In this ebook we will explore

PR is one of the most vital ingredients of the marketing mix but also often the least understood.

In a new age where the lines between social media, PR, marketing and advertising are becoming increasingly blurred it’s easy to believe that you can do without PR. Far from sending out press releases and chatting to journalists, when implemented correctly PR can manage your company profile, protect you from a crisis and have a real impact on your business objectives.

Our ebook has been written by a host of experts in the field of Consumer PR, Crisis Management, and B2B PR to give you a unique insight into the importance of communications.

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