SSAFA wanted to ensure that their senior leadership team was equipped to communicate the charity’s messages clearly and succinctly. Over the last three years, we have run a series of bespoke training sessions to prepare them for speaking confidently and articulately to a variety of different media; as well as crisis training for how to handle a difficult situation when the questioning gets tough.
“I used PHA’s media training for my CEO and senior management team and they tailored the training to our organisational needs, but more impressively they tailored it to each of my spokespeople. They took into account their levels of experience, personalities and the type of topics they might be quizzed on. The day was very interactive, with honest and constructive feedback from professionals with tangible experience. I came out with a group of improved spokespeople full of confidence and excited for their next media interview”.