When we first started working with Ayesha Vardag, the founder of family law firm Vardags, she was an entrepreneur in an industry dominated by much larger companies. We were challenged to raise Ayesha’s personal profile and establish the business as a brand leader in its sector. We succeeded in this by highlighting Ayesha’s precedent-setting legal victories – such as the establishment of legally binding pre-nuptial agreements – in national newspapers and on prime-time television and radio.

In October 2017 we launched the award-winning campaign ‘Sex, lies and irreconcilable differences: time for no-fault divorce’ at the Conservative Party Conference, stirring up debate and securing media traction.

Results

Public Affairs Award
produced a creative campaign that dominated the Conservative Party Conference
14 pieces
of national print and broadcast coverage including a huge picture of the stunt in The Telegraph Business section
398 shares
for Katie Hopkins’ article on Mail Online which described Ayesha Vardag as Britain’s top divorce lawyer