In this ebook we will explore
When it comes to crisis management in recent years CEOs have been subject to more scrutiny than ever before. Tony Hayward’s famous handling of the BP Deepwater Horizon, for example, has gone down in history as a classic example of how not to do it. Yet there are also many more examples of CEOs who have successfully protected the image of their respective companies.
In this free insight download strategic communications expert, Neil McLeod outlines what he sees as the five most important areas all CEOs must consider if faced with a crisis.