JML came to us with a clear goal in mind: to become the ‘go-to’ brand for household products to make “everyday easy”’. With a wide variety of products under their roof, they wanted to synergise their PR efforts with their in-house marketing for individual product launches. This is a crowded market and we needed to ensure that each new product was launched to the press as the number one product of its type. We devised a series of launch events, teamed with influencer engagement, celebrity endorsement, and product placement to ensure JML dominated the household goods market.


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