The rise of Celebrity Fitness in the UK

Celebrity fitness is nothing new. People have always aspired to look like those they see on television, film and other forms of popular media. Think of the generation of bodybuilders inspired by Arnold Schwarzenegger’s other-worldly torso, or the lycra-clad Jane Fonda who ushered in a wave of celebrity-led VHS workouts.

In more recent years though we’ve witnessed a shift in the UK towards celebrities who have become as well known – if not more – for their fitness credentials as they are for the careers that launched them into the public eye. These celebrities have become fitness influencers in their own rights, using their sizeable social media platforms to inspire their existing fans and to gain new followers with a passion for health, fitness and nutrition. And like fitness influencers, they present brands with an opportunity to market themselves to their target audiences through collaborations and ambassador partnerships.

Davina McCall – Own Your Goals

Having been one of the pioneers behind workout DVD’s in the early 2000’s, TV presenter and fitness fanatic Davina McCall went on to launch her own online platform, Own Your Goals, in 2019. Aimed to empower, inspire, and guide users to be the healthiest version of themselves, Own Your Goals offers the chance for members to workout alongside Davina and her trainers anywhere, even within the comforts of their own home.

For £9.99 a month and a 14-day free initial trial, new subscribers can:
– Access online classes and nutritionist approved recipes from any device
– Stay organised with a built-in workout planner, meal planner and guides on wellbeing that will boost your health
– Sign up to a huge variety of fitness classes from HIIT, boxing, dance and much more
– Visually track your progress with pictures and measurements in the dashboard
– Enjoy workouts from 5 minutes that require little or no equipment, so you’ll always find the time

Enjoying a subscriber base of over 130,000, the app also offers the chance for users to be part of the Own Your Goals Davina community, letting users connect, motivate and share experiences with like-minded women on their fitness journey.

Myleene Klass – MyBody

Like Davina, Myleene Klass has been a mainstay of talent shows and reality TV series since initially finding fame as a member of pop group Hear’Say in 2001. Admired for her post-pregnancy physique as much as her vocals, Myleene launched her own fitness programme, MyBody after getting into the shape of her life at the age of 40. Her programmes, which run for either six or 12 weeks, are aimed at busy women and include a mixture of boxing, functional training and core strengthening.

From just £12.99 users can enjoy a six-week programme which includes:
– A combination of two styles of training
– MyPower, centred on fast-paced, fat-burning cardio exercises and boxing
– MyCore, focused on tensing and toning abs through Pilates and yoga routines
– 3 x 30-minute workouts per week
– Access to all workouts via MyBody Members Area
– Downloadable wall planner for tracking progress

The programmes are designed to provide an all-body workout and to increase positivity in women with busy lives – usually through balancing family commitments with their own professional career and social life. The workouts are intended to be realistic and manageable and crucially, can be squeezed into a hectic day without sacrificing results.

RWL – Results, Wellness, Lifestyle

Results With Lucy recently rebranded as Results, Wellness, Lifestyle, but its core offering has remained the same, a leading online fitness, nutrition and health platform to a growing community of over 10,000 women. It was co-founded by Lucy Mecklenburgh and Cecilia Harris in 2013, providing RWL app subscribers with access to an enormous variety of content at the touch of a button including thousands of filmed workouts suitable to all fitness levels including HIIT, barre, boxing, yoga, Pilates, pregnancy workouts and more. The RWL app is also home to weekly live workouts, hundreds of recipes suitable for a range of dietary requirements, individualised meal plans and ‘With Self Love’ mindset courses focusing on building confidence and motivation. App users can also take advantage of the community feature where subscribers can chat, upload and share posts with one another, with unlimited access to support from coaches and ambassadors. Through structured programmes, RWL is helping thousands of women plan, track and improve their health and wellbeing.

RWL is available to download on iOS and Android on a £19.99 a month subscription, the same as the RWL website.

Train Wright

TV personality Mark Wright has certainly been keeping busy during lockdown. Going head to head with Joe Wicks, aka the nation’s PE teacher, Wright has hosted daily live workouts on his Instagram. The former TOWIE star has used his profile to launch Train Wright, a fitness platform designed to burn fat and help people tone up from home.

The 33-year-old secured an exclusive partnership with BBC Sport, with his daily workouts being streamed live on the BBC Sport website. Wright has also teamed up with different famous faces along the way, working out with stars including Tyson Fury, Jamie Redknapp and Pixie Lott.

With #TrainWright, users are signing up for:
– Access to the digital platform
– Exclusive workout ideas
– Training in real time
– Easy recipes
– Tips to maximise your results

The Train Wright Instagram page is full of motivational content, as well as body transformations of individuals who have got themselves in shape through using the platform. Users are encouraged to sign up to Train Wright’s four-week ‘fat burn’ plan which has beginner, intermediate and advanced options. You need to have access to an adjustable set of dumbbells, a suspension trainer/TRX, a workout bench and an appropriate safe space to perform the exercises in.

After losing four stone himself, Masterchef presenter Gregg Wallace has launched a fitness and weight loss website. With help from some expert friends, Wallace’s new programme aims to help people follow and maintain a healthier lifestyle through weekly meal and exercise plans.

Wallace does not believe in diets, and that is why his Show subscription plan is built on adopting a positive lifestyle change that will in turn help people lose weight and improve their fitness. His team includes PT Danny Rai, nutritionist Katharine Bright, psychologist Dr Kevin Dutton and his wife Anna Wallace producing home cooked recipes.

For £7 per month, users can enjoy:
– Simple, healthy, 30-minute recipes
– Video-guided exercise programmes
– Nutrition education
– Motivational techniques

The website launched earlier this month, showing the TV-host’s impressive results after he hit his own weight loss goal during lockdown. Now, Wallace is keen to share his story with people looking to make similar changes, and his new platform invites you to adopt the same healthier routine.

Murmurs that Murs could be next?

Perhaps following in the footsteps of fellow talent show popstar Myleene Klass, Olly Murs’ fitness routine has been the subject of much media attention of late, prompting suggestions that he too could be on the verge of launching his own workout plans.

If you have a fitness brand and you want to gain more exposure in the UK media landscape, please get in contact with our award-winning PR team today.

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