JML came to us with a clear goal in mind: to become the ‘go-to’ brand for household products to make “everyday easy”’. With a wide variety of products under their roof, they wanted to synergise their PR efforts with their in-house marketing for individual product launches. This is a crowded market and we needed to ensure that each new product was launched to the press as the number one product of its type. We devised a series of launch events, teamed with influencer engagement, celebrity endorsement, and product placement to ensure JML dominated the household goods market.
The team at PHA are a dream to work with and always on the case. They have taken the time to understand implicitly the way our business operates and incorporate this into their delivery. Meetings with PHA are always fun and exceptionally productive with a quick turnaround in terms of response and actions.