The rise of the femcare subscription box

The popularity of subscription boxes during lockdown shouldn’t be too surprising to anyone – they provide a convenient, flexible and personal shopping experience from the safety and comfort of your home – and usually offer a superior product to what’s on the supermarket shelves.

This is especially true of femcare brands – with everything from CBD menstrual cramp patches, organic cotton tampons to ‘female-first’ razors now all readily available in subscription form.

We look at 5 femcare brands changing the way women everywhere are shopping for these types of products.

Founded by Valentina Milanova in 2018, DAYE is on a mission to raise the standards in female health products and services – and normalise the conversation around female reproductive health across genders, backgrounds, and economic status.

Recognising that period pain affects 9 in 10 women, their doctor-approved CBD-infused tampons are expertly designed to sooth cramps. They are also completely toxin-free and come in planet-friendly packaging. You can subscribe to a ready-made box or build your own and adjust the frequency of delivery to suit your cycle.

DAYE’s promise is to remain cheaper than organic tampons and period pain care bought separately. Their website also features lots of helpful articles on important female health topics.

Backed by over 1,200 studies (and 300,000 women – and counting) BeYou offer their popular Period Cramp Relief Patches on subscription.

Designed as a safer, more effective alternative to heat (such as hot water bottles), the handy 0.3mm thick patches release 100% natural cooling menthol and eucalyptus oils over the course of 12 hours. Their packaging is made from recycled plastic, and the patches themselves are biodegradable.

Available monthly in packs of 5, you can choose a subscription renewal date to suit you and skip as many deliveries as you wish.

View this post on Instagram

Being on your period sucks, especially during lockdown, but while you’re spending so much time at home, it’s the perfect time to give the BeYou Menstrual Cup a go! Many cup newbies worry that they might leak while they are out and about, or simply don’t understand how the hell it even works – we think now is the best time to try it while you’re relaxed in the comfort of your own home with our perfect-for-beginners Starter Pack. Always been curious about cups but been nervous to give it go? Hit the link in bio to learn more about the Menstrual Cup and see what all the fuss is about! Say hello to leak free protection for up to 12 hours and goodbye to uncomfortable chafing pads! 👋 Your Menstrual Cup Starter Pack includes; ✔️ Our much-loved soft, medical-grade silicone Menstrual Cup in the size of your choice ✔️ Our all-natural Foaming Cup Cleanser, which lasts for to to 200 washes ✔️ A high-quality pouch to keep your cup clean and stored safely ✔️ Our extensive Guide to all things cups; FAQs, top tips, cleaning instructions all included! #quarantineperiod #lockdownperiod #menstrualcup #padfreeperiods #zerowasteperiods #menstruationmatters #menstruation #periods #letstalkperiods #starttheconversation #periodpositivity #periodpositive #periodwarriors #periodpower #mothernature #beyou #beyounited

A post shared by BeYou. (@beyouperiod) on

When Celia and Alec founded their first period product start-up in 2015, they soon discovered the products they were selling to customers were laced with plastics and chemical dyes – as is sadly the norm worldwide. So, they decided to change things and founded DAME.

With zero plastics, no toxins – and no negative language around periods – DAME were soon making award-winning period products that are better for your body and for the planet.

DAME also created the world’s first reusable tampon applicator, with each one saving up to 12,000 plastic applicators. To subscribe to DAME, you simply choose your preferred absorbency and frequency and they deliver 34 DAME organic, toxin-free tampons to your door, as often as you need (and postage is free).

FFS (aka Friction Free Shaving) is the first Razor Delivery Service designed exclusively for women. FFS recognised that for too long, women had to put up with low quality, plastic razors that were never designed for a woman’s body.

So, they designed the signature FFS metal-handled razor to remove most hairs in a single stroke. Their blade recycling scheme also means they are reducing the number of single use plastic disposable razors going to landfill.

FFS’s razor subscription is incredibly flexible; you can pause or cancel your delivery any time and change your delivery frequency to suit your need. Get started with FFS today for £9, and they will give you a FREE weighted metal razor handle in your choice of colour!

View this post on Instagram

😍😍😍 📸@ofbeautyand

A post shared by FFS Shaving (@ffshaving) on

Callaly are a period-positive B Corp, who invest at least 1% of sales in projects that support and empower people with periods. Their period product boxes come in various sizes and have the option to ‘build your own box’ with a range of products to suit you.

Callaly also recognised that 7 out of 10 women who use tampons also add a liner just in case. So, they invented the ‘tampliner’. Invented by a gynaecologist and developed by a garment technologist, the tampliner is a brand-new period product that combines an organic cotton tampon with a soft mini-liner for 95% protection.

Their subscriptions are easy to customise, flexible and convenient with free delivery – you can pause or cancel at any time.

View this post on Instagram

*Giveaway closed* 🏆 IT’S GIVEAWAY TIME! 🏆 We’re 100% behind taking a day for yourself when you need it, whether you’re on your period or not. We’ve teamed up with the amazing @riseandfall to create a dreamy Stay In Bed set 😌, with products also donated by our fave sexual wellness brand @hanxofficial.⁣ ⁣ To win an organic duvet set from @riseandfall (comfiest sleep of your life pending), a generous pack of condoms and lube from @hanxofficial, and a box of 100% organic cotton Callaly products, just:⁣ ⁣ • Like this photo and make sure you’re following us and @riseandfall ⁣ • Comment with the emoji that best describes how you’re feeling right now ⁣ • For a bonus entry, tag a friend, follow @hanxofficial OR post an IG story and tag us in it!⁠⁣ ⁣ #giveaway #staycosy⁣ ⁣ Terms and conditions: UK residents only. This giveaway is in no way endorsed or sponsored by Instagram. Giveaway will close at 4pm BST on 16/04/2020. One winner will be chosen at random and notified via Instagram DM on 16/04/2020. For full giveaway rules, click the link in our bio!

A post shared by Callaly (@mycallaly) on

If you have a women’s health brand and you want to gain more exposure in the UK media landscape, get in contact with our award-winning PR team today.

Get in touch with the team