In this ebook we will explore

We all know that awareness days are a great hook for a media story, a fantastic opportunity to shed light on an issue or to get your charity featured in the right publications. However, with more than 350 awareness days taking place every year, some journalists are wary of commissioning stories around them. Some will even flat out refuse.

We’ve even included a real-life case study of our work with Living Streets around National Walking Month to show you just how effective the right campaign can be.  

If you’d like assistance with planning an awareness day campaign or this guide sparks some ideas for discussion, please contact us. We’d love to hear from you.

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