The inaugural Women, CBD & Medical Cannabis Conference (May 18 2019) sought to raise awareness of the growing number of female trailblazers in this emerging but fast-growing industry in the UK. The PHA Group was briefed to build up PR in the UK around the conference, and tell the stories of these inspiring business owners and campaigners, including well known medical cannabis advocates – Hannah Deacon and Charlotte Caudwell, to raise awareness, engage business and investment interest and heighten understanding of the industry.

Female executives from some of the biggest companies in the industry including ECH, 48North Cannabis, Aurora Cannabis, Ianthus Capital and Aphria Inc were speaking at the conference and PHA took on the task of extending their message beyond the conference centre and into the mainstream and business media. Essentially, we wished to create a buzz around the event and increase ticket sales.

Results

25
pieces of coverage
Interviews
with Bloomberg, BBC and The Times
Forged
greater understanding of medical cannabis/CBD in the media