In this ebook we will explore

Finding the right celebrity to become an ambassador for your brand is one of the biggest challenges you can face.

Get it right and you will be thrust into the media spotlight, generating hugely positive headlines and coverage for your brand on a national and, sometimes, international scale.

Get it wrong, however, and it may be the most costly mistake you ever make tarnishing your reputation and, worst case scenario, having a hugely detrimental impact on sales and share values.

So what can you do to ensure you choose the right celeb face for your brand? In this insight download, we look specifically at sports marketing and tackle these questions head-on.

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