When we first started working with Ayesha Vardag, the founder of family law firm Vardags, she was an entrepreneur in an industry dominated by much larger companies. We were challenged to raise Ayesha’s personal profile and establish the business as a brand leader in its sector. We succeeded in this by highlighting Ayesha’s precedent-setting legal victories – such as the establishment of legally binding pre-nuptial agreements – in national newspapers and on prime-time television and radio.
In October 2017 we launched the award-winning campaign ‘Sex, lies and irreconcilable differences: time for no-fault divorce’ at the Conservative Party Conference, stirring up debate and securing media traction.
"The PHA team worked tirelessly and effectively to ensure our event was a success. They secured an enviable list of speakers and promoted the event with panache, giving us a memorable and well-attended debate which stood out among a packed fringe agenda. The team were also able to capitalise on this success, achieving publicity and political movement for our cause."