PowWowNow wanted to be established as ‘enablers’, providing technology to help people and businesses work more efficiently and flexibly.
Having done little to promote their position on flexible working they were not aligned with the subject in either the minds of the public or the press.
They needed to educate business leaders about their new suite of products for SME businesses as part of a brand evolution from conference calling into web meetings and video calling.
“We began working with The PHA Group in 2014, and they are now an integral part of our business. At a time of real change for our brand, The PHA Group has helped us to be heard in a crowded marketplace, securing quality opportunities and creating award-winning campaigns. As our brand continues to evolve, PHA have grown with us. They have a team that really understands us and how best we can make ourselves relevant in a challenging marketplace through engaging PR activity.”