Ohso is an award-winning probiotic chocolate that offers consumers a tasty, tummy-loving, and low-calorie daily treat. Each bar is carefully crafted using high quality dark Belgian chocolate and is microencapsulated with over a billion live cultures (commonly known as probiotics).

We were tasked with implementing a media and influencer engagement campaign that would raise brand awareness, reach out to Ohso’s target consumer groups, and generate positive reviews for the brand.

Results

90+
total pieces of coverage
24
pieces of earned media coverage
69
pieces of non-paid influencer content