Developing a social media strategy to amplify the success of one of sport and music’s most successful capital lenders

23 Capital are a global capital and solutions provider that focus exclusively on the sport, music and entertainment sectors. The PHA Group were tasked with increasing the brand’s stature amongst senior figures and key stakeholders inside football clubs and sporting entities, as well as record labels and studios. To realise this objective, we focused on developing a hybrid organic and paid social media strategy that targeted C-Suite audiences within the three sectors.

In order to build awareness around 23 Capital and raise their profile amongst key stakeholder audiences, we launched a series of staff spotlights focussing on senior figures within the company, including video and long-form articles on LinkedIn. Such content served to develop thought leadership across a mixture of mediums. News agenda commentary and analysis around pressing topics across sport, music and entertainment formed our always-on, daily content, alongside case study awareness and client testimonials to emphasise 23’s credentials.

Our paid campaigns focussed on delivering key messages and ‘Insight’ website articles to a C-Suite audience within 23’s core target countries, which generated engagement with football club CEO’s, journalists, music executives and senior figures of streaming platforms including Disney+ and Netflix.


follower growth on Twitter and LinkedIn


C-Suite impressions generated via paid campaigns on LinkedIn


qualified website visits driven to the 23 Capital website via social media

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