PowWowNow wanted to be established as ‘enablers’, providing technology to help people and businesses work more efficiently and flexibly.

Having done little to promote their position on flexible working they were not aligned with the subject in either the minds of the public or the press.

They needed to educate business leaders about their new suite of products for SME businesses as part of a brand evolution from conference calling into web meetings and video calling.

Results

4
years of consistent campaign growth and national press coverage
Winner
of the B2B Marketing Awards ‘PR Campaign of the Year’ 2018
29
pieces of coverage for new campaign in only its 1st year