The PHA Group have been working with OPRO, the world’s leading sports mouthguard provider, for over two years.
In April 2019, they tasked us with launching the OPRO+, a revolutionary new mouthguard that contained a chip inside it. The OPRO+ is a technological solution for measuring and monitoring the impact of force to the head. The chip inside the mouthguard measures the impact from all collisions in real time and sends the data back to a computer which is being monitored by coaches and medical staff.
On Saturday 27th April, 2019 at the Principality Stadium, Cardiff, Ospreys and Cardiff Blues players took to the field wearing OPRO+ mouthguards during their Judgement Day match. We needed to ensure that the new mouthguard made headlines and would not be diluted by match reports of the Judgement Day fixture – one of the biggest weekends in British club rugby.
"PHA has been a pleasure to work with. They understand the business and what we are trying to achieve and we continue to see a consistent stream of coverage coming through. PHA’s results speak for themselves, so much so that we did not hesitate to renew our contract with them long term.”