the diverse skillsets we have within the business – there is one factor that makes us stand out… the quality of our people.
We surveyed our staff, incorporating their feedback and then found out what you, our valued clients, thought. We sent out a survey to ask if our new strapline resonated and felt truthful – 95% of you said that it did.
After much debate and finessing, we came up with something we felt it encapsulated our core value by putting our people at the centre of our offering.
We then started work in earnest with our own in-house design team, going through the process of a full professional brand journey to execute the new visual identity, website and marketing collateral. We hope you like the results as much as we do.
Q. What does this mean for me?
A. Ostensibly, nothing. We hope that you will continue to enjoy the same levels of excellence that you have come to expect from vibrant people who deliver. The only thing that will change is the way that we present ourselves to the outside world. Our name will change to The PHA Group, with the strap-line ‘Vibrant people who deliver. Simple’
Q. Does this mean that you are becoming a publicly listed company?
A. No, we are a privately-held company. There are no plans to change the company ownership.
Q. What are your future plans?
A. We are committed to continuing to grow the best staff rota in the industry. We pledge to continue our great service to clients and to improve even further on our industry-leading client satisfaction score of 94%. We hope that our new identity as The PHA Group will pave the way for further expansion in the future as we continue to evolve, providing new services as the communications industry embraces new innovations and skills.