Delivering a last-minute social media campaign to increase entries to #TheFFactor, a search for the next generation of entrepreneurs
The F Factor was launched by the Founders of the Future, part of the Founders Forum network, as a way to find the next generation of entrepreneurial talent to lead the future of technology.
The PHA Group was tasked with driving sign-ups to the competition during the final two weeks of the application stage through a dedicated social content plan across Founders of the Future’s social media channels – Facebook, Instagram, and Twitter.
In order to break down barriers to entry, and to educate The F Factor’s target audience on the competition process and prize value, PHA created a ’hero’ bespoke animated video asset for use across social channels, alongside a suite of social media assets from short aspirational videos to animated GIFs. The team also drafted bespoke social media posts for all sponsors, allowing them to become heavily involved during the final stages of the competition.
To compliment the organic campaign, PHA created and deployed a bespoke paid social campaign driving university and college students to the website, alongside an influencer campaign that saw celebrities and personalities including the BBC’s Steph McGovern and Ann Summers founder Jacqueline Gold CBE tweeting in support of the competition.
increase in daily sign ups to the competition
social post impressions
highly targeted clicks to the F Factor website