Following a disrupted and stop-start ski season in 2020/21, there is cautious optimism for would-be snowseekers this Christmas with many holidaymakers embarking on their first winter sports breaks.
Like many industries, winter sports were severely affected at the height of the pandemic. Resorts were closed, hospitality shut down, and demand for ski gear plummeted. But with many resorts now open, there is light at the end of the tunnel. In fact, holiday provider Inghams reported a 35% increase in demand for bookings during October compared to the same period in 2019.
What this past year has done is afforded manufacturers the chance to work on new product innovations as consumers gear up to head back to the slopes. Here we take a look at some of the must-have gadgets and kit this ski season.
Carv:
Described as your ‘digital ski coach’, Carv makes insoles which combine with professional audio coaching as you ski to improve your technique on the go. The insoles fit in any ski boot and give you live feedback.
In terms of what’s new this year, the Carv team has revolutionised the app, unveiling Ski:IQ – featuring powerful new metrics, as well as advancements in the coaching experience. If the goal previously was to show users how they are skiing and ways to improve technique, Carv has now levelled up and will advise what you need to do to improve your Ski:IQ.
Skeo:
Using sensors, SKEO enables precise measurement of your ski and body mechanics to improve with each run you do. Users can capture and analyze performance data to fine tune their technique and cover more terrain. With its three sensors able to record more than 100 ski technique and performance parameters, SKEO helps you train smarter and keep track of progress.
Phoozy:
This is not your regular phone pouch. With materials inspired by NASA, this is the ultimate way to carry your phone on the slopes. A patented chromium thermal barrier extends battery life in the cold and can even float in water. Available in two sizes to fit all phones, the Phoozy thermal capsule comes with military grade drop protection. If it’s good enough for astronauts, it’s good enough for us.
Outdoor Tech:
Outdoor Tech’s ‘Chips’ wireless speakers for your helmet allow you to listen to music or chat on the phone without having to take off your gloves, or get your phone out. An upgraded battery life and brand new low-energy Bluetooth chipset has resulted in a whopping 13 hours of audio capability. Not only that, a patented button control system offers an easy way to change song, adjust volume or pick up/end a call. Or even to ask Siri to wish you luck for the run ahead.
Is your winter sports brand looking for support promoting your products and reaching your key audiences? Why not get in touch with our team today to discuss how we could help.
