In this ebook we will explore

In this latest insight, our consumer & lifestyle team give you their top tips and expertise on how to ensure you are using real people stories to effectively maximise your campaign results. In an age where media consumption is at an all-time high, weight management brands must constantly look for new ways to relate to potential customers and clients and stand out from the clutter. Whether your brand is fully fledged, or new to the market, building in a human interest angle to your weight management campaign has become an essential part of communicating effectively with the consumer; and time-and-time again it has been shown that it is the real-life aspect of the campaign that receives the most cut-through.

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