The Idea

We planned and implemented a series of events to launch the Nutri Blitzer, Lotus Wok and Simply Straight Brush to a UK market. These events were a perfect opportunity to educate the media on the functionality and superiority of the products and build relationships with key journalists and influencers. We worked with celebrities such as James Cracknell, who was the face of Nutri Blitzer and Ching-He Huang, who was the face of Lotus Wok to support the launches and provide commentary to the media. We also worked with high profile bloggers to create valuable online content that supported our media campaigns. Product placement was vital, and we achieved regular, targeted placement across the media spectrum, with a number of pieces featuring in specific seasonal gift guides. To further support the launches, we negotiated media partnerships to secure competitions and reader offers for the products.